History Main / MenBuyFromMarsWomenBuyFromVenus

** In Norway, Axe has a yearly contest where contestants submit home-made Axe commercials (the winner will be shown in cinemas). While some of these are (well[[note]]from a technical standpoint[[/note]]-made) appeals to sex, many of them are parodies. Of special notice was one where a hunter is in the middle of a forest and decided to apply deodorant. Since there are no women around, well... ''Baaaaaaah!''

* ''Dear Lord'' Coca-Cola Zero. To difference this product from the ''girly'' Diet Coke, these commercials were made as manly as possible. [[https://www.youtube.com/watch?v=_BxDcn3Jw0c One]] has a guy meet his ex, awkward moment, his pretty new girlfriend shows up, StuffBlowingUp. Another commercial has a girlfriend breaking up with a guy, awkward moment, strippers dancing suggestive around a pole, StuffBlowingUp. Yet another has a guy waking up after having sex with a girl, her OverprotectiveDad knock on the door, awkward moment, SWAT arrives, StuffBlowingUp.

** They may not have been aired US, but in Europe, there was got a series of commercials for Coca-Cola Zero that involved a bunch of "absolute wankers", to quote Charlie Brooker, who put them at the top spot of his top ten Biggest Cocks in Advertising. [[https://www.youtube.com/watch?v=7A8DNWu2c5k See for yourself]].

Compare SexForProduct, which is typically men being told they can use a product to get more sex with women.

* [[http://www.youtube.com/playlist?list=PL9AB8387A4AB3EEC5 Misandry in the Media]], a {{Youtube}} series, talks about [[ExactlyWhatItSaysOnTheTin commercials and general media that portray men like this]].

* "Open! Open! Open!" was the catch phrase for a bunch of extremely annoying Mervyn's commercials, which featured women rhapsodizing about all the shopping they could do once the store had opened. Camera pulls back to reveal that dawn is barely breaking. The shopping-obsessed women are waiting around for the store to open! Sometimes wearing bathrobes or PJs, because (duh!) stopping to dress might cut into their waiting-for-the-store-to-open time! Creator/CandiMilo was in [[http://www.youtube.com/watch?v=QMl55zIKuDI one of these]] before her [[VoiceActors voice acting]] career took off.

* This has been discussed on ''Series/{{QI}}'', with Creator/StephenFry and Creator/DavidMitchell saying in one episode that if commercials are true, "the standard of female conversation must be plummeting," since so many ads feature women sitting around [[TooMuchInformation telling each other about their problems with bloating and constipation]]. Another time, Sean Lock pointed out that although there is now moisturizer for men, the makers feel the need to call it "face protector" -- "like it's stopping ''bullets'' hitting your face."

** GenreSavvy at its man glory.

* The second series of ''Series/LookAroundYou'' featured the [[http://www.youtube.com/watch?v=0GThtMAZGYU Petticoat 5]] computer, designed specifically for women. It features extra-long keys to accommodate for long fingernails, a ring holder, a tissue dispenser, a mirror, a nail file, and a perfume dispenser, the latter of which is activated by the 'S' key.

* Then there were the series of Radio Shack commercials where Teri Hatcher is so mean to Howie Long that many people thought the two were married. The commercials themselves were the usual "Dumb guy + Snarky Woman = Hijinx".

* A commercial for a satellite sevice: a man is proposing to a woman. (Paraphrased)

* A commercial for one of the satellite services from a few years ago: a man is proposing to a woman. (Paraphrased)

::The subversion comes after that, where we see her in a football jersey holding a [[PassThePopcorn tub of popcorn]] cheering her favorite team on. She did like sports, she just didn't want to marry the guy.

* A few years ago, KFC put out a commercial that featured women throwing their frying pans out windows, on the rationale that they weren't cooking that night because they'd ordered KFC. Quite aside from the flaw of flying cast-iron things (one narrowly missed a mailman), there's also the fact that even if they're wealthy enough to afford buying takeout fried chicken every single time they want it for the rest of their life, they might still need their frying pan to cook other things and will eventually have to retrieve it...

* [[http://www.youtube.com/watch?v=RiqmiF8rKjA Some Coors commercials]] have both the woman and her husband waiting for their respective items to "turn blue", but while she is watching a pregnancy test, he is waiting for his beer to get cold; as a final nail to show just how focused on his beer and not his woman the guy is, the ending has him saying that the beer can turned blue "like her eyes", shrugging off his mild surprise when he's told her eyes are actually green. Even more offensive than this commercial is the mere notion that men are so borderline retarded that we need a color-changing bottle to tell our beer is cold...

** I don't know if these were aired in the US, but in Europe, we got a series of commercials for Coca-Cola Zero that involved a bunch of "absolute wankers", to quote Charlie Brooker, who put them at the top spot of his top ten Biggest Cocks in Advertising. [[http://www.youtube.com/watch?v=7A8DNWu2c5k See for yourself]].

* This has been discussed on ''Series/{{QI}}'', with Creator/StephenFry and DavidMitchell saying in one episode that if commercials are true, "the standard of female conversation must be plummeting," since so many ads feature women sitting around [[TooMuchInformation telling each other about their problems with bloating and constipation]]. Another time, Sean Lock pointed out that although there is now moisturizer for men, the makers feel the need to call it "face protector" -- "like it's stopping ''bullets'' hitting your face."

* To say nothing of the way that Axe (Lynx in the UK) is marketed. Which has led to most middle schools reeking of the stuff as every 13-year-old boy thinks that if he douses himself in body spray, women will flock to him like flies to a recently deposited cow pie. As [[MockTheWeek Andy Parsons]] said:

* [[GuysAreSlobs Be utter pigs, with no regard to daily hygiene]]. Unless it's a body care product: then they're utter studs, but only when using the product. The message is usually, "Everyone who doesn't use it is a pig."

* Be deeply in love with and utterly passionate about anything that is viewed as a male activity, such as [[MundaneMadeAwesome shaving their face]].

* Women's cigarettes. Brands like Virginia Slims ("You've come a long way, baby!") and Saratoga were aimed at female smokers. They were "feminine" in that they were more slender than the normal (presumably manly) cigarettes. SteveMartin once quipped, "This is a Virginia Slim I'm smoking. They're supposed to be women's cigarettes. What do they have, little breasts on 'em or something?" More recent women's cigarette brands, such as Camel No. 9, instead feature pink flowers on the box.

* This has been discussed on ''Series/{{QI}}'', with StephenFry and DavidMitchell saying in one episode that if commercials are true, "the standard of female conversation must be plummeting," since so many ads feature women sitting around [[TooMuchInformation telling each other about their problems with bloating and constipation]]. Another time, Sean Lock pointed out that although there is now moisturizer for men, the makers feel the need to call it "face protector" -- "like it's stopping ''bullets'' hitting your face."

* [[http://www.youtube.com/watch?v=RiqmiF8rKjA Some Coors commercials]] have both the woman and her husband waiting for their respective items to "turn blue", but while she is watching a pregnancy test, he is waiting for his beer to get cold; as a final nail to show just how focused on his beer and not his woman the guy is, the ending has him saying that the beer can turned blue "like her eyes", shrugging off his mild surprise when he's told her eyes are actually green.
** Even more offensive than this commercial is the mere notion that men are so borderline retarded that we need a color-changing bottle to tell our beer is cold...

* ''SaturdayNightLive'' commercial [[http://www.hulu.com/watch/282881/saturday-night-live-chess-for-girls Chess For Girls]]

* The second series of ''LookAroundYou'' featured the [[http://www.youtube.com/watch?v=0GThtMAZGYU Petticoat 5]] computer, designed specifically for women. It features extra-long keys to accommodate for long fingernails, a ring holder, a tissue dispenser, a mirror, a nail file, and a perfume dispenser, the latter of which is activated by the 'S' key.
* This has been discussed on ''{{QI}}'', with StephenFry and DavidMitchell saying in one episode that if commercials are true, "the standard of female conversation must be plummeting," since so many ads feature women sitting around [[TooMuchInformation telling each other about their problems with bloating and constipation]]. Another time, Sean Lock pointed out that although there is now moisturizer for men, the makers feel the need to call it "face protector" -- "like it's stopping ''bullets'' hitting your face."

** Silk Cut fags in the UK. Marketed with photos of the elegantly-designed pack reclining on a bed of blue or purple silk arranged just so. Something about the advertising hinted it wasn't directed at straight men.[[note]]the mandatory anti-smoking warning on a pack of Silk Cut was always the one about how smoking caused erectile dysfunction, or massacred your sperm count. cigaretted marketed at men, on the other hand, tended to carry the awful news that smoking while pregnant can harm your baby...[[/note]]