History Main / Kawaiiko

* Mimete of the Witches 5 arc in ''Manga/SailorMoon'' has Kawaiiko traits. She has aspirations of being an IdolSinger, always wears flouncy dresses even when trying to fight the Senshi, mostly targets famous and attractive men for stealing heart crystals (and in at least one instance bakes a cake for one of them) and almost always talks with a BabyTalk tone of voice.

* C-ko Kotobuki from ''[[ProjectAko Project A-ko]].''

* Desco from ''VideoGame/Disgaea4APromiseUnforgotten''. She always refers to herself in the third person, refers to another character exclusively as "Big Sis", and is such an adorable [[FinalBoss ultimate killing machine]] you can't help but love her.

* Hikaru "Rabi~en~Rose" Usada from ''DiGiCharat'' is a subversion -- like other ''DiGiCharat'' characters, she's [[{{Yandere}} sweet on the outside, but petty and overbearing on the inside]] (not to discount her moments of genuine niceness; those happen too).

* An overbearing agent attempts to force tough-girl thrash rocker Priss Asagiri into going ''kawaiiko'' in an attempt to sell her as an idol singer in ''[[BubblegumCrisis Bubblegum Crash]]''. It doesn't work.

In British culture, this is seen as [[DeadHorseTrope a very outdated image of Japan]] and as such is rarely mentioned.

* Joan in ''NamirDeiter''.
* Rumy in ''{{Fans}}'' originally dressed in a Japanese anime-style schoolgirl uniform and wore bangs over her eyes--until she realized that people could see her underwear whenever she went into battle, or grab her hair in a fight. She has since cut her hair short and started wearing karate gi in the field. [[http://www.pennyandaggie.com/phpbb/viewtopic.php?t=2365 T. Campbell wrote in response to fans who were upset at her new look]]:

* Duchess Lettie in ''AMagicalRoommate''. The fans honestly can't decide whether she's kawaiiko or burikko. All we know is that she thinks she's living HappilyEverAfter, despite having a daughter [[RebelliousPrincess who hates her]] and another [[SpoiledBrat everybody hates.]]
* Take a [[http://www.errantstory.com/2006-02-20/477 look]] at the character "Kawaii" in ErrantStory, then decide for yourself whether she's [[PlayingWithATrope a deconstruction, subversion, inversion, perversion, or simply so weird that you can't describe her]]. Yeah, that last one fits.

* Hikaru "Rabi~en~Rose" Usada from ''DiGiCharat'' is a subversion -- like other ''DiGiCharat'' characters, she's [[{{Yandere}} sweet on the outside, but petty and overbearing on the inside]] (not to discount her moments of genuine niceness, mind you).
* Ran from ''UruseiYatsura'' is another {{Yandere}} who acts like a Kawaiiko when she's trying to look good.

* Subverted in ''Anime/ParanoiaAgent'', where anything ''kawaii'' turns out to be life-threatening, and anything that is merely sweet turns out to be merely dangerous.
* Amane Misa from ''Manga/DeathNote'', who is also [[{{Yandere}} a psychotic killer]]. Who kills [[MadLove for love]].
** Although, being an idol and all, she has an excuse.
* The same goes for Munakata Shiho from ''Anime/{{Mai-HiME}}''. She's very cute and cheery, but [[ClingyJealousGirl when she gets angry]], she gets ''angry''.

* Take a [[http://www.errantstory.com/2006-02-20/477 look]] at the character "Kawaii" in ErrantStory, then decide for yourself whether she's a deconstruction, subversion, inversion, perversion, or simply so weird that you can't describe her. Yeah, that last one fits.

** Really, all three Warners are pretty adorable.

* Similarly, ''WesternAnimation/SouthPark'' has Kenny, already in endearingly poor princess drag, turn into an obnoxiously cute {{Animesque}} Japanese princess whose cuteness is his/her ''superpower''.

* Deedee from ''WesternAnimation/DextersLaboratory''.
* Cadpig from ''Disney/OneHundredAndOneDalmatians: The Series''.

** HelloProject "replaced" her with Mano Erina.
* This is the primary schtick of Taiwan's Regine Lee, host of [[http://www.youtube.com/watch?v=jGwhtUiWaVU Diamond Club]], despite the fact that her voice is very far from squeaky.
** Also from Taiwan, [[http://www.youtube.com/watch?v=B8UpfOe8s3A Guo Shuyao aka YaoYao,]] who's actually closer to the intended age. Maybe too close.
** Before these two made waves in Taiwan, the soft-spoken and equally leggy model Lin Chiling (of ''RedCliff'' fame) was often accused of this, but actually fits [[YamatoNadeshiko a completely different Japanese demographic.]]
* The perceived relationship between {{Lolicon}} and {{Kawaiiko}} is undermined by ElegantGothicLolita style. While it does appear to Western sensibilities to incorporate some measure of {{Lolicon}}, the style, along with most other Lolita styles (Sweet Lolita, Classic Lolita, Punk Lolita, Trash Lolita, etc.) intentionally de-emphasizes sexuality in opposition to the perceived over-emphasis on Lolicon trends in Japanese culture. Only one style, Erololi, consciously combines cuteness and sensuality; and that was a Western-originated style that was based on a misunderstanding of the original Lolita Fashion; and was later adopted back into Japan. While a related and [[NightmareFuel very deranged]] style, Gurololi, may seem to also be an Erololi offshoot, it was intended to be more disturbing and classic kawaii than erotic.
* This was over-hyped by British magazine ''Take A Break'', despite it being a DeadHorseTrope in the United Kingdom.

* Natalia Poklonskaya, the Prosecutor General of the Republic of Crimea. Soon after the [[https://www.youtube.com/watch?v=tqHkGaEE7WA clip of her press conference when she assumed office]] was uploaded, it went viral. The clip quickly racked up more than 300,000 YouTube views within several days, despite featuring no translation. The video went viral in not only Japan, but also China, with coverage from national Chinese news outlets. She was noted to have been subject to widespread discussion on numerous online communities worldwide including Reddit, Weibo, and Vkontakte.
** The quick joke was: 'She puts the ''cute'' in prosecute'.

As always, whenever there is a goal like this, there is always someone who overdoes it. The ''kawaiiko'' (literally "cute child"), or ''burikko'' ("fake child" or "pretend(ing) child"), is the case in point. She takes being ''kawaii'' to an almost unhealthy extreme by making it the sole focus of her life. In clothing and fashion, this manifests in frilly, flouncy outfits, often with ribbons and lace. In behavior it appears as a tendency to act childishly "young", particularly in speech -- she may speak entirely in baby talk, giggle mindlessly, habitually [[ThirdPersonPerson refer to herself in the third person]], and/or use nicknames as well as the ''-chan'' [[{{Honorifics}} Honorific]] for virtually everyone she encounters. In short, the difference between ''kawaii'' and ''kawaiiko'' is the difference between "cute" and "cutesy". (The difference between ''kawaiiko'' and ''burikko'', however, is the difference between "cutesy" and "[[TastesLikeDiabetes somebody please kill her]].")

* Eco from ''Manga/{{Plus-Si}}'' is a [[GenderInvertedTrope male example]].

* Nermal from ''{{Garfield}}'' and the animated series ''GarfieldAndFriends'' is a Western "burikko" example, in that he ([[ViewerGenderConfusion yes, Nermal is male]]) calls himself the "World's Cutest Kitten" and forever annoys Garfield with his antics, and is often shipped off to Abu Dhabi -- [[TheCatCameBack but somehow always finds his way back]].

* The Brain, of all characters, assumes a kawaiiko persona in the ''PinkyAndTheBrain'' episode "Whatever Happened to Baby Brain?" He accomplishes this by wearing contact lenses, fake dimples, and long curls. It's a PaperThinDisguise.

* The [[TheDitz ditzy]], [[GenkiGirl genki]], and constantly [[{{Squee}} squeeing]] Katie and Sadie from ''WesternAnimation/TotalDramaIsland''.

* Para-Para from ''Manga/SailorMoon''.

* PhoenixWright: [[AddedAlliterativeAppeal Ace Attorney]]: [[ColonCancer Justice For All]] had, in the third case "Turnabout Big Top" a 16 year old girl with big eyes and blonde hair.. Who was so cute she had several marriage proposals (one by a '''36''' year old!), and had the titular Phoenix Wright and his plucky sidekick ''powerless'' to decline a request of finding her outfit (as shown in the ButThouMust page). ... Err, her other outfit.

* Candi Shugari in ''AngelMoxie'', pictured above.

-->-- ''VisualNovel/ApolloJusticeAceAttorney'' [[hottip:*: "She" is [[TookALevelInJerkass anything but kawaiiko]]

* One episode of ''DannyPhantom'' had the AlphaBitch Paulina declaring she wants to be as cute as the Kawaiiko ''[[HelloKitty Sayonara Pussycat]]''. She gets her wish...literally and is dolled up in the most cutest, [[SuperDeformed chibiest]] look ''ever''.

[[folder: Anime and Manga ]]

[[folder: Live Action Television ]]

* Lampshaded in ''{{Engine Sentai Go-onger}}'', with a character called ''Bukkorin''. She may walk around in a fluffy dress and act all cutesy, but [[spoiler:she's the daughter of an alien mob boss, and tough enough to catch a blade with her bare hands]].
* Wakana Sonozaki from ''KamenRiderDouble'' in her DJ job.

[[folder: Video Games ]]

[[folder: Western Animation ]]

[[folder: Real Life ]]

* Nermal from ''{{Garfield}}'' and the animated series ''GarfieldAndFriends'' is a Western "burikko" example, in that he ([[DudeLooksLikeALady yes, Nermal is male]]) calls himself the "World's Cutest Kitten" and forever annoys Garfield with his antics, and is often shipped off to Abu Dhabi -- [[TheCatCameBack but somehow always finds his way back]].
** Nermal is also much OlderThanHeLooks and is deliberately doing things (I forget exactly what ... smoking, drinking coffee, something like that) to stunt his growth.

* The perceived relationship between {{Lolicon}} and {{Kawaiiko}} is undermined by ElegantGothicLolita style. While it does appear to Western sensibilities to incorporate some measure of {{Lolicon}}, the style, along with most other Lolita styles (Sweet Lolita, Classic Lolita, Punk Lolita, Trash Lolita, etc.) intentionally de-emphasizes sexuality in opposition to the perceived over-emphasis on Lolicon trends in Japanese culture. Only one style, Erololi, consciously combines Kawaiiko and Lolicon; and that was a Western-originated style that was based on a misunderstanding of the original Lolita Fashion; and was later adopted back into Japan. While a related and [[NightmareFuel very deranged]] style, Gurololi, may seem to also be an Erololi offshoot, it was intended to be more disturbing and classic kawaii than erotic.

* Rumy in ''{{Fans}}'' originally dressed in a Japanese anime-style schoolgirl uniform and wore bangs over her eyes--until she realized that people [[FetishFuel could see her underwear]] whenever she went into battle, or grab her hair in a fight. She has since cut her hair short and started wearing karate gi in the field. [[http://www.pennyandaggie.com/phpbb/viewtopic.php?t=2365 T. Campbell wrote in response to fans who were upset at her new look]]:

-->-- ''VisualNovel/{{Apollo Justice: Ace Attorney}}'' [[hottip:*: "She" is [[TookALevelInJerkass anything but kawaiiko]]

-->-- ''VisualNovel/ApolloJusticeAceAttorney'' [[hottip:*: "She" is [[TookALevelInJerkass anything but kawaiiko]]

-->-- ''Apollo Justice: AceAttorney'' [[hottip:*: "She" is [[TookALevelInJerkass anything but kawaiiko]]

-->-- ''Apollo Justice: AceAttorney'' [[hottip:*: "She" is [[TookALevelInJerkass anything but this trope]]

-->-- ''Apollo Justice: AceAttorney''