History Main / GenreRelaunch

* ''ComicBook/{{Trouble|MarvelComics}}'', released in 2003-04, was advertised by Creator/MarvelComics as their attempt to relaunch romance comics, a genre that (in the west, anyway; it's still alive and kicking with manga and other eastern comics) had largely petered out following the mid-70's, and it was released through the newly-reinstated Creator/EpicComics imprint, dedicated to publishing non-superhero material. [[SubvertedTrope This didn't work]] for a number of reasons -- for one, the tone of the comic is far more along the lines of a crass teen sex comedy than the wholesome, pulpy romance comics of yore, and its [[FirstEpisodeTwist early twist reveal]] that [[StealthPrequel it was actually a prequel]] to ''ComicBook/SpiderMan'' by following the early sexual hijinks of a young Uncle Ben, Aunt May, and Peter Parker's future parents [[AudienceAlienatingPremise was thrashed by audiences]] -- and the poor reception has left both western romance comics [[ShortRunners and Epic Comics itself]] dead in the water.

* ''Film/{{Insidious}}'', ''Film/CabinInTheWoods'', ''Film/TheConjuringUniverse'' and ''especially'' ''Film/{{It|2017}}'' helped renew interest in horror films in the 2010s. Before these were released, horror films relied too much on {{Gorn}} and JumpScares, and were generally seen as a way to make quick bucks. After they were released, horror movies retained their low budgets, but made a conscious attempt to use the [[Administrivia/TropesAreTools aforementioned tropes to good use]]. It also helps that horror films in the 2010's were more diverse than what they had been in any previous decade.

* Music/LedZeppelin-style hard rock began to see a resurgence in the late 2010s after Music/GretaVanFleet gained a surge in attention and popularity.

%%ZCE * ''ComicBook/KingdomCome'' revived the Silver Age super hero.

* After the success of ''WesternAnimation/TheRugratsMovie'', studios began churning out multiple animated movies based on TV shows, all of varying quality. The over-saturation of these movies, combined with lackluster box office numbers, quickly caused animated TV to film adaptations to fall out of favor, with some even arguing they contributed to the decline of traditional animation due to "cheapening" the medium and coming out around the same time the AllCGICartoon was becoming popular. Despite the success of ''WesternAnimation/TheSimpsonsMovie'', it wouldn't be until the critical and financial success of ''WesternAnimation/TheSpongeBobMovieSpongeOutOfWater'' in 2015 when animated TV to movie adaptations would start to see a comeback. Ironically, its predecessor ''WesternAnimation/TheSpongeBobSquarePantsMovie'' was one of the last of the initial "wave" of TV show-based animated features, being released in 2004 just after the [[GenreKiller genre-killers]] ''WesternAnimation/RugratsGoWild'' and ''WesternAnimation/TeachersPet''.

* Within the west, the EasternRPG genre of RolePlayingGames was niche until ''VideoGame/FinalFantasyVII'' and ''VideoGame/PokemonRedAndBlue'' came along in the late nineties and succeeded massively, with ''Final Fantasy VII'' drawing lots of JRPG developers towards the Platform/PlayStation and Platform/PlayStation2, while ''Pokemon'' became a worldwide phenomenon and quickly became one of Creator/{{Nintendo}}'s flagships. However, the seventh generation saw a decline in the popularity of [=JRPGs=] due to most JRPG developers choosing to create their games for the more affordable Platform/NintendoDS and Platform/PlayStationPortable instead of the more powerful Platform/Xbox360 and Platform/PlayStation3. While the former console did have successful titles like ''VideoGame/LostOdyssey'' and ''VideoGame/TalesOfVesperia'', the void left behind by JRPG developers was quickly filled by WesternRPG developers and their games, most notably Creator/{{Bethesda}} with ''VideoGame/{{Fallout}}'' and ''VideoGame/TheElderScrollsVSkyrim'', and Creator/{{Bioware}} with ''Franchise/DragonAge'' and ''Franchise/MassEffect''. And with ''VideoGame/FinalFantasyXIII'' proving to be an incredibly divisive game, western interest in the traditional JRPG genre fizzled out halfway through the generation, with the exceptions of ''VideoGame/DarkSouls'' and ''VideoGame/XenobladeChronicles1''. Even then, the former shared lots of similar aesthetics with Western [=RPGs=], while the latter only saw a limited run on the Platform/{{Wii}}. The relaunch of the genre in the west came in the middle of the eighth generation several years later, [=JRPGs=] like ''VideoGame/FinalFantasyXV'', ''VideoGame/Persona5'', ''VideoGame/TalesOfBerseria'', ''VideoGame/FireEmblemHeroes'', and ''VideoGame/XenobladeChronicles2'' all saw massive success on home consoles and reignited interest within the genre in the west. In the following years, ''VideoGame/MonsterHunterWorld'', ''VideoGame/DragonQuestXI'', ''VideoGame/FireEmblemThreeHouses'', ''VideoGame/FinalFantasyVIIRemake'', ''VideoGame/TrialsOfMana'', and ''VideoGame/XenobladeChronicles1: Definitive Edition'' all saw equal amounts of success, while the formerly dominant Western RPG franchises became plagued with heavy monetization and boring gameplay found in games like ''VideoGame/MassEffectAndromeda'', ''VideoGame/Fallout76'', and worst of all, ''VideoGame/{{Anthem}}''. The success of the Platform/NintendoSwitch also helped, with allowed more niche JRPG franchises like ''VideoGame/{{Ys}}'' and ''VideoGame/AtelierSeries'' to also gain a foot in the door, most notably seen when a Switch version of ''VideoGame/YsIXMonstrumNox'' was announced alongside the English localization, and when ''VideoGame/AtelierRyzaEverDarknessAndTheSecretHideout'' ended becoming the bestselling installment in its franchise and had a direct sequel announced in a Nintendo Direct in 2020.

* ''Film/SaturdayNightFever'' and ''Film/{{Grease}}'' brought back the movie musical after the disaster that was ''Film/HelloDolly''.

* ''Film/MoulinRouge'' and ''Film/{{Chicago}}'' did that a second time after the genre's reputation was killed by ''Film/{{Xanadu|1980}}'' and ''Film/CantStopTheMusic''.

* The ''Film/{{Scream}}'' series did the same for [[SlasherMovie slasher movies]] by hanging a massive lampshade over the genre's numerous clichés, while still employing them to scary effect. It took nearly a full decade for the resurgence to die back down, being done in by two things: a massive glut of uninspired, low-quality slashers that either couldn't emulate ''Scream''[='s=] cheeky postmodernism, or simply didn't even try to, and the UsefulNotes/{{Columbine}} Massacre making any what Creator/RogerEbert called "dead teenager" movies very uncomfortable because they were too close to that event.

* The ''Film/JamesBond'' film ''Film/DieAnotherDay'' almost killed the franchise and SpyFiction genre, for verging too much into self-parody, {{continuity cavalcade}} and senseless/overblown CGI spectacle. The concurrent AffectionateParody ''Film/AustinPowers'' movies didn't help people take it more seriously either. Shortly thereafter, the much more grounded ''Film/TheBourneIdentity'' came out and was deemed "refreshing" for the genre. James Bond's producers would quickly follow on that trend (with some welcome renewed flair of their own) and the result, ''Film/{{Casino Royale|2006}}'', was a success that revitalized the franchise through a ContinuityReboot. The [[Film/TheBourneSeries Bourne series]] and modern Bond have respectively continued for several more films. And during all this time, the ''[[Film/MissionImpossibleFilmSeries Mission: Impossible]]'' film series has continued, garnering praise for helping keeping the genre fresh particularly after a SoftReboot with its third film.

* ''Film/{{Insidious}}'', ''Film/CabinInTheWoods'', ''Film/TheConjuringUniverse'' and ''especially'' ''Film/{{It|2017}}'' helped renew interest in horror films in the 2010s. Before these were released, horror films relied too much on Gorn and Jump Scares, and were generally seen as a way to make quick bucks. After they were released, horror movies retained their low budgets, but made a conscious attempt to use the [[Administrivia/TropesAreTools aforementioned tropes to good use]]. It also helps that horror films in the 2010's were more diverse than what they had been in any previous decade.

* The point of the Pre-Raphaelite Brotherhood was to do this for classical art.

* The rise of Website/{{Kickstarter}} has caused a spike of interest in reviving the PointAndClick adventure games. In particular, Creator/DoubleFine's ''VideoGame/BrokenAge'' raising over a million dollars in a day has caused a lot of FollowTheLeader. Similarly, a few companies are hoping to use Kickstarter to revive Interplay-style [=RPGs=] like ''VideoGame/{{Fallout}}'' and ''VideoGame/PlanescapeTorment''.

* While adult animation has always been a thing, it more or less died out in the mid-30's as a result of the MoralGuardian-championed MediaNotes/HaysCode and the rise of the AnimationAgeGhetto during MediaNotes/TheDarkAgeOfAnimation. The revival of the subgenre was a gradual one; the works of Creator/RalphBakshi such as ''WesternAnimation/FritzTheCat'' and ''WesternAnimation/{{Coonskin}}'' are often considered the start of the revival, albeit a niche one, while ''WesternAnimation/BeavisAndButthead'', ''WesternAnimation/TheSimpsons'', and ''WesternAnimation/SouthPark'' are all credited with restoring adult animation to mainstream status. It saw another decline in the late-2000s/early-2010s [[AnimatedShockComedy when many adult cartoons started focusing too much on vulgarity and black comedy]], but managed to get relaunched again (albeit in a rather slow process) with the successes of ''WesternAnimation/BojackHorseman'', ''WesternAnimation/RickAndMorty'', ''WesternAnimation/SausageParty'', and ''WesternAnimation/Primal2019''.

* While adult animation has always been a thing, it more or less died out in the mid-30's as a result of the MoralGuardian-championed MediaNotes/HaysCode and the rise of the AnimationAgeGhetto during MediaNotes/TheDarkAgeOfAnimation. The revival of the subgenre was a gradual one; the works of Creator/RalphBakshi such as ''WesternAnimation/FritzTheCat'' and ''WesternAnimation/{{Coonskin}}'' are often considered the start of the revival, albeit a niche one, while ''WesternAnimation/BeavisAndButthead'', ''WesternAnimation/TheSimpsons'', and ''WesternAnimation/SouthPark'' are all credited with restoring [[AnimatedShockComedy adult animation to mainstream status]]. It saw another decline in the late-2000s/early-2010s when many adult cartoons started focusing too much on vulgarity and dark humor, but managed to get relaunched again (albeit in a rather slow process) with the successes of ''WesternAnimation/BojackHorseman'', ''WesternAnimation/RickAndMorty'', ''WesternAnimation/SausageParty'', and ''WesternAnimation/Primal2019''.

* With the success of games like ''VideoGame/TheElderScrollsIVOblivion'', ''VideoGame/MassEffect'', and ''VideoGame/Fallout3'', the WesternRPG genre has generally been shifting towards a strong focus on a single character, first-person perspective, and action-oriented combat. Enter ''VideoGame/PillarsOfEternity'', which was created by industry veterans as a love letter to the older party-based narrative style with mechanics heavily borrowed from tabletop [=RPGs=]. It's done well enough to spawn a sequel and inspire similar games like ''VideoGame/PathfinderKingmaker'' and the ''VideoGame/DivinityOriginalSin'' games, which were beloved enough to help ''Pillars'' create a resurgence of that style as a sub-genre.

* While adult animation has always been a thing, it more or less died out in the mid-30's as a result of the MoralGuardian-championed MediaNotes/HaysCode and the rise of the AnimationAgeGhetto during MediaNotes/TheDarkAgeOfAnimation. The revival of the subgenre was a gradual one; the works of Creator/RalphBakshi such as ''WesternAnimation/FritzTheCat'' and ''WesternAnimation/{{Coonskin}}'' are often considered the start of the revival, albeit a niche one, while ''WesternAnimation/BeavisAndButthead'', ''WesternAnimation/TheSimpsons'', and ''WesternAnimation/SouthPark'' are all credited with restoring [[AnimatedShockComedy adult animation to mainstream status]]. It saw another decline in the late-2000s/early-2010s when many adult cartoons started focusing too much on vulgarity and dark humor, but managed to get relaunched again (albeit in a rather slow process) with the successes of ''WesternAnimation/BojackHorseman'', ''WesternAnimation/RickAndMorty'', ''WesternAnimation/SausageParty'', and ''WesternAnimation/{{Primal}}''.

So, some work had the ''gall'' to be a GenreKiller in some fashion. But then another work comes along and manages to revitalize that entire genre! That of course would be the Genre Relaunch. Commonalities in a relaunch include {{Reconstruction}}, a GenreThrowback, a {{retool}}, or being an exceptionally good work.

* Creator/{{Nintendo}} and the [[UsefulNotes/NintendoEntertainmentSystem NES]] single-handedly brought the home video game console market back from the dead in North America, after UsefulNotes/TheGreatVideoGameCrashOf1983.

* Depending on who you ask, the strategy RPG genre was revived by either ''VideoGame/FinalFantasyTacticsAdvance'', ''VideoGame/DisgaeaHourOfDarkness'', or the first Western release of ''Franchise/FireEmblem'' on the UsefulNotes/GameBoyAdvance: three games that came out in 2003.

* Starting in the mid-2000s, there was a resurgence in popularity of older styles of video games from the 8-bit and 16-bit era which was fueled by the rise of both the Xbox 360's [[Platform/XboxLive Xbox Live Arcade]] and the [[UsefulNotes/{{Wii}} Wii's]] UsefulNotes/VirtualConsole, effectively beginning the "nostalgia-boom" of gaming. This led many existing franchises from the those eras seeing compilations of older titles, complete remakes, revivals, and [[MilestoneCelebration anniversary celebrations]] [[GenreThrowback heavily influenced by nostalgia]].

* The StylishAction genre reached peak popularity during UsefulNotes/TheSeventhGenerationOfConsoleVideoGames, with titles like ''VideoGame/DevilMayCry'', ''VideoGame/GodOfWar'', and ''VideoGame/NinjaGaiden'' all being pioneers of the genre and inspiring imitators like ''VideoGame/HeavenlySword'' and ''VideoGame/DantesInferno''. However, near the end of the seventh generation and the beginning of the [[UsefulNotes/TheEighthGenerationOfConsoleVideoGames eighth]], the [[VideoGame/DarkSouls Souls]][[VideoGame/{{Bloodborne}} borne]] genre eclipsed stylish action games in popularity and profitability, with ''VideoGame/DMCDevilMayCry'' and ''VideoGame/YaibaNinjaGaidenZ'' proving to be divisive installments in their respective franchises that flopped commercially, and ''VideoGame/GodOfWar2018'' choosing to go with a more ''Souls''-like approach to its combat system. ''VideoGame/Bayonetta2'' was the only holdout during this time, but the failure of the UsefulNotes/WiiU, which it was exclusive to, prevented it from gaining the same level of exposure as other games. A few years later, however, the UsefulNotes/NintendoSwitch came along, for which ''VideoGame/Bayonetta3'' was announced at the end of its first year as an exclusive, with ports of the first two games releasing several months from them, giving the franchise the exposure it needed. The next year at E3, ''VideoGame/DevilMayCry5'' was announced and was released in 2019 to rave reviews and commercial success, reviving the franchise after a long hiatus. ''VideoGame/AstralChain'' was also released the same year as a Switch-exclusive title, and managed to sell over a million copies despite the exclusivity. Then in 2020, the kickstarter-funded ''VideoGame/TheWonderful101 Remastered'', formerly exclusive to the Wii U and originally a sales flop, managed to accumulate the funds needed for Creator/PlatinumGames to self-publish it on the Nintendo Switch, UsefulNotes/{{Steam}}, and the UsefulNotes/PlayStation4 in less then several hours. Overall, the stylish action genre has seen a resurgence near the end of the eighth generation after years of it laying dormant, with the ''Bayonetta'' games, ''Devil May Cry 5'', and ''Astral Chain'' proving the genre is still alive and well.

* Within the west, the EasternRPG genre of RolePlayingGames was niche until ''VideoGame/FinalFantasyVII'' and ''VideoGame/PokemonRedAndBlue'' came along in the late nineties and succeeded massively, with ''Final Fantasy VII'' drawing lots of JRPG developers towards the UsefulNotes/PlayStation and UsefulNotes/PlayStation2, while ''Pokemon'' became a worldwide phenomenon and quickly became one of Creator/{{Nintendo}}'s flagships. However, the seventh generation saw a decline in the popularity of [=JRPGs=] due to most JRPG developers choosing to create their games for the more affordable UsefulNotes/NintendoDS and UsefulNotes/PlayStationPortable instead of the more powerful UsefulNotes/Xbox360 and UsefulNotes/PlayStation3. While the former console did have successful titles like ''VideoGame/LostOdyssey'' and ''VideoGame/TalesOfVesperia'', the void left behind by JRPG developers was quickly filled by WesternRPG developers and their games, most notably Creator/{{Bethesda}} with ''VideoGame/{{Fallout}}'' and ''VideoGame/TheElderScrollsVSkyrim'', and Creator/{{Bioware}} with ''Franchise/DragonAge'' and ''Franchise/MassEffect''. And with ''VideoGame/FinalFantasyXIII'' proving to be an incredibly divisive game, western interest in the traditional JRPG genre fizzled out halfway through the generation, with the exceptions of ''VideoGame/DarkSouls'' and ''VideoGame/XenobladeChronicles1''. Even then, the former shared lots of similar aesthetics with Western [=RPGs=], while the latter only saw a limited run on the UsefulNotes/{{Wii}}. The relaunch of the genre in the west came in the middle of the eighth generation several years later, [=JRPGs=] like ''VideoGame/FinalFantasyXV'', ''VideoGame/Persona5'', ''VideoGame/TalesOfBerseria'', ''VideoGame/FireEmblemHeroes'', and ''VideoGame/XenobladeChronicles2'' all saw massive success on home consoles and reignited interest within the genre in the west. In the following years, ''VideoGame/MonsterHunterWorld'', ''VideoGame/DragonQuestXI'', ''VideoGame/FireEmblemThreeHouses'', ''VideoGame/FinalFantasyVIIRemake'', ''VideoGame/TrialsOfMana'', and ''VideoGame/XenobladeChronicles1: Definitive Edition'' all saw equal amounts of success, while the formerly dominant Western RPG franchises became plagued with heavy monetization and boring gameplay found in games like ''VideoGame/MassEffectAndromeda'', ''VideoGame/Fallout76'', and worst of all, ''VideoGame/{{Anthem}}''. The success of the UsefulNotes/NintendoSwitch also helped, with allowed more niche JRPG franchises like ''VideoGame/{{Ys}}'' and ''VideoGame/AtelierSeries'' to also gain a foot in the door, most notably seen when a Switch version of ''VideoGame/YsIXMonstrumNox'' was announced alongside the English localization, and when ''VideoGame/AtelierRyzaEverDarknessAndTheSecretHideout'' ended becoming the bestselling installment in its franchise and had a direct sequel announced in a Nintendo Direct in 2020.

* While adult animation has always been a thing, it more or less died out in the mid-30's as a result of the MoralGuardian-championed MediaNotes/HaysCode and the rise of the AnimationAgeGhetto during UsefulNotes/TheDarkAgeOfAnimation. The revival of the subgenre was a gradual one; the works of Creator/RalphBakshi such as ''WesternAnimation/FritzTheCat'' and ''WesternAnimation/{{Coonskin}}'' are often considered the start of the revival, albeit a niche one, while ''WesternAnimation/BeavisAndButthead'', ''WesternAnimation/TheSimpsons'', and ''WesternAnimation/SouthPark'' are all credited with restoring [[AnimatedShockComedy adult animation to mainstream status]]. It saw another decline in the late-2000s/early-2010s when many adult cartoons started focusing too much on vulgarity and dark humor, but managed to get relaunched again (albeit in a rather slow process) with the successes of ''WesternAnimation/BojackHorseman'', ''WesternAnimation/RickAndMorty'', ''WesternAnimation/SausageParty'', and ''WesternAnimation/{{Primal}}''.

* While adult animation has always been a thing, it more or less died out in the mid-30's as a result of the MoralGuardian-championed UsefulNotes/HaysCode and the rise of the AnimationAgeGhetto during UsefulNotes/TheDarkAgeOfAnimation. The revival of the subgenre was a gradual one; the works of Creator/RalphBakshi such as ''WesternAnimation/FritzTheCat'' and ''WesternAnimation/{{Coonskin}}'' are often considered the start of the revival, albeit a niche one, while ''WesternAnimation/BeavisAndButthead'', ''WesternAnimation/TheSimpsons'', and ''WesternAnimation/SouthPark'' are all credited with restoring [[AnimatedShockComedy adult animation to mainstream status]]. It saw another decline in the late-2000s/early-2010s when many adult cartoons started focusing too much on vulgarity and dark humor, but managed to get relaunched again (albeit in a rather slow process) with the successes of ''WesternAnimation/BojackHorseman'', ''WesternAnimation/RickAndMorty'', ''WesternAnimation/SausageParty'', and ''WesternAnimation/{{Primal}}''.

* Within the west, the EasternRPG genre of RolePlayingGames was niche until ''VideoGame/FinalFantasyVII'' and ''VideoGame/PokemonRedAndBlue'' came along in the late nineties and succeeded massively, with ''Final Fantasy VII'' drawing lots of JRPG developers towards the UsefulNotes/PlayStation and UsefulNotes/PlayStation2, while ''Pokemon'' became a worldwide phenomenon and quickly became one of Creator/{{Nintendo}}'s flagships. However, the seventh generation saw a decline in the popularity of [=JRPGs=] due to most JRPG developers prioritizing the more affordable UsefulNotes/NintendoDS and UsefulNotes/PlayStationPortable over the more powerful UsefulNotes/Xbox360 and UsefulNotes/PlayStation3. While the former console did have successful titles like ''VideoGame/LostOdyssey'' and ''VideoGame/TalesOfVesperia'', the void left behind by JRPG developers was quickly filled by WesternRPG developers and their games, most notably Creator/{{Bethesda}} with ''VideoGame/{{Fallout}}'' and ''VideoGame/TheElderScrollsVSkyrim'', and Creator/{{Bioware}} with ''Franchise/DragonAge'' and ''Franchise/MassEffect''. And with ''VideoGame/FinalFantasyXIII'' proving to be an incredibly divisive game, western interest in the traditional JRPG genre fizzled out halfway through the generation, with the exceptions of ''VideoGame/DarkSouls'' and ''VideoGame/XenobladeChronicles1''. Even then, the former shared lots of similar aesthetics with Western [=RPGs=], while the latter only saw a limited run on the UsefulNotes/{{Wii}}. The relaunch of the genre in the west came in the middle of the eighth generation several years later, [=JRPGs=] like ''VideoGame/FinalFantasyXV'', ''VideoGame/Persona5'', ''VideoGame/TalesOfBerseria'', ''VideoGame/FireEmblemHeroes'', and ''VideoGame/XenobladeChronicles2'' all saw massive success on home consoles and reignited interest within the genre in the west. In the following years, ''VideoGame/MonsterHunterWorld'', ''VideoGame/DragonQuestXI'', ''VideoGame/FireEmblemThreeHouses'', ''VideoGame/FinalFantasyVIIRemake'', ''VideoGame/TrialsOfMana'', and ''VideoGame/XenobladeChronicles1: Definitive Edition'' all saw equal amounts of success, while the formerly dominant Western RPG franchises became plagued with heavy monetization and boring gameplay found in games like ''VideoGame/MassEffectAndromeda'', ''VideoGame/Fallout76'', and worst of all, ''VideoGame/{{Anthem}}''. The success of the UsefulNotes/NintendoSwitch also helped, with allowed more niche JRPG franchises like ''VideoGame/{{Ys}}'' and ''VideoGame/AtelierSeries'' to also gain a foot in the door, most notably seen when a Switch version of ''VideoGame/YsIXMonstrumNox'' was announced alongside the English localization, and when ''VideoGame/AtelierRyzaEverDarknessAndTheSecretHideout'' ended becoming the bestselling installment in its franchise and had a direct sequel announced in a Nintendo Direct in 2020.

** The recent success of ''VideoGame/ShadowWarrior2013'', ''VideoGame/WolfensteinTheNewOrder'', and ''VideoGame/DOOM2016'' has created a revived interest in old-school style FirstPersonShooters.

* Starting in the mid-2000s, there was a resurgence in popularity of older styles of video games from the 8-bit and 16-bit era which was fueled by the rise of both the Xbox 360's [[UsefulNotes/XboxLive Xbox Live Arcade]] and the [[UsefulNotes/{{Wii}} Wii's]] UsefulNotes/VirtualConsole, effectively beginning the "nostalgia-boom" of gaming. This led many existing franchises from the those eras seeing compilations of older titles, complete remakes, revivals, and [[MilestoneCelebration anniversary celebrations]] [[GenreThrowback heavily influenced by nostalgia]].

* Subverted with traditional animation, as ''WesternAnimation/ThePrincessAndTheFrog'' and the 2011 ''WesternAnimation/WinnieThePooh'' movie were intended to re-spark the medium in the West. But following the two's completion, Disney higher-ups closed up their 2D animation department once again as the box office numbers for these two didn't measure up to their CG counterparts. However, the success of ''WesternAnimation/TheSecretOfKells'' and film distributor GKIDS' commitment to such films lead to hand drawn animation's revival [[AudienceShift in the independent film market]].