History Main / AsbestosFreeCereal

** Walt Disney Japan does something similar for their releases from Creator/StudioGhibli, with their releases being labelled as Studio Ghibli DVD-Video and Studio Ghibli Blu-ray Disc. This is consistently used for all mainline film releases under the "Ghibli ga Ippai COLLECTION" but is used inconsistently for the "Ghibli ga Ippai COLLECTION SPECIAL" sublabel used for [=OVAs=] and behind-the-scenes documentaries, with some releases carrying the unique branding and some not. Some earlier "SPECIAL" Blu-ray releases even use the Studio Ghibli DVD-Video branding for the DVD version but only use a generic Blu-ray label for the Blu-ray version. The whole Studio Ghibli DVD-Video/Blu-ray branding is also used outside Japan, but oddly not during Disney's era distributing the films in North America, where they instead use a standard DVD/Blu-ray branding or the Disney DVD/Disney Blu-ray branding. When distribution transferred over to Creator/{{GKIDS}}, they used the same Studio Ghibli DVD-Video/Blu-ray branding used elsewhere.

As a result of these laws, advertising has played with this by [[ExactWords using the most literal, mundane sense of the truth in their ads]]. Advertisers will hype up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". The things these ads say are all true, but not necessarily good or even remarkable. It works because the standards for those products are esoteric or obscure -- [[TheCoconutEffect if you hear these statements repeated often enough, you'll assume they're actually good things because you don't know any better]].

** Walt Disney Japan does something similar for their releases from Creator/StudioGhibli, with their releases being labelled as Studio Ghibli DVD-Video and Studio Ghibli Blu-ray Disc. This is consistently used for all mainline film releases under the "Ghibli ga Ippai COLLECTION" but is used inconsistently for the "Ghibli ga Ippai COLLECTION SPECIAL" sublabel used for [=OVAs=] and behind-the-scenes documentaries, with some releases carrying the unique branding and some not. Some "SPECIAL" releases even use the Studio Ghibli DVD-Video branding but only use a generic Blu-ray label.

** It is also important to note that releases from DarkerAndEdgier labels like Creator/TouchstonePictures, Creator/ABCStudios, and Creator/HollywoodPictures, as well as acquired labels like Creator/MarvelStudios and Creator/{{Lucasfilm}}, are only branded as standard [=DVDs=] or Blu-rays, and they dropped this unique branding for the 4K Ultra HD Blu-ray format, even for Disney films.

** Walt Disney Japan does something similar for their releases from Creator/StudioGhibli, with their releases being labelled as Studio Ghibli DVD-Video and Studio Ghibli Blu-ray Disc. This is consistently used for all mainline film releases under the "Ghibli ga Ippai COLLECTION" but is used inconsistently for the "Ghibli ga Ippai COLLECTION SPECIAL" sublabel used for OVAs and behind-the-scenes documentaries, with some releases carrying the unique branding and some not. Some "SPECIAL" releases even use the Studio Ghibli DVD-Video branding but only use a generic Blu-ray label.
*** Creator/StudioGhibli also did something similar for pre-Ghibli films they distributed on home video back then, with DVD releases of ''Anime/TheCastleOfCagliostro'', ''Anime/PandaGoPanda'', and ''Chie the Brat'' being labelled as [[Creator/TMSEntertainment TMS]] DVDs despite TMS not using such unique branding for releases not from Studio Ghibli. This would later be dropped when these films would get remastered Blu-ray and DVD releases, only being labelled as standard Blu-rays and [=DVDs=] (or in the case of the Creator/HayaoMiyazaki and Creator/IsaoTakahata box sets as well as the standalone release of ''Anime/TheCastleOfCagliostro'', Studio Ghibli Blu-ray Discs). Non-TMS pre-Ghibli releases such as ''Gauche the Cellist'' would always be branded as standard DVD and Blu-ray releases outside of the Miyazaki/Takahata box sets.

** It is also important to note that releases from acquired labels Creator/MarvelStudios and Creator/{{Lucasfilm}} are only branded as standard [=DVDs=] or Blu-rays, and they dropped this unique branding for the 4K Ultra HD Blu-ray format.

*** At the very least, using the Disney DVD and Disney Blu-ray branding is useful for keeping track of the Creator/StudioGhibli films, [[ChannelHop which have since been rereleased by]] [[LeFilmArtistique indie studio]] Creator/{{GKIDS}} making the past Disney releases [[KeepCirculatingTheTapes out-of-print]]. It does help that these earlier Disney releases have many different extras that were not ported over to the GKIDS releases, or had different translations and picture/audio quality that may be better or worse depending on the film.

* In UsefulNotes/TheNewTens, it became quite a common selling point to advertise a product as "gluten-free," thanks to a string of fad diets at the time that suggested reducing or eliminating it. Gluten is a protein found in certain species of grains, such as wheat, rye, and oats. While there are some gluten-free products made for people sensitive to it, a lot of these products never had any gluten in them to begin with.

** Another joiner on this particular bandwagon is Santa Cruz Organic Peanut Butter, which is 100% made from peanuts and has the label highlighting that it is "gluten free". Even brands of peanut butter that aren't 100% peanuts generally don't use gluten-containing products. While there is certainly an opportunistic advertising element to all of these examples, it's also a bit Truth In Television. To legally declare a product "gluten free" you have to do gluten testing, maintain separate production facilities, etc. Gluten contamination can occur before the product even exists -- for instance, oats growing in a field where wheat was once planted.

*** On the other hand, Disney labels most of their 4K Ultra HD releases as "Ultimate Collector's Editions" [[VanillaEdition even without any fancy packaging or extensive bonuses]], but Marvel movies instead get labelled as "[[Franchise/MarvelCinematicUniverse Cinematic Universe Editions]]", with no clear distinction between what is different between the two other than the latter being exclusively used for the MCU.

*** At the very least, using the Disney DVD and Disney Blu-ray branding is useful for keeping track of the Creator/StudioGhibli films, which have since been released by indie label Creator/{{GKIDS}} making the past Disney releases [[KeepCirculatingTheTapes out-of-print]]. It does help that these earlier Disney releases have many different extras that were not ported over to the GKIDS releases, or had different translations and picture/audio quality that may be better or worse depending on the film.

** It is also important to note that releases from acquired labels Creator/MarvelStudios and Creator/{{Lucasfilm}} are only branded as standard DVDs or Blu-rays, and they dropped this unique branding for the 4K Ultra HD Blu-ray format.

** UsefulNotes/BluRay Discs released in 2010 or later claim to have "Disney Enhanced High-Definition Picture and Sound." How exactly this differs from the high-definition picture and sound of the other big studios' Blu-ray Discs doesn't get detailed.

* "Only Birdseye peas have Birdseye's Vitamins In Peas guarantee!" Yes, because you are hardly going to give that marketing gimmick to your competitors are you?

* In France, a series of ads for a chain of optician stores made during the UsefulNotes/COVID19Pandemic solely consists in a long description of the sanitary measures taken by the workers to make sure they don't contribute to spreading the disease to the customers, with no mention of the glasses they sell. Considering the chain is legally obliged to respect those sanitary measures, which are actually the same for ''every stores of every kind'' in the country, that's actually unimpressive.

To protect consumers from lies and fraud, governments around the world have laws on the books stating that advertisements must only contain statements which the advertiser can prove are true. You can't advertise a product with a feature, ability, or trait that it demonstrably does not have. [[ParityProductParadox You also can't outright claim that you're better than the competition unless you can prove that, too]]. This is why, for instance, you can't claim that a laundry detergent can help you save money on your taxes if it can't actually do that every time it's used, and you can't claim that it removes stains better than every other laundry detergent on the market unless you've got evidence to back that up.

To protect us all from lies and fraud, governments around the world have laws on the books stating that advertisers can only tell the truth in their advertisements. However, advertising has played with this by [[ExactWords using the most literal, mundane sense of the truth in their ads]]. As such, advertisers will hype up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". The things these ads say are all true, but not necessarily good or even remarkable. It works because the standards for those products are esoteric or obscure -- [[TheCoconutEffect if you hear it repeated often enough, you'll assume it actually is a good thing because you don't know any better]].

To protect us all from lies and fraud, governments around the world have laws on the books that says advertisers can only tell the truth in their advertisements. However, advertising has played with this by [[ExactWords using the most literal, mundane sense of the truth in their ads]]. As such, advertisers will hype up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". The things these ads say are all true, but not necessarily good or even remarkable. It works because the standards for those products are esoteric or obscure -- [[TheCoconutEffect if you hear it repeated often enough, you'll assume it actually is a good thing because you don't know any better]].

[[folder:Audio Play]]
* ''AudioPlay/MontyPythonsContractualObligationAlbum'' has the String sketch, where an advertiser is looking for a way to sell 122,000 miles of string... in 3-inch lengths. Among others, the advertiser describes them as pre-sliced, rust-proof, easy to handle, low-calorie, and free from artificial coloring. When he learns they're not waterproof, he switches to water-absorbent.

To protect us all from lies and fraud, governments around the world have laws on the books that says advertisers can only tell the truth in their advertisements. However, advertising has played with this by [[ExactWords using the most literal, mundane sense of the truth]]. As such, advertisers will hype up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". The things these ads say are true, but not necessarily good or even remarkable. It works because the standards for those products are esoteric or obscure: [[TheCoconutEffect if you hear it repeated often enough, you'll assume it actually is a good thing because you don't know any better]].

To protect us all from lies and fraud, the government makes sure that everyone only tells the truth in their advertisements -- in [[ExactWords the most literal, mundane sense of "truth"]]. However, that doesn't stop advertisers from trumping up neutral, insignificant or even negative aspects of their products as though they were positive, by using phrases like "real", "100%", "free from" and "pure". The things these ads say are ''true'', but not necessarily good things. It works because the standards for those products are esoteric or obscure: [[TheCoconutEffect if you hear it repeated often enough, you'll assume it actually is a good thing because you don't know any better]].

To be clear, this trope does not refer to labels that are used mistakenly or fraudulently. It's only Asbestos Free Cereal if the advertisement is ''entirely true'', but misleading in that the claims it makes are actually insignificant (they apply to all products in that category or just have no bearing on the product's quality at all) or negative (somewhat rarer), repackaged to seem positive and desirable.

* Mazda put out a {{Dualvertisement}} with ''WesternAnimation/TheLorax'' for their CX-5 SUV, advertising it as the only SUV to receive the "Truffula Tree certified seal of approval." The ad also promotes the car as "Truffula Tree friendly." Truffula Trees, of course, don't exist outside of ''The Lorax'', and the ad doesn't make any claim about the impact the SUV has on ''real'' trees (despite mildly improved fuel efficiency, the CX-5 [[https://www.theguardian.com/environment/blog/2012/feb/27/mazda-advert-dr-seuss-lorax still has substantial carbon emissions]]).

* Oftentimes, partway through the airing of a show's first season, the network will put out a press release trumpeting that the second season has already been greenlit. While this sounds good, it's mostly TriviallyObvious if you know anything about production schedules, especially [[AnimationLeadTime for animated shows]]. Chances are pretty good that unless it's a limited series or the production has been a complete disaster, the crew probably started work on the second season well before the first started airing. If the show looked promising enough to air, the producers weren't going to have the cast and crew sit on their haunches for months on end until the first reviews and ratings finally started coming in.

* It is a very common practice for internet service providers to use mega''bits'' when referring to data transmission rates instead of mega''bytes'', which lowers the speed by a factor of eight -- 50 megabits per second is only a little more than 6 megabytes per second. This leads to such things as "Gigabit Ethernet," a computer networking standard that involves transmitting up to 1,000 bits per second. Of course, it is also common practice to ''specify'' when you are referring to bits or bytes. Cable One, before they renamed themselves to Sparklight, used to advertise a speed of "50 Megs" or "50 Megs per second" in its radio commercials.

** One brand of cereal which applied the "gluten free" label to its boxes. The back of the box acknowledges that the oats from which the cereal is made would not have gluten, but they changed their agreement with processing facilities to ensure no cross contamination from wheat products, making this a useful advertisement.
** A restaurant sign extols passersby to "try our new gluten-free fries!" Potatoes normally don't have any gluten. Except most fries are fried in the same oil as gluten products, and certainly stored with them and some of the salts/miscellaneous added extras contain gluten. It's super necessary to label what you have that's fully non-contaminated, even if it seems pretty dumb to the layperson, because of life-threatening conditions like coeliac disease. Also note that some fries are breaded.

* In UsefulNotes/TheNewTens, it became quite a common selling point to advertise a product as "gluten-free," thanks to a string of fad diets at the time that suggested reducing or eliminating it. Gluten is a protein found in certain species of grains, such as wheat, rye, and oats. While there are some gluten-free products made for people sensitive to it, a lot of these products never had any gluten in them to begin with. [[note]] It can be very helpful for those who are sensitive or allergic to gluten; having otherwise logically gluten-free foods marked as gluten-free, which makes shopping much less challenging. Further these claims also imply that the food was prepared in a facility where no cross-contact with potential gluten sources could happen as this can still cause issues for those with a gluten allergy. [[/note]]