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* [[https://www.youtube.com/watch?time_continue=4&v=9U_p0Ynb62c&feature=emb_title This ad]] from Farmers Insurance giving people hope the 2020 Coronavirus (aka COVID-19) crisis will be one more thing that they "will have seen and done." It reminded people besides the funny commercials, in the past, Farmers has also helped people through fires and hurricanes, too.

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* [[https://www.youtube.com/watch?time_continue=4&v=9U_p0Ynb62c&feature=emb_title This ad]] from Farmers Insurance giving people hope the [[UsefulNotes/CoronavirusDisease2019Pandemic 2020 Coronavirus (aka COVID-19) crisis crisis]] will be one more thing that they "will have seen and done." It reminded people besides the funny commercials, in the past, Farmers has also helped people through fires and hurricanes, too.
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* [[https://www.youtube.com/watch?v=C7ZWz7my3Ho This South African ad about an illiterate man who learns to read for a very special reason.]]
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* [[https://m.youtube.com/watch?v=jYr0GA22vGE This adorable and cute commerical for Snuggles Fabric Softner from the 80s's ]]. Despite the title of the video, the commercial features Snuggle tucking a baby named Cindy into bed who is sleeping inside a cradle. Another reason this commercial is sweet to look at is because Snuggle who is a living teddy bear is actually caring for a sleeping baby and even tells the viewer to be quiet and whispering in this commerical and Teddy Bears are a common item for a baby to have. While the mother isn't mentioned its even hinted that Snuggle is babysitting said baby. The cradle playing a lullaby really helps this commercial look cute.

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* [[https://m.youtube.com/watch?v=jYr0GA22vGE This adorable and cute commerical commercial for Snuggles Fabric Softner from the 80s's ]]. Despite the title of the video, the commercial features Snuggle [[BearyFriendly Snuggle]] tucking a baby named Cindy into bed who is sleeping inside a cradle. Another reason this commercial is sweet to look at is because [[LivingToys Snuggle who is a living teddy bear bear]] is actually caring for a sleeping baby and even tells the viewer to be quiet and whispering in this commerical commercial and Teddy Bears are a common item for a baby to have. While the mother isn't mentioned its even hinted that Snuggle is babysitting said baby. The cradle playing a lullaby "Wiegenlied" really helps makes this commercial look cute.extra sweet.
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Farmers Insurance brought a hopeful spot amid COVID-19 in 2020.

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* [[https://www.youtube.com/watch?time_continue=4&v=9U_p0Ynb62c&feature=emb_title This ad]] from Farmers Insurance giving people hope the 2020 Coronavirus (aka COVID-19) crisis will be one more thing that they "will have seen and done." It reminded people besides the funny commercials, in the past, Farmers has also helped people through fires and hurricanes, too.
** [[https://www.campaignlive.com/article/farmers-insurances-professor-burke-brings-familiar-voice-covid-19-crisis/1680119 This piece]] shows what went into this spot, too.
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* There was a beer commercial of where two young guys are attending a baseball game at a stadium and seen an old baseball fan seating in the row immediately front and below them covered in paraphernalia including a baseball mitt for the chance of catching a fly-ball. Sure enough, an opportunity comes up and one of the young guys catches it, and puts it in the old fan's baseball mitt. Impressed, the guy's friend gives him a beer later, playfully saying, "See if you can hold on to this!"
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** And eleven years after "Parisian Love", [[https://www.youtube.com/watch?v=6xSxXiHwMrg "Loretta"]] depicts an elderly man reminiscing about his wife.
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* A pet adoption ad features two cats in a cage, each cheerfully insisting that "Today's the day someone's going to adopt us!". They go on like this the entire day until it's obvious that it's not going to happen. But the last thing they say before going to sleep?
--> '''First Cat''': "Tomorrow's the day someone's going to adopt us!"
--> '''Second Cat''': "For sure!"
** It gets paired with {{Tearjerker}} when you realize that they ''never'' lose hope. Even as the day goes on and on, they remain as cheerful and optimistic, and not in any sort of StepfordSmiler way—it's completely sincere.
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* Heartwarming/M&Ms

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* Heartwarming/M&MsHeartwarming/MAndMs
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* Heartwarming/M&Ms
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* [[https://www.youtube.com/watch?v=O1Z91YkPatw This State Farm Commercial]]. A guy shown in the video constantly saying the things he won't get or do, like having kids, before showing in the next scene him doing exactly that. It ends with him not regretting his actions.

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* [[https://www.youtube.com/watch?v=O1Z91YkPatw com/watch?v=YufxHtZHaSE This State Farm Commercial]]. A guy shown in the video constantly saying the things he won't get or do, like getting married, having kids, before showing in the next scene him doing exactly that. It ends with him not regretting his actions.
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** Another Google promo, probably created by a fan, takes the searches from "finding stray dog", "animal shelter", "how to make my home safe for dog", "dog bed", "dog toys", etc. -- then we hear a painful whine -- "veterinarian" -- and then "how to care for puppies".

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** Another [[https://www.youtube.com/watch?v=R15jjuUuDZs Dog]], another Google promo, search story, probably created by a fan, takes the searches from "finding stray dog", "animal shelter", "how control" to make my home safe for dog", "adopting stray dog," searches familiar to anyone who's done this, from "screen door repair" to "dog bed", "dog toys", etc. -- ate a dryer sheet" and a map for hiking trails, accompanied by sound effects; then we hear a painful whine -- "veterinarian" "24 hour veterinarian" -- and and "Mr. Blake? We found the problem!" then "how to care for puppies"."puppy-proof everything".

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* [[https://www.youtube.com/watch?v=FgOX9mb7V4o This commercial]] might be one of my favorite ads of all time. Sure, it's inadvertent message is "Supporting this billion dollar company, as opposed to the other billion dollar company, makes you a unique individual", but that beautiful girl taking out her head phones and standing up is a truly awesome moment. What eyes!

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* [[https://www.youtube.com/watch?v=FgOX9mb7V4o This commercial]] might be one of my favorite ads of all time. Sure, it's its inadvertent message is "Supporting this billion dollar company, as opposed to the other billion dollar company, makes you a unique individual", but that beautiful girl taking out her head phones and standing up is a truly awesome moment. What eyes!eyes!
** GeniusBonus, it's a takeoff on the famous [[https://www.youtube.com/watch?v=axSnW-ygU5g Macintosh commercial]]; "so 1984 won't be like ''Literature/NineteenEightyFour''."

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* [[https://www.youtube.com/watch?v=Ouu6LGGIWsc An Amazon Prime commercial shows a priest and an imam get together in the priest's home for a cup of tea]]. They sit and talk for a while, both shown rubbing their knees. And when the imam gets up to leave, they both wince at pain in their knees, but neither makes mention of it. After the imam leaves, it shows both in thought before getting out their smartphones and ordering something, with the packages being received in the next scene. It's revealed they'd bought each other a pair of knee braces/pads, which they put on under their vestments before going to practice their faith in their own way (the imam bowing in reverence to Mecca, and the priest kneeling in prayer).

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* [[https://www.youtube.com/watch?v=Ouu6LGGIWsc com/watch?v=UGS4HMqoNqM An Amazon Prime commercial shows a priest and an imam get together in the priest's home for a cup of tea]]. They sit and talk for a while, both shown rubbing their knees. And when the imam gets up to leave, they both wince at pain in their knees, but neither makes mention of it. After the imam leaves, it shows both in thought before getting out their smartphones and ordering something, with the packages being received in the next scene. It's revealed they'd bought each other a pair of knee braces/pads, which they put on under their vestments before going to practice their faith in their own way (the imam bowing in reverence to Mecca, and the priest kneeling in prayer).



** There is a trend for stories of kindness and inspiration in commercials in Thailand. [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]], [[https://www.youtube.com/watch?v=cQ7mENQ7HP0 Forget Me Not]] and [[https://www.youtube.com/watch?v=2orcn5tw3m8 Follow the Father]] (about HM King Rama IX) for TVC Life Insurance, [[https://www.youtube.com/watch?v=_zwh9dPyidA A Mother, A Daughter, & a Pineapple]] for AIS, and [[https://www.youtube.com/watch?v=1BZmuz88KEY Father & Son]] for Bernas Rice are some of the best.

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** There is a trend for stories of kindness and inspiration in commercials in Thailand. [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]], [[https://www.youtube.com/watch?v=cQ7mENQ7HP0 Forget Me Not]] Not]], [[https://www.youtube.com/watch?v=oujqv98ZsZM Garbage Man]] and [[https://www.youtube.com/watch?v=2orcn5tw3m8 Follow the Father]] (about HM King Rama IX) for TVC Life Insurance, [[https://www.youtube.com/watch?v=_zwh9dPyidA A Mother, A Daughter, & a Pineapple]] for AIS, and [[https://www.youtube.com/watch?v=1BZmuz88KEY Father & Son]] for Bernas Rice are some of the best. [[https://www.youtube.com/watch?v=MxxKUikZ7YY Boss Da Market]] is a PSA from CP-All and 7-Eleven about believing everything you see on social media. Many of these are produced by Ogilvy & Mather Bangkok advertising agency. [[https://www.mumbrella.asia/2015/01/thai-life-insurance-ads-consistently-tear-jerkingly-brilliant Here's a Q&A about how they create them.]]
** "Unsung Hero" has over 49 million views in 2019. It is the ninth most shared viral video in the world.
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* There was an old Ikea commercial where a woman discards an old lamp for a new one from Ikea, and the lamp mournfully watches from the sidewalk while a spokesperson walks in and declares the viewers "crazy" for feeling sorry for the lamp. Years later, they made a [[https://www.youtube.com/watch?v=C-czRExdnao sequel]] where a little girl picks the lamp up off the curb, gives it a new lightbulb, and carries it with her all around the house to use it. The same man even appears again, this time saying it's not crazy to feel happy for the lamp and how important it is to reuse things.

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* [[https://www.youtube.com/watch?v=dBqhIVyfsRg There was an old Ikea commercial commercial]] where a woman discards an old lamp for a new one from Ikea, and the lamp mournfully watches from the sidewalk while a spokesperson walks in and declares the viewers "crazy" for feeling sorry for the lamp. Years 16 years later, they made a [[https://www.youtube.com/watch?v=C-czRExdnao sequel]] where a little girl picks the lamp up off the curb, gives it a new lightbulb, and carries it with her all around the house to use it. The same man even appears again, this time saying it's not crazy to feel happy for the lamp and how important it is to reuse things.
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* Mexican deli meat company Fud has made several heartwarming ads for the annual Teletón event that helps children with physical disabilities:
** [[https://www.youtube.com/watch?v=8EL-h7Y5O8Q The most memorable ad]] had a pair of little sausages with sticks, meant to be a child's legs, weakly "walking" while a piano plays in the background. The legs eventually get faster and steadier until it jumps in a plate filled with other little sausages on sticks, meaning it could finally join the other "kids".
*** A later sequel to this ad had a pair of little sausages kick a pea (representing a soccer ball) to another pair of little sausages. At first it seems it's too weak to kick the pea, but finally manages to do so, with children heard in the background cheering.
** [[https://www.youtube.com/watch?v=UWbeqBi2qfM This more recent ad]] had people buying packages of Fud after being told every package bought helps raise money for Teletón. Once they buy the package, a group of disabled children come up to the customer and thank them for their purchase. Cue emotional hugging, people clapping, confetti, and a song sung by children about helping them reach their dreams.
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** To an earlier generation, the sight of a kindergartener happily bubbling over with nonsense and the dad having not clue one what she's saying ''and listening as if he did'' brings a special kind of happy tears. There was a time when that speech pattern was considered a sign of childhood schizophrenia.
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Samsung India ad

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* [[https://www.youtube.com/watch?v=779KwjAYTeQ This Samsung India ad]] has a young girl insist that the TV service technician fix her TV on time. As one Youtube user commented, [[TearJerker "Last 40Sec was blur."]] (sic).
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* [[https://www.youtube.com/watch?v=_9GyFnNUJvU These]] ads for ''Gold Blend''. They were played in a 5 year time-period so the last one resulted in "{{Squee}}" and "[[CrowningMomentOfHeartwarming Awww]]" throughout the land. In fact, they were so popular that they spawned a novel called ''Love Over Gold''.

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* [[https://www.youtube.com/watch?v=_9GyFnNUJvU These]] ads for ''Gold Blend''. They were played in a 5 year time-period so the last one resulted in "{{Squee}}" and "[[CrowningMomentOfHeartwarming "[[SugarWiki/HeartwarmingMoments Awww]]" throughout the land. In fact, they were so popular that they spawned a novel called ''Love Over Gold''.
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* [[https://www.youtube.com/watch?v=v70Fu2WU8-w This ad]] shows a kid frantically gathering up his friends, saying that Owen is going to do something. When they all arrive at the house, we see Owen playing a game using an adaptive controller and joystick. The group erupts in cheers as their friend beats his game, chanting his name, and Owen asks what they should play next.
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* [[https://www.youtube.com/watch?v=ommfjkIqDRs And may you stay...]] [[https://www.youtube.com/watch?v=7z-pkaBIaSk forever young.]]
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* [[https://www.youtube.com/watch?v=zHWhMuowZvg This ad by Coca-Cola]] that played during Superbowl XLVIII deserves a mention. The people in this ad come from various walks of life and ancestry, but regardless of whether they came to seek better opportunities or escape persecution, it is a touching tribute to the people who call the United States home.

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* [[https://www.youtube.com/watch?v=zHWhMuowZvg com/watch?v=pmmxXJJZIlg This ad by Coca-Cola]] that played during Superbowl XLVIII deserves a mention. The people in this ad come from various walks of life and ancestry, but regardless of whether they came to seek better opportunities or escape persecution, it is a touching tribute to the people who call the United States home.
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* Speaking of Budweiser, [[https://www.youtube.com/watch?v=3CdVd9qEAlQ this left many Cubs fans weeping happy tears]]. A noteworthy night indeed!
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** The [[https://www.youtube.com/watch?v=mNbSgMEZ_Tw 2018 Christmas ad]], featuring "Your Song" by Music/EltonJohn.
---> ''Some gifts are more than just a gift.''

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** From Google India, [[https://www.youtube.com/watch?v=gHGDN9-oFJE a beautiful tale of friendship and reunion]].



** There is a trend for stories of kindness and inspiration in commercials in Thailand. [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]] and [[https://www.youtube.com/watch?v=cQ7mENQ7HP0 Forget Me Not]] for TVC Life Insurance, [[https://www.youtube.com/watch?v=_zwh9dPyidA A Mother, A Daughter, & a Pineapple]] for AIS, and [[https://www.youtube.com/watch?v=1BZmuz88KEY Father & Son]] for Bernas Rice are some of the best.

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** There is a trend for stories of kindness and inspiration in commercials in Thailand. [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]] and Hero]], [[https://www.youtube.com/watch?v=cQ7mENQ7HP0 Forget Me Not]] and [[https://www.youtube.com/watch?v=2orcn5tw3m8 Follow the Father]] (about HM King Rama IX) for TVC Life Insurance, [[https://www.youtube.com/watch?v=_zwh9dPyidA A Mother, A Daughter, & a Pineapple]] for AIS, and [[https://www.youtube.com/watch?v=1BZmuz88KEY Father & Son]] for Bernas Rice are some of the best.
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* Sainsbury's 2013 and 2014 Christmas adverts. [[https://www.youtube.com/watch?v=49sKKbmuQCg The first]], officially titled ''Christmas In A Day'' is made up of viewer-submitted clips that show the little moments that make Christmas special, while [[https://www.youtube.com/watch?v=Jdobquf1zms the second]] is BasedOnATrueStory (the Christmas Truce of 1914) and created in conjunction with the 100th anniversary of the event. And yes, [[ShownTheirWork they showed their work]], [[https://youtu.be/2s1YvnfcFVs conducting interviews]] and [[https://youtu.be/Jx3pQWbysmM reading first-hand accounts]] to make it as accurate as possible.

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* Sainsbury's 2013 and 2014 Christmas adverts. [[https://www.youtube.com/watch?v=49sKKbmuQCg The first]], officially titled ''Christmas In A Day'' is made up of viewer-submitted clips that show the little moments that make Christmas special, while [[https://www.youtube.com/watch?v=Jdobquf1zms the second]] is BasedOnATrueStory (the [[https://en.wikipedia.org/wiki/Christmas_truce Christmas Truce of 1914) 1914]]) and created in conjunction with the 100th anniversary of the event. And yes, [[ShownTheirWork they showed their work]], [[https://youtu.be/2s1YvnfcFVs conducting interviews]] and [[https://youtu.be/Jx3pQWbysmM reading first-hand accounts]] to make it as accurate as possible.
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* [[https://www.youtube.com/watch?v=aFPcsYGriEs "Frankie's Holiday"]], Apple's 2016 [=iPhone=] ad, features FrankensteinsMonster heading into town, placing Christmas light bulbs into his neck bolts, and singing "There's no place like for Home for the Holidays", despite the fact that people are scared of him. When he sees people are still afraid of him, he starts to get sad, which only gets worse when one of the bulbs go out, leaving poor Frankie looking like he's about to cry. Then, [[ChildrenAreInnocent one little girl]] beckons him over, taps the bulb to relight it, and joins him in singing. Frankie gives a small smile of gratitude and continues the song, but then the whole town joins in, to his astonishment. It ends with Frankie smiling [[TearsOfJoy as tears well up in his eyes]], [[IJustWantToBeNormal finally getting the acceptance]] [[IJustWantToHaveFriends he's always wanted]].

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* [[https://www.youtube.com/watch?v=aFPcsYGriEs "Frankie's Holiday"]], Apple's 2016 [=iPhone=] ad, features FrankensteinsMonster heading into town, placing Christmas light bulbs into his neck bolts, and singing [[StageFright hesitantly singing]] "There's no place like for Home for the Holidays", despite the fact that people are scared of him. When he sees people are still afraid of him, he starts to get sad, which only gets worse when one of the bulbs go out, leaving poor Frankie looking like he's about to cry. Then, [[ChildrenAreInnocent one little girl]] beckons him over, taps the bulb to relight it, and joins him in singing. Frankie gives a small smile of gratitude and continues the song, but then the whole town joins in, to his astonishment. It ends with Frankie smiling [[TearsOfJoy as tears well up in his eyes]], [[IJustWantToBeNormal finally getting the acceptance]] [[IJustWantToHaveFriends he's always wanted]].
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** Their UsefulNotes/SuperBowl 52 [[https://www.youtube.com/watch?v=CxGUmtRLm5g commercial]] manages to hit close to home, in a good way; for people who've suffered during one of the worst series of natural disasters known to the United States, it's a welcome reminder that help came, and would come again if it was needed.

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** Their UsefulNotes/SuperBowl 52 [[https://www.youtube.com/watch?v=CxGUmtRLm5g com/watch?v=5wdfHDe4vEU commercial]] manages to hit close to home, in a good way; for people who've suffered during one of the worst series of natural disasters known to the United States, it's a welcome reminder that help came, and would come again if it was needed.
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* [[https://www.youtube.com/watch?v=AChS0MwF9LU This]] add from interflora. A goth boy is crushing on a preppy girl, but she doesn't seem to notice him. When he gets home that night he changes his look and comes to school the next day looking just as preppy, but all his goth friends reject him [[spoiler: Then he turns to see the same girl as before, now dressed like a goth and they smile at each other across the hallway.]]


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* There was an old Ikea commercial where a woman discards an old lamp for a new one from Ikea, and the lamp mournfully watches from the sidewalk while a spokesperson walks in and declares the viewers "crazy" for feeling sorry for the lamp. Years later, they made a [[https://www.youtube.com/watch?v=C-czRExdnao sequel]] where a little girl picks the lamp up off the curb, gives it a new lightbulb, and carries it with her all around the house to use it. The same man even appears again, this time saying it's not crazy to feel happy for the lamp and how important it is to reuse things.
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* [[https://www.youtube.com/watch?v=aFPcsYGriEs "Frankie's Holiday"]], Apple's 2016 [=iPhone=] ad, features FrankensteinsMonster heading into town, placing Christmas light bulbs into his neck bolts, and singing "There's no place like for Home for the Holidays", despite the fact that people are scared of him. When he sees people are still afraid of him, he starts to get sad, which only gets worse when one of the bulbs go out, leaving poor Frankie looking like he's about to cry. Then, one little girl beckons him over, taps the bulb to relight it, and joins him in singing. Frankie gives a small smile of gratitude and continues the song, but then the whole town joins in, to his astonishment. It ends with Frankie smiling [[TearsOfJoy as tears well up in his eyes]], [[IJustWantToBeNormal finally getting the acceptance]] [[IJustWantToHaveFriends he's always wanted]].

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* [[https://www.youtube.com/watch?v=aFPcsYGriEs "Frankie's Holiday"]], Apple's 2016 [=iPhone=] ad, features FrankensteinsMonster heading into town, placing Christmas light bulbs into his neck bolts, and singing "There's no place like for Home for the Holidays", despite the fact that people are scared of him. When he sees people are still afraid of him, he starts to get sad, which only gets worse when one of the bulbs go out, leaving poor Frankie looking like he's about to cry. Then, [[ChildrenAreInnocent one little girl girl]] beckons him over, taps the bulb to relight it, and joins him in singing. Frankie gives a small smile of gratitude and continues the song, but then the whole town joins in, to his astonishment. It ends with Frankie smiling [[TearsOfJoy as tears well up in his eyes]], [[IJustWantToBeNormal finally getting the acceptance]] [[IJustWantToHaveFriends he's always wanted]].
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* "My Heroes," a PSA aired in October 2017. A couple of parents prepare to take their son and their daughter out for trick or treating, but they're clearly anxious about something, especially the dad. At the end of the ad, we find out this is because the son chose to dress up as Wonder Woman, and the daughter chose to dress up as Batman. The parents, despite being worried about how people will treat their kids in response to this, are supportive and let the children dress up in the way they want. (The creators of the ad said they specifically wanted to reach children who may want to experiment with the type of clothes they want to wear, but may not have supportive parents like the ones in the ad.) It ends with the children sleeping happily, still in costume, and the father fondly smiles and whispers, "[[TitleDrop My heroes.]]"



* [[https://www.youtube.com/watch?v=CeXuZexUIc4 This]] Japanese PSA should be shown in every country.



* [[https://www.youtube.com/watch?v=N6C1avqK51M This]] Canadian PSA commercial about two childhood friends and one in rehab due to drugs and his old friend visiting him. The song "He Ain't Heavy (He's My Brother)" in the background tilts it into TearJerker territory.



* There used to be a PSA where a couple of gruff businessmen are bulling their way through an airport. One of them runs into a little boy and he spills the puzzle he's been working on all over the floor. Businessman immediately stops, asks if he's OK, and helps him pick it up. Other businessman: My God. Hurry up. We'll miss the plane. Little boy, looking at helpful businessman: ''Are you God?''



* There is a PSA about counting others in that has aired on This TV Twin Cities. It features a handicapped boy who can't participate in a soapbox car race because it would be impossible for him to get inside the soapbox. Another boy decides to stop being in the race to have the handicapped one race. They decorate his wheelchair with fancy stuff and he wins the race.

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