[[caption-width-right:300:"Happy Christmas."\\
"Frohe Weihnachten."]]
What does it take to make consumers want to buy a product? Sometimes, just a little [[SugarWiki/HeartwarmingMoments d'aaaaaawwww.]]



[[folder: Acceptance]]
* [[http://www.youtube.com/watch?v=03WjUebwc2s&feature=channel_page Sheraton Hotels]]. You belong.
* A [[http://www.youtube.com/watch?v=FdpjM3OeLSo recent advert]] for the Renault Twingo shows a group of trendy young twenty-somethings in a car pulling up beside a night-club, and examining with dismay the long queues. Then the driver looks at a group of transvestites near the front, and catches one's eye. There's a flash of recognition. "Dad?" The father looks panic-stricken, terrified. His secret has been discovered, in such an awkward way and and in such a public place. [[ThisIsGonnaSuck This can only end badly]]. "Can you get us in?" The father's expression on seeing his son's ready acceptance and complete lack of judgement would melt butter.
* This [[http://www.youtube.com/watch?v=4VrGVVAVIbQ Sprite commercial]] where a bunch of school friends reunite after years. The last one to join the group is now a [[Transgender male-to-female trans person]]... and her friends happily hug her, not minding one single bit.
* [[http://www.youtube.com/watch?v=HAKtEI7PBho Google]] throws its support behind the Website/ItGetsBetterProject. There's an advertisement for Website/{{Google}} Chrome in there, but the commercial is a minute and a half long, and Google Chrome is only mentioned for ''2 seconds'' of that time.
* [[http://www.youtube.com/watch?v=lrJxqvalFxM I'll hold your hand.]]
* A recent commercial for Red Rose tea has a nervous daughter sharing a cup of tea with her father when another girl arrives, and the father mentions he didn't know she was having a friend over. The daughter fearfully tells her father that Amy isn't her friend...she's her girlfriend. When the father silently gets up and walks away, the daughter looks utterly heartbroken. Then the father returns with a third cup, puts it down in front of the girlfriend, smiles, and says "Hi, Amy. Tell me a little bit about yourself."
* "My Heroes," a PSA aired in October 2017. A couple of parents prepare to take their son and their daughter out for trick or treating, but they're clearly anxious about something, especially the dad. At the end of the ad, we find out this is because the son chose to dress up as Wonder Woman, and the daughter chose to dress up as Batman. The parents, despite being worried about how people will treat their kids in response to this, are supportive and let the children dress up in the way they want. (The creators of the ad said they specifically wanted to reach children who may want to experiment with the type of clothes they want to wear, but may not have supportive parents like the ones in the ad.) It ends with the children sleeping happily, still in costume, and the father fondly smiles and whispers, "[[TitleDrop My heroes.]]"

[[folder: Animals / Pets]]
* [[http://www.youtube.com/watch?v=OAxOtp4vDJQ This commercial makes you want to go out and buy a lot of Pedigree.]]
* The one from [=MasterCard=] with the [[http://www.youtube.com/watch?v=WFNXwor69-U elephant]].
* Several [[http://www.youtube.com/watch?v=g77TQx2ZvE0 Budweiser]] commercials.
** [[http://www.youtube.com/watch?v=fnR9KAF6Iqg And]] [[http://www.youtube.com/watch?v=pmmsr7PAhWU&feature=related some]] [[http://www.youtube.com/watch?v=lI-msG4b3RE others]].
*** [[http://www.youtube.com/watch?v=uQB7QRyF4p4 This]] commercial about the bond of a Clydesdale horse and a puppy. And somewhere around there, it mentions beer, but it's about the puppy and the horse.
*** [[http://www.youtube.com/watch?v=xAsjRRMMg_Q A continuation of the tale of the puppy and the horse]] premiered at the Super Bowl in 2015. The puppy ends up getting accidentally taken from home after stowing away in his horse friend's trailer and driven away. As the horse and the puppy's own fret over its well-being, the puppy makes a long, arduous journey home. Just as his home is in view, however, he finds himself cornered by a hungry wolf. The horse takes notice, however, and leads a cavalry of other horses to rescue the puppy and escort it back home, to his owner.
*** There's [[http://www.youtube.com/watch?v=eubWYPhcEEo another Budweiser one,]] which focuses on having a plan to make it home when out drinking. It shows how close a man is with his dog. One night, he goes out drinking with friends, and tells the dog he'll be back later. Hours pass, and the man doesn't come home, making the dog sad. The commercial then cuts to black, with the text, "For some, the waiting never ended," and you assume the worst (That the man drove drunk and died in an accident). But then, the man comes home the next morning, saying that he spent the night at a friends house because he didn't think it was a good idea to drive home. Friends are waiting, indeed.
** Their UsefulNotes/SuperBowl 52 [[https://www.youtube.com/watch?v=CxGUmtRLm5g commercial]] manages to hit close to home, in a good way; for people who've suffered during one of the worst series of natural disasters known to the United States, it's a welcome reminder that help came, and would come again if it was needed.
* The Iams "best part of adopting a pet..." commercials. The one where the woman brings the scruffy dog to his new home, and is trying to get him to play with a tennis ball. He lays down on the floor and stares at it, she gives up, he goes and brings her the tennis ball. Cue "...is when the pet adopts you" voiceover.
** Iams does [[http://www.youtube.com/watch?v=sgG6uztmhA0 another one]] with a man and a cat.
* There's this one dog food commercial that shows a Westie looking over a sleeping woman in the early hours of the morning, and the words "I promise" and then "to be there when you wake up" appear. Anyone who knows the joys of waking up to a doggie can attest to this being pure CMOH.
* [[https://www.youtube.com/watch?v=oQioo4nc04I "Dream Weekend"]] by Subaru is about a man who creates and carries out a bucket list... for his elderly dog.
* Christmas themed Coke commercials. Especially the one where a baby polar bear is offered a Coke by a baby penguin. Too cute.
** Coca-Cola is no longer the only company that can combine "polar bear" and "heartwarming". See Nissan's commercial [[http://www.youtube.com/watch?v=VdYWSsUarOg for their new hybrid]] featuring a lone bear driven from his home by global warming and genuinely grateful to learn that not all HumansAreBastards.
* "Hey, boy. We got you something." "[[http://www.youtube.com/watch?v=7Kv3Sb2ZbzU It's your new sister]]."
* You gotta love [[http://www.youtube.com/watch?v=SKEf-Sc6ytQ this goldfish.]]
* [[http://www.youtube.com/watch?v=Z7vXP3tHzhA This]] Ikea advert. Everything really is [[CuteKitten cuter with kitties]]!
* [[http://www.youtube.com/watch?v=J4jZ1UFR_Wc To embrace a stranger as our own. It's in our nature.]]
* [[http://www.youtube.com/watch?v=asnbU7m-z5o This]] Purina commercial is a great example of a dog commercial done right. Also a bit of a TearJerker.
* [[https://www.youtube.com/watch?v=bfARTSdO2Eg This ad]] by Dawn showing people using it to clean animals effected by oil spills.

[[folder: An Awesome World with Awesome People]]
* [[http://www.youtube.com/watch?v=at_f98qOGY0 This commercial]]. The Boom De Ya Da ads restore faith in humanity.
** And [[http://www.youtube.com/watch?v=a0jZzBEKIMc part two]].
* [[http://www.youtube.com/watch?v=orukqxeWmM0 This T-Mobile Advertisement.]]
* [[http://www.traileraddict.com/trailer/oceans/trailer This trailer]] for DisneyNature's Oceans makes you realize you live on the best place in the universe, and you've barely seen any of it.
* [[http://www.youtube.com/watch?v=QEjc5RkaCrc This]] World Cup ad that aired in Australia immediately prior to the WC opening ceremonies. It aired, sometimes in pieces, throughout the tournament. This ad will make you happy to be part of the world.
* Nikon produced a series of advertisements for its cameras, around the idea of, "I am ... " while capturing moments with your camera. Overall, the ads were heart-warming and wonderful. But [[http://www.youtube.com/watch?v=0qjzhJKlvS8 this ad]], featuring Robbie Williams, is phenomenal. At about the 00:13 point, there's footage of Robbie asking a stadium full of people to hold up their cameras with the 'flash' switched on and take a photo, everyone, all at the same time. His "Oh my God!" as he staggers back suits the moment perfectly. It's brilliant.
* [[http://www.youtube.com/watch?v=NB3NPNM4xgo This]] T-Mobile advert.
* [[https://www.youtube.com/watch?v=1752VXeD2H8 This]] commercial for Coca-Cola, encouraging people to "look at the world a little differently" (accompanied by Supertramp's "Give A Little Bit") as it shows random (and not so random) acts of kindness from around the world, captured from security cameras.

[[folder: Children and Children-at-heart]]
* [[http://www.youtube.com/watch?v=ICm9bvDDGdE This AT&T Commercial]], touching the wide eyed child in all of us. "Happy fifth birthday again..." and the World of Pure Imagination brings back memories of how beautiful the world can look to the imaginative.
* [[http://www.youtube.com/watch?v=CeXuZexUIc4 This]] Japanese PSA should be shown in every country.
* [[http://www.youtube.com/watch?v=jlXRengzZoc This]] is quite possibly my favorite commercial of the past five years. Even if you don't happen to be quite as big an NFL fan , you can't deny that the ending is one big D'AWWWW payoff.
** Oh, and it's directed by David Fincher...which could really either be a credit to or a mark against it.
* [[http://www.youtube.com/watch?v=HT26UegV7w0 These]] [[http://www.youtube.com/watch?v=LJ1pA2AWXuI commercials]] [[http://www.youtube.com/watch?v=X0Gd0Kwk_u8 for]] Jif [[http://www.youtube.com/watch?v=b8H6V20oPmM peanut butter]].

[[folder: Christmas]]
* [[http://www.youtube.com/watch?v=c-9T9tR0Rzg This commercial]] for Honey Nut Cheerios that played on Christmas up until the early 2000s.
** "Merry Christmas, Mr. Scrooge."
* [[http://www.youtube.com/watch?v=tEL3w-yf5Gk The skating Christmas [=McDonald's=] ad from the '80s. Awww.]]
** [[http://www.youtube.com/watch?v=mcpZT4DcBYE&feature=plcp Also this.]]
** And [[http://www.youtube.com/watch?v=2TbUXyd25PE this one.]]
* Speaking of Christmas ads [[http://www.youtube.com/watch?v=Ktw4J8kg3SE this classic spot]] for Miller High Life.
* [[http://www.youtube.com/watch?v=tMUaN1Qntzk This one]], for Coca-Cola.
* [[http://www.youtube.com/watch?v=I4kNl7cQdcU This one]], for Folger's coffee. ''Damn you'', you manipulative Madison Avenue bastards!
* There was also [[http://www.youtube.com/watch?v=MUWMjUjit_U this wonderful animated Christmas spot]] that aired on CBS in the late '60s.
* [[http://www.youtube.com/watch?v=XwRUlhiKhZg "Santa?!”]] [[WesternAnimation/TheFlintstones “Barney]]!!” “My Pebbles!!!" “Your Pebbles?~” "'Tis the season for sharing, Fred..." "Happy Holidays, pal..."
* [[https://www.youtube.com/watch?v=EDoFNmNDnm0&ibss=1 This.]] Not for anything in the ad, except... THEY BROUGHT BACK [[AbandonedMascot FARFEL]]. NESTLE'S BROUGHT BACK FARFEL. They do care.
* Spending Christmas together? [[http://www.youtube.com/watch?v=IajOINu0V2Y Priceless]].
* Hallmark's [[http://www.youtube.com/watch?v=37-r7Jtru8E Tom's Coming for Christmas]] ad. A young boy is waiting at Christmastime for his considerably older brother to come home for Christmas, so they can sing together in the choir. Alone and somewhat put off by his absence, the boy starts singing 'O Holy Night' and exactly when he gets to 'A Thrill Of Hope', his brother shows up and joins in.
* The Kay Jewelers commercial with the man and his deaf wife having Christmas together. The husband starts clumsily signing (while talking) that he learned a new sign for "Merry Christmas", which he uses as he hands his wife a box. She opens it and smiles when she sees the necklace inside the box.
* [[http://www.youtube.com/watch?v=0N8axp9nHNU This]] famous John Lewis advert from Christmas 2012. There's a reason it became so popular.
** And [[http://www.youtube.com/watch?v=XqWig2WARb0 here's]] the one for 2013, titled 'The Bear and the Hare'. Seriously, John Lewis make the best Christmas ads.
** [[https://www.youtube.com/watch?v=iccscUFY860 Here's the one for 2014]], featuring Monty the Penguin. Can you say "DDDAAAWWWW"?
** [[https://www.youtube.com/watch?v=wuz2ILq4UeA The 2015 one,]] entitled "Man on the Moon", is a TearJerker as well.
** 2016 brought us [[https://www.youtube.com/watch?v=sr6lr_VRsEo Buster the Boxer.]]
* This [[http://www.youtube.com/watch?v=faYx5e-cXbs Venezuelan Christmas ad for Plumrose ham]]. It was so popular (and reused), it got a [[http://www.youtube.com/watch?v=AThktKQmZTg sequel-follow up]] 20 years later, with the girl from the first ad now gown up.
* [[http://www.youtube.com/watch?v=U3k1SOE760Y This]] Toys for Tots commercial is sure to warm at least a few hearts.
* [[http://www.youtube.com/watch?v=v9lkmd-mMJ0 This]] UsefulNotes/{{Walmart}} commercial gets me every time.
* [[http://www.youtube.com/watch?v=kRQ3Jx0haE0 This one]], if you live away from home.
* [[http://www.youtube.com/watch?v=786sCIp8iXg Happy Christmas from Yellow Pages]].
* [[https://www.youtube.com/watch?v=Vg4bFKTlvEA This UK advert]] for Waitrose.
* Sainsbury's 2013 and 2014 Christmas adverts. [[https://www.youtube.com/watch?v=49sKKbmuQCg The first]], officially titled ''Christmas In A Day'' is made up of viewer-submitted clips that show the little moments that make Christmas special, while [[https://www.youtube.com/watch?v=Jdobquf1zms the second]] is BasedOnATrueStory (the Christmas Truce of 1914) and created in conjunction with the 100th anniversary of the event. And yes, [[ShownTheirWork they showed their work]], [[https://youtu.be/2s1YvnfcFVs conducting interviews]] and [[https://youtu.be/Jx3pQWbysmM reading first-hand accounts]] to make it as accurate as possible.
** Their 2015 Christmas advert, [[https://www.youtube.com/watch?v=kuRn2S7iPNU "Mog's Christmas Calamity"]], narrated by Creator/EmmaThompson and written by Judith Kerr herself. It begins with Mog the cat waking up from a bad dream on Christmas morning and accidentally destroying half the house, along with the Christmas presents and decorations. The fire brigade arrives, [[{{Tearjerker}} after which the Thomas family return to their ruined Christmas]]. Then there's a knock on the door. [[spoiler:It's their friends and neighbours, who have all turned up to help out and share their Christmas.]]
---> [[spoiler:"But everyone else thought, if the Thomases and Mog can't have a Christmas, they can share ours."]]
* Japanese Railways' [[https://www.youtube.com/watch?v=Mck3VVntijA "Xmas Express"]] series of ads from TheEighties and TheNineties (and briefly in 2000 before the brand went defunct).
* [[https://www.youtube.com/watch?v=WRsPnzcZ1VY This 2014 Apple Ad]] features a girl who finds an old [[http://www.wonderingsound.com/feature/history-voice-o-graph-neil-young-jack-white/ voice-o-graph disc]] from her great-grandmother singing "Our Love Is Here To Stay". As the song plays it shows the girl making a digital recording of the song and adding several tracks of her voice harmonizing with her great-grandmother's. When she finishes she [[spoiler: puts it on an iPod and wraps it up with the disc and some photos as a gift for her grandmother.]] The look on her face is touching.
* [[https://www.youtube.com/watch?v=5Olg_FFD-vM This 2015 Microsoft Ad]]. The employees of a Microsoft store on 5th Ave gather in front of a nearby Apple store with a local NYC children's chorus and break into a lovely rendition of "Let There be Peace on Earth".
* More of a Thanksgiving one than a Christmas one, but it still fits into this folder. In 2016 Macy's premiered [[https://www.youtube.com/watch?v=KCv37nXwlPw this]] commercial about a kid seeing the UsefulNotes/MacysThanksgivingDayParade in person when a balloon of Santa winks at him. As the boy grows older he still watches the parade in that same spot every year and the balloon winks every time it sees him. [[spoiler:Eventually, there comes a time where he does not attend, and the balloon flies away to a countryside where the now-elderly protagonist lives. When they make eye contact, the balloon winks and then flies away.]]
* [[https://www.youtube.com/watch?v=aFPcsYGriEs "Frankie's Holiday"]], Apple's 2016 [=iPhone=] ad, features FrankensteinsMonster heading into town, placing Christmas light bulbs into his neck bolts, and singing "There's no place like for Home for the Holidays", despite the fact that people are scared of him. When he sees people are still afraid of him, he starts to get sad, which only gets worse when one of the bulbs go out, leaving poor Frankie looking like he's about to cry. Then, one little girl beckons him over, taps the bulb to relight it, and joins him in singing. Frankie gives a small smile of gratitude and continues the song, but then the whole town joins in, to his astonishment. It ends with Frankie smiling [[TearsOfJoy as tears well up in his eyes]], [[IJustWantToBeNormal finally getting the acceptance]] [[IJustWantToHaveFriends he's always wanted]].
-->'''Tagline''': [[SomeAnvilsNeedToBeDropped Open your heart to everyone]]
** Heck, this would melt your heart even if it wasn't a commercial. Just the idea of Frankenstein going down to a place that's afraid of him just to spread a little holiday cheer. If that doesn't warm your heart, I don't know what will.
* [[https://www.youtube.com/watch?v=F-S9wawkLmM This]] commercial from [[NationalRail Network Rail]], telling people to appreciate the track engineers who work over Christmas to upgrade the lines and stations.
* The 2017 sequel to the M&M's "They '''do''' exist!" commercial. With Santa (and Red) unconscious, Peanut takes up the responsibility of delivering everyone's presents. In his panic, he randomly delivers all the gifts to the wrong locations (many of them not even inside houses), but... well, [[https://youtu.be/bnJCgE3hqpc see for yourself]].
-->'''Peanut:''' Did I ruin Christmas, Red?
-->'''Red:''' Actually, buddy, I think you made it even better.

[[folder: Family]]
* [[http://www.youtube.com/watch?v=SEnRYuqFoPg This]] ad from P&G brands that aired frequently during the 2010 Winter Olympics.
** It got a [[http://www.youtube.com/watch?v=2V-20Qe4M8Y follow-up]] for the 2012 Summer Olympics.
** And yet [[http://www.youtube.com/watch?v=57e4t-fhXDs another]] for the 2014 Winter Olympics.
* [[http://www.youtube.com/watch?v=QINv6rebyTU This]] Tim Hortons’ ad, all about hockey and fathers.
* There was a [=MasterCard=] commercial in the early nineties, where a little boy is upset that his mother has to go away for work on his birthday. The mom is promising him all sorts of lavish presents when she gets back, but it's not working, so finally she asks him what he wants. Cut to the mother, on an airplane for her business trip . . . with the kid next to her. Awww . . . . .
* [[http://www.youtube.com/watch?v=k1qpi1dBc5I This commercial]] for a Chilean candy brand. Specially the ending.
* [[http://www.youtube.com/watch?v=31eWFaqmB2c This commercial]]. Yes, Godzilla is a good daddy.
* From an A&W commercial: a guy and his wife visit her parents and it's obvious that he and his father-in-law do not see eye-to-eye. Even when he offers to take the family to A&W for dinner, Dad simply says, "I'll drive," and orders for the group, "Mama Burger, Papa Burger, and two Teens." Cut to the family sitting down, where the son-in-law is handing out the burgers. He gives to his father-in-law not a Papa Burger, but a "Grandpa Burger?" The couple smiles. Mom and daughter stand up and hug each other. Dad and son-in-law stand up, Dad puts a hand on his son-in-law's shoulder, smiles (for the first time in the spot), and says, "Where are my onion rings?"
* An old commercial from a Finnish telephone operator: A little girl and her family are packing up for a vacation. The girl wants to take her giant teddy bear with her. It won't fit into her small suitcase, and her parents won't let her take the bear with her. So she packs with her a toy cell phone and waves bye to the bear as she leaves it sitting on a chair with another toy phone in its lap.
* For this commercial, a father goes to meet his daughter, whom is rather surprised to see him, as it implies they haven't seen each other for a while. He tells her he's going to bring her to her favourite place. In confusion, she says that she doesn't have a favourite place. Turns out he brings her to Swiss Chalet, a place where she used to love as a child. The father dips his nose in some red sauce as a little imitation of Rudolph that he used to do just for his daughter. And he says in an absolutely heartwarming voice that he missed his daughter and she replies that she missed him too. As a bonus, she called him Rudolph too, a little nickname between the two of them.
* For this Hallmark commercial, a mother is sending her little daughter off to her first day of school. She hands the girl her lunch and waves as the bus drives off. The girl opens up her lunch and sees a card. She opens it, and as "Say" by John Mayer plays in the background, smiles as she sees the words "love you" written on the inside.
* A 2003 commercial for Time Warner Cable's then-new remote feature to pause live TV had a kid coming to his father watching golf to ask him to help him with his homework. The father has an imagine spot of the kid failing his homework, getting kicked out of school and riding the rails with hobos. The father decides to pause his game and help his son.
* One ad for Jello Pudding features a father and his son eating chocolate pudding. When the son asks his father what's so good about it the father explains a little about what his day was like to show why he looks forward to the pudding; the son imagines himself as his father going through everything his father describes. At the end the son pushes his own pudding cup toward his father and says, "You need this more than I do."
* The Disney "Magic Happens" commercials. [[http://www.youtube.com/watch?v=PA93vBjD4EU A couple talking about their relationship]], [[https://www.youtube.com/watch?v=ZHIAG7Rf48A a nervous man giving his girlfriend an unexpected gift]], [[http://www.youtube.com/watch?v=3mOXmxQn6kU a dad spending time with his kids]] or [[http://www.youtube.com/watch?v=HZ2KHcGksw8 maybe going on a business trip]], [[http://www.youtube.com/watch?v=4S213qVZFN8 a young boy sleeping with drawings on the floor]] (whose name is [[Creator/WaltDisney Walt]]!), [[http://www.youtube.com/watch?v=v7mFLA5JkCU a grandfather's birthday party]] or [[http://www.youtube.com/watch?v=gDylKjkhgqA a game of Scrabble]].
* [[http://www.youtube.com/watch?v=RVf7XWk1ft0&feature=video_response This Geico]] commercial. Car insurance has never been more precious.
* [[http://www.youtube.com/watch?v=nnsSUqgkDwU This]] Google commercial, titled "Parisian Love," where a man's relationship with a woman he met in France, from their first meeting to their first child, is tracked through his Google searches. "How to assemble a crib."
** Making it better was that it was a SuperBowlSpecial commercial, and stood out so much more compared to the general [[TheSimpsons dumbening.]]
** There's a [[https://www.youtube.com/watch?v=4HTwEvWenZ8 second one, “Graduation”]] where a woman from Vietnam starts a new life in the United States with her son, tracking her searches from "bringing a child to the US" to "what is valedictorian".
*** Before the Website/YouTube comments section was renovated, the top rated comment on the video (usually a source of vicious bile) is simply: "This is my story. I am that son. Thanks mom."
** Another Google promo, probably created by a fan, takes the searches from "finding stray dog", "animal shelter", "how to make my home safe for dog", "dog bed", "dog toys", etc. -- then we hear a painful whine -- "veterinarian" -- and then "how to care for puppies".
** [[http://www.youtube.com/watch?v=BQDYt61yHdg This one.]] It's the soundtrack from ''Film/CastAway'' which really does it.
* [[https://www.youtube.com/watch?v=IyM5aNaZXd0 Here]] is another Tim Hortons commercial that is {{based on a true story}}, about an immigrant man being reunited with his family.
* A certain [[http://www.youtube.com/watch?v=qK9F644H0-A Vodafone advert]].
* [[http://www.youtube.com/watch?v=Mp8vk05QOI0 This]] commercial for [[Ride/DisneyThemeParks Walt Disney World's]] 25th anniversary, which appeared on the original ''WesternAnimation/ToyStory'' VHS.
* "[[http://www.youtube.com/watch?v=YVtpKY7vqOI Rosi]]", a Volvo-commercial that kicks the idea of a bumbling, incompetent, child-unfriendly Sit-Com dad in the nuts, pulls its coat over its head, and pushes it down a flight of stairs.
* [[http://www.youtube.com/watch?v=LR5mZqeDNtg This Thai commercial about a pregnant woman and her comatose husband.]] Also doubles as a major TearJerker. TVC Life Insurance has produced a number of these.
* [[http://www.youtube.com/watch?v=jds1QZrJq1Y&feature=related This]] is just adorable. It's a Mormon Ad about.. well, just watch.
* [[http://www.youtube.com/watch?v=AKvXrUlaRAQ This ad about a little girl whose brother has lost his hair in Chemo]]
* [[http://www.youtube.com/watch?v=6F3-InOdMP4 This Subaru commercial.]]
* [[http://www.youtube.com/watch?v=cDrL3FRb4tA This commercial for Jif Peanut Butter]] -- even if you're generally immune to the power of "cute kids" in advertising, this one will warm your heart.
* [[http://www.youtube.com/watch?v=bINUfbLV_0M This ad]] for the ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'' remake, featuring Creator/RobinWilliams and his daughter [[AerithAndBob Zelda]]. His remark at the end is amazingly sweet.
* When Xbox Live first launched, we were given [[http://www.youtube.com/watch?v=Jn-aFbLODDo this lovely commercial]]. It's about four brothers who used to play Xbox all the time, but one of them gets married. [[spoiler:As a wedding gift, the other brothers give him an Xbox Live subscription and microphone, so they can continue to play like they used to.]]
* [[http://www.youtube.com/watch?v=dxZu-6jewL4 This commercial for Extra gum]]. A father entertains his daughter by making tiny origami cranes out of the gum wrappers. We see them together as she grows up, him offering her cranes in happy and sad moments. At the end, the grown daughter is moving out on her own and the father helps her pack up her car, and he accidentally knocks over a shoe box...full of origami cranes. Excuse me...there's something in my eye...
* [[https://www.youtube.com/watch?v=Cmg8ghXhAt8 This]] German ad for a home improvement brand features a {{Goth}} girl [[AllOfTheOtherReindeer being bullied and ostracized by everyone around her]] (which is unfortunately TruthInTelevision). After a day of strange glances and teasing, she comes home to discover [[spoiler:her father is in the process of repainting their entire home black in support]].
* [[https://www.youtube.com/watch?v=O1Z91YkPatw This State Farm Commercial]]. A guy shown in the video constantly saying the things he won't get or do, like having kids, before showing in the next scene him doing exactly that. It ends with him not regretting his actions.
* The Kraft Peanut Butter commercial where a little baby girl is given a Kraft Teddy Bear, grows up with it, and keeps it into adulthood while [[spoiler: her own newborn child gets a Kraft Teddy Bear as well]].

[[folder: Friends]]
* You know who [[http://uk.youtube.com/watch?v=yQsPzLn-DBE your mates are]].
* There used to be a commercial commercial for the lotto about an old man and his friends who go fishing at a pond every day, but they never catch anything. One night, the old man wins the lottery and spends his money on a truck full of fish and dumps them in the lake. When he and his friends next go fishing, they catch some. Awww!
* [[http://www.youtube.com/watch?v=N6C1avqK51M This]] Canadian PSA commercial about two childhood friends and one in rehab due to drugs and his old friend visiting him. The song "He Ain't Heavy (He's My Brother)" in the background tilts it into TearJerker territory.
* [[https://www.youtube.com/watch?v=VK03aVJekGg This ad]] for [=PS4=]. Never before has the experience of playing video games with a good friend been so perfectly portrayed.
* [[https://www.youtube.com/watch?v=Ouu6LGGIWsc An Amazon Prime commercial shows a priest and an imam get together in the priest's home for a cup of tea]]. They sit and talk for a while, both shown rubbing their knees. And when the imam gets up to leave, they both wince at pain in their knees, but neither makes mention of it. After the imam leaves, it shows both in thought before getting out their smartphones and ordering something, with the packages being received in the next scene. It's revealed they'd bought each other a pair of knee braces/pads, which they put on under their vestments before going to practice their faith in their own way (the imam bowing in reverence to Mecca, and the priest kneeling in prayer).

[[folder: Good Deeds]]
* [[http://www.youtube.com/watch?v=wMwoexR1evo This]] and [[http://www.youtube.com/watch?v=Iw97CfZtyGw this]]. The Liberty Mutual "Good Deeds" commercial are popular sources of this trope.
* [[http://www.youtube.com/watch?v=xffOCZYX6F8 This Coke ad from 1980]] featuring Mean Joe Greene...I think we all know how this one goes.
* This [[http://www.youtube.com/watch?v=THWyMNsm1SYAT&T commercial]] about a little girl whose dog is missing and she's putting up lost dog signs. A guy notices and starts a chain with his phone to find the dog while the girl is walking home. When she gets home and sees her dog waiting for her . . . /runs off weeping.
** And the fact that the group managed to get Tyler Hansborough who has been something like the face of Collegiate basketball for the past 3 years to help out and deliver the dog as well.
* There was this commercial where a little old lady, who is blind, is trying to cross the street, but couldn't. So she asked the man beside her to help her, which he did. As they were walking across the street, we see that the man helping her was also blind.
* There used to be a PSA where a couple of gruff businessmen are bulling their way through an airport. One of them runs into a little boy and he spills the puzzle he's been working on all over the floor. Businessman immediately stops, asks if he's OK, and helps him pick it up. Other businessman: My God. Hurry up. We'll miss the plane. Little boy, looking at helpful businessman: ''Are you God?''
* [[http://www.youtube.com/watch?v=4KAU6DldUbc This commercial]] from the Make a Wish Foundation. It takes the collaboration of the town and a good-hearted teacher to make one boy's wish to be a superhero come true.
* [[http://www.youtube.com/watch?v=7s22HX18wDY A commercial from Thailand]] shows the rewards of a single act of kindness.
** There is a trend for stories of kindness and inspiration in commercials in Thailand. [[https://www.youtube.com/watch?v=uaWA2GbcnJU Unsung Hero]] and [[https://www.youtube.com/watch?v=cQ7mENQ7HP0 Forget Me Not]] for TVC Life Insurance, [[https://www.youtube.com/watch?v=_zwh9dPyidA A Mother, A Daughter, & a Pineapple]] for AIS, and [[https://www.youtube.com/watch?v=1BZmuz88KEY Father & Son]] for Bernas Rice are some of the best.
* [[https://www.youtube.com/watch?v=wKkrcJ9HAUg This Lipton ad]] features [[Franchise/TheMuppets Kermit the Frog]] telling you to [[{{Tagline}} be more tea]]. (It's however gained infamy for spawning a {{memetic|Mutation}} gif of Kermit drinking tea.)
* In [[https://www.youtube.com/watch?v=v61wTya_GJY this]] Hallmark commercial, a woman enters a grumpy professor's office as he packs it up; she explains that she was one of his former students, and heard he was retiring. The professor, who's obviously grouchy about having to leave, claims he doesn't remember the woman and acts dismissive, even when she offers him a card she bought for the occasion. He makes her read the card aloud (he can't find his glasses), which is all about what an inspiration he was to many people, including her. The professor, touched, cites the paper the woman wrote for him, proving he ''does'' remember her, and commends her as she heads for the door. But the real clincher is when he asks what she used her education to become--"Investment banker?" Internet guru?" The woman stops, turns back, and says "No...I'm a teacher." Cue waterworks.
* Lyft, a ride sharing service, made [[https://www.youtube.com/watch?v=v8nyGzOLsdw a short animation advertisement]] for their company. Not only is the main focus a widow who chose to work for the company, it climaxes when one of her clients brings help to move her stuck car from the snow. What goes around, comes around.

[[folder: Hope]]
* There is one cancer treatment ad that doesn't seem to be online, but one troper described it as this: A clown entertains a crowd. The clown sees a young girl with a cap on her head. The clown tries to take off the cap. The mother shakes her head and takes off the cap for him. The young girl is bald and dying from cancer. The clown resumes entertaining the crowd, asking them to put money into the cap. The clown then places the cap on the girl. When he takes it off again, her hair is back, her sickness is gone. The mother cups her hands over her mouth and cries.
** Said troper claims the first time they saw it was with "a crowd of hard-nosed marketing professionals who had over a century's worth of experience combined. Yet not a sound could be heard in the room, except sobs."
* [[http://www.youtube.com/watch?v=4TIrDr7OQpQ This State Farm ad.]]
* [[http://www.values.com/inspirational-stories-tv-spots ALL of the]] Foundation for a Better Life commercials are this. Particularly " Homecoming/True Beauty", "Piñata" and " The Race". Just go watch them all, and try not to cry :)
* [[http://www.youtube.com/watch?v=8Az1l3NLULc The Princess Margaret Hospital Foundation's 'Conquer Cancer' commercial]].
* A commercial for a chain of retirement homes with an old man talking about his life from boyhood on a farm with chickens, through military service and marriage, to how he's now living in "a rather nice care home" - and they even let him keep chickens. At that point the shot changes so his hands are full of baby chicks and it's ''adorable''.
* There is a PSA about counting others in that has aired on This TV Twin Cities. It features a handicapped boy who can't participate in a soapbox car race because it would be impossible for him to get inside the soapbox. Another boy decides to stop being in the race to have the handicapped one race. They decorate his wheelchair with fancy stuff and he wins the race.
* [[http://www.youtube.com/watch?v=FgOX9mb7V4o This commercial]] might be one of my favorite ads of all time. Sure, it's inadvertent message is "Supporting this billion dollar company, as opposed to the other billion dollar company, makes you a unique individual", but that beautiful girl taking out her head phones and standing up is a truly awesome moment. What eyes!
* [[https://www.youtube.com/watch?v=UIun5xGK86g Teach]]. A commercial to encourage more people to become teachers.
* [[http://www.youtube.com/watch?v=d2TETZM0o8o This ad]] showing what [=McDonald=]'s can do for a special person.

[[folder: Love]]
* [[http://www.youtube.com/watch?v=frVP9lV_YR4 This United Airlines ad]] truly shows what love is all about.
* [[http://www.youtube.com/watch?v=_9GyFnNUJvU These]] ads for ''Gold Blend''. They were played in a 5 year time-period so the last one resulted in "{{Squee}}" and "[[CrowningMomentOfHeartwarming Awww]]" throughout the land. In fact, they were so popular that they spawned a novel called ''Love Over Gold''.
** In the United States these commercials were retooled to where Anthony Stewart Head played an American man (and the British woman stayed British) and were for Taster's Choice coffee. They were also wildly popular in the U.S.
* [[http://youtu.be/7VOszEhUuC0 Every Day Is A Chance To Stir Things Up]] Another coffee commercial but for the creamer, Coffee Mate. A wife is about to go back to work after her cancer treatments and is uncertain about how she will be received by her co-workers. Her husband is giving encouraging words as he pour her a cup of coffee. After taking a sip she decides to go to work without her wig and remove it. Her husband smile, pressing his head against her forehead, murmuring that ‘bald is beautiful’. The wife smile back and reply ‘You should know’ gripping his hand. (The husband is also bald). Beautiful moment of supporting your spouse.
* [[http://www.youtube.com/watch?v=NEFIs3fVjTk This commercial]]. The woman signs that she's tired that things are always the same and instead of letting her rant on, her boyfriend/husband hands her the coffee, signs that he loves her and wipes away a tear. The tagline states "It's not what you say, it's what you do." Awww!
* [[http://www.youtube.com/watch?v=t4gfjLrNurw This]] [[http://www.youtube.com/watch?v=3SNwc5YZ2QA series]] [[http://www.youtube.com/watch?v=7cJ8iOtj3Wg of]] [[http://www.youtube.com/watch?v=0Udp_2JGodA commercials]] [[http://www.youtube.com/watch?v=YiBhp8Tro_c from]] [[http://www.youtube.com/watch?v=Ga6dypUT1V4 ''Telcel'']], featuring a cover of "You were always on my mind" by Andrés Calamaro.
* Another one from [=McDonald's=], [[http://www.youtube.com/watch?v=jmNrvlQ73pU this time from India.]] Who would've thought the [=McAloo Tikki=] (a veggie burger made out of potatoes) would be enough to start PuppyLove between two Indian children?
* The [[https://www.youtube.com/watch?v=0Z38VrjdE_I new commercial]] for AXE Body Spray. Yes, really. It shows four [[WarIsHell war-related scenes from all over the world]]--a bombed out urban battleground with a woman confronting a tank; a helicopter landing in a southeast Asian village and an American GI jumps out; a military parade held in what really isn't supposed to be North Korea, we swear, guys!; and a man carrying a "nuclear football" case through a middle-eastern palace to the man in charge. But ShockingSwerve ensues:
** That bombed out city battlefield? [[spoiler: the driver pops out of the tank, the woman (his girlfriend) calls out his name and runs up to him and hugs him]].
** The helicopter landing in the village? [[spoiler: The GI runs up to the woman and she kisses him, dropping his gun in a puddle of mud]].
** The military parade? [[spoiler: On cue, the crowd holds up panels that form a mosaic of the leader and his beloved framed in a heart. She sneakily holds his hand while he grins like the cat that got the canary]].
** The guy with his finger on the button? [[spoiler: He presses the button and it cues up a fireworks display for her. She loves it]].
*** Oh, and [[SomeAnvilsNeedToBeDropped it's for AXE Peace. "Make love, not war."]]
* The Aami Insurance adds from Australia featuring Rhonda and Kahtut. Especially the final add where [[spoiler: they reunite after the school reunion]].
* [[https://www.youtube.com/watch?v=B3ImtTlv5p4 This]] Pepsi commercial, spotted during the 2003 UsefulNotes/MacysThanksgivingDayParade.
* Advertising/SegataSanshiro is most well-known for beating anyone who doesn't play UsefulNotes/SegaSaturn into submission (in addition to other acts that are RatedMForManly), but [[https://www.youtube.com/watch?v=H-P37lLxNcg the commercial for]] ''VideoGame/SakuraWars 2'' changes things up by showing Segata Sanshiro frolicking beneath blossoming cherry trees with Sakura Shinguji.
* [[https://youtu.be/qOIdI_kZNBU The Story of Sarah and Juan]]
* [[https://www.youtube.com/watch?v=ULUuDjLh3eY This Hewlett-Packard ad]] showcasing the ''StarWars'' Special Edition Notebook, and how one British teenager used it to his advantage when it came to his crush.
* [[https://m.youtube.com/watch?v=jYr0GA22vGE This adorable and cute commerical for Snuggles Fabric Softner from the 80s's ]]. Despite the title of the video, the commercial features Snuggle tucking a baby named Cindy into bed who is sleeping inside a cradle. Another reason this commercial is sweet to look at is because Snuggle who is a living teddy bear is actually caring for a sleeping baby and even tells the viewer to be quiet and whispering in this commerical and Teddy Bears are a common item for a baby to have. While the mother isn't mentioned its even hinted that Snuggle is babysitting said baby. The cradle playing a lullaby really helps this commercial look cute.

[[folder: Miscellaneous]]
* "This Bud's For You" it's more than just a catchy song. It's the singer thanking all of the people in his city that help him through his day.
* Even when they are trying to maximize sales, beer makers will often make commercials specifically to warn parents not to let their kids drink.
* There's this [[http://www.youtube.com/watch?v=DqrF-BzrXmg really cute one]] from Duracell where the infamous drumming bunny and a toy duck are left behind after a picnic, and set off after their owner. Which moment is sweeter - the bunny dragging the duck when the duck's battery runs out, or the 2 being reunited with their owner?
* [[http://www.youtube.com/watch?v=I2JbRYrmf74 This]] Nike commercial which played after the Boston Red Sox defeated the New York Yankees in the 2004 ALCS. Just do it, indeed.
* You probably have to be a Florida alum for this effect to kick in, but the [[http://www.youtube.com/watch?v=j9FcrQrjdNw&feature=related university's]] [[http://www.youtube.com/watch?v=UXelE1j7QbE&feature=related series]] [[http://www.youtube.com/watch?v=FlnPVqs005E&feature=related of]] [[http://www.youtube.com/watch?v=rhLbzCIDiR0 "Go Gators!"]] commercials bring a tear to my eye every time. Especially those last two.
* It seems so sweet that Anthony Sullivan became the spokesman for [=OxiClean=] after Creator/BillyMays' death...
* [[http://www.youtube.com/watch?v=EnUKurl7Fog&feature=popt00us05 This]] "WesternAnimation/TheSimpsons" based Coke commercial. Sure Mr. Burns is an evil {{Jerkass}}, but that doesn't mean he can’t have a break every once and a while!
* What does [[http://www.youtube.com/watch?v=be9GLngXyw0 talking]] mean to you?
** That commercial was considered such a powerful piece of advertising by David Gilmour that he based a [[http://www.youtube.com/watch?v=r-XtvR6-ckg Pink Floyd song]] around it.
* The Go World Visa commercials that air every Olympics. The narration by Morgan Freeman adds a side of CMOA.
* [[http://www.youtube.com/watch?v=zwT6L5v9vDc This]] Super Bowl commercial. Cheesy to be sure, but that doesn't stop it from being extremely heartwarming.
* [[http://www.youtube.com/watch?v=k-STkFCCrus This]] Coca-Cola ad. Two border guards putting aside their differences.
* [[http://www.youtube.com/watch?v=fj96XYhwTFI Long Live Michael!]]: Various video game characters say thanks to their players.
* [[http://vimeo.com/25171334 This ad for H&R Block.]] "I think you could use some help." has never sounded this sweet.
* [[http://www.youtube.com/watch?v=clFq7xwxV-Q This]] ad for [[Ride/DisneyThemeParks Tokyo Disneyland]], depicting the life of a young girl as all the happiest moments of her life take place in the theme park. Might be a full blown {{tearjerker}} for some, it's so heartwarming.
* [[Franchise/StarWars May the force be with]] [[https://www.youtube.com/watch?v=uvweDgcWISI Japan]]
* By demand of the kids, the Trix Rabbit ''finally'' [[http://www.youtube.com/watch?v=BObi5Zvq80k gets Trix!]]
* [[http://www.values.com/inspirational-stories-tv-spots/117-Oliver-With-A-Twist This]] commercial advertising the phrases "please" and "thank you." Oliver Twist asks his famous "Please, sir, may I have some more?" and while most of the people mock him, the man manning the gruel dumps more into his bowl, to which Oliver says "Thank you." When questioned why he gave the boy more, the man responds "Well he did say please. And thank you, too." Cue all the orphans getting up to ask for more.
* [[https://www.youtube.com/watch?v=zHWhMuowZvg This ad by Coca-Cola]] that played during Superbowl XLVIII deserves a mention. The people in this ad come from various walks of life and ancestry, but regardless of whether they came to seek better opportunities or escape persecution, it is a touching tribute to the people who call the United States home.
* [[https://www.youtube.com/watch?v=bUkN7g_bEAI "Sometimes you just have to say thank you."]]
* In a way, [[https://www.youtube.com/watch?v=AEuh1zJjNM4 these]] [[https://www.youtube.com/watch?v=U1hb-Nb83bY ads]], for butter and Lipton respectively, both featuring [[Series/{{Today}} Willard Scott]]. Sure, he might be a bit of a BaseBreakingCharacter due to his [[BunnyEarsLawyer rather odd]] behavior, but he's just so ''cheerful'' and near-impossible to dislike.
* [[https://www.youtube.com/watch?v=_nXEDZ4Ru2I Guinness - In Pursuit Of More]] is an ad describing the active, heavy and long life that the enterprise has. The passion with which the people speak about their enterprise and enjoy their job is why it is on here.
* [[https://www.youtube.com/watch?v=Pu6Uk3GJiJk This]] promo for Creator/{{NBC}}'s 2001-02 season.
* One commercial for Fruity Pebbles has Fred take Barney to court for the latter's repeated attempts to steal the former's cereal. Barney says he loves Fruity Pebbles [[TrueCompanions almost as much as he loves Fred.]] Fred is so moved by this he willingly gives him the cereal. [[spoiler: [[YankTheDogsChain Or tries to, at least; the judge steals the bowl and flees.]]]]
* [[https://www.youtube.com/watch?v=8wYXw4K0A3g This Heineken ad]] named Worlds Apart, filmed in the UK. It features six different people with very opposing views on feminism, transgender rights and climate change. The ad opens with each of them expressing their views on those topics. Then, their polar opposites are made to work together in pairs, without knowing anything about what the other thinks about their issues. They work together to build a bar table, learning something about each other in the process. The reveals are surprising-the trans person is ex-military, the skinhead drifted to anger because he was completely homeless for a long period of time, the climate change denier prefers to calmly discuss with his opponent rather than attack them. Yet all of them are liking the other so far, despite knowing little about them. Then, they have to watch a clip of their partners talking about their views on the issues that each person feels so strongly about. They have a choice now-to leave or stay and talk their differences over two cold bottles of Heineken. Despite everything, despite how polarized and conflicted the world is today, [[WhatYouAreInTheDark not one of them chooses to leave]] and all part on good terms.
** One standout moment belongs to the anti-trans person: after stating at the beginning that he considers gender to be purely biological, he ends the ad by asking his trans woman partner for her phone number to keep in touch despite jokingly claiming that his girlfriend might be upset at him "texting another girl".

[[folder: Saving Lives]]
* [[http://www.youtube.com/watch?v=Gj_Ap5LmRMs This]], [[http://www.youtube.com/watch?v=arBHzTJUJW8&feature=related this]], and [[http://www.youtube.com/watch?v=lkq0m7EIPCM&feature=related this]] commercial from Duracell. ([[http://www.youtube.com/watch?v=hGCv7RzEwR8 This]] is part of the same series, but too... cliche?)
* [[http://www.youtube.com/watch?v=h-8PBx7isoM This]] truly tearjerking ad for seatbelt safety might just get the point across more effectively than anything gory or violent ever could have. 11 '''million''' Website/YouTube hits can't be wrong.

[[folder: Troops and 9/11]]
* [[http://www.youtube.com/watch?v=wGGhY46vGn4 This Anheuser-Busch ad]], which is also TruthInTelevision. The same thing happened at the Atlanta airport. The real deal was even more moving, because it was happening approximately every 5 minutes as more and more troops arrived.
* [[http://www.youtube.com/watch?v=Dd1FNPx_YN4 There is a Bell Canada]] ad that they would usually air in November, which features a young man standing on a grey coastline. He's on his cellphone, and talking to his Grandfather. He mentions he's in France, where by his grandfather asks how Paris is, and if the girls are as lovely as he remembers, and the grandson replies with "No, grandpa, I'm not in Paris. I'm in Dieppe. I just wanted to say thank you."
** For those of you wondering, look up the battle of Dieppe.
* In the wake of the September 11th, 2001 attacks on the United States, the US Postal Service released [[http://www.youtube.com/watch?v=SJiLjNLtpeE this commercial]] to indicate that the post office, a constant presence since the founding of the nation, would not let anything stop it, or the nation it has served, and continues to serve, for the last two hundred plus years.
-->''We are mothers and fathers, and sons and daughters, who every day go about our lives with duty, honor, and pride. And neither snow, nor rain, nor heat, nor gloom of night, nor the winds of change, nor a nation challenged, will stay us from the swift completion of our appointed rounds. '''Ever'''.''
** [[https://www.youtube.com/watch?v=khgD5Bn1zgA This Visa ad]], also after 9/11, is gorgeous. "The curtain will never go down on New York City."
** Budweiser also did a nice one after 9/11, showing their signature Clydesdales bowing at the New York City skyline. A similar ad aired 10 years after the tragedy, and was mostly identical except that the One World Trade Center (under construction at the time) was included.