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CEO of Bates Financial Services and long-time friend of the Woodhouse family.

* Race Lift: A 19th-century British woman is played by a black actress

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CEO of Bates Financial Services and long-time friend of the Woodhouse family.

family.

* Race Lift: AdaptationNameChange: Ms. Bates was named Hetty in the original novel, but renamed Maddy here.
* DotingParent: Doting aunt, at least, to Jane; she's as quick to sing her niece's praises as she is in the book.
* RaceLift:
A 19th-century British woman is played by a black actressactress.
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Started Maddy Bates\' entry and added In Universe Nickname to Robert Martin\'s entry.

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* InUniverseNickname: Known as BMart among his friends.


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!!Maddy Bates (Nikea Gamby-Turner)

-->'''Debuts in''': Episode 34

CEO of Bates Financial Services and long-time friend of the Woodhouse family.

* Race Lift: A 19th-century British woman is played by a black actress
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* NamedByTheAdaptation: Mr. Weston didn't have a first name in the book, but is named Ryan here.



* StepfordSmiler: Emma suspects so. She's not so far off the bat; [[spoiler: Izzy comes to admit that her marriage isn't perfect and she's completely bored with her life. She resolves this by going BackToSchool.]]

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* StepfordSmiler: Emma suspects so. She's not so far off the bat; [[spoiler: Izzy comes to admit that her marriage isn't perfect and she's completely bored with her life. She resolves this by going BackToSchool.]]

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* ManicPixieDreamGirl: At least outwardly: she's beautiful, energetic, cheerful, and devoted to making your life better.



* NotListeningToMeAreYou: Frequently to Emma, who would rather do other things than listen to him talk about finances.



* ExpositoryHairstyleChange: Begins to wear her hair in bangs as part of her "revamping" her image after [[spoiler: Elton drops Emma (and, by extension, her) like a hot potato]].



* AgeLift: He was Frank's father in the book, but stepbrother here.

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* AgeLift: He was Frank's father in the book, but stepbrother here. Fittingly, he's much younger.



* NiceGuy

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* NiceGuyNiceGuy: Cheerful, easygoing, and very friendly, a trait carried over from the book.
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* {{Housewife}}: As in the original. This Isabella dropped out of college to care for her children; this is now her present occupation. [[spoiler: In Episode 31 she admits she's bored of it and decides to go back to school to complete her architecture degree to qualify as an architect.]]

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* {{Housewife}}: As in the original. This Isabella dropped out of college to care for her children; this is now her present occupation. [[spoiler: In Episode 31 she admits she's bored of it and decides to go back to school to complete her architecture degree to and qualify as an architect.]]
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Izzy dropped out of architecture school and regretted not qualifying as an architect (as seen when she said she is a better architect than the ones John hired to expand the restaurant).


* {{Housewife}}: As in the original. This Isabella dropped out of college to care for her children; this is now her present occupation. [[spoiler: In Episode 31 she admits she's bored of it and decides to go back to school to become an architect.]]

to:

* {{Housewife}}: As in the original. This Isabella dropped out of college to care for her children; this is now her present occupation. [[spoiler: In Episode 31 she admits she's bored of it and decides to go back to school to become complete her architecture degree to qualify as an architect.]]

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* GutFeeling: Frequently follows it.



* AbilityOverAppearance: [=/=] WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.



* WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.

to:

* WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.



* BackToSchool: [[spoiler:Her resolution and her way of finding herself again after realizing that she's not quite happy in her marriage.]]
* CoolBigSis: To Emma, who really looks up to her.



* {{Housewife}}: As in the original. This Isabella dropped out of college to care for her children; this is now her present occupation. [[spoiler: In Episode 31 she admits she's bored of it and decides to go back to school to become an architect.]]



* RaceLift: Similar to Emma, a 19th-century woman from Britain is played by an actress of Hawaiian descent.

to:

* RaceLift: Similar to Emma, a 19th-century woman from Britain is played by an actress of Hawaiian descent.descent.
* StepfordSmiler: Emma suspects so. She's not so far off the bat; [[spoiler: Izzy comes to admit that her marriage isn't perfect and she's completely bored with her life. She resolves this by going BackToSchool.]]
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** Which gets even bigger after she finds Elton isn't interested and puts her hair in bangs.
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* ExtremeDoormat: She has a very hard time saying "no" to her husband, an interesting piece of the SettingUpdate as it's pretty much the same as in the book, but being in the present day makes it a much bigger deal.

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to:

-->'''Debuts in''': Episode 1



* ChildhoodFriends: With Alex; she tells Harriet in Episode 26 that their families go ''way'' back.



* CoolBigSis: The dynamic isn't a straight fit, but her relationship with Harriet has some shades of this, as she's much more assertive and worldly determined to help Harriet better herself.



* FreakOut: At the beginning of Episode 26. Luckily, Alex was around to calm her down.



* GenkiGirl: Very cheerful and energetic, especially when it comes to getting people together.

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* GenkiGirl: Very cheerful and energetic, especially when it comes to getting people together. Subverted, too -- she's a StepfordSmiler.
* HeroicBSOD: [[spoiler: The failure of Elton/Harriet sends her into a two-month-long FreakOut. As we see in Episode 26, she's still not quite over it.]]



-->'''Debuts in''': Episode 1



* ChildhoodFriends: With Emma.




-->'''Debuts in''': Episode 3




-->'''Debuts in''': Episode 1 (photo), Episode 2



* FeminineWomenCanCook: Quite feminine, and a very good baker.




-->'''Debuts in''': Episode 1 (photo), Episode 23




-->'''Debuts in''': Episode 15



* WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.

to:

* WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.saw.

!!Isabella "Izzy" Knightley (Mapuana Makia)

-->'''Debuts in''': Episode 26

Emma's older sister, who's married to Alex's brother John.

* HappyMarriageCharade: [[spoiler:Emma suspects this is the case.]]
* InUniverseNickname: Alex and Emma call her "Izzy."
* RaceLift: Similar to Emma, a 19th-century woman from Britain is played by an actress of Hawaiian descent.
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Added Age Lift entry for Emma, Annie, Alex, and Ryan, as well as What Could Have Been for James


* AgeLift: Almost 21 at the start of the book. Here, she is in her mid-twenties [[http://berniesu.tumblr.com/post/58440939672/answers-to-some-questions-about-emma-approved according to Bernie Su]].



* AgeLift: 37 years old at the beginning of the book, he has been de-aged to around the same age as Emma (mid-twenties).



* AgeLift: Emma's friend here rather than the ParentalSubstitute of the book.



* AgeLift: He was Frank's father in the book, but stepbrother here.



* SocialClimber: Wants in Emma's pants because she's beautiful, wealthy, charming, and comes from a well-connected family -- all traits that would help him rise up in his social circles and exactly the sort of things he thinks a good politician's wife is. Never mind that Emma isn't even the ''least'' bit interested in politics.

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* SocialClimber: Wants in Emma's pants because she's beautiful, wealthy, charming, and comes from a well-connected family -- all traits that would help him rise up in his social circles and exactly the sort of things he thinks a good politician's wife is. Never mind that Emma isn't even the ''least'' bit interested in politics.politics.
* WhatCouldHaveBeen: Bernie Su [[https://docs.google.com/document/d/1LeQ6dtk0ToAbEpmWWjFxcCTbmwPqIfb_6zwhNSmkYqI/edit really wanted a black or Hispanic actor for this role.]] Paul Stuart turned out to be the only good choice of everyone they saw.
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* TooCleverByHalf: She's smart and good at what she does, but is also capable of massively misinterpreting people, leading to spectacular failures.

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* ManipulativeBitch: Shamelessly moves people around the romance board like chess pieces in order to create perfect endgame couples. As Match #21 proves, this doesn't always work. Subverted in that she's also SpoiledSweet, but her actions often come across as bitchy.



* ThinksLikeARomanceNovel: Emma ''loves'' visualizing romantic scenes for her clients.



* {{Moe}}: In-universe, Alex and Emma both acknowledge how adorable she is and how they want the best for her.



* OfficeRomance: Subverted. He asks his co-worker Harriet out with [[http://www.youtube.com/watch?v=Aml058H_-5k&feature=c4-overview&list=UUVZ-gtXjbpZkJtybxSnzYcg a video]], but Emma quickly manipulates Harriet into rejecting him.



-->(on romancing Harriet): [[spoiler: Maybe if I was running for StudentCouncilPresident!]]

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-->(on -->'''James''': (on romancing Harriet): [[spoiler: Maybe if I was running for StudentCouncilPresident!]]


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* MatchmakerCrush: Thought Emma had this for ''him.'' He was quite wrong.
* SharpDressedMan: Never seen out of a suit. Justified as he's a politician, and thus required to dress snappy at all times.

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--> '''Emma''': I make your life better, and I ''never'' fail.



* LoveConfession: [[spoiler: To Emma in Episode 24. She's having none of it.]] It's played more sympathetically than most incarnations of the character.

to:

* {{Jerkass}}: Justified in believing Emma was interested in him, but the way he laid out his feelings on the whole situation was quite...mean-spirited.
-->(on romancing Harriet): [[spoiler: Maybe if I was running for StudentCouncilPresident!]]
* LoveConfession: [[spoiler: To Emma in Episode 24. She's having none of it.]] It's played more sympathetically than most incarnations of ]]
* SocialClimber: Wants in Emma's pants because she's beautiful, wealthy, charming, and comes from a well-connected family -- all traits that would help him rise up in his social circles and exactly
the character.sort of things he thinks a good politician's wife is. Never mind that Emma isn't even the ''least'' bit interested in politics.

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* CryIntoChest: [[spoiler: To Alex in Episode 24, after her realization that she was wrong about Elton having feelings for Harriet brings her to tears]].



* ThePerfectionist: Great at organizing things to the most minute detail, and prides herself on this. It actually makes her a stellar wedding planner

to:

* ThePerfectionist: Great at organizing things to the most minute detail, and prides herself on this. It actually makes her a stellar wedding plannerplanner, but it also means she's terrible at handling failure. [[spoiler: The failure of Harriet/Elton drives her to tears in Episode 24.]]



* HopelessSuitor: To Emma.

to:

-->'''James''': I'm in politics! I'm professionally nice to people!
* HopelessSuitor: To Emma.Emma.
* LoveConfession: [[spoiler: To Emma in Episode 24. She's having none of it.]] It's played more sympathetically than most incarnations of the character.

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* ChronicHeroSyndrome: On a very shallow but very genuine level. She does really want to make your life better and will take you under her wing if she deems it fit, the ways she goes about it just aren't very...reasonable.



* TheFashionista: Emma wears a new outfit every episode, in contrast to Alex. She takes note of this and ruins some of his clothes in an effort to improve his fashion sense.

to:

* TheFace: Silver-tongued, sophisticated, and very much TheFashionista, she's this for her own company.
* TheFashionista: Emma wears a new outfit every episode, in contrast to Alex. She takes note of this and ruins some of his clothes in an effort to improve his fashion sense. Her blog even contains links to all the outfits she wears in-series.



* ItsAllAboutMe

to:

* ItsAllAboutMeInformedAbility: If her irrational actions regarding Match #21 are any indication, one would have to wonder how she managed to successfully get twenty couples together.
* ItsAllAboutMe: Her EstablishingCharacterMoment is of her reading a description about how awesome she is. She consistently upholds that her word is law.



* ThePerfectionist

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* ThePerfectionistOddFriendship: Wealthy, world-wise, and charming Emma with NaiveEverygirl Harriet, as in the original. To a lesser extent, Emma and her {{foil}} Alex.
* ThePerfectionist: Great at organizing things to the most minute detail, and prides herself on this. It actually makes her a stellar wedding planner



* VitriolicBestBuds: With Alex. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much. As he says so himself, he doesn't like it when they genuinely fight.

to:

* TheReliableOne: Charged with all the "boring stuff."
* TalkerAndDoer: The "Doer" to Emma's "Talker." She handles all the clients, he handles all the technical stuff.
* VitriolicBestBuds: With Alex.Emma. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much. As he says so himself, he doesn't like it when they genuinely fight.


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* HeroWorshipper: To Emma. She applies for Emma's assistant because of this.

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omfg how did i think his name was Paul


One of Emma's closest friends, a pastry chef and "power homemaker" who marries Paul Weston at the beginning of the series.

* HappilyMarried: Her appearance with Paul at the holiday party suggests this.

to:

One of Emma's closest friends, a pastry chef and "power homemaker" who marries Paul Ryan Weston at the beginning of the series.

* HappilyMarried: Her appearance with Paul Ryan at the holiday party suggests this.




!!Paul Weston (Gabriel Voss)

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\n!!Paul * UptownGuy: Annie's marrying into -- and fear of disapproval from -- the Westons, an influential family of old money, gives her cold feet and nearly causes her to call off the wedding had it not been for Emma intervening.

!!Ryan
Weston (Gabriel Voss)



-->'''Ryan''': So, Emma. Shot luge. Big hit, yeah?



* NiceGuy






* TheCharmer: Emma and Harriet are easily won over by him.

to:

* TheCharmer: Emma and Harriet are easily won over by him.him.
* HopelessSuitor: To Emma.

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* BeneathTheMask: Emma's lack of durable and deep-seated self-confidence (and not the superficial, instable vanity she shows constantly) is foreshadowed since episode 3 at least.

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* BeneathTheMask: Emma's lack of durable and deep-seated self-confidence (and not the superficial, instable unstable vanity she shows constantly) is foreshadowed since episode 3 at least.


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* EasilyForgiven: By Annie, for sending in a wedding present in lieu of Frank to ensure Annie wouldn't call off the wedding.


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!!Annie Taylor (Alexis Boozer)
One of Emma's closest friends, a pastry chef and "power homemaker" who marries Paul Weston at the beginning of the series.

* HappilyMarried: Her appearance with Paul at the holiday party suggests this.
* NiceGirl: One would have to be to put up with Emma! Once she figures out Emma's duplicity regarding Frank's wedding present, she forgives her because Emma's intentions were good.

!!Paul Weston (Gabriel Voss)
CEO of a cupcake company, whom Emma sets up with Annie at the beginning of the series. The two of them are successful match #20.

* {{Adorkable}}: Just watch his appearances at Emma's holiday party.
* HappilyMarried: His appearance with Annie at the holiday party suggests this.
* VitriolicBestBuds: Seemingly with James.
-->'''Ryan''': You're looking good...for a politician.
-->'''James''': You too. Glad to see those cupcakes didn't go straight to your waist.

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* IDidWhatIHadToDo: Says this near-verbatim regarding getting Harriet to reject Martin.

to:

* IDidWhatIHadToDo: Says this near-verbatim regarding sending Annie a gift and telling her it was from Frank to stop her cold feet, and getting Harriet to reject Martin.


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* ThePerfectionist

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* TheSocialExpert: What she believes herself to be, and she would have to have some great skill with it to successfully matchmake twenty couples. As her attempts at setting up Elton and Harriet show, however, she's not so consistent with it.



* VitriolicBestBuds: With Alex. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much.

to:

* VitriolicBestBuds: With Alex. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much. \n As he says so himself, he doesn't like it when they genuinely fight.
* VoiceOfReason: Not that Emma listens to him very much.



Emma's sweet, klutzy assistant.

to:

Emma's sweet, klutzy assistant.
assistant. She also happens to view Emma as the best thing since sliced bread, much to her misfortune.

* AgeLift: A minor one. Twenty-three in ''Emma Approved,'' a teenager in the book.



* HorribleJudgeOfCharacter: Idolizing Emma, at least. While Emma is a good person who does genuinely have Harriet's best interests at heart, the way she goes about them doesn't allow Harriet to make her own decisions. She doesn't pick up on this, though.

to:

* HorribleJudgeOfCharacter: Idolizing Emma, at least. While Emma is a good person who does genuinely have Harriet's best interests at heart, the way she goes about them doesn't allow Harriet to make her own decisions. She Harriet doesn't pick up on this, though.though.
* HopelessWithTech: The second type. She knows how to work her way around a computer, just don't expect her to be able to help much if things get complicated. Lucky for her, [[ShipTease Robert's pretty good with them]].



* PygmalionPlot: Emma attempts this on her. It doesn't help that she is genuinely gullibe and easily manipulated.

to:

* PygmalionPlot: Emma attempts this on her. It doesn't help that she is genuinely gullibe gullible and easily manipulated.



* NiceGuy

to:

* NiceGuy
NiceGuy: Very kind and sweet to Harriet.
* TheSmartGuy: Tech support for Emma's company.

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* {{Jerkass}}: She often comes off as very insensitive (even if she doesn't mean it ''some'' of the time), a trait carried over from the book.

to:

* {{Jerkass}}: She often comes off as very insensitive (even if she doesn't mean it ''some'' of the time), a trait carried over from the book.book, but ''hugely'' exaggerated.



* ShipperOnDeck: For Annie and Ryan, and presumably everybody she has ever match-made. She does genuinely care about them, as shown when she correctly deduced the source of Annie's cold feet about marrying Ryan and took measures to prevent it. Her reasoning is that she could tell Annie really loved him.
** Also deconstructed, as her near-fanatic shipping-on-deck combined with her blinding outward self-confidence gives her tunnel vision regarding her clients' relationships and the inability to interpret romantic gestures as ''anything'' but something towards that.

to:

* ShipperOnDeck: For Annie and Ryan, and presumably everybody she has ever match-made. She does genuinely care about them, as shown when she correctly deduced the source of Annie's cold feet about marrying Ryan and took measures to prevent it. Her reasoning is that she could tell Annie really loved him. \n** Also deconstructed, as her Her near-fanatic shipping-on-deck combined with her blinding outward self-confidence gives her tunnel vision regarding her clients' relationships and the inability to interpret romantic gestures as ''anything'' but something towards that.
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-->'''Harriet''': How do I fake [self-confidence]?
-->'''Emma''': It starts with shoes.


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-->'''Emma''': Harriet doesn't need to figure things out! She has ''me''!
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The cast of Bernie Su and Hank Green's second [[Literature/{{Emma}} Austen-adapted]] web series, ''WebVideo/EmmaApproved''.

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* ItsAllAboutMe



* ItsAllAboutMe

to:

* ItsAllAboutMeObliviousToLove: Or flirting, at least. She doesn't see that Elton's interest is clearly directed at her, believing him to be in love with Harriet.



** Also deconstructed, as her near-fanatic shipping-on-deck combined with her blinding outward self-confidence gives her tunnel vision regarding her clients' relationships and the inability to interpret romantic gestures as ''anything'' but something towards that.




to:

* VitriolicBestBuds: With Alex. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much.




to:

* VitriolicBestBuds: With Alex. She might snark at his uptight attitude and boring fashion sense and he might snark about, well, [[TheWonka everything she does]], but it's clear they value each other very much.



* GranolaGirl: As she says herself, "doing good for other people is my life philosophy!"



* GranolaGirl: As she says herself, "doing good for other people is my life philosophy!"
* PygmalionPlot: Emma attempts this on her.

to:

* GranolaGirl: As she says herself, "doing HorribleJudgeOfCharacter: Idolizing Emma, at least. While Emma is a good for other people is my life philosophy!"
person who does genuinely have Harriet's best interests at heart, the way she goes about them doesn't allow Harriet to make her own decisions. She doesn't pick up on this, though.
* NaiveEverygirl: Starts out as this, especially compared to Emma's and Elton's wealth and sophistication.
* PygmalionPlot: Emma attempts this on her. It doesn't help that she is genuinely gullibe and easily manipulated.


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!!James Elton (Paul Stuart)
California's youngest state senator ever and currently its most eligible bachelor after his campaign manager left him for his opponent. Emma lands him as a client and aims to set him up with Harriet.

* TheCharmer: Emma and Harriet are easily won over by him.
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* DaddysGirl: Heavily implied to be this, as in the original.



* IDidWhatIHadToDo: Says this near-verbatim regarding getting Harriet to reject Martin.



* MentorArchetype: Considers herself one to Harriet.



* RelationshipSabotage: Manipulates Harriet into rejecting Martin because she believed Harriet was too good for him.



Emma's company's IT guy, who may or may not have a thing for Harriet.

to:

Emma's company's IT guy, who may or may not have a thing for Harriet.Harriet.

* {{Adorkable}}
* NiceGuy
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to:

* WinkDing: Her trademark gesture, which she isn't amused when other people try to copy.
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!!Harriet Smith

to:

!!Harriet SmithSmith (Dayeanne Hutton)

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The cheery, charming head of a professional matchmaking company, Emma is a young woman spiritedly determined to "make it bigger and better than Oprah" - one client at a time.

to:

The cheery, charming charming, [[TheWonka somewhat flighty]] head of a professional matchmaking company, Emma is a young woman spiritedly determined to "make it bigger and better than Oprah" - one client at a time.



* {{Jerkass}}: She often comes off as very insensitive (even if she doesn't mean it ''some'' of the time), a trait carried over from the book.



* MulticoloredHair: Dark hair with ombre highlights.

to:

* MulticoloredHair: Dark hair with ombre highlights.highlights in the early episodes.



* RaceLift: A Caucasian young woman in the book, Emma is played by an actress of Japanese and German descent in this adaptation.
* RichBitch: Played with. She is mildly interested in fashion and loves her expensive outfits, which she sometimes uses as bribes to Screw the Rules, I Have Money! effect. She started her company with her father's money and uses it to take control of other people's life, because she feels superior and thinks they don't know what they want. She's also extremely driven and hard-working to the point she gained her own client base after her father's initial input, genuinely wants to help others. It doesn't hurt that she's mostly right and works as a BlitheSpirit ChaoticGood [[TheWonka Wonka Archetype]].

to:

* ItsAllAboutMe
* RaceLift: A Caucasian young woman in the book, Emma is played by an (admittedly white-passing) actress of Japanese and German descent in this adaptation.
* RichBitch: Played with. She is mildly interested in fashion and loves her expensive outfits, which she sometimes uses as bribes to Screw the Rules, I Have Money! ScrewTheRulesIHaveMoney effect. She started her company with her father's money and uses it to take control of other people's life, because she feels superior and thinks they don't know what they want. She's also extremely driven and hard-working to the point she gained her own client base after her father's initial input, genuinely wants to help others. It doesn't hurt that she's mostly right and works as a BlitheSpirit ChaoticGood [[TheWonka Wonka Archetype]].


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-->'''Emma''': Let me tell you the good news first.
-->'''Alex''':...How bad is it?


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* PygmalionPlot: Emma attempts this on her.
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-->"You don't have to call me a genius...but you can if you want to."
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!!Emma Woodhouse (Joanna Sotomura)
The cheery, charming head of a professional matchmaking company, Emma is a young woman spiritedly determined to "make it bigger and better than Oprah" - one client at a time.

* BeneathTheMask: Emma's lack of durable and deep-seated self-confidence (and not the superficial, instable vanity she shows constantly) is foreshadowed since episode 3 at least.
* BlitheSpirit: Compared to Alex's realist tendencies, at least.
* TheFashionista: Emma wears a new outfit every episode, in contrast to Alex. She takes note of this and ruins some of his clothes in an effort to improve his fashion sense.
* GenkiGirl: Very cheerful and energetic, especially when it comes to getting people together.
* TheMatchmaker: Professionally, even! At the start of the series, she's working on Match 20.
* MulticoloredHair: Dark hair with ombre highlights.
* NeverASelfMadeWoman: She founded her company on her wealthy father's money.
* RaceLift: A Caucasian young woman in the book, Emma is played by an actress of Japanese and German descent in this adaptation.
* RichBitch: Played with. She is mildly interested in fashion and loves her expensive outfits, which she sometimes uses as bribes to Screw the Rules, I Have Money! effect. She started her company with her father's money and uses it to take control of other people's life, because she feels superior and thinks they don't know what they want. She's also extremely driven and hard-working to the point she gained her own client base after her father's initial input, genuinely wants to help others. It doesn't hurt that she's mostly right and works as a BlitheSpirit ChaoticGood [[TheWonka Wonka Archetype]].
* ShipperOnDeck: For Annie and Ryan, and presumably everybody she has ever match-made. She does genuinely care about them, as shown when she correctly deduced the source of Annie's cold feet about marrying Ryan and took measures to prevent it. Her reasoning is that she could tell Annie really loved him.
* StepfordSmiler: Emma is a type A. No matter how much Annie's cold feet displeases her and endangers her plans, she pretends to be unaffected and to leave her space. Annie isn't fooled.

!!Alex Knightley (Brent Bailey)

Emma's straight-laced, sensible business partner, charged with all the "boring stuff" - and, it seems, keeping Emma in check.

* AdaptationNameChange: Mr. Knightley's first name was ''George'' in the book; this was changed in ''Emma Approved'' to [[OneSteveLimit avoid confusion]] with another character within TheVerse, [[WebVideo/TheLizzieBennetDiaries George Wickham]].
* DeadpanSnarker
* OnlySaneMan: Alex sees himself as the one who needs to correct Emma and the show doesn't really prove him wrong.
* RedOniBlueOni: The dry, snarky blue to Emma's ManicPixieDreamGirl red.

!!Harriet Smith
Emma's sweet, klutzy assistant.

* TheCutie: Adorable, wide-eyed, and pushed around.
* HairOfGoldHeartOfGold: Blonde, and the most naive and good-hearted of the cast.
* GranolaGirl: As she says herself, "doing good for other people is my life philosophy!"
* YesMan: To Emma, whom she idolizes; she's constantly nodding to what her boss says.

!!Robert Martin (James Brent Isaacs)
Emma's company's IT guy, who may or may not have a thing for Harriet.

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