History BlandNameProduct / Film

* ''Film/BangTheDrumSlowly'': The Mammoths are wearing uniforms identical to the New York Yankees, while the other teams they play wear the uniforms of the New York Mets, Boston Red Sox, Pittsburgh Pirates, Cleveland Indians and Philadelphia Phillies. They all apparently play in the same fictional league, since in '73, there's no way the Yankees would be playing the Mets, Pirates or Phillies. The film thanks all of those real MLB clubs at the end, so they did have the option of using the real Yankees name, but the film remained faithful to the book.
* ''Film/TheNatural'': The Knights are quite obviously one to the New York Yankees themselves.

* In ''Film/{{Idiocracy}}'', Brawndo is largely a stand-in for Gatorade. The main character, who's from the present day, even mentions that it "tastes just like Gatorade". In a bizarre twist, Brawndo [[{{Defictionalization}} became a drink]] in RealLife -- and is a citrus-flavored energy drink, like Monster and Amp, rather than a sports drink like Gatorade. Legend has it they wanted to use Gatorade, but Gatorade refused. Several other real companies agreed to allow their names to be used, even though they were used in a disrespectful way (Fuddruckers, Costco, Starbucks, Carl's Jr.).
* ''Film/KillerUnderTheBed'': When [[TheProtagonist Kilee]] tries to look up info on her VoodooDoll again, she uses [[Website/{{Google}} Giggo Search]].
* In ''Film/StepsTroddenBlack,'' Alex buys energy drinks which are named Hurricane Handjob and Cocaine Tears.

* The energy drink "Minotaur" in ''Film/RoleModels'' is clearly intended as a stand-in for Red Bull.
* In the ''Film/WaynesWorld'' films, ubiquitous Canadian restaurant Tim Horton's Donuts becomes the film's fictional Stan Mikita's Donuts. Horton and Mikita are both Hockey Hall-of-famers. Actor-writer Mike Myers grew up in Scarborough ("Scarberia"), a suburb of Toronto, where Horton played; character Wayne Campbell lived in Aurora, outside Chicago, where Mikita played his entire NHL career.
* ''Film/DisasterMovie'' shows screenshots of sites named "[=FaceNook=]" and "uPay". Which are then promptly referred to in dialogue as Facebook and eBay. Apparently the owners of those sites didn't give Creator/SeltzerAndFriedberg [[ProductPlacement as much money as Apple did]].
* ''Tapeheads'' has RVTV (Rock Video TV), a thinly-veiled stand-in for Creator/{{MTV}}, who wouldn't let the filmmakers use their name.
* The ''Film/LeftBehind'' film series has Buck Williams working for [[Creator/{{CNN}} Global News Network (GNN)]].
* ''Film/UndercoverBrother''.
** When General Boutwell sets up a chain of fried chicken restaurants, he calls it GFC, General's Fried Chicken (AKA KFC/Kentucky Fried Chicken).
** Penelope Snow and Antoine Jackson go shopping at Khaki Republic, which was based on Banana Republic.
* ''Film/{{Airplane}}'' does this with a flashback involving Supperware, an ersatz of Tupperware. Also the name of the airline, Trans America Airlines, is a stand-in for Trans World Airlines.
* On Babel 13 in ''Film/StarWreckInThePirkinning'', there are advertising posters for "Baaburger" (Hesburger, featured itself at the beginning of Pirk's flashback) and "Baabsolut Vodka" (Absolut Vodka). {{Justified|Trope}} by Babel 13 being located in a parallel universe.
* Most appearances of the UNIX operating system in movies from TheEighties and TheNineties, like ''[[Film/TheNet1995 The Net]]''. It will usually appear as UN*X when mentioned. This is at least partly TruthInTelevision. Companies that developed proprietary versions used names like Ultrix (Digital), IRIX (Silicon Graphics), AIX (IBM), etc. (partly because UNIX is a registered trademark and partly for branding reasons) and the standard convention when one wanted to refer to things-similar-to-but-not-exactly UNIX was to represent it as "Un*x".
* In many movies, ''Time'' magazine has appeared as "Tempo" (e.g., ''Film/DeathWish'').

* ''Film/LiberalArts'' does this with the ''Literature/{{Twilight}}'' books. Although it wasn't mentioned by name, the "vampire book" that sparks an argument between the two main characters is based on the book series' second installment and is titled "Lunar Moon" (based on Twilight's New Moon). This is likely done to avoid a CelebrityParadox with cast member Creator/ElizabethReaser, who also plays Esme Cullen in [[TheFilmOfTheBook the Twilight movies]].
* Most of the video games shown or mentioned in ''Film/AngryVideoGameNerdTheMovie'' are bland-name products of real games. [[spoiler:This includes ''VideoGame/ETTheExtraTerrestrial'', a major focal point of the story, which is now spelled "Eee Tee".]] The movie also features "[=YouPooed=]" as a stand-in for Website/YouTube. However, Rolling Rock, the Nerd's [[TrademarkFavoriteFood signature beer brand]], is surprisingly unchanged.
* The MadeForTVMovie ''Film/WithoutWarning1994'' consists of a PhonyNewscast on an unnamed network with a logo that vaguely resembles the Creator/{{CBS}} "eye". Notable in that this was not done to avoid trademark infringement -- the movie appeared on CBS, which would naturally have the rights to its own logo -- but to provide a subtle hint to the audience that what they were watching was fictional.
* ''Film/TheKentuckyFriedMovie'' had many examples, including Willer (Miller) Beer, Barker (Parker) Brothers, "Feel-a-Round" (Sensurround), Nytex P.M. (Nyquil P.M.) and Nesson Oil (Wesson Oil).
* In ''Film/KingsmanTheSecretService'', Valentine's glasses have an extra plastic piece above his right eye. Although no attention is drawn to it, it strongly resembles a Google Glass.

* In ''Film/ExMachina'', Blue Book is pretty much Google in all but name. It even ''sounds'' like "Google" when they say it quickly.
* In ''Film/ThePact'', Google is replaced by Global, complete with the now-outdated serif-font logo.
* In ''Film/BuffaloSixtySix'', the many items of memorabilia shown relating to the Queen City's NFL team use the word "Buffalo" where you would expect to see the Bills' logo.
* ''Film/BobAndCarolAndTedAndAlice'': Bob and Carol visit a hippy-dippy New Age therapy retreat that is obviously supposed to be the Esalen Institute. But the producers apparently didn't want to pay the folks at Esalen, so it's only called "the Institute".
* In ''Film/FourLions'', terrorists covertly communicate online by joining a children's {{MMORPG}} called ''Puffin Party'', which is clearly inspired by ''VideoGame/ClubPenguin''.

* ''Film/{{Slaxx}}'' is set inside a trendy boutique called Canadian Cotton Clothiers, which, with its [[PeaceAndLoveIncorporated "ethical" branding]], "millennial {{hipster}}" target demographic, CultOfPersonality around its founder Harold Landsgrove, and AlliterativeName, is pretty bluntly a parody of American Apparel (except, obviously, Canadian).

* In ''Film/AboutScout'', Scout looks up Sam on search.com, whose logo uses the same colors as Google's. Weirdly, Sam uses the word "Google" when he sees what she's doing.

* ''Film/Friday'': Craig goes into the kitchen for breakfast and pulls out a red box of cereal with a captain character on the front labeled "Crunchies." And pours a huge bowl only to find he has no milk.

* ''Film/LiberalArts'' does this with the ''Literature/{{Twilight}}'' books. Although it wasn't mentioned by name, the "vampire book" that sparks an argument between the two main characters is based on the book series' second installment and is titled "Lunar Moon" (based on Twilight's New Moon). This is likely done to avoid a CelebrityParadox with cast member Elizabeth Reaser, who also plays Esme Cullen in [[TheFilmOfTheBook the Twilight movies]].

* ''Film/ComingToAmerica'' lampshades it, as the owner of the fast-food restaurant [=McDowell's=] gripes about [=McDonald's=] trying to sue him over (what he feels are) trivial similarities.
-->'''Cleo [=McDowell=]:''' Look... me and the [=McDonalds=] people got this little misunderstanding. See, they're [=McDonald's... I'm McDowell's=]. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds.
** Ironically the movie was shot in a converted Wendy's. Later, it is shown that Cleo has a [=McDonalds=] operations manual in his possession, which he [[ImplausibleDeniability quickly puts away]].
** In [[Film/Coming2America the sequel]], Cleo claims that the "[=McStuffins=]" he sells are nothing like [=McMuffins=], and later claims that his "[=McFlurby=]" is different from the [=McFlurry=] because the toppings are on the bottom.

* ''Film/TheNaturals'': The Knights are quite obviously one to the New York Yankees themselves.

* ''Film/BangtheDrumSlowly'': The Mammoths are wearing uniforms identical to the New York Yankees, while the other teams they play wear the uniforms of the New York Mets, Boston Red Sox, Pittsburgh Pirates, Cleveland Indians and Philadelphia Phillies. They all apparently play in the same fictional league, since in '73, there's no way the Yankees would be playing the Mets, Pirates or Phillies. The film thanks all of those real MLB clubs at the end, so they did have the option of using the real Yankees name, but the film remained faithful to the book.

* In ''Film/HomeAlone'', the [=McCallisters=] have pizza delivered from "Little Nero's" instead of Little Caesar's. This actually had a brief [[TheRedStapler Red Stapler]] moment when, on November 6, 2015, [=UberEATS=] [[http://www.usatoday.com/story/life/entertainthis/2015/11/05/no-fiddlin-little-neros-pizza-home-alone-coming/75216914/ ran a promotion]] allowing fans to order pizza from local restaurants but delivered them in Little Nero's boxes by drivers wearing Little Nero's hats.

* A poster for ''Film/MuppetsMostWanted'' shows the Muppets in a British railway station reading a tabloid newspaper called the ''Daily Muppet''. The logo is based on that of the ''Daily Mirror'' (although not the contemporary version, being more like the 1997 design), and it even has the slogan "Real Muppets, Unreal News", spoofing the Mirror's "Real News, Real Entertainment".

* A poster for ''Film/MuppetsMostWanted'' shows the Muppets in a British railway station reading a tabloid newspaper called the ''Daily Muppet''. The logo is based on that of the ''Daily Mirror'' (although not the contemporary version, being more like the 1997 design), and it even has the slogan "Real Muppets, Unreal News", spoofing the Mirror's "Real People, Real News".

* ''Film/LiberalArts'' does this in the ''Literature/{{Twilight}}'' books. Although it wasn't mentioned by name, the "vampire book" that sparks an argument between the two main characters is based on the book series' second installment and is titled "Lunar Moon" (based on Twilight's New Moon). This is likely done to avoid a CelebrityParadox with cast member Elizabeth Reaser, who also plays Esme Cullen in [[TheFilmOfTheBook the Twilight movies]].

* Most of the video games shown or mentioned in ''WebVideo/AngryVideoGameNerdTheMovie'' are bland-name products of real games. [[spoiler:This includes [[VideoGame/ETTheExtraterrestrial E.T.]], a major focal point of the story, which is now spelled "Eee Tee".]] The movie also features "[=YouPooed=]" as a stand-in for Website/YouTube. However, Rolling Rock, the Nerd's signature beer brand, is surprisingly unchanged.
* The MadeForTVMovie ''Film/WithoutWarning1994'' consists of a PhonyNewscast on an unnamed network with a logo that vaguely resembles the [[Creator/{{CBS}} CBS "eye"]]. Notable in that this was not done to avoid trademark infringement—the movie appeared on CBS, which would naturally have the rights to its own logo—but to provide a subtle hint to the audience that what they were watching was fictional.

* ''Film/{{Leprechaun}}'' makes a joke about the titular monster feasting on a box of a leprechaun-branded cereal called Lucky ''Clovers''. The use of this trope gets semi-unintentionally (and all-amusingly) highlighted in the climax of the film where one of the characters says in a PreMortemOneLiner "[[PrecisionFStrike Fuck you]], Lucky Charms!"

* In the ''Franchise/EvilDead'' films, Ash works at the local S-Mart, an obvious stand-in for K-Mart. The store's snappy slogan "Shop Smart! Shop S-Mart!" kind of makes you wonder why no major real-life retailers ever thought to use the name for themselves (there are a few small, independent shops that have).

* In the ''Franchise/EvilDead'' films, Ash works at the local S-Mart, an obvious stand-in for K-Mart. The store's snappy catchphrase "Shop Smart! Shop S-Mart!" kind of makes you wonder why no real-life retailers ever thought to use the name for themselves.
** Actually, there have been a few. [[https://www.facebook.com/pages/S-Mart-102/133277416829330 One is a convenience store.]]