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* Starting in 2000, Subway began running ads featuring a man named Jared who claimed to have lost 200 lbs by, in part, eating at Subway. They started phasing him out of advertisements in 2008 in favor of emphasizing their Five Dollar Footlong menu, then cut ties with him completely in 2015 after he was arrested and plead guilty to charges of possessing child pornography and illicit sexual conduct with a minor.

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* Starting in 2000, Subway began running ads featuring a man named Jared Fogle who claimed to have lost 200 lbs by, in part, eating at Subway. They started phasing him out of advertisements in 2008 in favor of emphasizing their Five Dollar Footlong menu, then cut ties with him completely in 2015 after he was arrested and plead guilty to charges of possessing child pornography and illicit sexual conduct with a minor.
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* Tetley's Tea had the "Tea Folk", little gnome-like beings, from the seventies to the turn of the millennium. They were briefly revived in the 2010s, with the idea they'd been in hibernation until someone spilled a cuppa in the right place, and were fascinated to learn of Tetley's new developments like green tea and redbush. They disappeared again in 2016.
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* Starting in 2000, Subway began running ads featuring a man named Jared who claimed to have lost 200 lbs by, in part, eating at Subway. They started phasing him out of advertisements in 2008 in favor of emphasizing their Five Dollar Footlong menu, then cut ties with him completely in 2015 after he was arrested and plead guilty to charges of possessing child pornography and illicit sexual conduct with a minor.
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** In the 1960s, the UK division's Sugar Puffs had Jeremy the Bear, who was initially an actual bear (subsequently donated to Camperdown Zoo, Dundee, [[GenderBlenderName she]] died in 1990), then later represented by a cartoon teddy bear in a jersey with a J on it, before being replaced by the more successful Honey Monster in the seventies.
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* ask.com used to have Jeeves - they were originally "Ask Jeeves", after all. Jeeves would be retired in 2006 when the site was rebranded to ask.com.

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* ask.com used to have Ask Jeeves - they were originally "Ask Jeeves", after all. dropped their eponymous Jeeves would be retired in 2006 2006, when the site was they rebranded to ask.com.



* An more extreme version of the trope has been happening in the Latin Americas since the late-2010s in order to combat obesity to children, with cereal companies like Kellogg's forced to ditch their mascots altogether outside of reformulated/reduced sugar versions of certain cereal brands.

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* An A more extreme version of the trope has been happening {{enforced|Trope}} in the Latin Americas American nations since the late-2010s late 2010s in order to combat obesity to children, with cereal companies like Kellogg's forced to ditch their mascots altogether outside of reformulated/reduced sugar versions of certain cereal brands.
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* Progressive, for a while in the 2010’s, made their Auto Insurance Box into a mascot, but the problem was he was incredibly smug and arrogant, which made it hard for anyone to like him. By the end of the decade, the Box was quietly retired.
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* Advertising/MetLife: Snoopy spent decades as the mascot of the company, but was retired along with the other ''Franchise/{{Peanuts}}'' characters after MetLife's restructuring in 2016.

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* Advertising/MetLife: Snoopy spent decades as the mascot of the company, but was retired along with the other ''Franchise/{{Peanuts}}'' characters after MetLife's [=MetLife=]'s restructuring in 2016.
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* Advertising/MetLife: Snoopy spent decades as the mascot of the company, but was retired along with the other ''Franchise/{{Peanuts}}'' characters after MetLife's restructuring in 2016.
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** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger.

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** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger. In June 2023, [=McDonald's=] celebrated Grimace's birthday by bringing him and some of the gang back for a few commercials and promotions.
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* An more extreme version of the trope has been happening in the Latin Americas since the late-2010s in order to combat obesity to children, with cereal companies like Kellogg's forced to ditch their mascots altogether outside of reformulated/reduced sugar versions of certain cereal brands.
* Loopy used to be the mascot of Kellogg's Honey Loops (and some of it's international variants) from the 1990s to the late-2000s/2010s where he was replaced by the female bee mascot of Miel Pops (known as Honey Pops in the UK), Pops.
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** In the 1980's, they had Advertising/TheNoid, a humanoid creature whose purpose is to promote their [[ThirtyMinutesOrItsFree 30 Minute Guarantee]], where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.

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** In the 1980's, they had Advertising/TheNoid, a humanoid creature whose purpose is to promote their [[ThirtyMinutesOrItsFree 30 Minute Guarantee]], where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch location in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.

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Natter


** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been mostly replaced by an animated Happy Meal box called "Happy" for now.
*** As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in the 2010s when a racist internet meme revitalized the character in a negative manner.

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** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been He was mostly replaced by an animated Happy Meal box called "Happy" for now.
***
"Happy". As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in the 2010s when a racist internet meme revitalized the character in a negative manner.
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** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004. He will reportedly be returning for his own show sometime in 2022.

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** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004. He will reportedly be returning returned in June 2022 for his own the show sometime in 2022.''WesternAnimation/FacesMusicParty''.

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* In the 80s, Advertising/CinnamonToastCrunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") [[YouTasteDelicious who are prone to eating each other.]]

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* In the 80s, Advertising/CinnamonToastCrunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two two, Bob and Quello, disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") [[YouTasteDelicious who are prone to eating each other.]]]] Wendell hasn't been entirely forgotten by General Mills, however, as the character made a brief return in 2022 for a 90s nostalgia promotion (but Bob and Quello still did not).


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** In the mid-2010s, a revamp of Lucky's ad campaign added anthropomorphic versions of the charms to go on wacky adventures with Lucky. [[TheyChangedItNowItSucks The hostile reception to the revamp]] lead to General Mills quickly pulling the campaign in favor of an updated version of Lucky's classic campaign, and pulling the charm characters along with it.
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* 1-800-Collect had a short-lived ad campaign featuring Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]]. He was retired after at least two commercials, presumably because the song he sings at the end of each one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the "C-A-L-L A-T-T" chant that was prominent in AT&T commercials at the time.

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* 1-800-Collect had a short-lived ad campaign featuring Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]].Creator/DamonWayans. He was retired after at least two commercials, presumably because the song he sings at the end of each one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the "C-A-L-L A-T-T" chant that was prominent in AT&T commercials at the time.
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* According to founder Al Copeland, Popeyes Fried Chicken was actually named after Det. "Popeye" Doyle from ''Film/TheFrenchConnection'', but for over 30 years the restaurant chain used Franchise/{{Popeye}} the Sailor as a marketing mascot. Popeye would be gradually phased out of promotional materials starting in the 1990's until the licensing agreement with King Features Syndicate was officially terminated in 2012 (by that point the eponymous sailor man had grown a lot more obscure in popular culture).
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** In the 1980's, they had Advertising/TheNoid, a humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.

to:

** In the 1980's, they had Advertising/TheNoid, a humanoid creature whose purpose is to promote their [[ThirtyMinutesOrItsFree 30 Minute Guarantee, Guarantee]], where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.
Is there an issue? Send a MessageReason:
None


* In the 1980s, Bud Light beer had a mascot called Spuds [=MacKenzie=]. He was a cute dog in wacky commercials, so many people [[WhatDoYouMeanItsNotForKids thought the company was trying to attract kids]] (it didn't help that there were plush toys of him). After a lot of negative press and legal trouble, Spud was abandoned.

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* In the 1980s, Bud Light beer had a mascot called Spuds [=MacKenzie=]. He was a cute dog in wacky commercials, so many people [[WhatDoYouMeanItsNotForKids thought the company was trying to attract kids]] (it didn't help that there were plush toys of him). After a lot of negative press and legal trouble, Spud Spuds was abandoned.
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* For Nick Jr, let’s go over its mascots that it abandoned.

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* For Nick Jr, let’s go over its mascots that it abandoned.Jr has two now abandoned mascots:

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Alphabetical order.


* ''Advertising/{{GEICO}}'' has a tendency to hedge betting on their mascots' viability:
** The GEICO Cavemen are likely the most famous example, having been a mascot to rival the gecko for a few years, getting a brief [[Series/{{Cavemen}} series for a half-season]], and then disappearing without a trace.
** Maxwell the Pig was last seen on June 11, 2014. He is presumed retired, as his only social media presence is run by fans.
* Host Cereals:
** Honeycomb rarely has a mascot, but when it did, it was the [[SanitySlippage bizarre]] CGI character [[https://www.youtube.com/watch?v=X0nF1zc02BA Crazy Craving]]. It lives on in peoples' memories, just not on the airwaves.
** Back in the 1960s was the [[https://www.youtube.com/watch?v=xOXEwfCTRk0 Honeycomb Kid]]. His fate was sealed with the demise of the SpaghettiWestern.
* Advertising/ErinEsurance, a pink-haired spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.
* While the long-running mascot for Lucky Charms is Advertising/LuckyTheLeprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the Wizard]]. He was only seen in the New England section of the USA, and lasted less than a year.
* UsefulNotes/McDonalds:
** In the early years, [=McDonald's=] had a mascot named "Speedee", a chef-like character with a hamburger for a head. He was named for their fast, "Speedee Service System", and appeared primarily on signage. He was replaced by Ronald [=McDonald=] in 1967, presumably to avoid confusion with Alka-Seltzer's own "Speedy"; the book ''Chew On This'', which chronicles the history of the fast food industry, quipped that [=McDonald's=] patrons probably didn't want to have to worry about taking Speedy's antacids right after eating Speedie's food.
** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger.
** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been mostly replaced by an animated Happy Meal box called "Happy" for now.
*** As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in the 2010s when a racist internet meme revitalized the character in a negative manner.
* Hostess snack cakes had an array of long-gone mascots, each of whom assumed the shape of their respective product. Twinkies had the cowboy-like Twinkie the Kid, Fruit Pies had Fruit Pie the Magician, and Hostess Cupcakes had a seafaring Captain Cupcake. Less prominent was the Robin Hood-like Happy Ho Ho, mascot for Hostess Ho Hos. But more complex was Ding-Dong's mascot, since the product was formerly known as King Dons and Big Wheels in different parts of the USA. There were the similar King Don and King Ding Dong (with at least one commercial the same, except the name), but for Big Wheels, you had a (stereotypical-looking) American Indian -- Chief Big Wheel.
* The Frito Bandito was the mascot for Fritos corn chips from 1967-1971. Most sources say that he was abandoned due to the obvious political incorrectness of the character, though others say that most Mexicans ''liked'' him (see also MexicansLoveSpeedyGonzales). He was replaced by [[Creator/WCFields W.C. Fritos]], who didn't last very long.

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* ''Advertising/{{GEICO}}'' %%%
%%
%% This page
has a tendency to hedge betting on their mascots' viability:
** The GEICO Cavemen are likely the most famous example, having
been a mascot to rival the gecko for a few years, getting a brief [[Series/{{Cavemen}} series for a half-season]], and then disappearing without a trace.
** Maxwell the Pig was last seen on June 11, 2014. He is presumed retired, as his only social media presence is run by fans.
* Host Cereals:
** Honeycomb rarely has a mascot, but when it did, it was the [[SanitySlippage bizarre]] CGI character [[https://www.youtube.com/watch?v=X0nF1zc02BA Crazy Craving]]. It lives on in peoples' memories, just not on the airwaves.
** Back
alphabetized. Please add new examples in the 1960s was the [[https://www.youtube.com/watch?v=xOXEwfCTRk0 Honeycomb Kid]]. His fate was sealed with the demise of the SpaghettiWestern.
correct order. Thanks!
%%
%%%

* Advertising/ErinEsurance, a pink-haired spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.
* While the long-running mascot for Lucky Charms is Advertising/LuckyTheLeprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the Wizard]]. He was only seen in the New England section of the USA, and lasted less than a year.
* UsefulNotes/McDonalds:
** In the early years, [=McDonald's=]
1-800-Collect had a mascot named "Speedee", a chef-like character with a hamburger for a head. He was named for their fast, "Speedee Service System", and appeared primarily on signage. He was replaced by Ronald [=McDonald=] in 1967, presumably to avoid confusion with Alka-Seltzer's own "Speedy"; the book ''Chew On This'', which chronicles the history of the fast food industry, quipped that [=McDonald's=] patrons probably didn't want to have to worry about taking Speedy's antacids right after eating Speedie's food.
** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger.
** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been mostly replaced by an animated Happy Meal box called "Happy" for now.
*** As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s
short-lived ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]]. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in retired after at least two commercials, presumably because the 2010s when a racist internet meme revitalized song he sings at the character in a negative manner.
* Hostess snack cakes had an array
end of long-gone mascots, each of whom assumed one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the shape of their respective product. Twinkies had the cowboy-like Twinkie the Kid, Fruit Pies had Fruit Pie the Magician, and Hostess Cupcakes had a seafaring Captain Cupcake. Less "C-A-L-L A-T-T" chant that was prominent was in AT&T commercials at the Robin Hood-like Happy Ho Ho, mascot for Hostess Ho Hos. But more complex was Ding-Dong's mascot, since the product was formerly known as King Dons and Big Wheels in different parts of the USA. There were the similar King Don and King Ding Dong (with at least one commercial the same, except the name), but for Big Wheels, you had a (stereotypical-looking) American Indian -- Chief Big Wheel.
* The Frito Bandito was the mascot for Fritos corn chips from 1967-1971. Most sources say that he was abandoned due to the obvious political incorrectness of the character, though others say that most Mexicans ''liked'' him (see also MexicansLoveSpeedyGonzales). He was replaced by [[Creator/WCFields W.C. Fritos]], who didn't last very long.
time.



* Quaker Cereals:
** Advertising/CapnCrunch had a bunch of other mascots he shared the box with until the late 80s. The cereals then dropped the secondary mascots and just kept the Cap'n. These would include Wilma the Vanilla Whale, the Crunch Berry Beast, and the Soggies.
** Advertising/QuispAndQuake were two rivaling cereal mascots who occasionally cameoed in other Quaker Oats ads. Quisp was a space alien who gave kids "quazy" energy, while Quake was a miner/cowboy superhero. Quisp won in a landslide, and Quake fell by the wayside.
* Ralston Purina --> General Mills:
** Advertising/CookieCrisp went through a handful as well:
*** 70s, Cookie Jarvis the wizard was first.
*** 80s. Followed by Cookie Crook and Cookie Cop with Chip the Dog. Their shtick was that Cookie Crook and Chip's heists were always ruined because Chip would howl when he found the cereal, giving themselves away.
*** 90s, Followed by Chip the Dog by himself, howling the name of the cereal.
*** 2000s, Followed by Chip the Wolf who howls the name of the cereal.
*** 2000s, Followed by a new iteration of Chip the Wolf who no longer howls. His original design also wore a red hoodie and blue pants but the later version is naked.
*** In some countries, Chip is replaced with a panther mascot. {{No|tMakingThisUpDisclaimer}}, [[https://pm1.narvii.com/6298/0109b3884afc03a874abd40abdb2025f97e49d83_hq.jpg really.]]
* Advertising/PopTarts has had two mascots who have both been abandoned:
** Throughout the 1970s, [[https://www.youtube.com/watch?v=y-HfXBdzzWo Milton the Toaster]] was the mascot for Kellogg's Pop Tarts.
** Then, in the early 2000s, a new series of commercials starring sentient Pop Tarts and ravenous Crazy-Good Kids were made that lasted for pretty much the entire decade. The commercials made a comeback in 2013, but they have since stopped.
* Before Nesquik's Quicky was used worldwide, locals mascots were sometimes used, like [[http://1.bp.blogspot.com/-c5AqjYVqJM0/UAvPvV-u7bI/AAAAAAAAA28/VYEQ5RfnetM/s1600/groquick.jpeg Groquik]] until 1990. At one point, even Creator/AdamWest was a mascot (as "Captain Quik")!
* The bubble gum brand Malabar used [[http://s-www.ledauphine.com/images/8642525B-168D-4F95-85BD-A53B2BD0E428/LDL_V0_12/monsieur-malabar-part-en-retraite-apres-42-annees-de-service-dr.jpg Mr. Malabar]] until 2011, when he was replaced by YoungerAndHipper cat [[https://www.olybop.fr/wp-content/uploads/2011/03/mabulle-malabar.jpg Mabulle]]. He tends to be hated by nostalgics.
* In 1973, Duracell created an ad where several battery-powered drumming bunnies would run down one by one, leaving only the Duracell-powered one. That bunny became Duracell's mascot in the following years, but its trademark expired in the U.S. by 1988 and rival Energizer took the opportunity to create a parody of the 1973 ad featuring [[Advertising/EnergizerBunny their own bunny mascot]]. Duracell tried to revive their own bunny mascot, leading to a trademark dispute between the two companies which ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and to Duracell elsewhere. Therefore, Duracell abandoned its bunny mascot in North America in favor of The Puttermans (an UncannyValley RoboFamily which lasted from 1994 to 1997) while Energizer introduced the Energizer Man (an anthropomorphic battery) for usage outside North America. Before introducing the Energizer Bunny, the company had Mark "Jacko" Jackson, which lasted from 1987 to 1988 in the U.S. but lasted a few years longer in Australia due to his popularity there.
* Fast food chain Jack In The Box used to have clown mascots (not so much specific characters as general theming), but got rid of them in 1980 ([[StuffBlowingUp with explosives]]) in order to reposition themselves as a more mature brand. The concept returned as part of a rebranding in 1994, which introduced "Jack Box" as the company's high-powered CEO who just happens to have a giant clown head.

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* Quaker Cereals:
** Advertising/CapnCrunch had a bunch of other
Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots he shared of Bounty kitchen paper in the box with UK, until the late 80s. The cereals then dropped the secondary mascots and just kept the Cap'n. These would include Wilma the Vanilla Whale, the Crunch Berry Beast, and the Soggies.
** Advertising/QuispAndQuake
it was rebranded to Plenty in 2009. They were two rivaling cereal mascots who occasionally cameoed in other Quaker Oats ads. Quisp was a space alien who gave kids "quazy" energy, while Quake was a miner/cowboy superhero. Quisp won in a landslide, and Quake fell by the wayside.
* Ralston Purina --> General Mills:
** Advertising/CookieCrisp went through a handful as well:
*** 70s, Cookie Jarvis the wizard was first.
*** 80s. Followed by Cookie Crook and Cookie Cop with Chip the Dog. Their shtick was that Cookie Crook and Chip's heists were always ruined because Chip would howl when he found the cereal, giving themselves away.
*** 90s, Followed by Chip the Dog by himself, howling the name of the cereal.
*** 2000s, Followed by Chip the Wolf who howls the name of the cereal.
*** 2000s, Followed by a new iteration of Chip the Wolf who no longer howls. His original design also wore a red hoodie and blue pants but the
later version is naked.
*** In some countries, Chip is
replaced with a panther mascot. {{No|tMakingThisUpDisclaimer}}, [[https://pm1.narvii.com/6298/0109b3884afc03a874abd40abdb2025f97e49d83_hq.jpg really.]]
the innuendo-laden Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").
* Advertising/PopTarts has In the 1980s, Bud Light beer had two mascots who have both been abandoned:
** Throughout the 1970s, [[https://www.youtube.com/watch?v=y-HfXBdzzWo Milton the Toaster]] was the mascot for Kellogg's Pop Tarts.
** Then, in the early 2000s, a new series of commercials starring sentient Pop Tarts and ravenous Crazy-Good Kids were made that lasted for pretty much the entire decade. The commercials made a comeback in 2013, but they have since stopped.
* Before Nesquik's Quicky was used worldwide, locals mascots were sometimes used, like [[http://1.bp.blogspot.com/-c5AqjYVqJM0/UAvPvV-u7bI/AAAAAAAAA28/VYEQ5RfnetM/s1600/groquick.jpeg Groquik]] until 1990. At one point, even Creator/AdamWest was
a mascot (as "Captain Quik")!
* The bubble gum brand Malabar used [[http://s-www.ledauphine.com/images/8642525B-168D-4F95-85BD-A53B2BD0E428/LDL_V0_12/monsieur-malabar-part-en-retraite-apres-42-annees-de-service-dr.jpg Mr. Malabar]] until 2011, when he
called Spuds [=MacKenzie=]. He was replaced by YoungerAndHipper cat [[https://www.olybop.fr/wp-content/uploads/2011/03/mabulle-malabar.jpg Mabulle]]. He tends to be hated by nostalgics.
* In 1973, Duracell created an ad where several battery-powered drumming bunnies would run down one by one, leaving only the Duracell-powered one. That bunny became Duracell's mascot
a cute dog in the following years, but its trademark expired in the U.S. by 1988 and rival Energizer took the opportunity to create a parody of the 1973 ad featuring [[Advertising/EnergizerBunny their own bunny mascot]]. Duracell tried to revive their own bunny mascot, leading to a trademark dispute between the two companies which ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and to Duracell elsewhere. Therefore, Duracell abandoned its bunny mascot in North America in favor of The Puttermans (an UncannyValley RoboFamily which lasted from 1994 to 1997) while Energizer introduced the Energizer Man (an anthropomorphic battery) for usage outside North America. Before introducing the Energizer Bunny, wacky commercials, so many people [[WhatDoYouMeanItsNotForKids thought the company had Mark "Jacko" Jackson, which lasted from 1987 was trying to 1988 in the U.S. but lasted a few years longer in Australia due to his popularity there.
* Fast food chain Jack In The Box used to have clown mascots (not so much specific characters as general theming), but got rid
attract kids]] (it didn't help that there were plush toys of them in 1980 ([[StuffBlowingUp with explosives]]) in order to reposition themselves as him). After a more mature brand. The concept returned as part lot of a rebranding in 1994, which introduced "Jack Box" as the company's high-powered CEO who just happens to have a giant clown head.negative press and legal trouble, Spud was abandoned.



* Coca-Cola once had the Sprite Boy, who was introduced to denote that "Coke" and "Coca-Cola" are the same thing. He was phased out in 1958. He wasn't truly forgotten, though, as he has fans as well as an exhibit in the Coca-Cola museum.

to:

* Coca-Cola once During the creation of [=StarKist=] Tuna, the mascot on the packages was of a fisherman with an earring. Starting with commercials in the 1960s, Advertising/CharlieTheTuna was introduced, yet the fisherman remained on the package. By the 1980s, Charlie had become the full mascot on both the advertisements and the commercials, replacing the fisherman entirely.
* British game show channel Challenge
had the Sprite Boy, Challengers, a group of characters who was introduced to denote that "Coke" and "Coca-Cola" are represented the same thing. He was phased out in 1958. He wasn't truly forgotten, though, as he has fans as well as an exhibit in different genres of game shows on the Coca-Cola museum.channel, between 2013-2016.



* Domino's Pizza:
** In the 1980's, they had Advertising/TheNoid, a humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.
** In 1998, Domino's had a short-lived mascot, Dr. Cravin, an action figure who stalked Domino's delivery people by bike or car. His commercials were done in a style similar to the ''WesternAnimation/ActionLeagueNow'' shorts on ''WesternAnimation/KaBlam'', using a mix of live action and stop-motion.
** In 2000, they had another short-lived mascot named Bad Andy, a mischievous monkey puppet who made things difficult for a group of characters dubbed the Domino's Crew (consisting of Jeff, [[TokenMinority Anthony]], [[TheSmurfettePrinciple Carla]], and the manager, Charlie). He was dropped after their 2001 Cinna Stix promotion.
* In the 1980s, Bud Light beer had a mascot called Spuds [=MacKenzie=]. He was a cute dog in wacky commercials, so many people [[WhatDoYouMeanItsNotForKids thought the company was trying to attract kids]] (it didn't help that there were plush toys of him). After a lot of negative press and legal trouble, Spud was abandoned.
* In 2009, the video game store chain [=GameStop=] (EB Games in other areas) began using a profane FunnyAnimal rabbit mascot named Buck Bunny that made fun of 2D platformers. He had an elaborate lore about how he began on an Atari title called ''Bunny's Big Adventure'' and soon became the most popular mascot in gaming (even more so than Mario). But Buck's popularity dwindled between the 8-bit and 16-bit eras and this led to his downward spiral into poverty, alcoholism, and prostitution. Buck stayed in his rut until [=GameStop=] asked him to be in commercials in 2009. The meta story, however, is just that Buck started out in an ad parodying platformers called "Bunny Money" and he became so popular that he was soon made into their mascot. In 2012, Buck was retired in North America but, as of 2018, he still exists in other regions (such as Australia, New Zealand, and Switzerland). In his modern form, several areas use a cutesy LighterAndSofter Buck meant to appeal to kids.



* Coca-Cola once had the Sprite Boy, who was introduced to denote that "Coke" and "Coca-Cola" are the same thing. He was phased out in 1958. He wasn't truly forgotten, though, as he has fans as well as an exhibit in the Coca-Cola museum.



* Robertson's jam in the UK used a golliwog character from 1910 until 2001. Campaigns to "bring the golliwog back to Robertson's jam" regularly go viral, despite the fact that Robertson's doesn't even make jam anymore (since 2012 it has been purely a marmalade brand).

to:

* Robertson's jam in From the UK used a golliwog character from 1910 until 2001. Campaigns mid 2000's to "bring the golliwog back to Robertson's jam" regularly go viral, despite the fact that Robertson's doesn't even make jam anymore (since 2012 it has been purely early 2010's, Dairy Queen advertising heavily featured a marmalade brand). [[Advertising/DairyQueenLips disembodied, unnamed pair of lips]] who would advertise their products, but they have since fallen out of use.



* Creator/{{Nickelodeon}}'s mascot in the mid-to-late '90s was Stick Stickly, a talking popsicle stick with a face on it. He hosted various blocks and promotions on the network and even received a few TV specials (''Oh, Brother!'' and ''Stuck''). He was retired after 1998, but was brought back on Creator/NickRewind during the "The '90s Are All That" and "The Splat" brandings of the block.
** Replacing Stick Stickly in 1999 were Henry and June of ''WesternAnimation/KaBlam'', having them serve as the hosts of various programming blocks on the network as well as the "Nicktoon World News" segments. Nickelodeon retired them in 2001 (a year after ''[=KaBlam=]!'' had ended) and unlike Stick Sticky, have not been revived since.
* Similarly, Noggin, a edutainment channel by Nickelodeon, has cycled through three mascots:
** The channel had a small green pickle creature named Phred as its mascot for its first few years.
** He was replaced with a circular blue ball creature named Feetface when the network was retoooled for a younger demographic in 2002.
** Feetface would be replaced the following year by [[WesternAnimation/MooseAndZee Moose A. Moose and Zee the blue jay]], who not only served as the network's mascots for the rest of its existence, but even jumped over to the new Creator/NickJr network that eventually replaced it. They were finally phased out in 2012, due to concerns that they were [[SpotlightStealingSquad taking too much spotlight]] away from the characters in the network's programs. When Noggin was revived as an app, Moose and Zee returned to once again serve as the brand's mascot, only to be phased out yet again in 2019 for the same reasons they were removed from Nick Jr.
* On the subject of Nick Jr, let’s go over its mascots that it abandoned.
** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004. He will reportedly be returning for his own show sometime in 2022.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007. After that, Piper got the boot and the channel now has no mascot.
* During the creation of [=StarKist=] Tuna, the mascot on the packages was of a fisherman with an earring. Starting with commercials in the 1960s, Advertising/CharlieTheTuna was introduced, yet the fisherman remained on the package. By the 1980s, Charlie had become the full mascot on both the advertisements and the commercials, replacing the fisherman entirely.
* 1-800-Collect had a short-lived ad campaign featuring Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]]. He was retired after at least two commercials, presumably because the song he sings at the end of each one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the "C-A-L-L A-T-T" chant that was prominent in AT&T commercials at the time.
* Weetabix had the Weetabix Gang (Dunk, Bixie, Crunch, Brains and Brian), anthropomorphic wheat biscuits in jeans and Doc Martens, on a crusade against "titchy breakfasts" and telling children to "Make it neat wheat, mate, if you know what's good for you". They were last seen in 1989.
* Pizza Hut originally had a mascot named "Pizza Hut Pete". Pete wore an apron, red neckerchief, a sleeveless checkered shirt and a cowboy hat (later a chef’s hat). He was phased out by the end of the 1970s.
** Other mascots of note include [[Advertising/ThePizzaHeadShow Pizza Head]] (a talking pizza slice from TheNineties) and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).
* The Taco Bell chihuahua (mentioned above) was used from 1997 until the campaign became unprofitable in 2000, [[https://www.snopes.com/fact-check/taco-bell-dog/ though that didn't stop rumors that it was because the dog died]] (in reality, the dog from the campaign, Gidget, died in 2009 at the age of 15).
** Briefly in TheNineties, Taco Bell had a pair of kids' meal mascots, a cat named Nacho and [[ADogNamedDog a dog whose name was Dog]].
* The first advertisements for Sonic Drive-In had a well-dressed man walking with a sack of hamburgers. He was soon dropped.
* Hardee's originally had a chef standing in front of a barbecue. He didn't last long.

to:

* Creator/{{Nickelodeon}}'s mascot in Domino's Pizza:
** In
the mid-to-late '90s was Stick Stickly, 1980's, they had Advertising/TheNoid, a talking popsicle stick humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with a face on it. He hosted various blocks and promotions on the network and even received a few TV specials (''Oh, Brother!'' and ''Stuck''). He deal, was retired after when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.
** In
1998, but was brought back on Creator/NickRewind during the "The '90s Are All That" and "The Splat" brandings of the block.
** Replacing Stick Stickly in 1999
Domino's had a short-lived mascot, Dr. Cravin, an action figure who stalked Domino's delivery people by bike or car. His commercials were Henry and June of done in a style similar to the ''WesternAnimation/ActionLeagueNow'' shorts on ''WesternAnimation/KaBlam'', having them serve as the hosts using a mix of various programming blocks on the network as well as the "Nicktoon World News" segments. Nickelodeon retired them in 2001 (a year after ''[=KaBlam=]!'' had ended) live action and unlike Stick Sticky, have not been revived since.
* Similarly, Noggin, a edutainment channel by Nickelodeon, has cycled through three mascots:
** The channel had a small green pickle creature named Phred as its mascot for its first few years.
stop-motion.
** He was replaced with a circular blue ball creature named Feetface when the network was retoooled for a younger demographic in 2002.
** Feetface would be replaced the following year by [[WesternAnimation/MooseAndZee Moose A. Moose and Zee the blue jay]], who not only served as the network's mascots for the rest of its existence, but even jumped over to the new Creator/NickJr network that eventually replaced it. They were finally phased out in 2012, due to concerns that
In 2000, they were [[SpotlightStealingSquad taking too much spotlight]] away from the characters in the network's programs. When Noggin was revived as an app, Moose and Zee returned to once again serve as the brand's mascot, only to be phased out yet again in 2019 for the same reasons they were removed from Nick Jr.
* On the subject of Nick Jr, let’s go over its mascots that it abandoned.
** The first mascot it
had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004. He will reportedly be returning for his own show sometime in 2022.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007. After that, Piper got the boot and the channel now has no mascot.
* During the creation of [=StarKist=] Tuna, the mascot on the packages was of a fisherman with an earring. Starting with commercials in the 1960s, Advertising/CharlieTheTuna was introduced, yet the fisherman remained on the package. By the 1980s, Charlie had become the full mascot on both the advertisements and the commercials, replacing the fisherman entirely.
* 1-800-Collect had a
another short-lived ad campaign featuring Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]]. He was retired after at least two commercials, presumably because the song he sings at the end of each one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the "C-A-L-L A-T-T" chant that was prominent in AT&T commercials at the time.
* Weetabix had the Weetabix Gang (Dunk, Bixie, Crunch, Brains and Brian), anthropomorphic wheat biscuits in jeans and Doc Martens, on a crusade against "titchy breakfasts" and telling children to "Make it neat wheat, mate, if you know what's good for you". They were last seen in 1989.
* Pizza Hut originally had a
mascot named "Pizza Hut Pete". Pete wore an apron, red neckerchief, Bad Andy, a sleeveless checkered shirt and mischievous monkey puppet who made things difficult for a cowboy hat (later a chef’s hat). He was phased out by group of characters dubbed the end Domino's Crew (consisting of the 1970s.
** Other mascots of note include [[Advertising/ThePizzaHeadShow Pizza Head]] (a talking pizza slice from TheNineties)
Jeff, [[TokenMinority Anthony]], [[TheSmurfettePrinciple Carla]], and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).
* The Taco Bell chihuahua (mentioned above) was used from 1997 until the campaign became unprofitable in 2000, [[https://www.snopes.com/fact-check/taco-bell-dog/ though that didn't stop rumors that it was because the dog died]] (in reality, the dog from the campaign, Gidget, died in 2009 at the age of 15).
** Briefly in TheNineties, Taco Bell had a pair of kids' meal mascots, a cat named Nacho and [[ADogNamedDog a dog whose name was Dog]].
* The first advertisements for Sonic Drive-In had a well-dressed man walking with a sack of hamburgers.
manager, Charlie). He was soon dropped.
* Hardee's originally had a chef standing in front of a barbecue. He didn't last long.
dropped after their 2001 Cinna Stix promotion.



* British game show channel Challenge had the Challengers, a group of characters who represented the different genres of game shows on the channel, between 2013-2016.
* Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots of Bounty kitchen paper in the UK, until it was rebranded to Plenty in 2009. They were later replaced with the innuendo-laden Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").

to:

* British In 1973, Duracell created an ad where several battery-powered drumming bunnies would run down one by one, leaving only the Duracell-powered one. That bunny became Duracell's mascot in the following years, but its trademark expired in the U.S. by 1988 and rival Energizer took the opportunity to create a parody of the 1973 ad featuring [[Advertising/EnergizerBunny their own bunny mascot]]. Duracell tried to revive their own bunny mascot, leading to a trademark dispute between the two companies which ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and to Duracell elsewhere. Therefore, Duracell abandoned its bunny mascot in North America in favor of The Puttermans (an UncannyValley RoboFamily which lasted from 1994 to 1997) while Energizer introduced the Energizer Man (an anthropomorphic battery) for usage outside North America. Before introducing the Energizer Bunny, the company had Mark "Jacko" Jackson, which lasted from 1987 to 1988 in the U.S. but lasted a few years longer in Australia due to his popularity there.
* Advertising/ErinEsurance, a pink-haired spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.
* The Frito Bandito was the mascot for Fritos corn chips from 1967-1971. Most sources say that he was abandoned due to the obvious political incorrectness of the character, though others say that most Mexicans ''liked'' him (see also MexicansLoveSpeedyGonzales). He was replaced by [[Creator/WCFields W.C. Fritos]], who didn't last very long.
* In 2009, the video
game show channel Challenge store chain [=GameStop=] (EB Games in other areas) began using a profane FunnyAnimal rabbit mascot named Buck Bunny that made fun of 2D platformers. He had an elaborate lore about how he began on an Atari title called ''Bunny's Big Adventure'' and soon became the most popular mascot in gaming (even more so than Mario). But Buck's popularity dwindled between the 8-bit and 16-bit eras and this led to his downward spiral into poverty, alcoholism, and prostitution. Buck stayed in his rut until [=GameStop=] asked him to be in commercials in 2009. The meta story, however, is just that Buck started out in an ad parodying platformers called "Bunny Money" and he became so popular that he was soon made into their mascot. In 2012, Buck was retired in North America but, as of 2018, he still exists in other regions (such as Australia, New Zealand, and Switzerland). In his modern form, several areas use a cutesy LighterAndSofter Buck meant to appeal to kids.
* ''Advertising/{{GEICO}}'' has a tendency to hedge betting on their mascots' viability:
** The GEICO Cavemen are likely the most famous example, having been a mascot to rival the gecko for a few years, getting a brief [[Series/{{Cavemen}} series for a half-season]], and then disappearing without a trace.
** Maxwell the Pig was last seen on June 11, 2014. He is presumed retired, as his only social media presence is run by fans.
* Hardee's originally had a chef standing in front of a barbecue. He didn't last long.
* Host Cereals:
** Honeycomb rarely has a mascot, but when it did, it was the [[SanitySlippage bizarre]] CGI character [[https://www.youtube.com/watch?v=X0nF1zc02BA Crazy Craving]]. It lives on in peoples' memories, just not on the airwaves.
** Back in the 1960s was the [[https://www.youtube.com/watch?v=xOXEwfCTRk0 Honeycomb Kid]]. His fate was sealed with the demise of the SpaghettiWestern.
* Hostess snack cakes had an array of long-gone mascots, each of whom assumed the shape of their respective product. Twinkies
had the Challengers, cowboy-like Twinkie the Kid, Fruit Pies had Fruit Pie the Magician, and Hostess Cupcakes had a group seafaring Captain Cupcake. Less prominent was the Robin Hood-like Happy Ho Ho, mascot for Hostess Ho Hos. But more complex was Ding-Dong's mascot, since the product was formerly known as King Dons and Big Wheels in different parts of the USA. There were the similar King Don and King Ding Dong (with at least one commercial the same, except the name), but for Big Wheels, you had a (stereotypical-looking) American Indian -- Chief Big Wheel.
* Fast food chain Jack In The Box used to have clown mascots (not so much specific
characters as general theming), but got rid of them in 1980 ([[StuffBlowingUp with explosives]]) in order to reposition themselves as a more mature brand. The concept returned as part of a rebranding in 1994, which introduced "Jack Box" as the company's high-powered CEO who represented just happens to have a giant clown head.
* While
the different genres of game shows on long-running mascot for Lucky Charms is Advertising/LuckyTheLeprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the channel, between 2013-2016.
* Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots of Bounty kitchen paper
Wizard]]. He was only seen in the UK, until it was rebranded to Plenty in 2009. They were later replaced with New England section of the innuendo-laden Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").USA, and lasted less than a year.



* The bubble gum brand Malabar used [[http://s-www.ledauphine.com/images/8642525B-168D-4F95-85BD-A53B2BD0E428/LDL_V0_12/monsieur-malabar-part-en-retraite-apres-42-annees-de-service-dr.jpg Mr. Malabar]] until 2011, when he was replaced by YoungerAndHipper cat [[https://www.olybop.fr/wp-content/uploads/2011/03/mabulle-malabar.jpg Mabulle]]. He tends to be hated by nostalgics.
* UsefulNotes/McDonalds:
** In the early years, [=McDonald's=] had a mascot named "Speedee", a chef-like character with a hamburger for a head. He was named for their fast, "Speedee Service System", and appeared primarily on signage. He was replaced by Ronald [=McDonald=] in 1967, presumably to avoid confusion with Alka-Seltzer's own "Speedy"; the book ''Chew On This'', which chronicles the history of the fast food industry, quipped that [=McDonald's=] patrons probably didn't want to have to worry about taking Speedy's antacids right after eating Speedie's food.
** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger.
** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been mostly replaced by an animated Happy Meal box called "Happy" for now.
*** As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in the 2010s when a racist internet meme revitalized the character in a negative manner.
* Before Nesquik's Quicky was used worldwide, locals mascots were sometimes used, like [[http://1.bp.blogspot.com/-c5AqjYVqJM0/UAvPvV-u7bI/AAAAAAAAA28/VYEQ5RfnetM/s1600/groquick.jpeg Groquik]] until 1990. At one point, even Creator/AdamWest was a mascot (as "Captain Quik")!
* Creator/{{Nickelodeon}}'s mascot in the mid-to-late '90s was Stick Stickly, a talking popsicle stick with a face on it. He hosted various blocks and promotions on the network and even received a few TV specials (''Oh, Brother!'' and ''Stuck''). He was retired after 1998, but was brought back on Creator/NickRewind during the "The '90s Are All That" and "The Splat" brandings of the block.
** Replacing Stick Stickly in 1999 were Henry and June of ''WesternAnimation/KaBlam'', having them serve as the hosts of various programming blocks on the network as well as the "Nicktoon World News" segments. Nickelodeon retired them in 2001 (a year after ''[=KaBlam=]!'' had ended) and unlike Stick Sticky, have not been revived since.
* For Nick Jr, let’s go over its mascots that it abandoned.
** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004. He will reportedly be returning for his own show sometime in 2022.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007. After that, Piper got the boot and the channel now has no mascot.
* Noggin, a edutainment channel by Nickelodeon, has cycled through three mascots:
** The channel had a small green pickle creature named Phred as its mascot for its first few years.
** He was replaced with a circular blue ball creature named Feetface when the network was retoooled for a younger demographic in 2002.
** Feetface would be replaced the following year by [[WesternAnimation/MooseAndZee Moose A. Moose and Zee the blue jay]], who not only served as the network's mascots for the rest of its existence, but even jumped over to the new Creator/NickJr network that eventually replaced it. They were finally phased out in 2012, due to concerns that they were [[SpotlightStealingSquad taking too much spotlight]] away from the characters in the network's programs. When Noggin was revived as an app, Moose and Zee returned to once again serve as the brand's mascot, only to be phased out yet again in 2019 for the same reasons they were removed from Nick Jr.



* Pizza Hut originally had a mascot named "Pizza Hut Pete". Pete wore an apron, red neckerchief, a sleeveless checkered shirt and a cowboy hat (later a chef’s hat). He was phased out by the end of the 1970s.
** Other mascots of note include [[Advertising/ThePizzaHeadShow Pizza Head]] (a talking pizza slice from TheNineties) and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).
* Advertising/PopTarts has had two mascots who have both been abandoned:
** Throughout the 1970s, [[https://www.youtube.com/watch?v=y-HfXBdzzWo Milton the Toaster]] was the mascot for Kellogg's Pop Tarts.
** Then, in the early 2000s, a new series of commercials starring sentient Pop Tarts and ravenous Crazy-Good Kids were made that lasted for pretty much the entire decade. The commercials made a comeback in 2013, but they have since stopped.
* Quaker Cereals:
** Advertising/CapnCrunch had a bunch of other mascots he shared the box with until the late 80s. The cereals then dropped the secondary mascots and just kept the Cap'n. These would include Wilma the Vanilla Whale, the Crunch Berry Beast, and the Soggies.
** Advertising/QuispAndQuake were two rivaling cereal mascots who occasionally cameoed in other Quaker Oats ads. Quisp was a space alien who gave kids "quazy" energy, while Quake was a miner/cowboy superhero. Quisp won in a landslide, and Quake fell by the wayside.
* Ralston Purina --> General Mills:
** Advertising/CookieCrisp went through a handful as well:
*** 70s, Cookie Jarvis the wizard was first.
*** 80s. Followed by Cookie Crook and Cookie Cop with Chip the Dog. Their shtick was that Cookie Crook and Chip's heists were always ruined because Chip would howl when he found the cereal, giving themselves away.
*** 90s, Followed by Chip the Dog by himself, howling the name of the cereal.
*** 2000s, Followed by Chip the Wolf who howls the name of the cereal.
*** 2000s, Followed by a new iteration of Chip the Wolf who no longer howls. His original design also wore a red hoodie and blue pants but the later version is naked.
*** In some countries, Chip is replaced with a panther mascot. {{No|tMakingThisUpDisclaimer}}, [[https://pm1.narvii.com/6298/0109b3884afc03a874abd40abdb2025f97e49d83_hq.jpg really.]]
* Robertson's jam in the UK used a golliwog character from 1910 until 2001. Campaigns to "bring the golliwog back to Robertson's jam" regularly go viral, despite the fact that Robertson's doesn't even make jam anymore (since 2012 it has been purely a marmalade brand).
* The first advertisements for Sonic Drive-In had a well-dressed man walking with a sack of hamburgers. He was soon dropped.
* The Taco Bell chihuahua (mentioned above) was used from 1997 until the campaign became unprofitable in 2000, [[https://www.snopes.com/fact-check/taco-bell-dog/ though that didn't stop rumors that it was because the dog died]] (in reality, the dog from the campaign, Gidget, died in 2009 at the age of 15).
** Briefly in TheNineties, Taco Bell had a pair of kids' meal mascots, a cat named Nacho and [[ADogNamedDog a dog whose name was Dog]].



* From the mid 2000's to the early 2010's, Dairy Queen advertising heavily featured a [[Advertising/DairyQueenLips disembodied, unnamed pair of lips]] who would advertise their products, but they have since fallen out of use.

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* From Weetabix had the mid 2000's Weetabix Gang (Dunk, Bixie, Crunch, Brains and Brian), anthropomorphic wheat biscuits in jeans and Doc Martens, on a crusade against "titchy breakfasts" and telling children to the early 2010's, Dairy Queen advertising heavily featured a [[Advertising/DairyQueenLips disembodied, unnamed pair of lips]] who would advertise their products, but they have since fallen out of use."Make it neat wheat, mate, if you know what's good for you". They were last seen in 1989.

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** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007.
** Finally, Piper would be removed after 2007, which meant that the channel technically had no mascot until Moose and Zee took over in 2009, and, as mentioned, the two ran the network from 2009 to 2012. With the removal of Moose and Zee, this means Nick Jr. currently has no mascot whatsoever.

to:

** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004.
2004. He will reportedly be returning for his own show sometime in 2022.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007.
** Finally,
2007. After that, Piper would be removed after 2007, which meant that got the boot and the channel technically had no mascot until Moose and Zee took over in 2009, and, as mentioned, the two ran the network from 2009 to 2012. With the removal of Moose and Zee, this means Nick Jr. currently now has no mascot whatsoever.mascot.
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* From the mid 2000's to the early 2010's, Dairy Queen advertising heavily featured a [[Advertising/DairyQueenLips disembodied, unnamed pair of lips]] who would advertise their products, but they have since fallen out of use.
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Page is now a redirect to the Hair Colors index.


* Advertising/ErinEsurance, a [[YouGottaHaveBlueHair pink haired]] spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.

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* Advertising/ErinEsurance, a [[YouGottaHaveBlueHair pink haired]] pink-haired spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.
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** Other mascots of note include Pizza Head (a talking pizza slice from TheNineties) and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).

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** Other mascots of note include [[Advertising/ThePizzaHeadShow Pizza Head Head]] (a talking pizza slice from TheNineties) and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).
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* Pop Tarts has had two mascots who have both been abandoned:

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* Pop Tarts Advertising/PopTarts has had two mascots who have both been abandoned:



* In the 80s, Cinnamon Toast Crunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Advertising/CrazySquares") [[YouTasteDelicious who are prone to eating each other.]]

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* In the 80s, Cinnamon Toast Crunch Advertising/CinnamonToastCrunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Advertising/CrazySquares") "Crazy Squares") [[YouTasteDelicious who are prone to eating each other.]]
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Adding more red links


* While the long-running mascot for Lucky Charms is Lucky the Leprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the Wizard]]. He was only seen in the New England section of the USA, and lasted less than a year.

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* While the long-running mascot for Lucky Charms is Lucky the Leprechaun, Advertising/LuckyTheLeprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the Wizard]]. He was only seen in the New England section of the USA, and lasted less than a year.



* In the 80s, Cinnamon Toast Crunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") [[YouTasteDelicious who are prone to eating each other.]]

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* In the 80s, Cinnamon Toast Crunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") "Advertising/CrazySquares") [[YouTasteDelicious who are prone to eating each other.]]
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* Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots of Bounty kitchen paper in the UK, until it was rebranded to Plenty in 2009. They were later replaced with the [[GettingCrapPastTheRadar innuendo-laden]] Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").

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* Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots of Bounty kitchen paper in the UK, until it was rebranded to Plenty in 2009. They were later replaced with the [[GettingCrapPastTheRadar innuendo-laden]] innuendo-laden Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").
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** In the 1980's, they had the Noid, a humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.

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** In the 1980's, they had the Noid, Advertising/TheNoid, a humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.
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** Cookie Crisp went through a handful as well:

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** Cookie Crisp Advertising/CookieCrisp went through a handful as well:
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Realised I'd formatted the URL wrong, damn!

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* ''Advertising/{{GEICO}}'' has a tendency to hedge betting on their mascots' viability:
** The GEICO Cavemen are likely the most famous example, having been a mascot to rival the gecko for a few years, getting a brief [[Series/{{Cavemen}} series for a half-season]], and then disappearing without a trace.
** Maxwell the Pig was last seen on June 11, 2014. He is presumed retired, as his only social media presence is run by fans.
* Host Cereals:
** Honeycomb rarely has a mascot, but when it did, it was the [[SanitySlippage bizarre]] CGI character [[https://www.youtube.com/watch?v=X0nF1zc02BA Crazy Craving]]. It lives on in peoples' memories, just not on the airwaves.
** Back in the 1960s was the [[https://www.youtube.com/watch?v=xOXEwfCTRk0 Honeycomb Kid]]. His fate was sealed with the demise of the SpaghettiWestern.
* Advertising/ErinEsurance, a [[YouGottaHaveBlueHair pink haired]] spy, was a mascot to the auto insurance company Esurance. She was used for several years in the 2000s. Erin was retired due to the company not liking all the Main/RuleThirtyFour and other less-than-family-friendly content based around her online.
* While the long-running mascot for Lucky Charms is Lucky the Leprechaun, back in 1975 there was an alternate mascot called [[http://www.blog.generalmills.com/2014/03/waldo-lucky-charms/ Waldo the Wizard]]. He was only seen in the New England section of the USA, and lasted less than a year.
* UsefulNotes/McDonalds:
** In the early years, [=McDonald's=] had a mascot named "Speedee", a chef-like character with a hamburger for a head. He was named for their fast, "Speedee Service System", and appeared primarily on signage. He was replaced by Ronald [=McDonald=] in 1967, presumably to avoid confusion with Alka-Seltzer's own "Speedy"; the book ''Chew On This'', which chronicles the history of the fast food industry, quipped that [=McDonald's=] patrons probably didn't want to have to worry about taking Speedy's antacids right after eating Speedie's food.
** The classic ''Advertising/McDonaldland'' characters such as Birdie, Hamburglar, and Grimace were dropped in 2003, shortly after ''WesternAnimation/TheWackyAdventuresOfRonaldMcdonald'' was released. They were replaced with the "I'm lovin' it" campaign due to decreased popularity. Despite [=McDonaldland=] being discarded, [[TheArtifact the characters still appear]] in some of the kid's sections of restaurants. A HotterAndSexier Hamburglar was briefly brought back in 2015 to promote a new burger.
** In the 2010s, Ronald [=McDonald=] himself has largely been retired due to the controversies surrounding the company marketing junk food towards children (as well as the fact that [[MonsterClown clowns are increasingly seen as scary rather than funny]]). He's been mostly replaced by an animated Happy Meal box called "Happy" for now.
*** As of 2021, Happy has also been retired, leaving the company with no mascot.
** Mac Tonight was a popular late 1980s ad campaign featuring a humanoid mascot with a moon-shaped head of the same name. The campaign was done away in 1989 when [=McDonald=]'s was sued for plagiarism. He was temporarily brought back in America for a 1996-1997 ad campaign and in a 2007 for a CGI South East Asian ad campaign. Mac Tonight statues remained in some stores for years, but most were removed in the 2010s when a racist internet meme revitalized the character in a negative manner.
* Hostess snack cakes had an array of long-gone mascots, each of whom assumed the shape of their respective product. Twinkies had the cowboy-like Twinkie the Kid, Fruit Pies had Fruit Pie the Magician, and Hostess Cupcakes had a seafaring Captain Cupcake. Less prominent was the Robin Hood-like Happy Ho Ho, mascot for Hostess Ho Hos. But more complex was Ding-Dong's mascot, since the product was formerly known as King Dons and Big Wheels in different parts of the USA. There were the similar King Don and King Ding Dong (with at least one commercial the same, except the name), but for Big Wheels, you had a (stereotypical-looking) American Indian -- Chief Big Wheel.
* The Frito Bandito was the mascot for Fritos corn chips from 1967-1971. Most sources say that he was abandoned due to the obvious political incorrectness of the character, though others say that most Mexicans ''liked'' him (see also MexicansLoveSpeedyGonzales). He was replaced by [[Creator/WCFields W.C. Fritos]], who didn't last very long.
* ask.com used to have Jeeves - they were originally "Ask Jeeves", after all. Jeeves would be retired in 2006 when the site was rebranded to ask.com.
* Quaker Cereals:
** Advertising/CapnCrunch had a bunch of other mascots he shared the box with until the late 80s. The cereals then dropped the secondary mascots and just kept the Cap'n. These would include Wilma the Vanilla Whale, the Crunch Berry Beast, and the Soggies.
** Advertising/QuispAndQuake were two rivaling cereal mascots who occasionally cameoed in other Quaker Oats ads. Quisp was a space alien who gave kids "quazy" energy, while Quake was a miner/cowboy superhero. Quisp won in a landslide, and Quake fell by the wayside.
* Ralston Purina --> General Mills:
** Cookie Crisp went through a handful as well:
*** 70s, Cookie Jarvis the wizard was first.
*** 80s. Followed by Cookie Crook and Cookie Cop with Chip the Dog. Their shtick was that Cookie Crook and Chip's heists were always ruined because Chip would howl when he found the cereal, giving themselves away.
*** 90s, Followed by Chip the Dog by himself, howling the name of the cereal.
*** 2000s, Followed by Chip the Wolf who howls the name of the cereal.
*** 2000s, Followed by a new iteration of Chip the Wolf who no longer howls. His original design also wore a red hoodie and blue pants but the later version is naked.
*** In some countries, Chip is replaced with a panther mascot. {{No|tMakingThisUpDisclaimer}}, [[https://pm1.narvii.com/6298/0109b3884afc03a874abd40abdb2025f97e49d83_hq.jpg really.]]
* Pop Tarts has had two mascots who have both been abandoned:
** Throughout the 1970s, [[https://www.youtube.com/watch?v=y-HfXBdzzWo Milton the Toaster]] was the mascot for Kellogg's Pop Tarts.
** Then, in the early 2000s, a new series of commercials starring sentient Pop Tarts and ravenous Crazy-Good Kids were made that lasted for pretty much the entire decade. The commercials made a comeback in 2013, but they have since stopped.
* Before Nesquik's Quicky was used worldwide, locals mascots were sometimes used, like [[http://1.bp.blogspot.com/-c5AqjYVqJM0/UAvPvV-u7bI/AAAAAAAAA28/VYEQ5RfnetM/s1600/groquick.jpeg Groquik]] until 1990. At one point, even Creator/AdamWest was a mascot (as "Captain Quik")!
* The bubble gum brand Malabar used [[http://s-www.ledauphine.com/images/8642525B-168D-4F95-85BD-A53B2BD0E428/LDL_V0_12/monsieur-malabar-part-en-retraite-apres-42-annees-de-service-dr.jpg Mr. Malabar]] until 2011, when he was replaced by YoungerAndHipper cat [[https://www.olybop.fr/wp-content/uploads/2011/03/mabulle-malabar.jpg Mabulle]]. He tends to be hated by nostalgics.
* In 1973, Duracell created an ad where several battery-powered drumming bunnies would run down one by one, leaving only the Duracell-powered one. That bunny became Duracell's mascot in the following years, but its trademark expired in the U.S. by 1988 and rival Energizer took the opportunity to create a parody of the 1973 ad featuring [[Advertising/EnergizerBunny their own bunny mascot]]. Duracell tried to revive their own bunny mascot, leading to a trademark dispute between the two companies which ended in a settlement where the "bunny mascot" rights were given to Energizer in North America and to Duracell elsewhere. Therefore, Duracell abandoned its bunny mascot in North America in favor of The Puttermans (an UncannyValley RoboFamily which lasted from 1994 to 1997) while Energizer introduced the Energizer Man (an anthropomorphic battery) for usage outside North America. Before introducing the Energizer Bunny, the company had Mark "Jacko" Jackson, which lasted from 1987 to 1988 in the U.S. but lasted a few years longer in Australia due to his popularity there.
* Fast food chain Jack In The Box used to have clown mascots (not so much specific characters as general theming), but got rid of them in 1980 ([[StuffBlowingUp with explosives]]) in order to reposition themselves as a more mature brand. The concept returned as part of a rebranding in 1994, which introduced "Jack Box" as the company's high-powered CEO who just happens to have a giant clown head.
* Burger King:
** Advertising/TheBurgerKing used to be a stereotypical medieval monarch with a surrounding royal court, but was phased out in the 80's. Like with Jack, the King was later re-imagined as a more mature figure in 2004, only in the King's case it was done by making him unsettlingly weird. This version was retired in 2011 for being a little ''too'' weird, but the trope became subverted when he returned in 2015 (though not as prominently as before).
** Advertising/TheBurgerKingKidsClubGang was created in 1989 to succeed the King and lasted until 2005. They were replaced with the Honbatz. The Honbatz have also been discontinued outside of New Zealand and some European markets.
* Coca-Cola once had the Sprite Boy, who was introduced to denote that "Coke" and "Coca-Cola" are the same thing. He was phased out in 1958. He wasn't truly forgotten, though, as he has fans as well as an exhibit in the Coca-Cola museum.
* Some of the cigarette companies in the 1990s used cartoony mascots. Many, including the PSA ''Film/SmokeAlarmTheUnfilteredTruthAboutCigarettes'', accused the companies of [[AnimationAgeGhetto targeting children with their marketing]]. As a result, mascots like Joe Camel were eventually dropped.
* Domino's Pizza:
** In the 1980's, they had the Noid, a humanoid creature whose purpose is to promote their 30 Minute Guarantee, where people were promised to receive their deliveries within a half-hour, otherwise they'd be charged less for it (or not at all, when the deal started out before the Noid's creation). The Noid, along with the deal, was retired when too many rushed deliveries resulted in accidents and lawsuits, as well as an incident where a deranged man named Kenneth Lamar Noid took employees in a branch in Georgia hostage because he felt the commercials were attacking him personally. However, Domino's gave the mascot another chance a few decades later. The Noid had cameo appearances in some 2010s promotional material, and starred in a 2021 campaign promoting Domino's driverless pizza delivery, now rendered in CGI instead of stop motion. He also appeared in ''VideoGame/CrashOnTheRun''.
** In 1998, Domino's had a short-lived mascot, Dr. Cravin, an action figure who stalked Domino's delivery people by bike or car. His commercials were done in a style similar to the ''WesternAnimation/ActionLeagueNow'' shorts on ''WesternAnimation/KaBlam'', using a mix of live action and stop-motion.
** In 2000, they had another short-lived mascot named Bad Andy, a mischievous monkey puppet who made things difficult for a group of characters dubbed the Domino's Crew (consisting of Jeff, [[TokenMinority Anthony]], [[TheSmurfettePrinciple Carla]], and the manager, Charlie). He was dropped after their 2001 Cinna Stix promotion.
* In the 1980s, Bud Light beer had a mascot called Spuds [=MacKenzie=]. He was a cute dog in wacky commercials, so many people [[WhatDoYouMeanItsNotForKids thought the company was trying to attract kids]] (it didn't help that there were plush toys of him). After a lot of negative press and legal trouble, Spud was abandoned.
* In 2009, the video game store chain [=GameStop=] (EB Games in other areas) began using a profane FunnyAnimal rabbit mascot named Buck Bunny that made fun of 2D platformers. He had an elaborate lore about how he began on an Atari title called ''Bunny's Big Adventure'' and soon became the most popular mascot in gaming (even more so than Mario). But Buck's popularity dwindled between the 8-bit and 16-bit eras and this led to his downward spiral into poverty, alcoholism, and prostitution. Buck stayed in his rut until [=GameStop=] asked him to be in commercials in 2009. The meta story, however, is just that Buck started out in an ad parodying platformers called "Bunny Money" and he became so popular that he was soon made into their mascot. In 2012, Buck was retired in North America but, as of 2018, he still exists in other regions (such as Australia, New Zealand, and Switzerland). In his modern form, several areas use a cutesy LighterAndSofter Buck meant to appeal to kids.
* In the 80s, Cinnamon Toast Crunch had three bakers as their mascots. By the time the 90s rolled around, the head baker, Wendell, remained while the other two disappeared. Around the 2010s, Wendell was gradually phased out as well, having not appeared in a commercial for several years, and was eventually removed from the cereal boxes. In his place, the cereal's current mascots are sapient cereal pieces (known as "Crazy Squares") [[YouTasteDelicious who are prone to eating each other.]]
* Coco Krispies went through a variety of mascots before Advertising/SnapCrackleAndPop of Rice Krispies took over that cereal as well.
** Inverted with the French version of the same brand, which went through a bunch of renames until finally settling on "Coco Pops": Not only did its French mascot Coco the monkey endure through the decades, ''he'' took over another Kellogg's brand, replacing the Chocos bear.
* Robertson's jam in the UK used a golliwog character from 1910 until 2001. Campaigns to "bring the golliwog back to Robertson's jam" regularly go viral, despite the fact that Robertson's doesn't even make jam anymore (since 2012 it has been purely a marmalade brand).
* Playhouse Disney, now Disney Junior, had two former mascots who have both been retired.
** 2002 introduced a mascot for the block. He was a talking blob of clay called "[[ADogNamedDog Clay]]". Clay was eventually dropped when the block went through a rebranding.
** Clay’s replacements were a pair of monkey puppets named Ooh and Aah, who debuted in 2007. They were removed once the channel underwent the transition to Disney Junior in 2011.
* Creator/{{Nickelodeon}}'s mascot in the mid-to-late '90s was Stick Stickly, a talking popsicle stick with a face on it. He hosted various blocks and promotions on the network and even received a few TV specials (''Oh, Brother!'' and ''Stuck''). He was retired after 1998, but was brought back on Creator/NickRewind during the "The '90s Are All That" and "The Splat" brandings of the block.
** Replacing Stick Stickly in 1999 were Henry and June of ''WesternAnimation/KaBlam'', having them serve as the hosts of various programming blocks on the network as well as the "Nicktoon World News" segments. Nickelodeon retired them in 2001 (a year after ''[=KaBlam=]!'' had ended) and unlike Stick Sticky, have not been revived since.
* Similarly, Noggin, a edutainment channel by Nickelodeon, has cycled through three mascots:
** The channel had a small green pickle creature named Phred as its mascot for its first few years.
** He was replaced with a circular blue ball creature named Feetface when the network was retoooled for a younger demographic in 2002.
** Feetface would be replaced the following year by [[WesternAnimation/MooseAndZee Moose A. Moose and Zee the blue jay]], who not only served as the network's mascots for the rest of its existence, but even jumped over to the new Creator/NickJr network that eventually replaced it. They were finally phased out in 2012, due to concerns that they were [[SpotlightStealingSquad taking too much spotlight]] away from the characters in the network's programs. When Noggin was revived as an app, Moose and Zee returned to once again serve as the brand's mascot, only to be phased out yet again in 2019 for the same reasons they were removed from Nick Jr.
* On the subject of Nick Jr, let’s go over its mascots that it abandoned.
** The first mascot it had was a sentient face on a colored wall simply known as Face, who who had a 10 year run on the channel from 1994 to 2004.
** After the channel underwent a revamp and Face was dropped, he would be replaced by Piper O'Possum, who lasted for three years from 2004 to 2007.
** Finally, Piper would be removed after 2007, which meant that the channel technically had no mascot until Moose and Zee took over in 2009, and, as mentioned, the two ran the network from 2009 to 2012. With the removal of Moose and Zee, this means Nick Jr. currently has no mascot whatsoever.
* During the creation of [=StarKist=] Tuna, the mascot on the packages was of a fisherman with an earring. Starting with commercials in the 1960s, Advertising/CharlieTheTuna was introduced, yet the fisherman remained on the package. By the 1980s, Charlie had become the full mascot on both the advertisements and the commercials, replacing the fisherman entirely.
* 1-800-Collect had a short-lived ad campaign featuring Sergeant Savings, played by [[Creator/TheWayansFamily Damon Wayans]]. He was retired after at least two commercials, presumably because the song he sings at the end of each one, "[[SpellingSong C-O-L-L-E-C-T]], [[{{Tagline}} Save a buck or two]] or three," was too similar to the "C-A-L-L A-T-T" chant that was prominent in AT&T commercials at the time.
* Weetabix had the Weetabix Gang (Dunk, Bixie, Crunch, Brains and Brian), anthropomorphic wheat biscuits in jeans and Doc Martens, on a crusade against "titchy breakfasts" and telling children to "Make it neat wheat, mate, if you know what's good for you". They were last seen in 1989.
* Pizza Hut originally had a mascot named "Pizza Hut Pete". Pete wore an apron, red neckerchief, a sleeveless checkered shirt and a cowboy hat (later a chef’s hat). He was phased out by the end of the 1970s.
** Other mascots of note include Pizza Head (a talking pizza slice from TheNineties) and the Japan-only [[https://twitter.com/mondomascots/status/1145700728121331712 Hut Monster]], as well as the infamous [[https://starwars.fandom.com/wiki/Defeat_the_Dark_Side#Pizza_Hut_Girl Pizza Hut Girl]] from the ''Film/ThePhantomMenace'' tie-in campaign that crossed over with Taco Bell (represented by their chihuahua mascot, who has since been dropped) and KFC (represented by Colonel Sanders).
* The Taco Bell chihuahua (mentioned above) was used from 1997 until the campaign became unprofitable in 2000, [[https://www.snopes.com/fact-check/taco-bell-dog/ though that didn't stop rumors that it was because the dog died]] (in reality, the dog from the campaign, Gidget, died in 2009 at the age of 15).
** Briefly in TheNineties, Taco Bell had a pair of kids' meal mascots, a cat named Nacho and [[ADogNamedDog a dog whose name was Dog]].
* The first advertisements for Sonic Drive-In had a well-dressed man walking with a sack of hamburgers. He was soon dropped.
* Hardee's originally had a chef standing in front of a barbecue. He didn't last long.
* Dunkin' Donuts had Dunkie, a figure made entirely out of donuts and wearing a paper hat and coffee cup. He was soon phased out.
* British game show channel Challenge had the Challengers, a group of characters who represented the different genres of game shows on the channel, between 2013-2016.
* Brenda and Audrey, [[WholesomeCrossdresser two obviously cross-dressed men playing housewives]], were the mascots of Bounty kitchen paper in the UK, until it was rebranded to Plenty in 2009. They were later replaced with the [[GettingCrapPastTheRadar innuendo-laden]] Juan Sheet ("Juan Sheet [[DoubleEntendre does plenty!]]").
* Danish butter brand Lurpak was advertised to UK audiences by a small man made of butter called Douglas from 1985-2003.
* PG Tips has flirted with animal mascots over the years, starting with the Tipps family [[LongRunner (1956-2002)]], the T-Birds (2003-2007) and later [[ADogNamedDog Monkey]] (2007-2017, inherited from ITV Digital).
* Virgin Cola had the [[ComicBook/TankGirl Jamie]] [[Music/{{Gorillaz}} Hewlett]]-designed Roller Cola Girl from 1999-2000, though she continued to appear on the brand's website until 2003.
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