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Is there a trope for franchises like D4DJ and Bang Dream? The first season will be a prelude to the mobile game and focus on one set of characters to get audiences invested emotionally, then the game will come out and give each unit its individual story, and finally the second season will be an overstuffed mess where the writers throw a dart at a dartboard to pick which character gets some focus that week?
I know Rotating Protagonist, but I'm wondering if there's anything more germane to the Japanese multimedia business model.