Neutrality is hard to achieve. Language is expressive, in it's very nature. It's very difficult to ask a totally neutral question.
This does not mean that you should pull down your trousers and urinate on the concept, before shoving it off a cliff.
Purposefully emotive language serves to stir up emotion. Do not run to the semantical fortress of the dictionary, for you cannot deny that words have implications. "Paedophile" is merely the term for someone who is sexually attracted to children, yet I would surely be looked down up on if I called you a paedophile without evidence.
This is the issue the Daily Mail exploits here. A simple look at the article: "yobs", "sickening" *
, "beheaded", "mindless"...