Many Audience Participation rituals have emerged around the ad, from recitations to salutes.
"We come to this place... for magic."Explanation Nicole Kidman's opening line in the ad, often used to describe various other magical (or not-so-magical) places.
"Somehow, <x> feels good in a place like this."Explanation "Somehow, heartbreak feels good in a place like this" is probably the most memetic line in the ad. Many parodies have swapped out the word "heartbreak" for something else, from "self-mutilation" in a parody recorded to promote Saw X to "getting kicked in the balls".
The AMC Demi-GoddessExplanation Many people have described the manner in which Kidman is framed in the ad as an ethereal goddess walking the Earth. Saturday Night Live took this and ran with it in its parody of the ad, with the audience turning into a cult devoted to Kidman as she levitates and speaks in the Voice of the Legion.
The movies that Kidman is watchingExplanation The original version of the ad features clips from some of the biggest hit movies of The New '10s. Many edits swap them out for the... less magical movies of the last few years, be they either bad movies or exceptionally violent or raunchy ones.
Narm Charm: The sheer melodrama of the ad has tipped it into this for many people, turning it into an instant camp classic.
