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* FountainOfMemes: Being only sixty seconds long, the memes-per-second ratio may be among the highest in all of media.
* MemeticMutation:
** Many AudienceParticipation rituals have emerged around the ad, from recitations to salutes.
** "We come to this place... for magic."[[labelnote:Explanation]]Creator/NicoleKidman's opening line in the ad, often used to describe various other magical (or not-so-magical) places.[[/labelnote]]
** "Somehow, ''<x>'' feels good in a place like this."[[labelnote:Explanation]]"Somehow, heartbreak feels good in a place like this" is probably the most memetic line in the ad. Many parodies have swapped out the word "heartbreak" for something else, from "self-mutilation" in a [[https://www.youtube.com/watch?v=Hewhq7KEuW8 parody]] recorded to promote ''Film/SawX'' to "getting kicked in the balls".[[/labelnote]]
** The AMC Demi-Goddess[[labelnote:Explanation]]Many people have described the manner in which Kidman is framed in the ad as an ethereal goddess walking the Earth. ''Series/SaturdayNightLive'' took this and [[https://www.youtube.com/watch?v=a22c8NPNOPI ran with it]] in its parody of the ad, with the audience turning into a cult devoted to Kidman as she [[PowerFloats levitates]] and speaks in the VoiceOfTheLegion.[[/labelnote]]
** The movies that Kidman is watching[[labelnote:Explanation]]The original version of the ad features clips from some of the biggest hit movies of TheNewTens. Many edits swap them out for the... ''less'' magical movies of the last few years, be they either bad movies or exceptionally violent or raunchy ones.[[/labelnote]]
* NarmCharm: The sheer {{melodrama}} of the ad has tipped it into this for many people, turning it into an instant {{camp}} classic.
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* MemeticMutation:
** Many AudienceParticipation rituals have emerged around the ad, from recitations to salutes.
** "We come to this place... for magic."[[labelnote:Explanation]]Creator/NicoleKidman's opening line in the ad, often used to describe various other magical (or not-so-magical) places.[[/labelnote]]
** "Somehow, ''<x>'' feels good in a place like this."[[labelnote:Explanation]]"Somehow, heartbreak feels good in a place like this" is probably the most memetic line in the ad. Many parodies have swapped out the word "heartbreak" for something else, from "self-mutilation" in a [[https://www.youtube.com/watch?v=Hewhq7KEuW8 parody]] recorded to promote ''Film/SawX'' to "getting kicked in the balls".[[/labelnote]]
** The AMC Demi-Goddess[[labelnote:Explanation]]Many people have described the manner in which Kidman is framed in the ad as an ethereal goddess walking the Earth. ''Series/SaturdayNightLive'' took this and [[https://www.youtube.com/watch?v=a22c8NPNOPI ran with it]] in its parody of the ad, with the audience turning into a cult devoted to Kidman as she [[PowerFloats levitates]] and speaks in the VoiceOfTheLegion.[[/labelnote]]
** The movies that Kidman is watching[[labelnote:Explanation]]The original version of the ad features clips from some of the biggest hit movies of TheNewTens. Many edits swap them out for the... ''less'' magical movies of the last few years, be they either bad movies or exceptionally violent or raunchy ones.[[/labelnote]]
* NarmCharm: The sheer {{melodrama}} of the ad has tipped it into this for many people, turning it into an instant {{camp}} classic.
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