These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Crazy Awesome: Everything in the Big Eagle Beer inter-chapter arc. This appears to be an in-universe advertisement, as we see a Big Eagle poster with Kit's picture in the background during the main storyline.