"September 9, 1998. It was a dark time in our nation's history. America was reeling from a succession of disasters - Myspace was launched the previous week, thus revealing to a shocked nation what a bunch of idiots their children were."
— Dan Szymborski, Thoughts on the Death of Jeter
A Place for Friends
— Former sloganMyspace is a social networking website that boasted over 60 million users at its height of popularity, and was easily one of the largest websites of all time. The site was generally known as a meeting place for kids, a marketing venue for bands and celebrities, and a hunting ground for creeps. Thanks to that last one, it figured prominently into Dateline's To Catch a Predator series, as Perverted Justice used it to attract potential child molesters. It allowed anyone make and customize a kind of mini-webpage about themselves, and though some users managed to make their pages sleek and interesting, others abused this creative freedom and their pages were plagued by eye-stabbing graphics◊ and loud mp3's. Naturally the site became more famous for the poorly-constructed pages.It was the most popular site around in the mid-Noughties, but despite its once explosive popularity, the site has dwindled down to a barren wasteland as fickle users have almost completely abandoned it for its competitor, Facebook. Long gone are the days when Tom Anderson, founder and practically the mascot of Myspace, would automatically add new users. In fact, he was fired from the company in 2009. After a change in management in 2010, it attempted to reinvent itself as "Social Entertainment", with more of an emphasis on entertainment than social networking. It then massively overhauled its homepage and new profile layouts, changed its logo, and then attempted to force longtime users with original 1.0 profiles to upgrade. This was all done to try and attract more people to the site, which had steadily been losing traffic for a long time, though it ended up having the opposite effect, making its owners at the time, News Corp., quite agitated.Most of the remaining users weren't too happy about the changes, not just because of the messy new layout that slowed down many computers, but also because users were then spammed by friend requests by 'celebrities' as part of their new We're Still Relevant, Dammit-style marketing approach. In December 2010 and for the next several months they allowed different celebrities to "hijack" the site in an effort to attract the celebrity's fans. After huge outcries of They Changed It, Now It Sucks, Myspace agreed to allow users to get their 1.0 profiles back by "downgrading" (1.0 profiles always gave much more freedom to edit and personalize, when using the right layout codes, hence hardly anyone ever "upgraded" from them unless forced to). Some time after the site was sold they eventually did finally force the 3.0 upgrades on every profile, but by then there weren't very many people left to complain about it.It still attracted a fair share of role players even long after the decline began, since the site was friendlier toward and more suited for RPing than Facebook (which, despite playing host to a small community of RPers, still tends to delete RP profiles when bought to their attention; in contrast Myspace didn't seem to care). But even then, by early 2011 most of them had flocked to other sites like Roleplayer.me and OneWorldRolePlay, which more closely resemble the Myspace of 2006 and even support the same 1.0 profile layouts. The related Character Blog community was then inherited by Tumblr and Twitter.After failing to bring in more traffic with its retool, News Corp. finally sold the site in July 2011 to a company called Specific Media for a mere $35 millionnote . Justin Timberlake acquired a large stake in the site as well as a say in its creative direction, which for the next year or so seemed to be following the same "Social Entertainment" path it was already on. In late 2012, the new owners finally tried to revamp the site, calling it "The New Myspace", and basically copying Facebook's timeline feature (scrolling horizontally rather than vertically). Users have to make brand new profiles to access it though. "Classic" (as in post-2010) Myspace was still available for several months, but as with previous retools, it was little surprise that this was eventually discontinued and users were forced to make new profiles anyway. In a most controversial move, Myspace also went and deleted all the existing blogs, comments, and messages (or at least made them inaccessible) without any warning whatsoever, which did not amuse the remaining fanbase.The modern Myspace is still a social networking website, but one with a heavy focus on music. On that front, some people seem to think that the new incarnation is actually pretty good for musicians. Time will tell if it ever makes a comeback.Fourteen (and counting) Ways To Fit In With The Rest of Myspace
This website provides examples of: