- Follow the Leader: Some think that Squishamallows were released in 2017 to compete with these.
- Keep Circulating the Tapes: Some squishables have been retired and are really hard to find. That, and not a lot of stores carry Squishables either. There has been some remedying this with Squishable opening up their own shops in various locations
http://tvtropes.org/pmwiki/pmwiki.php/Trivia/Squishables
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