Trivia / Sadako vs. Kayako

• Viral Marketing: A certain number of events were held for the promotion of the movie.
  • On Twitter, users can vote for either Sadako of Kayako as their favorite horror icon. Two videos, one for Sadako and one for Kayako and Toshio, were uploaded on Youtube to appeal on the voters. Sadako won.
  • In the end of May, a press conference was held to promote the movie. As it happened before for previous Ju-on movies, Sadako, Kayako and Toshio were present, in costumes, and stayed true to their roles.
  • In the beginning of June, a baseball match featuring the Nippon-Ham Fighters and the Yakult Swallows was interrupted by Sadako, Kayako and Toshio who staged the first pit ceremony.
  • A couple of other videos were released at the same time, featuring the ghosts of the movie teaching theater etiquette, such as not bringing recording devices or avoiding to take minors to see the movie.
  • Social medias were also heavily used to promote the movie.
    • A Twitter account created for Sadako (as a promotion for the Sadako 3D movie) was reused.
    • An Instagram account was created for Kayako and Toshio, depicting humorous, everyday life situation with the two ghosts.