Trivia / John Lewis

• Follow the Leader: Many other stores in the UK have made big budget Christmas ads to battle for the Christmas ad throne:
  • Sainsburys had “The Greatest Gift” in 2016.
  • Aldi has “Kevin The Carrot”, a series of ads about an anthropomorphic carrot.
  • In 2018, Iceland, a British frozen food store (not to be confused with the country Iceland) aired a Christmas advert about an orangutan who was forced to stay at a child's room because humans were deforesting its habitat for palm oil. It got banned from television because it was “too political”, though apparently this was actually because the ad was bankrolled by Greenpeace and political advertising is not regulated by the UK's Advertising Standards Authority, which does regulate TV adverts.