Peggy is looking at an apartment on the Upper East Side, able to afford it with her new salary. Ginsberg's father sets him up on a blind date with schoolteacher Beverly Farber, at which Ginsberg admits he is still a virgin. Megan and Peggy have been nominated for an award for their advertising work at SCDP (despite neither of them working there anymore), and a fair bit of both SCDP and CGC attend the New York Advertising Club annual awards dinner, hosted (at very long distance) by Paul Newman. It's business as usual... on April 4, 1968, as the news of Martin Luther King Jr.'s assassination breaks across the country.
Work shuts down at SCDP as regularly scheduled television programming has been temporarily replaced by news reports about the assassination and resulting riots. Abe and a photographer sally into Harlem, assigned with reporting on the situation; Henry does too, as his boss, NYC mayor John Lindsay
, attempts to keep the peace. Peggy hesitates over putting an offer on the apartment, which is near those riots. Despite the violence, Betty insists that Don has the kids for the weekend. Megan wants to take them to a vigil for Dr King, but Bobby fakes an illness to get out of it; Don takes him to see Planet of the Apes instead.
Peggy doesn't get the apartment, which is probably for the best: it turns out that Abe would have preferred a fixer-upper on the Upper West Side anyhow. Henry, motivated by perceived deficiencies in how Mayor Lindsay handled the situation, decides to run for office again; Betty supports him until she realizes she — the hot young wife in their Age-Gap Romance — will need to (lose weight and) be on the campaign trail beside him.
This episode contains examples of:
- Brutal Honesty: Bobby's worried that Henry, who's accompanying Mayor Lindsay to Harlem, might get shot. Don reassures him by stating that no-one will shoot Henry because he's "not that important". Bobby concedes that this is true.
- Historical Domain Character: The awards dinner is presented by Paul Newman, although he's quite far away from where the main characters are. (Newman is played by Ross Marquand.)
- Oh, Crap!: Betty's initially thrilled by Henry expressing his desire to run for state senate... until she realizes that she's going to have to campaign with him and she's still overweight.
- "The Reason You Suck" Speech: Pete delivers some choice blistering lines when Harry only expresses concern SCDP's commercials, and not because Martin Luther King, Jr. died:Harry: I suppose that my comments were inappropriate. I mistook this for a workday.
Pete: Don't worry. I'm sure you can make your money back on some movie of the week next fall about the death of a great man. Let me put this in terms you'll understand. That man had a wife and four children. - Skewed Priorities: Harry is upset at learning of Martin Luther King Jr.'s death not because a great man who brought hope to millions died, but because the media coverage of his death is preempting programs in which SCDP's commercials were supposed to air, costing the agency money. Pete, of all people, calls Harry out on his insensitive behavior.
- Shout-Out: Don takes Bobby to see Planet of the Apes. When it's over, they decide to stay in the cinema and see it again.
- The Un-Hug: Joan gives Dawn a side hug. Neither of them look comfortable.
