Max: KAOS is at this hotel! Schnell and Petrov are here.
The Chief: Schnell and Petrov? Max, they're Number One and Two on CONTROL's Ten Most Wanted Spy list!
Max: One and Two? I thought they were Nine and Ten?
The Chief: Well they were, but when the last ratings came in they jumped to One and Two.
Max: I don't understand, Chief. KAOS has better killers and murders than Schnell and Petrov.
The Chief: That's the way our business works, Max. They don't go by how good you are, they go by the ratings.
— Get Smart, "Where-What-How-Who Am I?"
