Is he alive... or dead?
— The tagline for Marvel Preview issues with Ghost Rider
The most supernatural superhero of all!
— The tagline for the first on-going series
"Innocent blood has been spilt! Someone must pay!"
— Ghost Rider, Quasar #22
"Look into my eyes. Your soul is stained by the blood of the innocent. Feel their pain!"
—Ghost Rider using the Penance Stare, Ghost Rider
"It's said that the West was built on legends. Tall tales that help us make sense of things too great... or too terrifying to believe. This is is the legend of the Ghost Rider. Story goes that every generation has one. Some damned soul, cursed to ride the earth... collecting on the devil's deals. Many years ago, a Ghost Rider was sent to the village of San Venganza... to fetch a contract worth 1000 evil souls. But that contract was so powerful... he knew he could never let the devil get his hands on it. So he did what no Rider has done before: He outran the devil himself. The thing about legends is... sometimes they're true."
—Carter Slade in the opening of Ghost Rider