"Blackmail is such an ugly word. I prefer 'extortion'. The 'X' makes it sound cool."
— Bender Bending Rodriguez, Futurama
Jack Atlas: "REBRAND"?
Godwin: Rebrand is when you take a property that the general public are sick to death of seeing, change it slightly and promote it as something completely different.
Jack Atlas: THAT SOUNDS BOTH INSULTING AND MANIPULATIVE!
Godwin: I like to call it good marketing.
Jack Atlas: WELL NOW I THINK IT SOUNDS GREAT!
Yu-Gi-Oh! The Abridged Series, Yu-Gi-Oh 5Ds One Shot
Ricky: But that's blackmail!
Lucy: Oh come now, let's not call it that.
Ricky: That's what it is!
Lucy: I know, but let's not call it that.
I Love Lucy, Bullfight Dance
Ro: I'm Ro. I rule this planet.
Blake: Do you? I thought it was a Federation colony.
Ro: I dislike the word "colony."
Blake: Which word would you prefer?
Ro: I rule here, and you're my prisoners.