"Blackmail is such an ugly word. I prefer 'extortion'. The 'X' makes it sound cool."
— Bender Bending Rodriguez, Futurama
Jack Atlas: "REBRAND"?
Godwin: Rebrand is when you take a property that the general public are sick to death of seeing, change it slightly and promote it as something completely different.
Jack Atlas: THAT SOUNDS BOTH INSULTING AND MANIPULATIVE!
Godwin: I like to call it good marketing.
Jack Atlas: WELL NOW I THINK IT SOUNDS GREAT!
Yu-Gi-Oh! The Abridged Series, Yu-Gi-Oh 5Ds One Shot