Basic Trope: In an advertisement, particularly one marketing to kids, made-up adjectives that sound positive (usually because they end in "(l)icious", "(r)ific" or "tastic") are used to describe the product, whether to make the product sound more interesting or to exploit the fact that it's made up and so doesn't really mean anything or a combination.
- Straight: In an ad for ice cream, advertisers describe it as "sprinkle-rific".
- Exaggerated: They use a Long List of made-up words like this and not one single normal word.
- Downplayed: All the words they use are real, but their description of the ice cream is grammatically incorrect.
- Justified: The advertisers are using a cartoon character who really does use words like that in a non-advertising context as well.
- Inverted:
- The advertisers say that all other ice cream is "dullsville" compared to their ice cream.
- The ads describe everything with silly buzzwords except the product.This ice cream only costs ten money-tastic dollars from your local shop-a-rific store.
- Subverted: Their mascot describes the ice cream as "sprinkle-rific", but then one of the advertisers says, "Alice, that's not a word!".
- Double Subverted: Another advertiser says, "She's right though!".
- Parodied:
- Zig-Zagged: Alice, the mascot, and Bob, one of the advertisers, insist that the ice cream is "sprinkle-rific", but Charlie, the third advertiser, maintains that it isn't a word and they have a long conversation about it, never coming to a conclusion.
- Averted: The ad uses normal words to describe the ice cream.
- Enforced:
- "Kids find ads boring, but they like goofy words. If we use goofy words, they might just find our ad interesting enough to watch the whole thing."
- "If we make up a word, we don't have to actually say anything about the product and nobody can disagree with us!"
- Lampshaded: "This ice-cream is too good for the dictionary!"
- Invoked:
- Exploited:
- Defied: "We're using dictionary words and that's final."
- Discussed:
- Conversed: "What does that ice cream commercial even mean by 'sprinkle-rific'?"
- Implied: Alice says, "This ice cream is sprinkle—" but is cut off.
- Deconstructed:
- Reconstructed:
- Played for Laughs: The advertisers use it to inject some humor into the ad.
- Played for Drama:
Back to Crunchtastic.
