Big things are happening on TV Tropes! New admins, new designs, fewer ads, mobile versions, beta testing opportunities, thematic discovery engine, fun trope tools and toys, and much more - Learn how to help here and discuss here.
Subverted: The word "Iris" has absolutely no importance whatsoever.
Then it turns out there is a dark, subliminal meaning behind it.
Alternately, the word "Iris" is given a Ret Conned meaning in a later season.
Denner sees the word whenever something important or noteworthy is about to happen, ending in a scene that has "Iris" brand cereal, a spoon with the word "Iris" in the back of it, watching "Iris news" about a story caught by the new "Iris cam", and then getting a call from his date named "Iris" about how she's about to get a possibly fatal surgery done on her iris.
Wherever Denner goes, he sees one word, over and over. That word is "fart."