Ash Blue Gutierrez (born January 20, 2005), known professionally as Glaive (stylized in lower case), is an American singer, songwriter, rapper, and record producer.
Having taken his stage name from a sword in Dark Souls III, he gained a cult following at the beginning of the COVID-19 Pandemic in 2020 through posting Hyperpop songs to SoundCloud, signing to Interscope Records later that year. Along with his frequent collaborator ericdoa, he's been credited with helping bring hyperpop to the mainstream, though his work has gradually undergone a Genre Shift towards more traditional pop.
Discography:
- Cypress Grove (2020, EP)
- All Dogs Go To Heaven (2021, EP)
- Old Dog, New Tricks (2022 Deluxe Edition)
- And Then I'll Be Happy (with ericdoa) (2021, EP)
- i care so much that i don't care at all (2023)
His work includes the following tropes:
- all lowercase letters: How he stylises his name and many of his song titles, along with the title of i care so much that i don't care at all.
- Cover Version: "I Will Follow You Into The Dark"
- Genre Mashup: His music, while usually described as Hyperpop, incorporates a wide variety of genres including Pop Punk, Alternative Hip Hop, Trap Music, Electronic Dance Music and Indie Rock.
- New Sound Album: i care so much that i don't care at all largely eschews almost all the electronic elements of his earlier music in favour of a sound far more rooted in Alternative Rock and Indie Pop.
- Non-Appearing Title: "cloak n dagger", "minnesota is a place that exists".
- Title Track: All Dogs Go To Heaven ends with its title track, subtitled "Outro".