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index wick
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* Many of Sit 'n Sleep's ads feature the boss Larry and his "accountant Irwin", whose reaction to their various offers is [[CatchPhrase invariably]] "You're killing me, Larry!"
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* Many of Sit 'n Sleep's ads feature the boss Larry and his "accountant Irwin", whose reaction to their various offers is [[CatchPhrase invariably]] invariably "You're killing me, Larry!"
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* The "Your Mother Hates VideoGame/DeadSpace2" commercial, which features a group of women from middle-aged to elderly, absolutely horrified by the game (one even vowed to smash her kid's video game console if she ever caught them playing it)-except for one lady who thinks it's hilarious.
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* The "Your Mother Hates VideoGame/DeadSpace2" ''VideoGame/DeadSpace2''" commercial, which features a group of women from middle-aged to elderly, absolutely horrified by the game (one even vowed to smash her kid's video game console if she ever caught them playing it)-except for one lady who thinks it's hilarious.
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* Extra Polar Ice chewing gum had a series of ads where several young men claimed chewing Extra would... [[MayContainEvil mutate you into a polar bear]]. Seriously. (Whether this is a positive or a negative, of course, depends on your perspective.)
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* Extra Polar Ice chewing gum had [[https://www.youtube.com/watch?v=bZbzA0b6Tiw a series of ads circa 2001]] where several young men claimed chewing Extra would... [[MayContainEvil mutate you into a polar bear]]. Seriously. (Whether this is a positive or a negative, of course, depends on your perspective.)
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* Extra Polar Ice chewing gum had a series of ads where several young men claimed chewing Extra would... [[MayContainEvil mutate you into a polar bear]]. Seriously.
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* Extra Polar Ice chewing gum had a series of ads where several young men claimed chewing Extra would... [[MayContainEvil mutate you into a polar bear]]. Seriously. (Whether this is a positive or a negative, of course, depends on your perspective.)
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* The "Your Mother Hates VideoGame/DeadSpaceII" commercial, which features a group of women from middle-aged to elderly, absolutely horrified by the game (one even vowed to smash her kid's video game console if she ever caught them playing it)-except for one lady who thinks it's hilarious.
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* The "Your Mother Hates VideoGame/DeadSpaceII" VideoGame/DeadSpace2" commercial, which features a group of women from middle-aged to elderly, absolutely horrified by the game (one even vowed to smash her kid's video game console if she ever caught them playing it)-except for one lady who thinks it's hilarious.
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* The "Your Mother Hates VideoGame/DeadSpaceII" commercial, which features a group of women from middle-aged to elderly, absolutely horrified by the game (one even vowed to smash her kid's video game console if she ever caught them playing it)-except for one lady who thinks it's hilarious.
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Folderizing.
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[[AC:Entertainment]]
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[[folder: Entertainment ]]
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* [[https://www.youtube.com/watch?v=eaY_31-jd0s The trailer for the third season]] of ''Series/LazyTown'' has the villain Robbie Rotten pull a blind over the screen and say "[[MemeticMutation Don't let your kids watch it!]] Before you know it, they’re going to be eating sports candy and moving and running and jumping and dancing and being healthy."
[[AC:Food and Drink]]
[[AC:Food and Drink]]
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* [[https://www.youtube.com/watch?v=eaY_31-jd0s The trailer for the third season]] of ''Series/LazyTown'' has the villain Robbie Rotten pull a blind over the screen and say "[[MemeticMutation Don't let your kids watch it!]] Before you know it, they’re they're going to be eating sports candy and moving and running and jumping and dancing and being healthy."
[[AC:Food [[/folder]]
[[folder: Food andDrink]]Drink ]]
[[folder: Food and
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[[AC:Furniture and Housewares]]
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[[folder: Furniture and
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[[AC:Hygiene]]
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[[folder: Hygiene ]]
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[[AC:Restaurants]]
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[[folder: Restaurants ]]
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* Burger King had a WesternAnimation/{{Chicken Run}} promotion that used a similar tactic, with the movie chickens telling people driving by the farm to eat more beef to save them.
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* Burger King had a WesternAnimation/{{Chicken Run}} ''WesternAnimation/ChickenRun'' promotion that used a similar tactic, with the movie chickens telling people driving by the farm to eat more beef to save them.
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[[AC:Sports]]
* Callaway Golf had a series of commercials where an old-school golfer played by John Cleese implores you not to buy their golf balls because they make the game of golf too easy.
[[AC:Technology]]
* Callaway Golf had a series of commercials where an old-school golfer played by John Cleese implores you not to buy their golf balls because they make the game of golf too easy.
[[AC:Technology]]
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[[folder: Sports ]]
* Callaway Golf had a series of commercials where an old-school golfer played by John Cleese implores you not to buy their golf balls because they make the game of golf too
[[AC:Technology]]
[[/folder]]
[[folder: Technology ]]
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[[/folder]]
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* Creator/JimHenson was responsible for an early example of this in his pre-''[[Series/TheMuppetShow Muppet Show]]'' days. He produced a series of commercials for Advertising/WilkinsCoffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it. Which usually ends in Won'tkins getting maimed in a highly amusing fashion.
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* Creator/JimHenson was responsible for an early example of this in his pre-''[[Series/TheMuppetShow Muppet Show]]'' days. He produced a series of commercials for Advertising/WilkinsCoffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it. Which usually ends in Won'tkins getting maimed in a highly amusing fashion. [[WhatDoYouMeanItsNotForKids These commercials were aimed at adults, by the way.]]
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An attempt by ad executives at ReversePsychology. Call it one of the "perks" of living in a post-modern world, and try not to follow the chocolate bunnies' example over it. See also TalkingPest.
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An attempt by ad executives at ReversePsychology. Call it one of the "perks" of living in a post-modern world, and try not to follow the chocolate bunnies' example over it. See also TalkingPest.TalkingPest, OurProductSucks.
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* The "Boycott [[SpyroTheDragon Spyro...]]" campaign for the first game in the series, led (more like single-handedly run) by a grouchy anthropomorphic sheep (who also turns out to be the first boss). Like the probable response towards this entry, no one really cares.
* Earthbound. It stinks.
* Earthbound. It stinks.
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* The "Boycott [[SpyroTheDragon [[Franchise/SpyroTheDragon Spyro...]]" campaign for the first game in the series, led (more like single-handedly run) by a grouchy anthropomorphic sheep (who also turns out to be the first boss). Like the probable response towards this entry, no one really cares.
* Earthbound. It stinks.cares.
* Earthbound. It stinks.
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* [[https://www.youtube.com/watch?v=eaY_31-jd0s The trailer for the third season]] of ''Series/LazyTown'' has the villain Robbie Rotten pull a blind over the screen and say "[[MemeticMutation Don't let your kids watch it!]] Before you know it, they’re going to be eating sports candy and moving and running and jumping and dancing and being healthy."
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* Creator/JimHenson was responsible for an early example of this in his pre-''[[Series/TheMuppetShow Muppet Show]]'' days. He produced a series of commercials for Wilkins Coffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
** Which usually ends in Won'tkins getting maimed in a highly amusing fashion.
** Which usually ends in Won'tkins getting maimed in a highly amusing fashion.
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* Creator/JimHenson was responsible for an early example of this in his pre-''[[Series/TheMuppetShow Muppet Show]]'' days. He produced a series of commercials for Wilkins Coffee, Advertising/WilkinsCoffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
**it. Which usually ends in Won'tkins getting maimed in a highly amusing fashion.
**
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* Serta run ads featuring a flock of disgruntled sheep, upset that Serta mattresses are so comfortable that users don't need to count sheep anymore.
* Ads for Windex window cleaner feature birds talking about how dangerous it is because it makes windows too clean for them to see the glass. The birds eventually ran ads imploring people not to buy Windex (along with ads disclaiming those ads) and even promoting their own product, Schmindex, which makes windows dirtier.
* Ads for Windex window cleaner feature birds talking about how dangerous it is because it makes windows too clean for them to see the glass. The birds eventually ran ads imploring people not to buy Windex (along with ads disclaiming those ads) and even promoting their own product, Schmindex, which makes windows dirtier.
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** The workless Maytag repair men commercials were harshly parodied in ''WesternAnimation/RobotChicken'', where the out-of-work repair man goes home to a screaming wife and have a huge argument.
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** The workless Maytag repair men commercials were harshly parodied in ''WesternAnimation/RobotChicken'', where the out-of-work repair man goes home to a screaming wife and they have a huge argument.
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* [=McDonald's=] tried this a few years ago with their "Arch Deluxe" sandwich as a way to appeal to the more mature crowd, as opposed to their long-standing "appeal to kids" philosophy. They had a huge advertising campaign showing how repulsed children were at the new sandwiches. It didn't work out so well, and other fast-food restaurants started to make fun of them in their commercials.
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* [=McDonald's=] tried this a few years ago in 1996 with their "Arch Deluxe" sandwich (basically it was their Quarter Pounder sandwiches made "fancier" with bacon and a new bun) as a way to appeal to the more mature crowd, as opposed to their long-standing "appeal to kids" philosophy. They had a huge advertising campaign showing how repulsed children were at the new sandwiches. It didn't work out so well, and other fast-food restaurants started to make fun of them in their commercials.
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----
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** The workless Maytag repair men commercials were harshly parodied in ''RobotChicken'', where the out-of-work repair man goes home to a screaming wife and have a huge argument.
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** The workless Maytag repair men commercials were harshly parodied in ''RobotChicken'', ''WesternAnimation/RobotChicken'', where the out-of-work repair man goes home to a screaming wife and have a huge argument.
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* Creator/JimHenson was responsible for an early example of this in his pre-[[TheMuppetShow Muppet Show]] days. He produced a series of commercials for Wilkins Coffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
to:
* Creator/JimHenson was responsible for an early example of this in his pre-[[TheMuppetShow pre-''[[Series/TheMuppetShow Muppet Show]] Show]]'' days. He produced a series of commercials for Wilkins Coffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
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* A WartimeCartoon features Hitler being killed and ending up in hell. He throws a tantrum (translated by Satan) about how unfair it is that the Allies get the {{BFG}} being shown off by the cartoon.
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* Another early example was Mr. Whipple, the Charmin salesman, who once became infuriated whenever potential customers squeezed the Charmin to test its softness. ("PLEASE DON'T SQUEEZE THE CHARMIN!") Eventually [[HeelFaceTurn he saw the light.]]
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* Another early example was Mr. Whipple, Advertising/MrWhipple, the Charmin salesman, who once became infuriated whenever potential customers squeezed the Charmin to test its softness. ("PLEASE DON'T SQUEEZE THE CHARMIN!") Eventually [[HeelFaceTurn he saw the light.]]
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* JimHenson was responsible for an early example of this in his pre-[[TheMuppetShow Muppet Show]] days. He produced a series of commercials for Wilkins Coffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
to:
* JimHenson Creator/JimHenson was responsible for an early example of this in his pre-[[TheMuppetShow Muppet Show]] days. He produced a series of commercials for Wilkins Coffee, featuring two characters: Wilkins, who loves the coffee, and Won'tkins, who hates it and tells the audience not to buy it.
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Not examples. The Stride Gum guys are urging you to finish it so that you can *buy more*. The mattress seller is telling people not to squeeze, not not to buy it.
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* ...and then the people who make Stride Gum encourage people to "start chewing that second piece" because sales have plummeted and workers are breakdancing in the factory to pass the time.
** Which was followed by commercials in which representatives from the company are ''forcibly removing'' that first piece of gum (in humorous ways such as a ram head-butting a guy in the stomach out of nowhere), accompanied by the tagline, "Spit out your Stride gum and chew another piece already -- or we'll find you." Because threats of violence are sure to improve sales.
** Which was followed by commercials in which representatives from the company are ''forcibly removing'' that first piece of gum (in humorous ways such as a ram head-butting a guy in the stomach out of nowhere), accompanied by the tagline, "Spit out your Stride gum and chew another piece already -- or we'll find you." Because threats of violence are sure to improve sales.
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* Serta mattress's "CountingSheep" commercials, where the mattress is so comfortable the sheep (which people would normally count in order to get to sleep) urge people not to buy Serta mattresses because they are losing their jobs.
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** This series has gone on so long they seem to have got worried about the actor's age; a young apprentice repairman with a neurotic dedication to makework was introduced.
** According to Wikipedia, Jesse White played the original repairman in 1967, followed by Gordon Jump from 1989-2003. White died in 1997; Jump died in 2003. Demographics wasn't the ''only'' factor.
** According to Wikipedia, Jesse White played the original repairman in 1967, followed by Gordon Jump from 1989-2003. White died in 1997; Jump died in 2003. Demographics wasn't the ''only'' factor.
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** This series has gone on so long they seem to have got worried about the actor's age; a young apprentice they're on their third Lonely Maytag repairman with a neurotic dedication to makework was introduced.
** According to Wikipedia, Jesse(Jesse White played the original repairman in 1967, followed by Gordon Jump from 1989-2003. White died in 1997; Jump died in 2003. Demographics wasn't the ''only'' factor.2003), and a young apprentice repairman with a neurotic dedication to makework was introduced.
** According to Wikipedia, Jesse
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* Inversion along the same principle: Chick-fil-A, a fast-food restaurant chain that specializes in chicken products with a side of religious right, has ads with normal cows imploring people to eat chicken, not burgers or other beef products, complete with crudely-painted signs with bad spelling (because cows are dumb and can't type/write/paint well with hooves).
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* Inversion along the same principle: Inversion: Chick-fil-A, a fast-food restaurant chain that specializes in chicken products with a side of religious right, has ads with normal cows imploring people to eat chicken, not burgers or other beef products, complete with crudely-painted signs with bad spelling (because cows are dumb and can't type/write/paint well with hooves).
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** Burger King had a WesternAnimation/{{Chicken Run}} promotion that used a similar tactic, with the movie chickens telling people driving by the farm to eat more beef to save them.
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<<|BasicCommercialTypes|>>
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AC:Food and Drink — Budweiser
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* Budweiser ran a series of radio ads featuring a fictional competitor called Bimbelman's. The owners of the Bimbelman's brewery admitted that Bud Light was much better than their beer, but begged you to occasionally buy some Bimbelman's anyway, because "we really need the money."
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* The "Boycott [[SpyroTheDragon Spyro...]]" campaign for the first game in the series, led (more like single-handedly run) by a grouchy anthropomorphic sheep. Like the probable response towards this entry, no one really cares.
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* The "Boycott [[SpyroTheDragon Spyro...]]" campaign for the first game in the series, led (more like single-handedly run) by a grouchy anthropomorphic sheep.sheep (who also turns out to be the first boss). Like the probable response towards this entry, no one really cares.