[[quoteright:315: http://static.tvtropes.org/pmwiki/pub/images/sex_sells_-_evony_7460.jpg]]
[[caption-width-right:315:Actually one of the tamer ads.[[note]][[HilariousInHindsight Apparently nothing]] ''[[HilariousInHindsight else]]'' [[HilariousInHindsight you do will be "unnoticeable" to the developers...]][[/note]]]]

'''[[SincerityMode Readers are encouraged to avoid this game]] ''[[SincerityMode entirely.]]'' [[SincerityMode It is a spyware program in disguise.]]'''

->[[LadyNotAppearingInThisGame ''Play now, my lord!'']]

BrowserGame {{MMORPG}} where you start off in charge of a tiny village and presumably build it up into a mighty kingdom. It's best known as the source of those annoying banner ads with the random, mostly-naked women that you see on {{LiveJournal}} (and, for that matter, TVTropes).

The game has a strong social element. You are advised to join an Alliance, who can support you in war, can't attack you, and can communicate with you via chat. Alliances are composed of the Host, who is formally in charge of the alliance and has the power to dissolve it if necessary; the Vice Host, who is second in command and has the power to boot members; the Presbyters, who function as diplomats and can form alliances with other alliances; Officers, who serve as recruitment for the alliance and have only powers of recruitment; and finally Members, who have no special powers. As for those mostly-naked women, [[LadyNotAppearingInThisGame they won't be appearing]].

The ''Evony'' developers have now launched a sequel, named ''Tynon''. It uses the same advertising strategy. It's safe to assume it's also rife with spyware.

'''Readers are encouraged to avoid this game ''entirely.'' It is a spyware program in disguise.'''

Not to be confused with [[FanFic/MyImmortal Enoby]].
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!!This game provides examples of:

* AllegedlyFreeGame: Like most games of its type, but taken UpToEleven.
* BigBrotherIsWatching: A game design student reverse engineered ''Evony''[='s=] client, and discovered not only is it very poorly made, but '''it harvests massive amounts of data''', including such things as your browser history, which websites you visit while the game is open, and what applications you run.
* BlindIdiotTranslation: At first, anyway, although as translation errors are reported by the playerbase it's been getting steadily better and better. It was still clearly written by someone for whom English is a twentieth language, though.
* BribingYourWayToVictory: You can buy in-game coins with real money, which allow you to purchase resources and helpful items. Can be a real GameBreaker if you're willing to pay enough, but it's not cheap. Sadly for the human race, enough people are willing to shell out hundreds of dollars to make the game pretty much pointless if you don't spend money yourself.
* TheCavalry: You will be very glad of your allies when they come to bail you out. Build relief stations to make the most of this, especially if you're a long way away from your allies.
* [[CoversAlwaysLie Ad Campaigns Always Lie]]: ''Evony''[='s=] '''entire''' marketing campaign is false advertising.
** One ad '''did''' show a ''VideoGame/{{Civilization}}''-like game. Granted, like nearly all of ''Evony''[='s=] ads, this one also had a woman in the foreground.
** Another ad has the slogan advertising for ''Evony II'': "No more bullies! No need to farm! Free Forever!" Really? So what about ''Evony I''?
** Not quite a lie, but none too credible at all: one ''Evony'' ad boasts that someone (ostensibly, at first, a critic) claimed that ''Evony'' is the greatest [=MMORPG=] he'd ever played. The quote is attributed to, in much smaller font, an ''Evony'' player. His username was given, but no real name or credentials apart from "''Evony'' player".
** Another one on Facebook shows a screenshot from ''[[VideoGame/{{Counter-Strike}} Counter Strike: Source]]'', and has the title "Level 2 is impossible!"
*** There's another on Facebook with [[Franchise/{{Pokemon}} Gengar]] saying "Can you beat level 3?"
*** And another with art stolen directly from a Website/DeviantArt user. [[http://rrward.deviantart.com/art/Don-t-steal-my-stuff-Part-2-392825899 Busted]].
*** Still another used a (surprisingly tame) Crane courtier from LegendOfTheFiveRings without authorization.
** Thankfully, later ads return toward [[http://i34.photobucket.com/albums/d148/mr3urious/evony.jpg a more traditional route.]]
* EasyCommunication: A particularly blatant example with how fast mail can reach other players. Consider that you're role-playing lords in a medieval setting. Averted, in how long armies take to reach distant destinations.
* FollowTheLeader:
** A game called ''Caesary'', which is ''Evony'' [-[[InSpace IN ANCIENT ROME!]]-]
*** It even follows through on the [[BlatantLies Blatant]] [[LadyNotAppearingInThisGame Misleading]] SexSells [[ContemptibleCover Contemptible Ad]] saying "One Click for a [[APartyAlsoKnownAsAnOrgy Roman Orgy]]! Click Now!"
** There's actually a number of ''Evony'' knock-offs lying around, if you know where to look. ''Caesary'' is just one of the more popular (having shown up on Kongregate until a possible lawsuit), but they're all more-or-less the same...minus the spyware.
*** ''Caesary''[='s=] now advertising on YouTube. Prepare lawsuits!
** ''World of Lordcraft'' is another, even right down to the sexy ad campaign.
** Another popular knockoff is ''War2'', set in World War II. There are several variants: ''The Stratagems'', ''Glory'', and ''Dawn of Nations''. ''The Stratagems'' has the quirk of censoring ''Evony''[='s=] name out of its in-game chat for some reason.
** Several other games, such as ''Glory of Rome'', ''Galaxy Online'', ''Global Warfare'', ''Napoleonic Wars'', ''Wartune'', and ''Samurai Dynasty'' use the same basic engine and game concepts though set in different eras ranging from the Roman Empire to the far future.
** ''Battledawn'' is an interesting entry into the category... It also kind of unintentionally mocks the genre, as you can choose from "fantasy, modern, or futuristic" eras to play in. Virtually nothing changes aside from reskins and resources used to build crap. Each era plays exactly the same despite the fact they should be markedly different: it feels as if one era was made first, then they saw the same-but-different entries mentioned above, and just decided "Aw the hell with it, let's cram them all into a single game engine." The eras are completely separate, but one can play in all three at once if they so wish, which just makes it more obvious nothing is changed. Unlike the rest of this page, it "ends" every month, with the goal being to be the one to research then push the [[NukeEm Big Red Button]] before anyone else.
*** Interestingly, ''Caesary'' does away with a lot of the less respectable elements of ''Evony''[='s=] setup, along with having a pre-calced animated battle after the damage is done, '''which actually reflects how the calc came about'''. No more thousands of hours spading invisible troops and theorizing on attack order, you can see how your unit attacks and in what order, then adjust specifically for that. Yeah, you still need to wait ages for things to build, and they still try to enforce payment, especially with the training time required for higher end troops, but they cut down a lot of the more GUI-unfriendly areas and refined/polished the areas that felt like beta holdovers. Also the time required to go anywhere is never more than an hour, and reinforcements can be sent to your allies once you realize they are under attack. It is the marked difference between a Chinese casino and a Vegas casino. Also it added some extra non-PVP things to do like gladiatorial arena battles. You can either grind up the tickets required by sacking the same NPC area over and over, or you can take the lazy way and buy them. It is, in short, ''Evony'' with playtesting and bonafide community (guild at least) focus.
** ''Wartune'', which you may well see an ad for on this very page, is copying the "false promises of boobs" ad campaign, but ramping it up to full on claiming to be a porn game, including splashing "R18+" and "Adults Only" on its ads. The actual game appears to have nothing more risque than your standard ChainmailBikini. It also used to run ads with the SoBadItsGood tagline "You Deserve An Orgy Today!"
*** But since the ESRB wouldn't allow their ads to display the "Adults Only" rating, they have since decided to claim that it's for "male gamers only".
*** The similar ''League of Angels'' is going the extra mile. Its animated ads feature boob-tastic footage lifted from other games (such as Franchise/DeadOrAlive) and even MMD videos (like [[http://www.youtube.com/watch?v=Ub-6KULMnaw this one]]), and on certain sites even outright pornography lifted from various sources. No such graphics ever appear ingame. In addition, piling a misdirection on top of a lie, the name seems to suggest the game is akin to LeagueOfLegends. It is not.
* FrivolousLawsuit: More info [[http://www.guardian.co.uk/technology/2010/mar/31/evony-libel-case-bruce-everiss here.]]
* LadyNotAppearingInThisGame: The trope could very well be called "''Evony'' Ad Girl". And it is, [[EvonyAdGirl albeit as a redirect.]]
* MayContainEvil: People keep banging on about it downloading spyware to your computer.
* OrwellianRetcon: The owners of ''Evony'' have become somewhat infamous for their many unsuccessful attempts to RetCon '''real life''', such as deleting all mention of the company they originally proudly touted as being a product of and now outright claiming that the company in question never even existed, and they've '''always''' been owned by the new company.
** For several years, the company claimed they had somewhere between 20 and 30 employees...until they sued Bruce Everiss. Australian law prohibits a company with more than 10 employees from filing a libel lawsuit, so they deleted all mention of "over twenty employees" and claimed (in fact, continue to claim) that they've never employed more than nine people. More info [[http://www.guardian.co.uk/technology/2010/mar/31/evony-libel-case-bruce-everiss here.]]
* SexSells: The game's (in)famous ad campaign showing increasingly unclothed pictures of women [[LadyNotAppearingInThisGame who don't appear in the game]]. Usually these ads will try as hard as they possibly can to make it look like a pornographic game. It's actually a clone of Chinese browser game ''Kingory'', a ''Civilization'' ripoff where you build and fight ancient cities. These ads progressed from being standard pictures of armored warriors and the like (you know, things the game actually contains), then showed a woman with a sword pointing into her cleavage with the caption "Save your queen!". After that it just got worse and worse. it got to the point that they didn't even bother putting the name of the game on some ads; ''Evony'' had become so infamous for using softcore porn as ads, they could afford to assume that people who see these ads would know it was an ad for ''Evony''. The same notoriety has led to a lot of parodies (web-based card game ''{{Alteil}}'' had "She is actually in our game, m'lord!", for example) from similar games and webcomics.
** And when your ads look like [[http://thesocietypages.org/socimages/files/2009/07/504x_evony-ad-6-thumb.jpg this]] ({{NSFW}}), when your actual game is a ''Civilization'' clone, there's something wrong.
* SlaveCollar: For alliances. Shown above.
* TacticalRockPaperScissors: Though it's a bit more complicated than just matching up units, other units support each other in odd ways due to the range stat.
* ZergRush: Due to unbalanced countering and bad AI, this is the preferred method. But never with cavalry, unless that's '''all''' you're sending they're the dumbest cavalry ever coded and will set off every single trap in their way. The typical zerg rush with cavs entails sending a legion of footmen with some ballista backup, going to sleep, waking up, then firing off hundreds of thousands of horses.

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'''[[RuleOfThree Readers are encouraged to avoid the game]] ''[[RuleOfThree entirely.]]'' [[RuleOfThree It is a spyware program in disguise.]]'''