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[[quoteright:304:[[Webcomic/GunnerkriggCourt http://static.tvtropes.org/pmwiki/pub/images/mort_ified.png]]]]

->''"If you ever find yourself in a hole, the first thing to do is stop diggin'."''
-->-- '''John Marston''', ''VideoGame/RedDeadRedemption''

In a SitCom, often a character will say something that's just meant to be a [[ComplimentBackfire friendly little remark]], and [[ThatCameOutWrong it will come out wrong]], possibly sounding crazy or offensive; they'll try and clarify it (whether they really need to or not), but just make things worse, and dig themselves deeper and deeper into the crazy/offensive pit. Exceptionally deep and/or frequent excavations are commonplace in {{Cringe Comed|y}}ies.

May eventually lead to ShuttingUpNow.

Compare ThatCameOutWrong, FreudianSlipperySlope, DidIJustSayThatOutLoud, OpenMouthInsertFoot, VerbalBackpedaling. The comedic verbal version of FromBadToWorse.

Contrast ChangeTheUncomfortableSubject and NotHelpingYourCase.

Not to be confused with DugInDeeper where someone pursues something because they're told they're great at it, even though they're not, or DugTooDeep, which is about physical digging. Nor DigYourOwnGrave, for that matter.


[[folder:Anime and Manga]]
* Kaorin has this one in ''Manga/AzumangaDaioh: [[UpdatedRerelease Supplementary Materials]]'':
--> '''Kaorin''': (Sigh) Sakaki is [[{{Fangirl}} so cool]]...\\
'''Osaka''': [[TheCuckoolanderWasRight Kaorin, are you gay?]]\\
'''Kaorin''': [[YouKeepUsingThatWord The correct term is lesbian]]! [[ThatCameOutWrong Uh, not that I'm a lesbian]]!! [[ImmediateSelfContradiction It's just, you know,]] [[RomanticTwoGirlFriendship a teenage thing]]. That's all. Anyway, [[ImmediateSelfContradiction that's not what I meant]] when I said she was cool. [[ImmediateSelfContradiction Just to prove it,]] [[IfItsYouItsOkay I wouldn't mind if she was a guy]]!\\
'''Osaka''': Huh?
* Happens in an [[BonusEpisode extra episode]] of ''LightNovel/{{Durarara}}'', when some poor sod attempts to talk down [[HairTriggerTemper Shizuo]] with flattery and compares him to a really popular {{bishonen}} actor, Yuuhei Hanejima. Unfortunately for him, said actor is actually Shizuo's little brother, whom Shizuo is ''[[BigBrotherInstinct very]]'' protective of, and he instinctively interprets the namedrop as an attempt to invade Yuuhei's privacy through him. Of course, since the poor sod doesn't know this, he just thinks Shizuo's suddenly angry because he ''hates'' Yuuhei -- so he [[OpinionFlipflop rescinds his previous statement and calls Yuuhei an asshole.]] The only thing surprising about [[UnstoppableRage what happens next]] is that the poor sod actually ''survived''.
* Early in ''VisualNovel/{{Air}}'', Yukito's explanation about why he was hugging Kano is like this, and leads to Hijiri getting angry and charging him with scalpels. Luckily, Misuzu's intervention means that Hijiri's reaction is PlayedForLaughs.
* In ''Manga/TheWorldGodOnlyKnows'', Keima has an accidental pervert moment with Haqua with a [[{{Tsundere}} predictable]] result despite him not even really caring. A bit later, he reassures her by saying he has no memory of her naked body anyway. This might help normally, only Haqua is already bothered by the way he never shows attraction to anyone or anything outside of his games. Cue getting hit again.
* A dramatic example occurs in ''Manga/HappyYarouWedding'', when a drunken makeout session is suddenly halted by Yuuhi and Todou fears he's made him uncomfortable and lies that he mistook him for his dead wife. Since Yuuhi had stopped because he was shocked to realize he was in love with Todou, this crushes him and he decides to never return. Todou then persistently texts him with messages like "I have no interest in men" and "sorry for making you feel bad" in attempt to get him to come back, but of course this just makes Yuuhi even more upset.
* In ''Anime/{{FLCL}}'', Mamimi confronts Naota and accuses him of having a crush on Haruko, to which Naota replies, "How can you like someone who's insane?" The problem is that Mamimi is a pyromaniac arsonist, and Naota knows this.
* Kurando Wada falls victim to an exaggerated case in ''Manga/PopcornAvatar''. Thanks to a previous incident when [[EasyAmnesia a bump to the head]] made him regress to the hyperactive, skirt-flipping personality he had as a 9 year old, all the girls in his class start treating him like he's a dangerous pervert. He assures them that he has no interest in what's under their clothes, which they automatically take as an insulting comparison to Lisa Vayu. He immediately counters that he doesn't even like big breasts, only for Lisa to [[RightBehindMe put a hand on his shoulder]] right after he says it. While she's painfully punishing him for that, he tells her she has the best breasts in the world... just when his sister happens to walk in looking for him.
* ''Manga/MagicalGirlLyricalNanohaInnocent'' has Nanoha attempting to explain away her crush on Fate [[RescueRomance after the latter rescued her]].
--> '''Arisa:''' She's been worrying about you aaaaaaaaall day, Fate. [[LoveAtFirstSight And she just couldn't take her eyes off you when she first saw you]].\\
'''Nanoha:''' NO- I, uh- I was just thinking about how cool you looked... and how pretty you are...
* In ''Manga/AngelDensetsu'', this happens to a nosebleeding [[TheBigGuy Kuroda]] who meats Ryoko (his crush) at this time.
-->'''Kuroda''': N... No, it wasn't [[TheHero Kitano-san]] who did this to me ... [[SuspiciouslySpecificDenial and it wasn't from some unfamiliar girl kicking me,]] it just [[{{Nosebleed}} started flowing as I stood here, thinking of you ...]] Ah ... no, no they weren't like ... ''those'' kind of thoughts ... I just, um, really want to eat chocolate when I think about you ... B ... But wait, that doesn't mean I really want to eat you! I just ...
-->'''[[ThoseTwoGuys Kuroda's Lackeys]]''': (''What the hell is he saying?'')
* In ''Manga/YonaOfTheDawn'', Jae-Ha wanted to recruit Hak into his pirate gang but did so by [[NotWhatItLooksLike holding Hak's hands and declaring that "I want you"]]. Naturally, Hak declined. To convince him further, Jae-Ha then wrapped his arms around Hak's waist, saying he was a handsome man and they should go somewhere private to continue their conversation. HilarityEnsues.

* A ''stunningly awkward'' moment for Nurse Annie in issue #421 of ''Uncanny ComicBook/XMen'', doubling as a bit of a FreudianSlipperySlope.
* Chad from 'Patty's Perps' in ''ComicStrip/KnightsOfTheDinnerTable'' is a master of this.
-->'''Chad''': Awwwwh, c'mon Patty! When I said girl gamers were lame I wasn't referring to you! You're just like one of the guys.
-->'''Patty''': Like one of the guys? Your character suddenly hears a rustling in the underbrush. Roll for initiative.
-->'''Tank''': Careful, Chad. You're digging that hole deeper and deeper.
* The third ComicBook/BlueBeetle stumbles into this when he teams up with Franchise/{{Batman}} in ''ComicBook/TheBraveAndTheBold'' (revived series issue #3).
-->'''Beetle:''' My armor should be able to track the watchamatrix's energy sig, but the tracking's all kaflooey. Probability-alteration factor, maybe?...I'm sorry! I'm not making excuses. I swear! I know you hate excuses! I'm trying, I promise! I just-
-->'''Batman:''' Jaime... Relax.
-->'''Beetle:''' ...[=Ohmygodyou'renotreallyBatman=]... [[DidIJustSayThatOutLoud OhgodIsaidthatoutloud]]...
-->'''Batman:''' Jaime...
-->'''Beetle:''' ''What?'' [-[[{{Irony}} Don't]] [[ThouShaltNotKill kill me]]-].
* ComicBook/{{Rocky}} (from the Swedish comic, not the boxer) once gets into this when meeting his current girlfriend's father (I think it was...). He wants to compliment him on his house, but makes a FreudianSlip and substitutes "dick" for "house", and then it gets worse. The girlfriend's father shuts him up with the wonderful comeback: "Kid, if you've put your foot in your mouth, at least have the sense to stand still!"
* Used as a visual metaphor in the furry comic ''Webcomic/{{ISO}}'', when Cody has to swiftly make up lies about his supposed girlfriend to keep his parents from finding out about Doug, as well as the fact he's on the outs with Todd [[ArsonMurderAndJaywalking and has a roommate he can't stand]].
* The tie-in comic for ''VideoGame/StarTrekEliteForce'' involves Beissman responding enthusiastically to the assignment of [[DistractedByTheSexy watching Seven's back.]] She handles it in her [[DeadpanSnarker usual manner]].
-->'''Seven:''' That hole you're digging is getting deeper.

[[folder:Fan Works]]
* In the ''WesternAnimation/MiraculousLadybug'' fanfic ''Fanfic/SerendipitousFate'', there's a scene where Adrien wakes up [[RagingStiffie erect]] after spending the night in Marinette's bed. And he soon learns from an amused Marinette that this isn't the first time it's happened there.
-->'''Marinette''': Poor kitten. You can't help it, I know that. Though I was a little startled the first time I saw it, I'll admit.
-->'''Adrien''': Just kill me now.
-->'''Marinette''': Don't say that! We're both victim to mother nature, that's all. No need to be such a baby about it.
-->'''Adrien''': It doesn't happen only when I'm here. It happens all the time, whether you're here or not. (''realises how that sounded'') I-I mean, not that- not that you don't cause- It's different! I mean, sometimes it is because of you! But not all the time! Some- sometimes it is. But I don't do anything about it! I don't think about you like that! (''realises she's a little offended'') I-I mean, I don't think about those things at all! Not about you, anyway. Haha. Wait, no! (''{{Facepalm}}s'') I don't think about anyone when it comes to those things! Like, doing things when I'm alo- I don't- Never! That's not- sometimes! Sometimes I do! But never about anyone else other than- But not- Shit. Uh, I do- I do sometimes. But only you! And not often! Oh god! (''realises he just admitted to [[ADateWithRosiePalms masturbating while thinking about her]]'') It's really not that often! Like, not that I don't think about you a lot- but I have- It's not-
-->'''Marinette''': Shhh. Just stop talking.
* Played more seriously in another ''Miraculous'' story, ''[[http://archiveofourown.org/works/7088386 Red For Fortune]]'', when Marinette confronts Adrien about a fashion spread in Mᴏᴅᴇ, which despite being supposedly inspired by Chinese New Year, was put together by his father and only had white models in {{yellowface}}, including Adrien himself.
-->'''Marinette''': (''throwing the magazine down on his desk'') ''This'' is what’s going on in here, Adrien. This racist pile of crap that your father helped produce.\\
'''Adrien''': (''glances at the magazine and recognises the photos, before turning back to Marinette'') You’re upset over a fashion spread in Mᴏᴅᴇ? I don’t see what the big deal is; I mean, none of it is lewd or anything. I guess this collection isn’t my father’s best work…\\
'''Marinette''': Oh, it’s an awful collection; completely uninspired and cliché. But I wouldn’t be half so upset if an Asian designer had been behind a shoot supposedly inspired by an Asian holiday.\\
'''Adrien''': There probably weren’t any Chinese designers that were high profile enough.\\
'''Marinette''': Do you honestly believe the words coming out of your mouth? I can name three Chinese designers off the top of my head that have been members of Chambre Syndicale de la Haute Couture. There are tons of other Chinese designers that participate in Paris Fashion Week. One of them, Ms Min, even puts out a collection every year in honor of Lunar New Year. The Met Gala, you know, the premier fashion event in the world? It was teeming with work from Chinese designers last year - four of whom were featured in the exhibit! ''Your father'' has never caused such a sensation as Guo Pei’s fox fur gown, and he sure as ''hell'' has never been featured in the Metropolitan Museum of Art. Gabriel doesn’t make art; if this is anything to go by, all he makes is racist garbage.\\
'''Adrien''': (''stands up and glares at her'') It’s not like he could control who Mᴏᴅᴇ asked to do this spread. They chose the person they thought had the best collection for what they wanted to portray.\\
'''Marinette''': Gabriel Agreste could have easily turned them down if he had the decency to see that what Mᴏᴅᴇ was doing was wrong. Of course, that would require him to realize that his collection was racist trash, and that Mᴏᴅᴇ clearly wanted to portray racist trash. (''turning the pages over, with PunctuatedPounding'') How. Else. Can. You. Explain. This? (''finishes on a shot of Adrien'') It wasn’t enough that they whitewashed my culture, was it? They also had to deck their white models in yellow face. (''glaring into his eyes'') What made you think that this was in any way okay? How can you claim to be my friend and do something like this?\\
'''Adrien''': He’s my father; I couldn’t just say no.\\
'''Marinette''': Your relationship to him is precisely why you were the only one who ''could'' say ‘no’.\\
'''Adrien''': (''bitterly'') You really have no clue about how wrong you are there.\\
'''Marinette''': I know that any other model or member of the production crew would have committed career suicide if they confronted him. Just as your father was in a position to turn down Mᴏᴅᴇ without consequences, you were in a position to call him out without ruining your future career.\\
'''Adrien''': You’re crazy if you think I wouldn’t have faced consequences, Marinette.\\
'''Marinette''': What, you’d be grounded? Lose your video game privileges? No sweets for a month? Do you really care more about some petty personal comforts than doing the right thing?\\
'''Adrien''': ‘The right thing’? This isn’t some grand moral conflict. You’re overreacting.\\
'''Marinette''': Spoken like a truly privileged white man. Your father must be so proud.\\
'''Adrien''': Don’t act like such a martyr, Marinette. It's not like you're some oppressed minority - heck, your skin is even paler than mine.\\
'''Marinette''': (''lets out a harsh and bitter laugh before cutting it off and continuing to glare at him'') You were right, Alya; white faves will ''always'' disappoint you in the end.
* Averted in the ''Fanfic/FacingTheFutureSeries'', where [[WesternAnimation/DannyPhantom Danny]] would make a comment that would upset Sam, but would always follow up with a nice recovery. Sam once accused him of enjoying that.

[[folder:Films – Animated]]
* Sally in ''WesternAnimation/{{Cars}}'': "I thought I'd say thank you for doing a great job, so I thought I'd let you stay with me. I mean not with me, but there. Not with me there, but there in your own cozy cone, and I'd be in my cone..."
* In ''WesternAnimation/TheBookOfLife'', Joaquin does this when trying to woo Maria, which annoys her, thus making her leave the dinner table and go to her room.
* Mumble in ''WesternAnimation/HappyFeetTwo'' does this while trying to comfort his son, Erik. Gloria even lampshades it:
-->'''Gloria''': You know Erik, when your daddy's in a deep hole, he's got to stop digging.
* Dracula in ''WesternAnimation/HotelTransylvania'', after getting rid of the human Jonathan (whom he has disguised, for the monsters' benefit, as a third cousin of Frankenstein's right hand), is relaxing with his monster friends in a sauna. He mentions that he really wouldn't want his CuteMonsterGirl daughter end up with Jonathan's "kind". Cue Frank getting upset. Dracula tries to explain himself and points to Jonathan's red, curly hair. Cue Griffin TheInvisibleMan getting annoyed, only for Dracula to [[LampshadeHanging lampshade]] that he couldn't have possibly known what Griffin's hair looks like. After a cut, we see other monsters getting annoyed.
%%ZCE * ''Disney/{{Mulan}}'' does this to herself whenever she gets into trouble as Ping.
* ''Disney/ThePrincessAndTheFrog'': Naveen is trying to [[spoiler: ''propose'' to]] Tiana in the end, and manages to make Tiana look annoyed a few times doing so. Tiana did admit that she thought the fumbling around was cute.
-->'''Naveen:''' You have had quite an influence on me, which is amazing because I have dated ''thousands'' of women and-- ''[Tiana looks annoyed]'' ...uh, no, like, two, three-- er, just other woman! And anyway, listen, you could not be more different, you know, you are-- you are practically, aheh, one of the guys! ''[Tiana looks affronted]'' ''Nonono'', you are not a guy! Let me begin again. Uh--" ''[Naveen stumbles and falls to the floor along with the food]'' [[LampshadeHanging I... am not myself tonight.]]
* From ''WesternAnimation/{{Robots}}'':
-->'''Ratchet:''' No, wait, please listen to me. You can't do this to me. This job is my life. It means everything to me. You don't know what I've done to get here. The lies I've told! The lives I've ruined! Wait... this isn't helping me!

[[folder:Films – Live-Action]]
* Done in ''Film/{{Severance}}'' with a great jab at the end:
-->'''Richard''': Hi Maggie. Not eating?
-->'''Maggie''': Why are you all so obsessed with what I eat? I am not too skinny.
-->'''Richard''': No, no, no, no. I don't mean... Just that you'll need your energy for the team games. I mean, you're perfect just the way you are. And when I say perfect, I obviously don't mean that in a sexual way. I mean perfect in a neutral way. As if I were another woman saying that you were perfect, you know? Just one woman to another. Not that I'm implying anything like that. Or that there's anything wrong with that... sort of thing. Or... anything.
-->'''Steve''': 'Keep digging, we can still see you.
* Jim Carrey's character in ''Film/LiarLiar'', cursed so that he CannotTellALie, boards an elevator with a well-endowed woman. The first words out of his mouth are about her breasts. As he tries to cover himself, more and more lines about her rack spill out... GilliganCut to him leaving the elevator, having gotten well-slapped.
-->'''Woman''': Everyone in the building has been so nice to me.\\
'''Jim''': Well, that's because you've got big jugs! I mean, your boobs are huge. I mean, I want to squeeze them. I mean...
* Done rather drolly in ''Film/TheGreatNewWonderful''. Pastry chef Emme, along with her assistants, is presenting a line of birthday cakes to a wealthy Park Avenue girl. The girl expresses interest in one cake, commenting on how beautiful it is. One of Emme's assistants, Justin, then chimes in with "And it's easy on the hips." Another assistant hastily bails him out by explaining that the cake is a low-density one that doesn't require a lot of processed sugar to hold it up. When he's done, Justin says "That just basically means it's less fattening."
* Happens to Cady repeatedly in ''Film/MeanGirls''. She refers to the phenomenon as 'word vomit'.
* More minor, yet still socially awkward occasions happen to Mr. Bingley in the 2005 ''Film/PrideAndPrejudice''.
-->"It’s a pleasure. I mean, it’s not a pleasure that she’s ill. Of course not. It’s a pleasure that she’s here, being ill. Um..."
-->"I'm not a good reader. I prefer being out of doors. Oh, I mean, I can read, of course. And I'm not suggesting you can't read out of doors..."
* In ''Schtonk!'' (about the faked Hitler diaries), with a journalist meeting Freya von Hepp, [[ThoseWackyNazis Göring's]] niece.
--> Nice to meet you, Frau Göring!
--> ''Von Hepp.''
--> Oh, I'm sorry.
--> You don't have to, I am not ashamed of my uncle.
--> Neither am I, my uncle was active in [[LaResistance the resistance]]!
--> (She stays silent.)
--> Maybe... the two of them sometimes have met then...
* ''Film/MyCousinVinny'': The plot is the result of Vinny's cousin Billy and his friend Stanley being charged with murder. How did they get a murder charge? They didn't even ''know'' what they were arrested for, and kept answering questions thinking they were being charged with stealing some groceries they forgot to pay for. In fact this is TruthInTelevision for many people convicted of a crime because of statements made to the police, because many of the things you say, no matter how innocuous, can lead to a conviction.
* [[CuteAndPsycho Norman]] [[BewareTheNiceOnes Bates]] from ''Film/{{Psycho}}'' does this with absurd regularity.
-->'''Norman''': You eat like a bird, [[GigglingVillain haha]].
-->'''Marion''': You'd know, of course.
-->'''Norman''': You know, I hear the phrase 'eats like a bird' is actually a fa - fals - f - fa - falsity, because birds really eat a tremendous lot.
-->'''Norman''': ...I really don't know anything about birds.
* Spock finds himself in this position in ''Film/StarTrekBeyond'' when he explains to Kirk and [=McCoy=] how they can locate the rest of the crew by homing in on a rare radioactive isotope. Specifically the necklace that had belonged to Spock's mother, and that he later gave to Uruha as a gift.
-->'''[=McCoy=]''': You gave your girlfriend radioactive jewelry?\\
'''Spock''': The emission is harmless, however, its unique signature makes it very easy to identify.\\
'''[=McCoy=]''': You gave your girlfriend a ''tracking device''.\\
'''Spock''': ...That was not my intention.
* Wallace's conversations in ''Film/TheFWord'' almost universally fall under this trope. Fortunately, Chantry, his love interest, keeps up with him line after line, both digging themselves deeper.

* In the chick-lit/mystery novels ''Bad Kitty'' and ''Kitty Kitty'', the main character Jasmine Callihan has this problem a ''lot''. She blames it all on [[{{Cloudcuckoolander}} the monkeys that live in her head.]] For instance, when she is trying to leave a message on her boyfriend's cell phone, while she is convinced he is cheating on her, HilarityEnsues:
---> "Hi, Jack, it's me. Jas. Jasmine. I'm sorry I missed you on IM yesterday but I got arrested for murder. I mean, I didn't do it, but I accidentally told the police I did, so it was confusing. Now we're going for dinner at The House That Kills, but that is only a nickname because a lot of people have died there, but it's completely safe. Anyway, I hope you're having a very nice morning and not melting in anyone's mouth or hands - Sorry, I meant molting. On anyone. Ha ha. Because molting is bad. Unless you're a wee creature of the forest, but - um, never mind, I've got to go, bye."
* A scene in Robert Asprin's ''[[Literature/MythAdventures Myth-ing Persons]]'' has Guido doing this to himself with his employer Skeeve; he only belatedly informs Skeeve that they're being followed, and then tries to defend himself by saying that the follower is [[IncrediblyObviousTail so obvious]] that any idiot could tell they were there. Fellow employee Massha cheerfully invokes this trope.
* In the ''Literature/GauntsGhosts'' novel ''Blood Pact'', Gaunt tricks [[spoiler: Ayatani Zweil]] into going for his medical by making the latter condemn the person who hadn't gone for medicals until he realises that he's talking about himself.
** [[Series/StarTrekTheOriginalSeries Mr. Spock]] uses the same trick on Kirk to get him to go on shore leave. See below.
* ''Literature/{{Ravirn}}'': Ravirn has a tendency towards this, which Melchior lampshades in ''[=WebMage=]'':
--> '''Melchior''': Judging from past experience and what little I've heard, I'm thinking you're following the pattern where you start out in a lot of trouble, and then through a series of brilliantly chosen words, make it infinitely worse.
* In the ''Literature/TheBelgariad'' / ''Literature/TheMalloreon'' by David Eddings, several characters fall for this, usually cut short by another character suggesting "Why don't you just stop talking now." or "What a fascinating observation, why don't we pursue that line of thought." or similar.
* Chloe William's comment to her husband Buck when he tries to explain the reason he calls a car by a girl's name in the Literature/LeftBehind book ''The Mark''.
* ''Literature/{{Victoria}}'' has main character Captain John Rumford, USMC, launching a relatively innocuous anti-feminist prank. But when called before his CO to explain himself, he handles himself poorly: rather than faking contrition, he attempts to justify himself by [[PoliticalCorrectnessGoneMad denouncing feminism in the Corps]]. That goes about as well as might be expected, which is why he spends most of the story as a ''former'' Marine.

[[folder:Live-Action TV]]
* On ''Series/{{Veep}}'', Vice President Selina Meyer doesn't just put her foot in her mouth, she proceeds to slow boil it, chew and digest it, getting herself into even bigger trouble. Half the time her staff has to work hard to fix things...and the other half ''they're'' the ones who end up making even bigger messes for their boss.
* Was made into something of an art by ''Series/{{Coupling}}'', in which attempted conversation-starters, usually by the hapless Jeff, devolved into such subjects as amputation, and collecting human ears in a bucket. In fact, this page used to be called "Bucket Of Ears".
--> '''Jeff:''' You have the eyes of ten women. ...I don't mean, like, [[HavingAHeart in a jar]]. I wasn't accusing you.
** A non-Jeff example is when Steve talks to Jane's psychiatrist Jill. She thinks that he's nervous because sometimes what she does makes people nervous in a social context. Believing her to be Jane's girlfriend, he tells her that "you girls" have got "the best of both worlds." When pushed to explain what he's talking about, he uses a metaphor Jeff brought up earlier in the episode:
--->'''Steve:''' Well erm, you've got four breasts...
--->'''Jill:''' I'm sorry?
--->'''Steve:''' No, no hang on.
--->'''Jill:''' This blouse isn't particularly flattering actually...
--->'''Steve:''' No, no.
--->'''Jill:''' If nothing else.
--->'''Steve:''' I'm not saying you've got four at the moment, just when you're...
--->'''Jill:''' What?
--->'''Steve:''' Excited.
--->'''Jill:''' You think I develop extra breasts when I'm excited?
--->'''Steve:''' Not so much develop as, you know... acquire.
--->'''Jill:''' What in the name of God are you talking about?
--->'''Steve:''' Sorry, sorry I've been totally sidetracked by the irrelevance of your breasts. Not that you have irrelevant breasts! You've only got two, that's for sure. Unless you were some sort of cow. No! No, an attractive cow! Or a prize winning cow! But you're not a cow. You're a person. But I'm sure that you'd be a prize winning person if they had a sort of cattle market for women! A women market! Which, thinking about it would be a bad thing in many ways.
** Steve gets a lot of these, usually digging a lot faster than Jeff. During his run-in with his celebrity crush Mariella Frostrup, she apologises for spilling her drink on his pants. He replies "Don't worry about it, I was about to go to the toilet anyway. Not that I was intending to wet my trousers, obviously. Although I am pleased to meet you." At this point he has a hilarious "What the hell I am I saying?" look on his face.
** [[SuspiciouslySimilarSubstitute Oliver]] carries on the tradition well on several occasions, such as his conversation with Jane about the large number of toilet rolls he's buying.
* Seen in the ''Series/{{Friends}}'' episode "The One Where Ross Can't Flirt," in which Ross's attempts to flirt with a pizza delivery girl degenerate into a lecture on the smell of gas and an intended compliment which makes Ross [[MistakenForPedophile sound like a pedophile]].
** There was another one where he ended up talking about sewage.
** And Chandler brought up another occassion, when Ross talked about the Irish Potato Famine.
** Ross' failures at flirting cannot be emphasised enough. Another attempt led to the conversation derailing into asking two women if they had to choice, which method of dying would they preferred: being burned or drowning.
** Chandler also did this once, while attempting to suck up to Monica's parents.
** In the first season, Chandler one says to Monica that if they turn 40 and neither of them are married then they should marry each other. When Monica asks why she wouldn't be married by then, everything he then says just makes her angrier.
--->'''Chandler:''' "[[LampshadeHanging Dear god, this parachute is a knapsack!]]"
** In one episode, Pheobe and Rachel start taking karate classes, and Ross tried to prove that they weren't as good as they thought they were by pretending to attack them. When they easily overpower him, he goes to their instructor for some pointers:
--->'''Ross:''' I tried attacking two women. It did not work.\\
'''Instructor:''' What?\\
'''Ross:''' No, I mean... it's okay, I mean, they're... they're my friends. In fact, I, I, I was married to one of them.\\
'''Instructor:''' Let me get this straight, man. You attacked your ex-wife?\\
'''Ross:''' Oh, no! No, no! No, I tried. But I couldn't. That's why I'm here. Maybe we could attack them together?
** In the final season, Chandler accidentally reveals to a step-kid that he's adopted. Then he traumatizes the kid even worse by revealing Santa Claus isn't real. And this was already after he attempted to make a joke to the kid's foster parents about them being infertile. In all seriousness, he and Ross were made for this trope.
** Chandler comforting Phoebe after her heart attack in the hypothetical episode.
--->'''Monica:''' Phoebe, a heart attack is nature's way of telling you to slow down.
--->'''Chandler:''' I always thought a heart attack was nature's way of telling you to die. I mean you're not going to die. I mean you are going to die, but you're not going to die today. (Beat) I wish I was dead.
** In a semi-PlayedForDrama case, there's Ross and Rachel's breakup. He's already in hot water for sleeping with a copy girl, but makes things even worse when he tries to salvage it by stating he was trying to keep Rachel from finding out about it the whole time.
--->'''Rachel:''' "[[SarcasmMode Oh, that is so sweet. I think I'm falling in love with you all over again!]]"
** Variation in one episode where Rachel accidentally does this to Ross by mistakenly bringing up every single one of his failed marriages to the father of his date. Ross has already mentioned Carol and their son, and Paul replies, "I just didn't know you were married." At this point Rachel returns from the bathroom and assumes they were talking about his marriage to her, and she clarifies that it was just a big drunken mistake. Then she realises her mistake and asks if they were talking about Emily.
* ''Series/GameOfThrones'': Tyrion's efforts to convince Shae he's not interested in Sansa fall comically short in "Dark Wings, Dark Words".
* In an episode of ''Series/{{Scrubs}}'', Elliot meets a guy named Sean, but her attempts to strike a conversation up with him end with them talking about poo. "At one point I tried changing the subject to art. But we went from art to artists, to alcohol, to coffee...and that just led right back to poo!"
** When she first tried talking to Jake, her boyfriend for twenty minutes in season 4, the only thing she could think of was to compliment him on what a perfectly square head he has.
** There was that one very early episode with Elliot and Carla feuding over Elliot tattling on Carla for not doing something. When Elliot apologizes and then doubles back to elaborate on her reasoning, the scene shifts to a visual gag of her standing in a grave literally "digging herself deeper"; as Carla and the other nurses look on in like the Mafia.
*** Subverted in the end, when Turk gives a lecture to Carla to the effect that what Elliot was saying was perfectly reasonable and it was ''Carla'' who was in the wrong.
* On the season 15 premiere of ''Series/DancingWithTheStars'' Tom told two different people "When you're in the hole stop digging."
* Digging Yourself Deeper is pretty much the basis of every episode of ''Series/CurbYourEnthusiasm'' where Larry David makes an innocuous statement which is taken badly, or misheard, and the ensuing consequences lead to hilarious further exchanges and climax.
%%* Any sitcom involving [[Series/TheOfficeUK Ricky]] [[Series/{{Extras}} Gervais]].
* One ''Series/{{House}}'' episode had Cameron trying to explain to a TV crew that when she said it was exciting being around him, she didn't mean it ''that way''. It failed in a spectacular way. Because, you know, she kinda actually felt ''that way'' in the first place.
* ''Series/BuffyTheVampireSlayer''
** Xander was very prone to this. The kicker is that he's not even talking to Buffy, just practicing with Willow. Which rather neatly demonstrates the wisdom of doing so, yes?
-->Y'know, Buffy, Spring Fling just isn't any dance. It's a time for students to choose, um... a mate and then we can... observe their... mating rituals and tag them before they migrate ''just kill me''.
** Buffy and Xander also get another good one in "Doppelgangland":
--->'''Buffy''': See? I told you, Old Reliable.
--->'''Willow''': Oh, thanks.
--->'''Buffy''': What?
--->'''Willow''': Old Reliable? Yeah, great, there's a sexy nickname.
--->'''Buffy''': Well, I-I didn't mean it as...
--->'''Willow''': No, it's fine. I'm Old Reliable.
--->'''Xander''': She just means, you know, the geyser. You're like a geyser of fun that goes off at intervals.
--->'''Willow''': That's Old Faithful.
--->'''Xander''': Isn't that the dog that that guy had to shoot...?
--->'''Willow''': That's Old Yeller!
--->'''Buffy''': Xander, I ''beg'' you not to help me.
** In a later episode, a panicked Andrew runs into Willow, who knows he was an accomplice in the killing of her girlfriend:
--->'''Andrew''': Warren killed Tara. I didn't do it, and he was aiming for Buffy anyway.
--->'''Willow''':([[DeathGlare glowering]]) Not making it better.
* In ''Series/DoctorWho'', the Doctor does this quite a lot, especially in his fourth and tenth versions. However, this is quite often a highly calculated move on his part, as a way of distracting the person he is talking to.
** Though not always:
--->'''The Doctor''': What are you doing that for?
--->'''Mickey'''(holding down a button): Because you told me to.
--->'''The Doctor''': When was that?
--->'''Mickey''': About half an hour ago.
--->'''The Doctor''': Um... you can let go now.
--->'''Mickey''': Well, how long has it been since I could've stopped?
--->'''The Doctor''': Ten minutes? Twenty? ''[[GoodIsNotNice Twenty-nine?]]''
** or:
--->'''The Doctor''': Lovely to meet you, Mrs Jones. Heard a lot about you.
--->'''Francine''': Have you? What have you ''heard'' then?
--->'''The Doctor''': Oh, you know; that you're Martha's mother, and...um...no, actually, that's - that's about it. We haven't had much time to chat, you know, we've been...busy.
--->'''Francine''': "Busy"? Doing what, exactly?
--->'''The Doctor''': Oh, you know...stuff...
** Also well done in the episode ''The Unicorn and The Wasp'':
--->'''The Doctor''': Agatha Christie! I was just talking about you the other day. I said, "I bet she's brilliant." I'm the Doctor; this is Donna. Oh, I love your stuff. What a mind! You fool me every time. Well, almost every time. Well, once or twice. Well, once, but it was a good once!
** And when the Doctor was inviting Donna to travel with him, but wanted to clear up the fact that he wasn't looking for a relationship:
--->'''The Doctor''': But the last time, with Martha, like I said, it got complicated. and it was all my fault. I mean... (''sighs'') I just want a mate.
--->'''Donna''': You just want TO MATE??!
--->'''The Doctor''': I just want A mate!
--->'''Donna''': You're not mating with me, sunshine!
--->'''The Doctor''': '''A''' mate, I want, a! Mate!
** Used yet again when the Doctor goes to talk to Amy's fiancé...and opts to show up by jumping out of a stripper's cake ([[ItMakesSenseInContext at his bachelor party]]):
-->'''Doctor''': Rory! What a relief! I'd thought I'd burst out of the wrong cake. [[NoodleIncident Again]]. That reminds me, there's a girl sitting outside in a bikini, could someone let her inside and give her a jumper? Lucy? Lovely girl. Diabetic. Now then, Rory. We need to talk about your fiancé. She tried to kiss me. Tell you what though, you're a lucky man, she's a great kisser.
-->(pause as everyone stares at him in amazement)
-->'''Doctor (uncomfortably):''' [[ThatCameOutWrong Funny how you can say something in your head and it]] ''[[ThatCameOutWrong sounds]]'' [[ThatCameOutWrong fine]]...
* ''Series/ThankGodYoureHere'' tries to actively induce this in contestants. The master of it is Frank Woodley, who can go somewhere [[{{Jerkass}} horribly]], [[ComedicSociopathy horribly]] [[BlackComedy wrong]] with whatever they throw at him.
* Jayne Cobb from ''Series/{{Firefly}}'' manages to turn an observation that dead people make him restless into defensively insisting that he isn't a necrophiliac. He was just giving examples of things he does when he's restless. Nothing corpse-specific in there.
** Jayne's good at this, but Simon is the undisputed ''master''. Especially if Kaylee's in the room. Heck, the fact that Simon does this is pretty much the reason he and Kaylee don't get together [[spoiler:until the movie]]. They'll be flirting and getting close, and just as it looks like they'll kiss, he says something that she thinks is offensive and she storms off.
-->'''River:''' You are such a boob.
* Done in ''Series/{{Frasier}}'' by Niles when talking to Daphne about her possible dismissal.
-->'''Niles''':Yes, and even if by some small chance that were to happen, Daphne, I could always use you.
-->...I, I would know of a position you could take.
-->...Services that you could perform.
-->...I would know of an opening.
-->...This is on me.
** Speaking of Frasier, this is the formula for a lot of episodes; a conflict arises, and each attempt at a resolution digs the characters deeper. Some (if most) episodes even end without any resolution at all and show the characters wallowing in self pity in their inability to come to a resolution.
* ''Series/StargateAtlantis'' has [=McKay=] pulling one off in the episode Trio. When Samantha Carter finally stops him, Keller has a nice little comment:
-->"Aw, I bet if you hadn't stopped him he would have gone on like that forever!"
** This exchange from 5.15 'Remnants', as Richard Woolsey sees that a woman he's been flirting with found his balcony hang-out spot:
-->'''Woolsey''': [[AccidentalInnuendo You’ve approached my private spot!]]
-->'''Woman''': ...What?
-->'''Woolsey''': I mean you’ve entered my little personal area. ''({{beat}})'' ...This is where I come... to be alone with my thoughts.
* Robert did this at least once on ''Series/EverybodyLovesRaymond''. Amy invites Stefania over to a singles party because she thought Peter might like her, but Robert is not happy with her arrival.
-->But she's my Stefania!
-->...I mean, she's my ex-Stefania.
-->...I mean, ''you're'' my Stefania now... baby.
** Probably the most blatant example is the entire premise of "Faux Pas", where Ray makes a joke about his son's new best friend's dad, tells it to the man himself, and keeps trying to apologize, only making it worse. His family coming in doesn't help, either.
** Robert, again, while trying to endear himself to [[ObnoxiousInlaws Amy's parents]], who are staying over.
---> '''Robert:''' We have a great bed, you're really going to enjoy it... Not "enjoy" enjoy. Sleep! Enjoyable sleep! Cause that's all you'll be doing, I'm sure... Which is not saying you can't do what you want cause you can... It's not like you'll be breaking any Commandments.
---> '''Ray:''' It's like your mouth is falling down the stairs.
* In an episode of ''Series/TheITCrowd'', Moss dates a woman that looks ''exactly'' like Roy's mother. She's also a psychiatrist, which leads to an... [[Funny/TheITCrowd interesting]] conversation:
--> '''Roy:''' I'm sorry, it's just that you look ''exactly'' like my mother. Not - not that my mother's ugly or anything, she's a very sexy woman. Not that I want to have ''sex'' with her, because I know how you psychiatrists think, and my mother would never stand for anything like that. I can see her now... "what you are you ''doing'', Roy? ''What are you doing?!''"
* In ''Series/{{Cheers}}'', Diane ''begins'' by yelling at a prospective employer, "I will not sleep with you!". It actually manages to go downhill from there.
** When Norm finds his dream job as a beer taste tester and is only an interview with the president away from getting it, Rebecca advises him not to do something stupid like mention his pants. Of course, the first thing he does is say "Nice pants!", not so bad in itself, but he retracts himself immediately, then retracts the retraction and digs his way down to a song and dance number about him not being such a grumpy puss. Camera cut back to the bar and Norm mourning his lost opportunity.
* Half the fun in ''Series/TheThickOfIt'' and by extension, ''Film/InTheLoop''.
* On ''Series/GetSmart'', a married Max is on a mission dating a KAOS femme fatale; a very pregnant and emotional 99 isn't taking it well. She sniffs "You've stopped loving me just because I've grown fat and unattractive!" He soothingly replies "That's ridiculous - just because you've grown fat and unattractive doesn't mean I don't love you any more!"
* Brilliantly done in an episode ''Series/TheOfficeUS'' wherein a) Michael manages to accidentally imply to a superior that the office runs better when he is absent, b) tries to cover that up by saying that it runs much better when he is around after earlier stating that he is ''frequently'' away during work hours and c) trying to cover ''that'' up by then implying that he his presence or absence has absolutely no meaningful effect on business at all.
* ''Series/{{NCIS}}''
** A minor one from the episode "[=UnSEALed=]":
-->'''Tony''': Do you sleep with a gun under your pillow every night?
-->'''Kate''': That depends.
-->'''Tony''': On what?
-->'''Kate''': On who I'm sleeping with... ''(she turns around and [[RightBehindMe runs into Gibbs]])'' Oh uhh, I didn't mean that the way it sounded. Tony just asked me what I would do if a man came into my bedroom and I said it depends. I mean it doesn't depend on the man... Tony could you help me out here please?
-->'''Tony''': She sleeps with a gun boss.
-->'''Gibbs''': That true?
-->'''Kate''': Sorta... sometimes... yes.
-->'''Gibbs''': Good girl!
** After the Director has suggested that Gibbs has "really pissed somebody off":
-->'''Tony''': That's not a short list! ''(DeathGlare from Gibbs)'' ...of people that - that you've angered just because you have rock-solid principles, and so it's easy for people to misunderstand that, and misconstrue, because, you know, people don't --
-->'''Director''': Why don't you quit while you're behind, [=DiNozzo=]?
-->'''Tony''': I'm trying!
** Jimmy Palmer, who [[OpenMouthInsertFoot puts his foot in his mouth]] every other time he speaks, often falls victim to this trope.
** Most of the cast seems to be both aware and afraid of this trope, with one of the shows running gags providing many subverted examples of this: Many episodes have a short off-topic conversation between the team members after the opening, before they head out to the crime scene. Usually, it ends with one of the characters (mostly Tony) making an either ambiguous, sexist, or simply dumb statement, followed by a snarky comment from suddenly appearing Gibbs. Now, the character who made the statement will usually pick up the shovel and look for the right spot to start digging while stuttering, but eventually either put it down himself by simply shutting up, or have it taken from him by Gibbs ordering him to work.
* Josh of ''Series/DrakeAndJosh'', on a date with a model:
-->I got you a diet soda, 'cause I figured you're probably watching your figure. ...Not that you need to watch your figure, you have a great body! ...Not that I was looking at your body!
* Gwen did this often, sometimes once an episode during season one of ''Series/{{Merlin}}''.
* In the ''[=HawthoRNe=]'' episode "Final Curtain", the titular nurse keeps doing this with a doctor (or nurse, it wasn't really specified). She tries to get him to talk Arabic to a patient's husband, but (1) the husband is speaking Dari (as we find out from the Army vet nurse Sullivan) and is thus Afghani, and (2) the guy in the turban is ''Sikh'', not any kind of Muslim (and from Chicago).
-->'''Guy''': You're a racist! (''stalks off'')
-->'''Hawthorne''': (''ashamed'') Yeah...
** She manages to keep digging later, by thanking him with a ''namaste'' gesture, which is not generally used that way when you're not Hindu.
* In an episode of ''Series/StarTrekTheOriginalSeries'' [[TheMcCoy McCoy]] is trying to convince a woman (Eleen) to want the child she is going to give birth to:
-->'''[=McCoy=]''': Say to yourself: "the child is mine. The child is mine. It is ''mine''".
-->'''Eleen''': Yes. It's yours.
-->'''[=McCoy=]''': No... no, you've got it all wrong.
-->'''Eleen''': Yes... [=McCoy=]... it's yours.
-->'''[=McCoy=]''': No. Say to yourself "the child is mine. It is mine. It is--" ''({{Beat}})'' Uh-oh.
** He eventually settles on the 'the child is ''ours''.' It is clear that his shipmates aren't going to let him forget this one any time soon.
** In the episode ''Shore Leave'' Spock tricks a reluctant Kirk into taking shore leave by describing a crewman who is clearly overtired but refuses to take a vacation - guess who.
* ''Series/FawltyTowers'' - a psychiatrist guest is talking about vacations, and asks Basil, who hadn't heard most of what he'd said, "How often do you and your wife manage it?" Basil thinks he's talking about sex ("[[AllPsychologyIsFreudian that's what it's all about to them!]]") and gets all indignant and defensive. When he hears from his wife what the psychiatrist was in fact asking about, he rushes out with a plastered-on grin and starts babbling about how he thought he was talking about walks, not sex! NO, vacations! and coming off much worse than he started.
** Basil digs himself even deeper that night, while bidding the psychiatrist and his wife good night
--> Basil: Well then, I'll leave you to it. I mean, to go to bed! To ''sleep''! [[GeniusBonus To sleep,]] [[Theatre/{{Hamlet}} perchance to dream]].
* ''Series/WhoseLineIsItAnyway'', Greatest Hits, "Songs of the Motorcycle."
-->'''Ryan''': Hi. How are you? We don't know what you're watching, so we're not gonna tell you when we're gonna return you to it.
-->'''Colin''': Oh, w-- [[https://www.youtube.com/watch?v=QAV-T2IoQE4 We're watching animal porn]]! ''({{beat}})'' ''(double {{facepalm}})''
-->'''Ryan''': ''(snickering)''
-->'''Colin''': ''Mary Had A Little Lamb'' will be right back in just a second. But you...
-->''(Drew frantically buzzes)''
-->'''Ryan''': ''(laughing out loud)''
* ''Series/{{Glee}}'': Santana tells Karofsky that she has figured out that he is gay.
-->'''Karofsky:''' Who told you that?
-->'''Santana:''' No one had to tell me. First of all, I saw you checking out Sam's ass the other day. You really need to be more careful with your leering.
-->'''Karofsky:''' I didn't. I was just... seeing what jeans he was wearing.
-->'''Santana:''' ...Like that is any less gay.
* ''Series/TrueBlood'' gave us this priceless exchange between best friends Jason and Hoyt:
--> '''Jason:''' Hoyt, I had sex with Jessica.
--> '''Hoyt:''' (obviously hurt) [[BrosBeforeHoes How?]]
--> '''[[TheDitz Jason]]:''' Well, first we did it missionary, then doggystyle, then...
--> '''Hoyt:''' (clocks him square in the face) I MEANT HOW COULD YOU?!
* On ''Series/TheMuppetShow'', Miss Piggy tells Creator/DannyKaye how thrilled she is to meet him. Danny says that they've actually met before, which she might not remember because it was a long, long time ago. Then he realizes women don't like to be reminded of their ages, and says it was back when she was thin. The punchline comes during their subsequent musical number: "I'm sorry I said I knew you when you were thin. I ''never'' knew you when you were thin."
* Frequently, this is what people do on ''Series/{{Survivor}}'' when the jury really doesn't like them and is just picking between the lesser of two-three evils.
* Josh does this a ''lot'' on ''Series/TheWestWing'', perhaps most famously in the infamous "Secret Plan to fight inflation" from Celestial Navigation.
* Mark Warey from ''Series/TheWedge'', whose public apologies would invariably end up making the situation worse.
* In ''Series/TheIncreasinglyPoorDecisionsOfToddMargaret'', Todd could hardly have a conversation without doing this, usually in the form of creating layers of lies to cover up other lies. In one episode he got into the old "not that you're not attractive" trap and Alice admitted she was just messing with him, and then he fell for it again just moments later.
* This is pretty much Allan's character in ''Series/TwoAndAHalfMen''. Contrast to his brother who can talk his way out of anything.
* ''Series/HouseOfAnubis''- Fabian does this when pressured to ask Nina to the prom. It's the expressions from all his friends, especially Patricia's, that sells it. Here's the entire conversation:
-->'''Amber:''' ...ANYWAY, Fabian was wondering...
-->'''Fabian:''' Who ''you'll'' be going with, Patricia!
-->'''Patricia:''' Why?
-->'''Fabian:''' No reason, just...curious!
-->'''Patricia:''' Uh...I don't know, no-one, probably.
-->'''Fabian:''' Right. Okay. Good.
-->'''Patricia:''' Good?!
-->'''Fabian:''' No! No! Not good! Absolutely, definitely not good! I mean, it could be good, because someone will...ask you out eventually. ({{Beat}}) I've got to go...brush my teeth, before dinner...
* Will from ''Series/TheInbetweeners'' does this a lot:
** When he's refused alcohol at a pub, Will angrily complains that everyone else present is clearly underage. As a result, everyone gets kicked out.
** The roller coaster scene. Will is furious that most of the front row seats have been taken, even though his gang were queuing for them. Despite being told by his friends and the attendant to just sit down, he demands that the queue-jumpers be removed and calls them "inconsiderate arseholes". He then finds out he's just insulted ''two men with Down syndrome''.
** And again at his work experience at the car garage. Although the staff attempt to pull a hazing prank on him, they aren't actually that unfriendly to begin with. But Will's cocky reaction to foiling the prank, as well as his continual complaining about being "too clever" for working at the garage, encourages them to pull an even worse prank on him.
** His worst moment comes when he breaks up with Kerry. He makes her upset and refuses to apologise, even after Tara tells him that her dad died the previous month.
-->'''Will:''' Well it's not...it's not relevant, is it?
* ''Series/{{Supernatural}}:
** Season 2: Dean and Sam find a case at a carnival and are looking for the owner. Dean has a couple of these with a knife-thrower who happens to be a blind man and a little person.
-->'''Dean''': Excuse me, we're looking for a Mr. Cooper, have you seen him around?
-->'''Blind Man:''' What is that, some kind of joke? (pulls off his sunglasses; he's blind)
-->'''Dean:''' Oh. God, I'm, I'm sorry.
-->'''Blind Man:''' You think I wouldn't give my eyeteeth to see Mr. Cooper? Or a sunset, or anything at all?
-->'''Dean (quietly, to Sam):''' Wanna give me a little help here?
-->'''Sam:''' Not really.
-->'''Little Person:''' Hey man, is there a problem?
-->(Dean turns, then looks down to see an extremely short man in a red cape.)
-->'''Blind Man:''' Yeah, this guy hates blind people.
-->'''Dean:''' No, I don't, I...
-->'''Little Person:''' Hey buddy, what's your problem?
-->'''Dean:''' Nothing, it's just a little misunderstanding.
-->'''Little Person:''' Little?! You son of a bitch!
-->'''Dean:''' No, no, no, no! I'm just, could somebody tell me where Mr. Cooper is? (Sam laughs) Please?
* On ''Series/{{QI}}'', a person giving an 'uninteresting' answer - a wrong answer that the elves writing the questions can predict ahead of time - gets a klaxon and loses points. David Mitchell managed to get three klaxons on one answer for arguing with the elves:
-->''[the question is "When was the First World War first named as such"]''
-->'''David:''' It's gonna be some point after 1939, isn't it.
-->''[klaxon]'' ''[screen flashes "1939"]''
-->'''David:''' Excuse me!... I ''think'' what I ''said'', people in the box, is "''after'' 1939". Which may ''contain'' 1939, but does not mean it.
-->''[klaxon]'' ''[screen flashes "AFTER THE SECOND WORLD WAR"]''
-->'''David:''' Okay! No no no! "After 1939" and "After the Second World War" are ''not'' synonymous; now this is just ''giving'' you time to ''type'' "After 1939"!
-->''[klaxon]'' ''[screen flashes "DURING THE SECOND WORLD WAR"]''
* The opening skit of the 2006 Emmys had host Conan O'Brien wandering onto the set of several TV Shows. The final bit had him walking into an empty house, only to find himself confronted by ''Series/{{Dateline}}'''s Chris Hansen and in the middle of another edition of "To Catch A Predator", at which point every legitimate excuse he gave only made things worse. In particular, claiming that "it's my second time" (he also hosted in 2002), and "I did it once and I liked it and thought I should do it again", prompting Hansen to declare, "Of all the predators I've met, you are by far the creepiest."

* The Jason Robert Brown song, "I Could Be In Love With Someone Like You" starts out like this, although the singer recovers admirably by the end of the song:
-->My first crush on an Irish girl...
-->I was ten years old, and her name was Elaine.
-->Little red-haired girl;
-->Well, she looked like you,
-->But if you were ten,
-->Which you're clearly not.
-->Not that you look old, but you get my--
-->I'll just stop now.

[[folder:New Media]]
* The first quote [[http://www.overheardinnewyork.com/archives/004309.html here]] from "Overheard In New York".

* NPR's Radio/WaitWaitDontTellMe lampshades this with a bit of SelfDeprecation in a clip-show where host Peter Sagal quips, "[[ThatCameOutWrong When we find ourselves in a hole]], [[RefugeInAudacity we break out the steam-shovel and set course for the center of the earth]]."
* ''Radio/KnowingMeKnowingYouWithAlanPartridge'': Alan Partridge often backtracked with "Not literally; that would be hideous."
* In an episode of ''Radio/TheNewsQuiz'' a discussion of the Channel Tunnel (sponsored by Scottish Widows Insurance) moved on to the woman in the Scottish Widows adverts, who Bob Mills thought was Sean Connery's daughter.
-->'''Susan Calman''': Roger Moore's daughter.
-->'''Bob Mills''': Roger Moore's daughter, of course. Because Sean Connery's daughter would be a hideous gnarled creature, wouldn't she? She was Roger Moore's daughter... No... No! I hope Sean Connery hasn't got a daughter because now I've just... Well, I hope he has, I hope...
-->'''Greg Proops''': You were talking about digging a tunnel before...

* ''Theatre/CyranoDeBergerac'': Act IV, Scene IV gives us this gem: After De Guiche informs the cadets the LastStand, Cyrano offers Christian the goodbye letter he has prepared for Roxane, [[BlatantLies whom Cyrano has implied he does not love]]. Christian sees a spot in the letter and asks Cyrano why he has wept a tear on the letter:
--->'''Cyrano''': Oh!. . .[[DeathSeeker death itself is hardly terrible,. . .]] \\
[[FateWorseThanDeath —But, ne'er to see her more! That is death's sting!]] \\
—For... I shall never... \\
''(Christian looks at him):'' We shall... \\
''(Quickly):'' I mean, you... \\
'''Christian''' ''(snatching the letter from him):'' Give me that letter!

[[folder:Video Games]]
* Shortly after you meet Liara in ''VideoGame/MassEffect1'', she tells you she finds you fascinating because of your encounter with the Prothean beacon on Eden Prime. [[http://www.youtube.com/watch?v=gyUSxEtCtWM#t=8m31s You can tease her about how clinical her interest sounds]] ("Sounds like you want to dissect me in a lab"), prompting her flustered response, "I only meant that you would be an interesting specimen for an in-depth study. [[ThatCameOutWrong No, that's even worse!]]"
** Tali gets similarly flustered in the sequel.
** Garrus has his moments, especially in the ''Citadel'' DLC with [=MShep=] or non-romanced [=FemShep=] where he tries to hit on a female turian and ended up calling her an alcoholic or implying that he's a serial killer depending on which path Shepard led him on.
* ''KnightsOfTheOldRepublic'''s Bastila has one or two Freudian slips that result in [[http://www.youtube.com/watch?v=WiO5QkxoFcw similar conversations with a male player]]. One of those conversation paths contains one of the funniest lines of the whole game: when Bastila is trying to clarify what she meant by 'feelings for' the player, a possible response is "You're cute when you're embarrassed."
* Defied in ''VideoGame/RedDeadRedemption''. When talking to his wife about Bonnie, who saved his life, John Marston quickly notices her jealously, and wisely stops digging and starts giving her compliments.
-->'''John''': When you find yourself in a hole, the first thing to do is stop digging.
* ''Bioware'' must love these, because Merrill does this all the time in ''VideoGame/DragonAgeII'', and she knows it.
-->'''Merrill''': "... and I'm rambling again, aren't I?"
* In ''VideoGame/{{Portal 2}}'', Wheatley tells Chell that he hates having to look after all the 'smelly humans' and then blusters about it.
* James Tobin has this happen to him in the game ''VideoGame/InThe1stDegree''. He changes his story of what happened between him and Zack more than once. He admits to shooting himself in the leg because he was afraid no one would believe him when he said that Zack was shot in self-defense. If you play the game right, you get to watch as the prosecutor Granger pins Tobin on the leg-shooting thing. Granger asks if Tobin's first thought was to protect himself as his own business partner was lying there at his feet bleeding to death. Tobin responds by saying no, and that he tried to give Zack CPR. Granger says "You tried giving CPR to a man who was bleeding from the throat?" Tobin then gives a "Yes! I mean...No!" Yep, Tobin is ''so'' experiencing this trope.
* In Kurugaya's route in ''VisualNovel/LittleBusters'', Kyousuke declares that the name of their mission is 'Love Love Hunters', and when Riki complains, changes it to 'Loli Loli Hunters'. Naturally, the others are a little...unnerved by this, but all of Kyousuke's hasty attempts to insist that he isn't actually a {{Lolicon|AndShotacon}} only end up making him look worse. Finally he gives up and declares that he'll be going on with Loli Loli Hunters on his own...right as Rin walks into the room. She proceeds to spend the entire rest of the scene glaring at him from across the room. Kyousuke is silent.
* In ''VideoGame/MyHaremHeavenIsYandereHell'', when asked what her favorite food is, Sayuri blurts out that she wants to eat [[LoveInterest Yuuya]]. A shocked Yuuya quickly tries to abandon the subject, but Sayuri is so desperate to...[[ICanExplain "explain"]]... that she doesn't ''let'' him. And then she accidentally says no (as in, 'no, I had a different reason', not 'no, I was serious') in response to Yuuya's statement/subtle suggestion that she was joking. The situation only deteriorates from there.


* Alex [[http://www.venisproductions.com/angelmoxie/archives/3/4/349.html does this once]] in ''Webcomic/AngelMoxie''.
-->'''Alex''': You tell us everything, and I mean '''everything'''. Well, not everything, actually. Just the stuff about you and your friends and things. None of that birds and bees stuff. We already know all that, and besides, it's kind of icky.
* Mort from ''Webcomic/GunnerkriggCourt'' falls into this when [[http://www.gunnerkrigg.com/archive_page.php?comicID=158 speculating]] on why Antimony can see [[{{Psychopomp}} The Guides]]:
-->'''Mort:''' Y'know, It's probably because you're so attractive. I noticed that about you when we first met.\\
'''Antimony:''' Oh?\\
'''Mort:''' Oh! I uh... I don't mean you're attractive... I mean, like a [[WeirdnessMagnet magnet]]... or a [[ISeeDeadPeople medium]]... Haha... Yeah. Ah! B... But I don't mean you aren't... I mean you look really... I... Uh... Oh geez... *turns into a tombstone with a picture of a foot going into a mouth*
* An essential part of [[strike:Hannelore]] the whole cast from ''Webcomic/QuestionableContent''
* Piro of ''Webcomic/MegaTokyo'' tends to do this a lot. [[http://megatokyo.com/strip/221 Some times are worse than others.]]
* Jeremy from ''Webcomic/DeadWinter'', [[http://deadwinter.cc/page/189.htm here]].
* [[http://darthsanddroids.net/episodes/0318.html This]] ''Webcomic/DarthsAndDroids'', in which Jim gets mixed up between talking in character and out of character, as well as whether Padme is telling Anakin she loves him, or whether he's telling Annie that he loves her.
* Inherent to ''Webcomic/SchlockMercenary''. Usually with Tagon, who has done this not only with a compliment to Breya, but his [[http://www.schlockmercenary.com/d/20060713.html defence in a trial]] as well.
-->'''Tagon''': I'm not stopping until this hole goes straight through.
** Ennesby [[http://www.schlockmercenary.com/2007-11-14 caught this]], too.
* [[Webcomic/{{Lackadaisy}} Mitzi]], realizing that [[CrazyAwesome Rocky's]] been saying that she might've hired him to off her husband, tried to reassure Wick that's not the case, but ends up making a lot of joking remarks about offing Rocky.
-->'''Mitzi''': Uh... you stopped rowing.
* Used as a visual metaphor in ''FlyingSuitReiko'', when one character awkwardly confesses his FA/Feederism fetish to his girlfriend. His thought balloons have him digging a hole deeper and deeper. When she finally tells him it's okay and she likes it too, his visual metaphor is raised out of the pit by an oil geyser.
* ''Webcomic/ElGoonishShive'' has a character "[[HeroWithAnFInGood good]]" in this--Abraham, who managed to rile Raven more with every phrase as he tried to explain himself. He's absent for now, but Elliot somehow [[http://www.egscomics.com/?date=2010-04-23 found]] his IdiotBall.
** The Abraham example is interesting because there are no tongue slips - everything he says is completely intentional - he just doesn't realize that he's hitting another one of Raven's {{Berserk Button}}s with every passing sentence.
* ''Webcomic/{{Digger}}'' has a hilariously cringe-inducing example, split across three pages:
-->'''Jhalm:''' Honored Digger... Almost, I could believe I had misjudged you. Except that this very morning, I received a report from one of the Veiled, that you were seen to be consorting with a hyena creature, not half a mile from this spot. The '''very same creature''' that attacked me a few days ago.
-->'''Digger:''' ''(stunned expression)''
-->'''Statue of Ganesh:''' Is this true, Burrower?
-->'''Digger:''' Well-- Yes, but-- It wasn't ''like'' that!
-->'''Jhalm:''' Do you ''deny'' that it was the same creature, then?
-->'''Digger:''' No--
-->'''Jhalm:''' Do you ''deny'' that it attacked me?
-->'''Digger:''' No, but--
-->'''Jhalm:''' Do you ''deny'' that you were speaking on friendly terms with it?
-->'''Digger:''' No! But that's a recent development! We weren't friends before she attacked you!
-->'''Digger:''' ''(FacePalm)'' Hang on, ''that'' [[ThatCameOutWrong didn't come out right at all...]]
-->'''Jhalm:''' An interesting criterion for friendship, ''Honored Digger.''
* In ''Webcomic/EverydayHeroes'', the local {{Goth}} girls refer to Summer's friend as "the Blessed Virgin Carrie". Carrie ignores it, but Summer and Uma try to [[http://eheroes.smackjeeves.com/comics/2080304/say-what/ explain why she should be insulted]]... and end up invoking this trope.
* In ''Webcomic/{{Homestuck}}'', Doc Scratch, "an immortal entity with a large cue ball for a head, and no biological means of reproduction", [[http://www.mspaintadventures.com/?s=6&p=005527 explains to Rose]] that he doesn't like her ''that'' way after being MistakenForPedophile:
-->'''Scratch:''' There should be no reason for you to feel uncomfortable with this interaction. Try to think of me as one of your kindly human uncle figures.
-->'''Scratch:''' In fact, if I were in your presence now, I would offer you candy to prove it.
-->'''Rose:''' Oh my god.
* Some people, like Larisa in ''Webcomic/SandraAndWoo'', just [[http://www.sandraandwoo.com/2010/06/07/0171-guilty-as-defended/ shouldn’t try to defend themselves...]]
* ''Webcomic/MenageA3'': Zii demonstrates the trope [[http://www.ma3comic.com/strips-ma3/it_is_just_a_mild_craving here.]]
* ''Webcomic/{{Misfile}}'':
** Rumisiel manages to pull this big time when [[http://www.misfile.com/?page=1870 talking to Dr. Upton about his daughter.]] The comic provides a nice visual metaphor for what he's doing.
** Rumi does it again [[http://www.misfile.com/?date=2017-12-11 when he needs to ask Dr. Upton a question]]. The doctor asks if [[CallBack he'd like a shovel for that hole]].
* ''Webcomic/{{Weregeek}}'', Sarah's character in their ''TabletopGame/VampireTheMasquerade'' LARP [[http://www.weregeek.com/2012/07/24/ sometimes]] gets [[http://www.weregeek.com/2012/08/21/ like this]] -- as her friend said, "Blackmailing vampires: like shooting fish in a barrel, except you give the guns to the fish and then just wait".
* In ''Webcomic/KnightsOfBuenaVista'', Mary mentioned that she liked to [[GoingFurASwim wear furs over swimsuits in summer]], and her boyfriend Bill insisted that was a private thing with them. His sister Adriana realized that Mary then let her borrow those [[PrettyInMink very furs]] after Mary wore them that way. [[BrainBleach When Adriana thought she was going to be sick]], Mary insisted that nothing happened; Bill just took pictures.
-->'''Adriana:''' "[[http://elsaletyoufinish.tumblr.com/post/90881450883/kobv-frozen-0017 That's NOT helping, Mary!]]"
* ''Webcomic/{{Xkcd}}'': [[https://www.xkcd.com/651/ Cueball has an argument at the airport]]:
--> '''Cueball:''' But if you're worried about bombs, why are you letting me keep my laptop batteries? If I overvolted them and breached the cells, it would make a sizeable explosion.
--> '''Megan:''' Oh god.
--> '''Cueball:''' It's okay, dear. In a moment he'll realize I have a good point and return my water.

[[folder:Web Original]]
* ''WebVideo/ToddInTheShadows'' lands in this in his review of "Bang Bang" specifically talking about Ariana Grande's part, struggling to talk about the sexual nature of it without sounding like a creep. [[LampshadeHanging Lampshaded]] heavily through various screen pop-ups like "Breaking News: Todd in big trouble." and "Todd digging hole even deeper."
* The victims of LetsPlay/{{Jayuzumi}}'s pranks frequently fail to realise that they are being recorded and trolled, and thus their shouting at him to stop just makes him press their buttons more.
* ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'':
** When Kitten starts to tell the Emperor about the Inquisition, the Emperor is furious. Kitten tries to bring up all the good things about the organization, but somehow ends up telling his lord only about the most horrid things it has done.
** While trying to hide the existence of the Fallen from Angels not in the know, Azrael, Asmodai and Watcher manage to blabber everything between the three of them.
* A ''WebVideo/MovieFights'' question, which asks "What's is the best year for movies?" have reached a stalemate because all the gladiators have presented a well-argued case for their chosen year (Spencer for 1984, Dan for 1999, Mike for 1982), and while Andy was stuck in deciding the winner, Spencer tried to nudge him to his favour by asking him which movies would he rather watch, and which is his personal best year. Both times, all he managed to do was push the argument to Dan's, giving him the win.
* ''Podcast/RandomAssault'': Mitch's attempts to save failed jokes.

[[folder:Western Animation]]
* "The Cave of Two Lovers" episode in ''WesternAnimation/AvatarTheLastAirbender'' had a stunningly awkward pit trap for Aang when he tried to diffuse his embarrassment over a possible kiss with Katara.
-->'''Aang''': Us...kissing... (looks dreamy)
-->'''Katara''': Heh, us, kissing! What was I thinking? Can you imagine that?
-->'''Aang''' (laughs it off): Heh, yeah, I definitely wouldn't want to kiss you. *suddenly realizes what he just said*
-->'''Katara''' (offended): Oh. Well, I didn't realize it was such a horrible option. Sorry for suggesting it.
-->'''Aang''': No, no! I mean, if it was a choice between kissing you and dying...
-->'''Katara''': ''UGH!''
-->'''Aang''': What? I'm saying I would rather kiss you than die! That's a compliment!
-->'''Katara''': *storms off* Well, I'm not sure ''which'' I would rather do!
-->'''Aang''': [[LampshadeHanging What is wrong with me...?]]
** Followed by Zuko in the third season revealing that he sent Combustion Man after them when, at the time, all they knew about him was that he was a psycho who wouldn't stop chasing them. This revelation didn't exactly earn Zuko any points with the good guys.
** In SequelSeries ''WesternAnimation/TheLegendOfKorra'''s "A Leaf in the Wind", Bolin correctly presumes that Korra is a [[MakingASplash waterbender]] due to ethnicity and clothing, but Korra [[StereotypeReactionGag trolls him]] by saying she's an [[DishingOutDirt earthbender]] ([[PhysicalGod which she is too...]]). Bolin hastily tries to apologize for MistakenNationality.
--->'''Bolin''': I'm sorry, no, no! I didn't mean to assume! It's that, I was just figuring... with your Water Tribe getup... that you are... a Water Tribe... gal.
* ''WesternAnimation/BatmanMysteryOfTheBatwoman'' had this one from one:
-->'''Bruce:''' "Working late again?"
-->'''Roxanne:''' "Yeah. Fortunately my boyfriend is very understanding. What about yours?" *pause* "Girlfriend, I mean! Of course, girlfriend! I mean, considering your reputation and- [[NotThatTheresAnythingWrongWithThat NOT that it's]] ''[[NotThatTheresAnythingWrongWithThat bad]]'' [[NotThatTheresAnythingWrongWithThat or anything]] or even any of my business, because it's not, I was just curious!" *stops suddenly* "How red is my face?"
-->'''Bruce:''' (cheerfully) "Crimson."
* Defied by Kevin in ''WesternAnimation/Ben10UltimateAlien'' after he tells Gwen that you need to treat a car like you treat a woman. Gwen asks him to go on, but he wisely drops the idea.
* In the ''WesternAnimation/BumpInTheNight'' episode "A Sneeze In Time," Bumpy points out Squishy's mistake by saying, "What a rush! Why'd you turn the wrong valve? Boy, only a doofus would do that!" In an attempt to undo his indirect insult, he travels back in time. He only makes it worse. He tries this repeatedly until [[spoiler: Future Squishy shows up and suggests that Bumpy simply apologize.]]
* In the ''WesternAnimation/FamilyGuy'' episode "Welcome Back, Carter", when Peter catches his father-in-law with a woman:
-->'''Peter:''' Oh, my God, Mr. Pewterschimdt, you're having an affair? Ew! Eww!
-->'''Carter:''' No, no, this is my sister!
-->'''Peter:''' Eww!
-->'''Carter:''' No, no, no, I'm impotent!
-->'''Peter:''' Eww!
-->'''Carter:''' I mean, she looked at me, while I did it to myself!
-->'''Peter:''' Ewww!
-->'''Carter:''' I mean, she's a man!
-->'''Peter:''' ''Ewww!''
* In the ''WesternAnimation/TheClevelandShow'' episode "[[ChristmasSpecial Tis the Cleveland To Be Sorry]]", Cleveland apologizes for pretending to be homeless at a gathering, only for him to belittle another certain group of people with rights, forcing him to apologize that other group for being disrespectful...only for him to repeat the same mistake over and over. (Child molesters have rights as well, apparently).
* Used in ''WesternAnimation/TheLooneyTunesShow'' when Crusher is staring down Daffy:
--> '''Daffy:''' You'll have to pardon my friend. The heat's getting to him. He's not used to this. He's not a hardened criminal like you. I mean, I shouldn't assume that you're a hardened criminal. But in my defense, you do have a Neanderthal-shaped head, which I normally equate with stupidity--uh, not that you're stupid. I just mean that you ''look'' stupid. I don't mean that as an insult. I mean, some people think stupid to mean cool, like "That's a stupid car," "You've got a stupid apartment"...I wish I could stop talking. I'm just very nervous right now. I tend to ramble when I'm nervous. You know what the word "ramble" means? You're probably too ''stupid'' to know! [[WhatAnIdiot And here, I mean stupid-stupid, not stupid-cool!]]
** Another time, after Daffy goes off at Tina for not telling him about "her" baby;
-->"It's not my kid, it's my sister's! I'm babysitting!"
-->"... She's beautiful."
-->"He's a boy!"
* ''WesternAnimation/TheSimpsons'':
** In the episode "Girls Just Want To Have Sums", while Principal Skinner is publicly speaking to a former student of his, he states that she was good at math for "a girl". This gets him in hot water and he tries to explain himself, but his comments only make him sound like more of a misogynist until finally pleading ''"Just tell me what to say!".''
** In "Bart-Mangled Banner", the Simpsons are accused of being unpatriotic when Bart accidentally moons the American flag (and a little word-twisting) and are put on a talk show to clear themselves, the host asks "Which part of America do you hate the most?". Marge protests, sarcastically replying that if the government is built on questions like that, then she ''does'' hate America. Naturally, this gets the family in a bigger mess.
*** In the same episode, Springfield is renamed "Libertyville" to fess up to the nation. At the church, [[SoapboxSadie Lisa announces her views of patriotism.]]
** In "Double, Double, Boy in Trouble", a rich boy named Simon Woosterfield [[PrinceAndPauper traded places with]] Bart. When Lisa figured out Simon wasn't Bart, she slapped him and pointed out the real Bart would have hit her back. Simon then asked if he would ''defenestrate'' her, prompting Lisa to mention the trope.
** The episode ''To Cur, with Love'', which aired a month after the 2012 presidential election, ends with a time filler sequence of Burns recording a political advertisement expressing his displeasure with Mitt Romney loosing the election.
---> '''Burns:''' And we've got to change our approach to immigration. I have a progressive proposal to let into this country 200 grimy Irishmen a year. I've got lots of potatoes that need peeling and stables to be mucked out.
---> '''Smithers:''' Sir, the insta-polls are in. You're just digging yourself deeper.
---> '''Burns:''' Well, then let me just say this. Marco Rubio es un panuela rosa.
---> '''Smithers:''' I'm afraid you just made things even worse.
---> '''Burns:''' How? Why?
---> '''Smithers:''' You just said Marco Rubio is a pink handkerchief.
---> '''Burns:''' This public service announcement is over. Execute the cameraman!
* In the episode "The Test" of ''WesternAnimation/StevenUniverse'', Pearl accidentally tells Steven that a disastrous mission he went on at the beginning of the series was actually a test of his abilities that he just barely passed. Her attempts to rectify the situation following Steven's shock (and his notion that he failed the test by his own standards) fall straight into this trope.
* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode [[Recap/MyLittlePonyFriendshipIsMagicS6E6NoSecondPrances "No Second Prances"]], [[JerkWithAHeartOfGold Trixie]] accidentally reveals that her new friendship with [[TheAtoner Starlight]] was mostly a way to humiliate Twilight. She then offers this explanation:
-->'''Trixie:''' "I like you! Beating Twilight was just a bonus." ([[FacePalm facehoof]]) [[LampshadeHanging "Saying that didn't help, did it?"]]

[[folder:Real Life]]
* Digging Yourself Deeper is often a consequence of following the SunkCostFallacy.
* It is possible to do this to oneself in an argument, especially if you're using [[TheWarOnStraw straw men]] in the first place.
* There's an old story about a German mayor who didn't want people let their dogs run unleashed in the local forest, so he had put up a sign stating: "Anyone who'll let his dog run unleashed in the forest will be shot!" When someone remarked that this could be read as if the ''owners'' of the dogs were shot, the mayor had it "improved" to: "Anyone who'll let his dog run unleashed in the forest will be shot, the dog!" ("Dog" being a somewhat outdated insult.)
* Creator/FrancisEDec, after being found guilty by a court, sent an appeal letter where he mentioned repeatedly his grand conspiracy theory, accusing the judges of being Gangster Government's puppets. Understandably, the court dismissed the appeal.
* SomeOfMyBestFriendsAreX
* Sometimes, a lack of action can cause the digging-deeper feelings, resulting in a MortonsFork -– either speak up and actively dig yourself deeper, or stay silent and feel like you're digging yourself deeper by not even attempting to defuse the awkward situation. The saying is "It is better to stay silent and be thought a fool than to open your mouth and remove all doubt."