[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/COCX-36138_9068.png]]
[[caption-width-right:300:Cute average pets, [[CuteWitch but also powerful little witches...]][[note]]Clockwise from left to right: Garnet, Ruby and Sapphie. Not shown: [[LoadsAndLoadsOfCharacters The rest of the pets and some exclusive characters]].[[/note]]]]

If ''VideoGame/{{Webkinz}}'' had magic and jewels, and was set in a world like ''Literature/HarryPotter'', ''Jewelpet'' would be the result.

A character franchise created by {{Creator/Sanrio}} and Creator/{{Sega}} collaboratively in 2008, ''Jewelpet'' is about anthropomorphic small animals named after jewels, birthstones and other minerals, who can use magic with the power of their eyes, made of said minerals. It has the distinction of being the first collaboration between Sanrio and another toy company, creating a successful CashCowFranchise that continues to this day in Japan.

The Jewelpet toy line has internet connectivity capabilities, which may remind you of [[VideoGame/{{Webkinz}} something else in particular]]. Sega Toys collaborated with Sanrio to release a line of plush toys of the characters in January 15, 2008. Each plush contains a password to access the Web-Gurumi website, where the customer "adopts" the respective pet in the virtual world. Accounts expire within one year, unless another plush is bought, and added to the user account.

Of course, toys isn't all there is to such a successful franchise; there are TONS of things related to Jewelpet: stationery, school supplies, bags, raincoats, umbrellas, bento boxes, you name it. It is today one of Sanrio's most popular franchises to date.

As the series completed its first anniversary, its first anime debuted in Japanese TV. Each anime season has its own storyline, distinct from the toys and from each other. There are also a movie, a light novel, 3 manga series and 6 VideoGames with [[VideoGame/{{Jewelpet}} their own page]].

[[foldercontrol]]

[[folder:Anime Seasons]]
'''''Jewelpet''''' (2009): The first series produced by [[Creator/AnimalYa Studio Comet]] after ''Anime/OnegaiMyMelody'' ended. Set in the fictional city of Takaragaseki, the main heroine, Rinko Kougyoku, meets Ruby when the latter is tasked by the Gods to find the Jewelpets who fell in the human world. Rinko and her friends decide to help her, while stopping the evil Jewelpet Diana from doing the same. This season spends more time on the human world than other seasons.
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'''''Anime/JewelpetTwinkle''''' (2010): The second season follows Akari Sakura, a cripplingly shy and insecure girl who meets Ruby, who's looking for a human who'll attend the Magic Academy with her. Akari attends the Magic Academy and goes through middle school life back in the human world, while getting involved in the drama of the Jinnai family, whose son she likes, and achieves personal growth in the process. This season is, so far, the most popular season of the anime, owing to its appealing, soft art-style and dark plotline (the darkest of the whole franchise). In 2013, it received an OVA sequel.
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'''''Anime/JewelpetSunshine''''' (2011): The third season is wildly different from anything that came before it. Shifting gears from your typical {{Magical Girl}}s and their cute mascots plot to a school comedy that sometimes has magic on the side, it follows the misadventures of the Plum class, a "class of lost causes" on their last year of high school. Kanon Mizushiro and Ruby are members of that class and roommates, who have to juggle their uneasy friendship with their crush on Mikage Shiraishi. It took several departures from many elements of the franchise, such as featuring a confident, mean-spirited heroine, putting less emphasis in grouping characters as trios, as well as the aforementioned abandonment of magic as a main plot point (which carried on to following seasons). If the anime is now a completely different beast from the toy line, it's thanks to this season.
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'''''Anime/JewelpetKiraDeco''''' (2012): The fourth season focuses on a parody of a {{Sentai}} team called Kira Deco 5, composed of five humans (the main protagonist of which is Pink Oomiya) and their Jewelpet partners. They are tasked with finding the legendary Deco Stones that will revive Jewelina, who was turned into stone many years before, and save the human world from the Eternal Darkness. It's possibly the most derided season (but don't be surprised if only the PeripheryDemographic [[VocalMinority thinks like that]]) for being LighterAndSofter (ergo, more childish) than previous seasons.
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'''''Anime/JewelpetHappiness''''' (2013): The fifth season focuses on Chiari Tsukikage, who attends the Jewel Academy. Commissioned by Jewelina, Ruby and the other mascots march into the campus carrying the Jewel Box, which they have to fill with Magic Gems, obtainable by running the Jewelpet Cafe Happiness and making friends in the process. Chiari and her friends agree to help them with their goal. In many ways, it's a throwback to ''Sunshine'' (albeit with a more continuous plot), possibly to compensate for the poor reception of ''Kira Deco''.
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'''''Anime/LadyJewelpet''''' (2014): The sixth season is the first to be produced outside of Studio Comet; most of the animation work is by Creator/{{ZEXCS}} (They made the ''Manga/AkuNoHana'' anime. [[MoodWhiplash Yeah.]]). The protagonist Momona is brought by her cousin's wife to the Jewel Palace in order to become a Petit Lady, a contestant for the title of Lady Jewel, the queen of Jewel Land. After three years of comedic seasons, ''Lady'' adopts a serious tone which harkens back to the days of ''Twinkle'', although it doesn't return to the MagicalGirl genre.
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'''''Anime/JewelpetMagicalChange''''' (2015): Animated by Creator/StudioDEEN, the seventh season has the Jewelpets receive the power to turn into humans and go into the human world to study their ways.
[[/folder]]

[[folder:Side Stories]]
'''''Jewelpet the Movie: Sweets Dance Princess''''' (2012): Ruby, Garnet, Sapphie, Labra, Angela, Sango, Jasper and Charotte are tasked with going to the Sweetsland Kingdom in a diplomatic mission to celebrate Princess Mana's 7th anniversary. A new Sweetspet, Park, suddenly appears at the party and becomes friends with them. However, the heroes have to contend with Duke Creme de Brle's plans to overthrow the kingdom. And what exactly is Park's true nature?
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'''''Jewelpet: The Fuss in the Jewel Festival!?''''' (2012): A light novel serialized in Kadokawa's ''Tsubasa Bunko''. It focuses on the non-canon Jewelpet Lollip, unique to this story. It tells the story of Lollip's experiences and bonds with Ruby and her friends while setting up the Jewel Festival in Jewel Land.
[[/folder]]

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!!Features examples of:
* AdventureFriendlyWorld: Jewel Land is tailored for this.
* AlienSky: Jewel Land has two moons.
* AllJustADream: The New Year's episode of the first series.
** DreamWithinADream: The first series' one had a variation of this by having Rinko wake up from her dream while being in King's dream.
* AlternateContinuity: The franchise runs on this in order to keep things fresh.
* AlternativeForeignThemeSong: [[http://www.youtube.com/watch?v=T_LpogTmb2Q The Italian opening]]. Every other dub just dubbed the Japanese songs.
* AlwaysInClassOne: Played straight in the first series and ''Twinkle''. Both averted (some Rose class elements are important) and played straight (no underclassmen seen whatsoever) in ''Sunshine''. Subverted in ''Happiness''.
* AmazingTechnicolorWildlife: Pink cats and blue dogs! YAY!
* AnimationBump: From ''Twinkle'' onwards, the animation budget of each season gets increased and it results in more colorful backgrounds and fluid animation compared to the first series.
** This [[http://www.youtube.com/watch?v=vAIzaLiBogc scene]] in episode 25 of ''Sunshine'' featuring Garnet's ''Film/{{Flashdance}}'' is animated so well, it closely resembles the original scene.
** EnhancedOnDVD: Home video releases tend to get animation boosts.
* ArtEvolution: Compare the [[http://www.sanrio.co.jp/rs/corporate/release/2008/images/0115_img_002.gif first designs]] to the [[http://25.media.tumblr.com/tumblr_lr3167jJQT1r2ficno1_500.jpg current designs]], both done by Yamaguchi.
** The anime as well. Compare [[http://www.findfreegraphics.com/image-22/jewel+pet.htm first series' Ruby]] to [[http://fafazil1996.centerblog.net/voir-photo?u=http://fafazil1996.f.a.pic.centerblog.net/o/b6eeb8e0.jpg Kira Deco Ruby]]. Now apply the same thing to every Jewelpet.
* ArtificialRiverbank: The most famous scene of the first series is probably the first time Ruby causes an explosion and sends everyone flying down a riverbank. A variation of the scene featuring only her also appears in the OP.
* AudienceParticipation: The movie. Ruby requests that the audience joins in [[spoiler:calling out to Gumimin to stop him from sacrificing himself]], and at the end invites everyone to dance to the ending music.
* BattleOfTheBands: In the first series, the Jewel Game where Kris is betted is a music contest between Dian and Kris (who dance to a rap tune) vs. the Mascot Trio and the staff of the Strawberry Cafe (who sing "Strawberry Time").
* BeachEpisode: Episode 20 from the first series.
* BeautyBrainsAndBrawn: The series mascots. Garnet's the Beauty, Sapphie's the Brain and Ruby's the Brawn.
* BettyAndVeronica: In the first series, Rinko has Akira as the Betty and [[spoiler:Andy]] as the Veronica.
* BiggerBad: Dark Magic in general. It can't do much on its own given that it lacks a concrete form, however, it can never be completely destroyed and it always manages to find an outlet for its purposes.
* {{Camp}}: The anime in general (even before abandoning the MagicalGirl genre) is well-aware of how diabetically cuddly it is and isn't afraid of subverting worn-out tropes and lampooning itself, while still milking its cuddliness for all it's worth.
* CentralTheme
** First season: One must learn to let go of their childhood ideals and remember that reality is never simple.
** ''Twinkle'': You can have a strong will and help people even if you're the shiest person in the world.
** ''Sunshine'': High school is the best time of one's life.
** ''Kira Deco'': Learning to let go of past grievances is the key to maturing.
* CharacterDevelopment: The characters from each season learn to overcome their insecurities and become better people.
* CherryBlossoms: The first and final episodes of the first series.
* ChristmasEpisode: Episode 38 of the first season.
** SavingChristmas: In the first series, Dian brainwashes Io and decides to ruin Christmas by stealing the presents from Santa. You know what the heroes have to do.
* ColonyDrop: Episode 44 of the first series is about Dian's plan to use Alex's powers to summon an asteroid and destroy the world.
* ConspicuousCGI: Magical items in the first series. ''Happiness'''s focus on the Magic Gems and the ending counts as well.
* ContrastingSequelMainCharacter: Rinko starts out as a timid klutz, later exchanging the timidity for snarkiness; Akari has the shyness ramped up and is rarely played for laughs; Kanon is snobbish and full of herself; Pink is cheerful and energetic; Chiari is clumsy and airheaded; Momona is also clumsy but super-determined as well.
* ConvenientlySeated: In the first series, all the major characters sit at the back of the class presumably so the rest of their classmates don't have to be drawn or else a dent would be left in the budget.
* CreditsRunningSequence: Half of the first series' ending is Rinko walking through a DerangedAnimation background and being joined by Minami, Aoi and their Jewelpets.
* CuteWitch: Doesn't need to be explained.
* DancePartyEnding: The movie.
* DarkerAndEdgier: ''Twinkle'' had issues of parental abandonment and neglect as one of its most recurring themes. Just about everyone in the main cast has problems with their families. The villain is someone who's fated to die an early death due to her powers, and who's been forcefully seperated from her family. And characters actually ''die'' [[spoiler:(at least, for a significant period of time, whereas in other seasons they come back to life the very next episode)]].
** ''Sunshine'' as well. Despite being a comedy that starts out seemingly plotless, later episodes involve incest as a plot point. Zoophilia is also an important issue, though never called by name. And then the final episodes have ''God'' becoming corrupted and nearly killing everyone.
* DarkIsEvil
** DarkIsNotEvil: Black-eyed Jewelpets ([[CaptainObvious except when they are]]). Yuuma may also count as an example, because while his design is dark and brooding, he's really a NiceGuy.
* DawnOfAnEra: The first series' ending. [[spoiler:After thousands of years of not knowing of each other's existence, the human world and Jewel Land become fully connected and look forward to a future where they work together.]] Quite possibly the most positive ending of any ''Jewelpet'' season.
* DemonicPossession: Dian in the first series uses Dark Magic without a problem. However, late in the series, [[spoiler:he loses control of it due to his conflicting feelings for Rinko and his desires to rule both worlds, turning into Dark Dian in the process.]]
** Alma in ''Twinkle'' gets possessed by [[spoiler:the Battest]] to set itself free from its seal and to try to destroy Jewel Land. Later it possesses [[spoiler:Akari]], though she just fell unconscious.
** Dark Magic in ''Sunshine'' possesses every character that shows hints of negative emotions; things go to hell when it possesses [[spoiler:Jewelina.]]
** The Red Moon in ''Happiness'' brainwashes people to do wrong without any recollection of what they did.
* DenserAndWackier: Since the debut of ''Sunshine'', every season has become crazier both in plot and style of humour.
** Stopped with ''Lady''.
* DerivativeWorks
** LicensedGame: Seven games released in the NintendoDS, Nintendo3DS and the arcades.
** ComicBookAdaptation: There are a total of three manga adaptations.
*** The first one by Mako Morie which was serialized in Pucchigumi and adapts the toys' concept, and was compiled in one volume.
*** The second one based on the ''Twinkle anime'', which is also by Mako Morie and compiled in one volume.
*** [[http://www.ciao.shogakukan.co.jp/message/tatsuyama/images/005.jpg The third one by Tatsuyama Sayuri, (of ''Happy Happy Clover'' fame)]] which ran in ''Ciao'' from February to September 2010. There is no tankobon volume for this one.
** LightNovels: ''The Fuss in the Jewel Festival!?''. Notable for introducing the CanonForeigner Jewelpet Lollip.
** TheMovie: ''Jewelpet The Movie: Sweets Dance Princess'', the only piece of the franchise where Sweetsland gets non-negligible screen-time. Bombed at the box-office.
** TheMusical: Several musicals in Sanrio Puroland and Harmonyland. ''Magical March'' is apparently the most popular.
* DescendingCeiling: Episode 25 of the first series. Ruby's explosions save the day.
* DistantPrologue: The prologues of ''Twinkle'', ''Sunshine'' and ''Kira Deco'' show Jewelina giving birth to the Jewelpets, presumably more than a decade before.
* DodgeballIsHell: The Jewel Game that stakes Lapis is a game of dodgeball where the impact of the ball is powered by insults. King is chosen to play in it because he's impervious to insults... except, as it turns out, Lapis'. This is the first Jewel Game where Rinko and co. lose.
* EarlyInstallmentWeirdness: Jewelpets in the first series would be referred to by their full jewel names at their introduction, and later request to be called by their nickname, which is the name they're known by officially in most cases (e.g. Rald is introduced as Emerald, and King as Onyx).
** And, of course, there's no Jewelina; instead there are four gods with specialized instead of omnipotent powers.
* EarnYourHappyEnding: First series. [[spoiler:After a long battle with Dian where humanity was at stake, he and Diana reform and humans and Jewelpets are allowed to live together in harmony and mutual support.]]
* {{Emoticon}}: The first series sometimes uses this in its episode titles. Examples: episode 30 "Kuru Kuru (@_@) - Day When Sushi Belt Stood Still" and episode 3 "Bye Bye (>_<) - Arisugawa-san"
* EveryDeviceIsASwissArmyKnife: ''Twinkle'' introduces the Jewel Pod, which is basically a magic-operated smartphone that has multiple functions. It has become a staple of the series since.
* EverythingsBetterWithPlushies: The original toys released in 2008.
* EverythingsBetterWithRainbows
* EverythingsSparklyWithJewelry: The Jewelpets have Jewel Eyes, which are made of pure gemstones. But they're like normal eyes in the sense that they hurt if someone pokes them.
* EvilIsDeathlyCold: Dian in the first series lives in a freezing area, despite the fact that he hates cold.
* ExcitedTitleTwoPartEpisodeName: ''Twinkle'', ''Sunshine'' and ''Kira Deco'' invert this by putting the "excited" part in second place instead of first. ''Happiness'' averts it.
* {{Expy}}: Genshiro, hmm... that sounds [[Manga/FistOfTheNorthStar familiar]].
** Dian in the first series, between eye powers that allow him to command others to do his bidding, an impassioned speech to convince Jewelpets to rebel against their perceived enslavers and a very familiar [[spoiler:human form]], takes a lot of cues from [[Anime/CodeGeass Lelouch Lamperouge]], helped by the fact that they share the voice actor.
** Keigo Tatewaki is believed to be a throwback to Setsuna F. Seiei's portrayal in the ''Anime/MobileSuitGundam00'' CD dramas, which took a more parodic approach to the character (they're both voiced by Creator/MamoruMiyano).
** Ruby is one of [[Anime/OnegaiMyMelody My Melody]], who was already one of ''Franchise/HelloKitty''. Diana is meant to be an equivalent to Kuromi, My Melody's foil.
* ExtranormalInstitute: The magic schools that the characters attend.
* ExtremelyShortTimespan: The movie happens in two days. In contrast, each anime season's timespan is a whole year.
* {{Fanservice}}: Episode 20 of the first series has Minami in a sexy bikini.
** Also, the covers for the DVD box sets of ''Sunshine''.
** The covers for the ''Twinkle'' fan discs which were drawn by the character designer of the series.
** Coal's female form. My, what big boobs you have!
** Ruby got one MsFanservice moment in episode 41. Oh my, nice PlayboyBunny costume there!
** One of the ImagineSpot on ''Happiness'' got Luna fantasizing herself as a hot, sexy, anthropomorphic bunny.
* {{Fansub}}: Critter Subs subbed the entirety of ''Twinkle'' (including the OAV), ''Kira Deco'' and ''Happiness''.
** The first series had several fansubbers picking it up when it debuted, but they gave up after only the first couple of episodes or so. In 2013, Stardust Fansubs committed to subbing it steadily; it is now an ongoing project.
** ''Sunshine'' was translated by Ayako, who stopped before the Summer arc. Stardust Fansubs has raised the possibility of picking it up after finishing the first series.
*** A group named Paca has picked it up where Ayako left off and is subbing it at a fast pace.
** ''Lady'' is subbed by a 4chan-based group called Ai-dle.
** ''Magical Change'''s first episode was subbed by Ai-dle, but they have made no further releases, leaving its future uncertain.
* FantasyKitchenSink: The anime is notorious for it. Especially ''Sunshine'' and ''Kira Deco''.
* FerrisWheelDateMoment: Episode 41 (Rinko and [[spoiler:Andy]]) of the first series.
* SchoolFestival: Episode 31 (culture) of the first series.
* FeudEpisode: Rinko and Ruby when the latter wets the former's bed in episode 23 of the first series.
* {{Fictionary}}: Jewel Land's own language, which is used in both the franchise and the anime.
* FlyingBroomstick: The first series.
** Tour, Diana and Dian have personalized broomsticks. Diana's is pink, Tour's is gray and Dian has a pimping gold one that turns into a dragon.
** Rinko, Minami and Aoi also ride brooms when they go to Jewel Land in episode 14.
** The movie brings them back.
* FoodPorn: ''Sweets Dance Princess'' features this heavily, since it takes place almost entirely in Sweetsland, which, as you may have guessed, is a land made entirely of sweets.
** Generally, every episode featuring Sweetspets has hefty doses of this.
* FunctionalMagic: First series, ''Kira Deco'' and ''Happiness'' use Device Magic. ''Sunshine'' uses Device Magic mixed with Theurgy (since Jewelina is summoned for every spell). ''Twinkle'' falls into Rule Magic, because the magical circles with spells inscribed in them are the most fundamental part.
* FunnyAnimal: Jewelpets and Sweetspets, of course.
** ''Twinkle'' introduces Avenue, Ametrine and Trystine, who, unlike the pets, seem to be physically structured like adult humans. They're also fully clothed.
* FunSize: Jewelpets and Sweetspets.
* GagSub: Critter Subs uses this infrequently, translating some throw-away lines into memes.
* GettingCrapPastTheRadar: Has its [[Radar/{{Jewelpet}} own page.]]
* GladiatorGames: The Jewel Games apparently used to be this before they were forbidden. When Dian revives them, they take on various, non-violent forms.
* GottaCatchEmAll: The first series focuses on collecting all the Jewelpets. The Jewel Game where Amelie is betted also features this, as the task is to collect more runaway babies than the opponent.
* GoKartingWithBowser: Episode 46 of the first series has Rinko and Diana, who're stuck in Dian's prison, making sweets for Valentine's Day.
* GratuitousEnglish: The Jewel Pocketbook has written on its cover, "Eyes of jewels that shine, glittering with luck and good fortune."
* HalfDressedCartoonAnimal: Some Jewelpets. Averted with some non-Jewelpet animals, who are entirely clothed.
* HowWeGotHere: Episode 10 of the first series starts with all the characters apparently lost in a jungle, with Ruby enjoying herself in a field of flowers. Ruby notices it and remarks to the audience that they need to step back a little in the story.
* HumanFocusedAdaptation: The first series, ''Twinkle'' and ''Lady''. ''Sunshine'' and ''Kira Deco'' are more balanced while ''Happiness'' favors the pets.
* IKnowYoureInThereSomewhereFight: [[spoiler:Ultimately, the fight against Dark Dian boils down to ridding Dian of the influence of Dark Magic.]]
* IntercontinuityCrossover: The 10 minute short movie ''Onegai My Melody: Yu and Ai'' has Ruby as a SpecialGuest character, [[https://24.media.tumblr.com/c208fe40305a46485f668bd4bf5044ab/tumblr_my3z6jU4V91rni86yo1_500.png listening to My Melody's story about her summer barbecue with the denizens of Mari Land.]]
** Outside of the anime, the Jewelpets have their own show in Sanrio Puroland where Cinnamoroll is a SpecialGuest.
* InterdimensionalTravelDevice: Jasper's key can open portals to different dimensions.
* IntergenerationalFriendship: Keigo Tatewaki (early 20's) with Rinko and friends (14).
* InterspeciesRomance: Pretty common across the franchise, be it different Jewelpet species, humans/Jewelpets or something else. Usually they don't go beyond an hilariously unrequited crush, but there are exceptions to this.
** For examples that reoccur in several seasons, there's Ruby with Tour (pre-''Sunshine'') and Granite (post-''Sunshine'').
** First: King x Lapis, implied Dian x Rinko.
* {{Kimodameshi}}: Episode 18 of the first series.
* LighterAndSofter: ''Kira Deco'' and the movie, but with a hint of dark moments.
** ''Happiness'' also qualifies as one of the lightest entries in the series due to a lack of any serious themes throughout.
* LionsAndTigersAndHumansOhMy: Humans and Jewelpets co-exist peacefully in ''Sunshine'' and ''Happiness''.
* LoadsAndLoadsOfCharacters: Downplayed by virtue of most non-Jewelpet characters getting replaced by new ones each season. Still, there are over 40 Jewelpets which have to appear at least once each season.
* LoveTriangle: Akira-Rinko-Andy[[spoiler:/Dian]] in the first series.
** Kanon-Mikage-Ruby in ''Sunshine''. Garnet-Dian-Diana for the duration of episode 25.
* LuckyCharmsTitle: The dakuten used in the title (to turn the pronunciation from 'sh-' to 'j-') are presented as sparkles.
* MadeOfExplodium: Ruby's magic causes explosions when cast in the first series. She does get it right sometimes.
* MagicalGirl: The toys essentially revolve around humans attending a WizardingSchool. In the anime, the trope tends to be played with. It's a guarantee that the Jewelpets will always have magical powers, and most of them are female, but that doesn't mean every season falls into the genre.
** The first series has a number of unusualities. Rinko is the only human capable of using magic; however, she and both her friends all get their own magical girl outfits. Another thing is that they only wear them when they're in Jewel Land, and they can't change in and out of them as they please.
** ''Twinkle'' is the most typical as far as MagicalGirl anime go, since it uses the concept of the toys.
** ''Sunshine'' drops this as a main plot point, but still uses it for purposes of parody in the shape of Kurara Nemoto, a cosplayer who had always dreamed of becoming a MagicalGirlWarrior.
** ''Kira Deco'' doesn't use it at all; instead it favours {{Sentai}}-type powers and battles.
** ''Happiness'' doesn't use it either.
** ''Lady'' has some tropes, but it's largely downplayed. The girls will change into their ladylike dresses through the pets' magic when they're summoned to hear their tasks, but this doesn't give them magical powers. Later, they do get access to the Jewel Arrow, but it's a very situational and hard-to-use magic, which, again, can't be used without the pets.
** ''Magical Change'' has the gimmick of the pets transforming into girls and using powerful magic in those forms.
* MagicalLand: Jewel Land and Sweetsland.
* MagicalIncantation
** First series: ''Puri Puri Pururin Prism! Open! Jewel Heart!'', ''Puri Puri Prism Jewelrhythm! (Jewel name) Jewel Flash!'', ''Puripuru Puropuru Puriphony! -Jewelpet Name- Jewel Return!'' and ''Dark Dark! (Jewel name) Eyes Power!''
* MarketBasedTitle: Officially known as ''Jewel Pets'' in Europe. There's some inconsistency to this: dubs of the anime say ''Jewelpet'' when the title appears on screen, yet the channels that present it call it ''Jewel Pets''.
* MedievalEuropeanFantasy: In the toys, the first series and ''Twinkle'', Jewel Land seems to be in the Middle Ages. Since ''Sunshine'', the anime has depicted Jewel Land as if it's set in the 21st century.
* {{Meido}}: The main cast of the first series, sans Aoi, wear this in episode 7.
* MerchandiseDriven: Truthfully this series is driven by the toys more than anything else, similar to ''VideoGame/{{Webkinz}}''.
* MineralMacGuffin: Since it's a show revolving around jewels, it's to be expected. Every season has some super-important rock that drives the plot at some point or another.
* {{Mon}}: An interesting take on this trope as the mons aren't physical fighters, but wizards instead. The first series has a ''WesternAnimation/LiloAndStitchTheSeries'' feel with them being collected or found.
* MonsterOfTheWeek / VictimOfTheWeek: The first half of the first series has a formula where Rinko and co. find someone with a quirk or a problem (victim), and that someone awakens a Jewelpet (monster). Later we have the Jewel Eight arc which drops the victim aspect. [[BreatherEpisode Do note that not]] [[FinalBattle all episodes used this]].
* MoodWhiplash: [[spoiler:Episode 47 in the first series had this. Thought it begins as a riot on protecting Rinko from Dian/Andy at first became a serious kick in the balls moment. After the dating scene, Rinko fell in a trance due to Dian's magic and her friends finally knew Andy is Dian. Worse of all, she got taken away from her friends, crushing both Nanase and Ruby's spirits.]]
* MythologyGag
** Sapphie telling the fishes to help her in episode 20 of the first series is reminiscent of ''Anime/OnegaiMyMelody''. She even does the same stance.
** Opal's design is a shout out to Cornet from ''Cinnamoroll''.
** Ruby's the My Melody to Diana's Kuromi. Angela looks almost exactly like Piano-chan.
** The usage of brooms in ''Sweets Dance Princess'' is a throwback to the first series, where most Jewelpets got around on brooms.
* NoCelebritiesWereHarmed: In the first series, episode 3, Sapphie casts her friendship spell on [[Creator/EwanMcGregor Ewan Backgregor]], prompting him to loudly declare Aoi as his best friend.
* NoRomanticResolution
** First series: [[spoiler:Minami / Hisashi (Hisashi never learns of Minami's feelings), Aoi / Naoto (love each other but suffer from TwiceShy), Ruby / Tour (Tour's feelings for Ruby are never made clear).]]
* OfficialCouple: [[spoiler:Rinko and Akira, Akari and Yuuma and lastly, Ruby and Granite after the last episode of ''Sunshine''.]]
* OhCrap: Savvier characters react like this when Ruby announces that she's going to use her magic.
* OneSteveLimit: Subverted, because each season is its seperate universe, so the characters with repeated names don't co-exist. They are: Kuranosuke Hinata and Hinata Asaka, Ryouko Azabu and Ryouko Izumikawa, Akira Nanase and Akira Sakura, Marie Sakura and Marie Hanazono, Diana and Lady Diana.
* PinkProductPloy: The toys, promotional art and even the websites in their various languages abuse the color pink, to the point where things start becoming a little monotone. The color is whored substantially less in the anime, especially ''Sunshine''.
* PinkySwear: This features heavily in Pink and Ruby's friendship. In ''Kira Deco'''s ED, Pink also does this with herself, whatever it's supposed to mean.
* PottyFailure: In episode 23 of the first series, Ruby wets Rinko's bed. Rinko gets mad at her, and Ruby retaliates with telling everybody that she also wets the bed regularly. They stay mad for the rest of the episode.
* ThePowerOfFriendship
* PowerTrio: This is the most common mode of organization for characters, present in the first 3 seasons, then ''Happiness''. ''Sunshine'' deviates from this trend by having a very loose-knit group (see CoversAlwaysLie).
** In a franchise-wide context, it also applied to the main Jewelpets, until Labra was promoted to mascot. Then Angela and Rossa came along and the trope applies again.
* RecurringLocation: The Strawberry Cafe shows up in the first three seasons. Jewelina's castle appears in ''Twinkle'' and ''Sunshine''.
* RidiculouslyCuteCritter: Besides the obvious, for what they are, even the dragons and chimeras of this series are absolutely adorable.
* RousseauWasRight: Present to various degrees in the whole franchise, with ''Twinkle'' being the best example of this, for its absolute lack of inherently evil characters.
* RunningGag: In the first series, Ruby's exploding magic and Tatewaki's name getting constantly mispronounced; the saury's random appearances in ''Kira Deco''.
* SailorEarth: Because the Jewelpets are based on minerals, it is inevitable that some fans will come up with their own pets based on minerals not yet introduced.
* SchizoTech: Some seasons depict Jewel land as almost medieval, while there are things like cell phones and mail orders in existence. Meanwhile, in seasons like ''Sunshine'', where Jewel Land seems to approach the human world's level of technological advancement, there still remain things like underwater feudal kingdoms (which promote idol concerts!) and 17th century pirates.
* SeriousBusiness: In episode 44 of the first series, Rinko and co. have to win a Jewel Game of kick the can, or else the world gets destroyed by a meteor.
* ShipperOnDeck: In the first series, Ruby and Nephrite are rightfully convinced that Rinko and Akira are meant for each other, despite their protests.
* ShipTease: Tatewaki and Flora in the first series. Mostly it's the scene where Flora pleads with him not to confront Dian.
** Tatewaki and Rinko also had their moments. Akira even briefly looks at him as a rival in love.
** Sage's blushing when Mint abuses him.
* ShoujoDemographic
* ShoutOut: [[ShoutOut/{{Jewelpet}} LOTS! And the list grows with each episode.]]
* SlapstickKnowsNoGender: It's mostly the female characters who get hit with slapstick comedy. Sometimes, the guys also get some, but most of the time they just stand around looking cool, as is the norm with shoujo anime.
* SlidingScaleOfSillinessVersusSeriousness: From silliest to most serious - ''Happiness'', ''Kira Deco'', ''Sunshine'', first season, ''Twinkle'', and ''Lady''.
* {{Snowlems}}: Type III. Dian's EliteMooks that guard his ice fortress consist of these.
* TheSongRemainsTheSame: The French dub didn't dub "Strawberry Time". Instead it used subtitles.
* SpellMyNameWithAnS: Many Jewelpets' names suffer from this. There's the katakana-to-Roman-alphabet spelling, the Roman alphabet spelling for foreign countries, and the spellings that fansubbers come up with.
** Jewelrhythm or Jewellism?
* {{Spinoff}}: The anime has a lot of type 2 examples, see ThematicSeries below.
* StateSec: Rare heroic example. The organization established by the Government of Japan in the first series, which is linked to Jewel Land to keep the Jewelpets a secret.
* StormingTheCastle: Episodes 25-26 of the first series.
* AStormIsComing: Dark Magic almost always manifests itself through dark clouds, when it's not possessing someone else.
* SugarBowl
* TheTeaser: Midway into ''Sunshine'', they start using this every episode until the end. It's been more-or-less adopted as norm for the following seasons (the first several episodes use an OpeningNarration instead of this trope).
* TeenageMutantSamuraiWombats: The first series starts out with the Jewelpets arriving in the human world and the government doing everything it can to conceal them from the public. But as it quickly turns out, neither humans or Jewelpets see what the big deal is, so this gets quickly dropped through a press conference in episode 11.
* ThematicSeries: Studio Comet and Sanrio make sure all the stories, including the movie and the novel, don't share the same canon as the next. The only things that each story shares are the Jewelpets and the concept of Jewel Land. Apparently, after the fourth season of ''Anime/OnegaiMyMelody'' got the series the [[FranchiseKiller axe]], Sanrio decided to not tell a story that would overarch for many seasons, and that's why the toys have a different story from everything else. ''Twinkle'' has the most in common with the general idea of the toys.
* ThemeNaming: Every pet is named after a type of gemstone. King is an exception.
* TokyoIsTheCenterOfTheUniverse: Averted for the most part. The human cast from ''Kira Deco'' all hail from places that aren't Tokyo. Akari lives in Hayama. Takaragaseki is a fictional city ''inspired'' by Tokyo (and Osaka). ''Sunshine'', when it does visit the human world, never specifies what city.
* TotalEclipseOfThePlot: Episode 43 of the first series is about a lunar eclipse.
* TheTower: The Candy Tower from ''Sweets Dance Princess''. Park eats a bite and awakens to his real identity as the one who'll [[spoiler:destroy]] the tower.
* UnderdogsNeverLose: Ruby and every protagonist (except Kanon) she's partnered with start out as major losers, but become the best come the end of the series.
* UnusuallyUninterestingSight: Justified in ''Sunshine'' and ''Happiness'' since humans are used to Jewel Land in those universes.
** In the first series, it seems to be played straight at first, but episode 11 explains that Raku Majo cast a spell on Takaragaseki which causes the population to accept Jewelpets without question. However, the spell is only active in Takaragaseki, so there's trouble when a cursed Takki leaks the secret to the press. He implausibly solves the problem by appealing to the good will of the mass media not to reveal the existence of Jewelpets to the world.
* ValentinesDayEpisodes: Episode 46 of the first series.
* VerbalTic: Episode titles. ''Twinkle'' uses "doki doki", ''Sunshine'' uses "Yay" and ''Kira Deco'' uses "Deco". The first series on the other hand places a double sound effect at the beginning of the titles; said sound effect is different for all episodes.
* WackyRacing: Episode 34 of the first series (one of the Jewel Games).
* WhamEpisode: Episode 51 in the first series. [[spoiler:Dian turning into a hideous monster not even the legendary Jewelpet Opal could defeat.]]
* WidgetSeries: The first two seasons avoid this if only because non-Japanese audiences are familiar enough with the MagicalGirl genre. However, ''Sunshine'' and the seasons that succeed it (at least until ''Lady'') will seem pretty oddball to people who aren't deeply familiarized with (modern) Japanese culture.
* WizardingSchool: [[http://jewelpet.info/school/index.html The Magic Academy]] in the toys' universe. The concept is present in the first two seasons of the anime, but it's only really plot-relevant in ''Twinkle''.
* WordSaladTitle: All seasons after the first one add another word to the ''Jewelpet'' title. The Jewelpets' spell chants will always have that word for the duration of the respective season. Sometimes, they do make sense in a thematic context.
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