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  • Initiators / Followers
    • Capsule Pitch Description: Description
    • Implementation: Implementation

  • WWF Raw (1993) / WCW Nitro (1995)
    • Capsule Pitch Description: Monday night Professional Wrestling shows with a focus on sports entertainment over pure wrestling.
    • Implementation: It started with Eric Bischoff asking for a Monday night timeslot to compete directly with the WWF, and spawned a constant game of one-upsmanship which saw, among other things, WCW spoiling the WWF's shows on-the-air (a move that would come back to bite them in the ass), WWF starting Raw 3 minutes early to get the jump on Nitro, WCW responding by starting a full hour earlier, WWF sending D-Generation X to mingle with the fans outside a Nitro event and cause trouble, and Eric Bischoff challenging Vince McMahon to a fight live on Pay-Per-View. Ahh, the Monday Night Wars... those were great times to be a wrestling fan.

  • WWF Raw (1993) & WCW Monday Nitro (1995) / ECW on TNN (1999)
    • Capsule Pitch Description: Sports Entertainment juggernauts vs. the more violent alternative
    • Implementation: With the Monday Night Wars in full swing & pro-wrestling at its most popular, TNN wanted their own pro-wrestling show. Enter Paul Heyman's ECW, the hardcore alternative to the WWF & WCW.

  • WCW Thunder (1998) / WWF SmackDown (1999)
    • Capsule Pitch Description: Thursday night Professional Wrestling shows with a focus on sports entertainment over pure wrestling.
    • Implementation: The success of WCW led Ted Turner to create a new show, Thunder to capitalise. When the WWF began to win the Monday Night Wars, SmackDown was commissioned to capitalise.

  • WWE Raw/Smackdown (1999) / Impact Wrestling (2004)
    • Capsule Pitch Description: The victor of the Monday Night Wars vs. a new upstart promotion.
    • Implementation: With the WWE being the only sports entrainment promotion to survive 2001, the door was open for a new company to fill the void left by WCW & ECW. TNA was formed by WWF & WCW alum Jeff Jarrett to fill that void, and set about creating its own identity, with a six sided ring instead of the traditional four sided ring & the innovative X-Division.

  • IWA Impacto Total (1999) / iMPACT (2004)
    • Capsule Pitch Description: Two wrestling shows shot from an "Impact Zone"
    • Implementation: IWA Puerto Rico was a spinoff off IWA Japan that was started to compete with CSP/WWC, Puerto Rico's largest pro wrestling enterprise. TNA was a member of the National Wrestling Alliance started to offer an alternative to WWE. TNA launched a new flagship show in 2004 after receiving a television deal with Fox Sports Net around the time IWA PR sent them an English dubbed Impacto Total in an attempt to break into a new language market.

  • WWE NXT (2010) / AEW Dynamite (2019)
    • Capsule Pitch Description: Wednesday night Professional Wrestling shows with a focus on workrate over sports entertainment.
    • Implementation: All Elite Wrestling spawned in 2019 following the massive success of the All In event, only to later land a TV deal to air Dynamite on TNT, the old network for Nitro. Shortly afterwards, NXT who had already spent a few years airing Wednesday nights on the WWE Network, announced that they would Channel Hop to the USA Network in a two-hour timeslot that is set directly against Dynamite, thus starting the "Wednesday Night Wars".

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