* Even back in the 80s when Kayfabe was in full swing The Four Horsemen had fans: because they were so, so cool. As {{Wrestling/Raven}} put it, "There's a reason why RicFlair keeps getting [[FaceHeelTurn turned face]] - who wouldn't want to party with the Nature Boy?"
** Then there was TNA's Fortune. Ric Flair, at his most insane yet, managing a bunch of TNA Originals who the audience at least respects and who can all go in the ring with the best of them, looking to take prominence back from outside invaders in the company they helped build? It didn't matter if they were the heels [[NoHoldsBarredBeatdown bloodying up]] [[Wrestling/{{ECW}} EV2]] every week or the faces [[SpannerInTheWorks screwing]] [[ConspiracyRedemption with]] [[Wrestling/HulkHogan Immo]][[Wrestling/EricBischoff rtal]]'s [[TakeOverTheWorld plans]] (although Flair did turn on them during the latter), the crowd was always gonna side with them.
* WWE's Wrestling/{{Maryse}} might be worth noting. Since her debut she has yet to display one redeeming quality. Even when she appeared to be nice to Gail Kim she was really laying down insults in French. True she is a {{Heel}}, but Maryse doesn't generate the animosity as other heels such as [[Wrestling/LayCool Michelle [=McCool=]]] or Wrestling/{{Layla}}, either from crowds or internet commentators despite the latter being better in the ring and actually having behaved decently before a FaceHeelTurn.
* As of early 2010 Wrestling/ChrisJericho has been doing a form of this on WWE NXT, a show where eight "rookies" are paired with a "pro" mentor as they wrestle in hopes of winning a WWE contract. On the first episode he was rather displeased at his rookie Wade Barrett's verbal sucking up when introducing Jericho, but when it was Barrett wrestling on the fourth episode, Jericho at ringside went well above and beyond to put his rookie over, leading to this amusing exchange with the commentators as Barrett ground down his opponent that got Internet fans cheering:
-->'''Jericho:''' "Look at him meticulously wearing down the back of--"
-->'''Josh Matthews:''' I was just telling Cole the same thing, that you just said--"
-->'''Jericho:''' "You better be, pay attention--"
-->'''Matthews:''' "I told him--"
-->'''Jericho:''' "Say something!"
-->'''Matthews:''' "I know I... just did."
-->'''Jericho:''' "Do your job!" *slams table and stalks off*
-->'''Wrestling/MichaelCole:''' "Yeah, say something!"
-->'''Matthews:''' "He hates you!"
-->'''Cole:''' "Me?"
-->'''Jericho:''' *walking from the table* "Talk about Barrett!"
-->'''MichaelCole:''' "We are!"
-->'''Jericho:''' *turns around* "MORE!" *has to suppress a grin, while Cole and Matthews openly LOL on-air*
* Back in '08-'09, they were trying to turn Wrestling/RandyOrton into a monster by having him viciously attack his opponents' family members, and then punting them in the skull. Except he was cheered when he did it to Wrestling/JohnCena's father, and when he did it to the [=McMahon=] family while Wrestling/TripleH was handcuffed to the ropes, he got what was probably the loudest pop of the year (''especially'' when he attacked Stephanie). Rumours were that the angle with him and Legacy was meant to have Ted [=DiBiase=] Jr. turn face but the fans rooted for Orton anyway which had him being booked as a face despite retaining many of his heel characteristics.
** As it turns out, beating the crap out of the [=McMahons=] gets roughly the same reaction in 2009 as it did in [[Wrestling/StoneColdSteveAustin 1999]].
** On a recent episode of Raw, Wrestling/{{Edge}} called Orton out on this; claiming that his (apparently insincere) dedication to the fans following returning from a career-threatening injury didn't net him the same kind of fan support Orton had, although Orton was playing the same selfish jerkass character he always was. Hell, immediately before {{Edge}} spoke, Orton got a massive pop for [=RKOing=] guest host Wayne Brady.
** Established to possibly surreal levels when, in the midst of his face turn, he punted Jericho in the face and put him on the shelf. The crowd was actually calling for, "PUNT! PUNT! PUNT!"
* Wrestling/{{Batista}} who at one point, long after turning his back on the fans, said that when he looks out into the audience he doesn't see people, just money. The next week fans were still showing up with Batista supporting signs because he's a good looking man.
** Not ''just'' because he's a good-looking man. Most smarks were of the opinion that he was no good as a face, and that "Douchetista is the Best-tista". His final performances were almost sublime.
* Wrestling/MickieJames has never actually been booed in WWE. Her initial character was a face who was Wrestling/TrishStratus's biggest fan ever and she became increasingly obsessed with Trish even kissing her and saying she was in love with her. When Trish finally told her to back off Mickie went psycho and turned heel. However the crowds still cheered her and when she faced Trish at ''WrestleMania 22'', the fans cheered for Mickie and booed Trish whenever she got offence in. Trish was never turned heel and Mickie remained a heel until after Trish's retirement in which she became a face by default when she feuded with Lita. She has always received brilliant reactions from the WWE fans so much that there was a near-riot at the Extreme Rules 2010 PPV which took place three days after her release.
* The Fabulous Freebirds are likely the TropeCodifier, if not the UrExample of this in wrestling. Despite being heels in the kayfabed 80s, they got cheered pretty much everywhere they went in the southern territories (except when they went up against a local favorite like the Von Erichs in Dallas). Their gimmick was that of a southern rock band in the vein of Lynyrd Skynyrd and they even used "Freebird" as their entrance music before recording their own song, "[[SugarWiki/AwesomeMusic Badstreet, USA]]." Of course, it didn't hurt that they had a charismatic "frontman" in Michael P.S. Hayes (who actually was fond of wearing leather pants) as well as Terry "Bam Bam" Gordy, one of the greatest big men in the history of wrestling.
* If the Freebirds were the TropeCodifier or UrExample for the 80s, the example for the 90s would be Wrestling/StoneColdSteveAustin. Following his HeelFaceTurn on Wrestling/BretHart, commentators like [[Wrestling/VinceMcMahon Vince [=McMahon=]]] and Wrestling/JimRoss would often express astonishment as to why people went crazy over Austin despite his lack of morals and respect for anyone and anything. In fact, Austin would even admit that he did not care whether the fans cheered for him or not, but he did like the merchandise residuals that resulted from his sudden popularity.
** Austin himself didn't even want to believe that his loss to Hart was a Heel Face Turn. Immediately after the ''[=WrestleMania=] 13'' loss, Wrestling/BrianPillman teased him by shouting "Stone Cold's a babyface!" across the backstage area, much to his displeasure.
* ODB has never been a successful heel in Wrestling/{{TNA}}. She initially was one in 2007 but her trailer park [[TheLadette Ladette]] character proved popular with fans and she was turned face. She was brought back as a heel in 2011 to feud with the very over Velvet Sky but after that was over she was turned face yet again because of how popular she was.
* Wrestling/{{Kane}} deserves a mention. In the WWE, he has stalked and tormented people just for the hell of it and has even stated that his entire reason for being in the WWE was to rid himself of Wrestling/TheUndertaker.
** Undertaker has even admitted that two of his few joys are fighting alongside '''and''' against Kane. Taking that to his logical extreme, as we easily can because of their career's heated pattern, he doesn't care if he's helping Kane retain the World Heavyweight title or if he's trying to end Kane in order to take it from him. Sure, that means if he and Kane are both in a fight he's having fun, but there's no consistent show of regard for each other's well-being anywhere in this. Then again, [[OurDemonsAreDifferent they're demons]].
* Wrestling/CMPunk, after turning back heel in the middle of 2012 following a full year as the company's top babyface, continued to get cheered despite his character mutating from a [[JerkWithAHeartOfGold cocky but genuine wrestling revolutionary]] to outright [[ItsAllAboutMe respect-demanding]] [[{{Jerkass}} jackass]]. This was understandable at first, considering most of his heel run early on consisted of feuding with a SmugSuper BaseBreaker and a face commentator prone to MoralDissonance who both couldn't even admit that, being a long-running WWE Champion considered by many to be a leader for the young talent in the back, his claim to "Best in the World" status had some legs. Even Punk's later dickish habit of constantly interrupting legends was admissible, considering how many times a Hall of Famer would come up and tell him he had to fight Wrestling/JohnCena for the infiniteth time to validate his career. However, the self-proclaimed habitual line stepper would achieve new lows not seen since the death of Wrestling/EddieGuerrero, first when he taunted Wrestling/JerryLawler for his real-life heart attack the night of Lawler's official return to commentary, then when he interrupted Wrestling/TheUndertaker's tribute to the late Wrestling/PaulBearer less than a week after the latter's real-life death just to put himself over as the man who'll defeat Undertaker at WrestleMania, even using Bearer's name in the process. Even Wrestling/VickieGuerrero felt he deserved to be punished. Yet fans ''still'' cheer for him.
** The fact of the matter is, for all of his heel runs in the WWE, Punk will always be cheered for. Why? Because he's just so ''good'' at being '''''[[LoveToHate bad]]'''''.
* Wrestling/BrockLesnar is usually characterized as a remorseless monster bent on destruction, dominance, and bringing the pain, and even in RealLife came into the business with a huge mercenarial JerkJock attitude towards wrestling which even now is still there and which he admits to with no shame. But because he's such a freakishly talented athletic badass, a lot of people still love him. Granted, a lot of those people [[LoveToHate love seeing him as a HEEL]] because of all of the above, but still… between his sporadic appearances since his "return" to WWE, his popularity has dwindled somewhat though. After breaking Wrestling/TheUndertaker's streak at ''Wrestling/WrestleMania'' ''XXX'' on April 6, 2014, though, the XPacHeat picked up steam to such a degree that even Lesnar was surprised. Then he destroyed Wrestling/JohnCena at Wrestling/SummerSlam four months later and [[WinBackTheCrowd won back the crowd]].
* The Age Of The Fall in Wrestling/RingOfHonor has a significant portion of the audience insisting how they were "correct" or "awesome". (They were basically a political group with a {{theme park| version}} understanding of American health care [[HostileShowTakeover out to highjack as much of Ring Of Honor's time as possible so they could spread their message]]) Yes, the same Age Of The Fall with the lengthy entry on XPacHeat. Wrestling fans are weird.
* Speaking of ROH. Since the infamous low blow where he turned heel on [[Wrestling/SamiZayn El Generico]], Wrestling/KevinSteen has been one of the biggest cases of DracoInLeatherPants EVER. His hatred against Generico and Wrestling/JimCornette drove him to the lengths of pulling a HeelFaceDoorSlam on Wrestling/JimmyJacobs and Steve Corino and getting them to band together with him in an alliance called SCUM—''for the purpose of destroying Ring of Honor [[IrrationalHatred all over his grudge]]''. He has threatened to [[FinishingMove Package Piledrive]] ROH president Cary Silkin into the next world, spat in the face of Jay Lethal's mother, commandeered the ROH World Championship for nearly a year and rubbed everybody's face in it—and again, ''[[DisproportionateRetribution set out to destroy Ring of Honor over his hatred of TWO MEN]]''. Yet despite this, almost every action of his gets cheered even against {{face}}s the fans have no desire to root against, and even if he is trashing on an arena crowd and calling them {{hypocrite}}s over this very thing, "The question was never if Steen will, but how loud the fans'll be callin' 'KILL STEEN KILL!'" This has only continued since he arrived on Wrestling/{{WWE NXT}} as [[MeaningfulRename Kevin Owens]] and resumed his reign of terror by betraying Sami Zayn (again).