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Hasbro, based in Pawtucket, Rhode Island, is a global leader in the toy and games industry, and perhaps the leader in integrated [[MerchandiseDriven toy-based]] entertainment. The company was founded in 1923 as a textile remnant factory and expanded into toys in the 1940s. It's first big success was Mr. Potato Head, which arrived in 1952. In 1965, Hasbro launched the action figure with ''Franchise/GIJoe''. In 1982, Hasbro launched the ''A Real American Hero'' sub-franchise, and with it, pioneered a new multimedia strategy as [[ComicBook/GIJoeARealAmericanHeroMarvel comic books]] and [[WesternAnimation/GIJoeARealAmericanHero an animated TV series]] became hugely successful, thanks to the storytelling work of Creator/MarvelComics and its animation division. Hasbro and Marvel then duplicated their success with ''Franchise/MyLittlePony'' that same year, which was a hit with girls, and in 1984 with ''The Franchise/{{Transformers}}'', using toys repurposed from two Japanese toylines. ''WesternAnimation/{{Jem}}'', Hasbro's 1986 attempt to compete with {{Franchise/Barbie}} in the doll market, failed, although the cartoon gained a cult following. The ''Maxie'' line and its animated series ''WesternAnimation/MaxiesWorld'' were only slightly more successful than ''Jem''. Hasbro's next attempts to create action figure/cartoon franchises, ''WesternAnimation/{{Inhumanoids}}'', ''WesternAnimation/{{Visionaries}}'' and ''WesternAnimation/{{COPS}}'', got cult followings but weren't as successful as ''G.I. Joe'' or ''Transformers''.

In 1991, Hasbro purchased Tonka, which gained them not only the truck line, but Creator/{{Kenner}} Products (one of their main competitors) and the Parker Brothers board game line, including ''TabletopGame/{{Monopoly}}'' and ''TabletopGame/CandyLand'', as a complement to Creator/MiltonBradley, a 1984 purchase; they were previously owned by Pillsbury, who have since been bought out by UsefulNotes/GeneralMills. Tonka, through Kenner, also had the toy rights to ''Franchise/StarWars'', a property which would prove valuable for the company. 1994 saw the acquisition of British game company Waddingtons, inventor of ''TabletopGame/{{Clue}}'' (which had been licensed by Parker Brothers prior). As part of Hasbro, Kenner would go on to re-ignite the ''Transformers'' brand in 1996 with ''WesternAnimation/BeastWars''. In 1998, Hasbro bought Creator/{{Galoob}}, maker of ''Star Wars'' Micro Machines, so that they would have exclusive toy rights to the franchise; also purchased that year was Avalon Hill, producer of strategy-oriented tabletop games. 1999 saw Hasbro buy Creator/WizardsOfTheCoast (which they integrated Avalon Hill into by 2004), giving them ''TabletopGame/MagicTheGathering'' and ''TabletopGame/DungeonsAndDragons'' along with the ''[[TabletopGame/{{Pokemon}} Pokemon Trading Card Game]]''.

As a media entity, the company reached its peak in 2007, when the Creator/MichaelBay-directed ''Film/{{Transformers}}'' film was released. The success of the film (and its two sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2010, Hasbro and Discovery Communications would launch TheHub, whose launch programming (much of it produced by Hasbro Studios, an in-house production company launched the year before) included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Universal Studios resurrected ''WesternAnimation/{{Jem}}'' as a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms''. They also plan a live-action comedy from Creator/AdamSandler based off the preschool-based board game ''TabletopGame/CandyLand'' in the near future, but the project has jumped from Creator/UniversalStudios to Creator/ColumbiaPictures to Creator/WarnerBros. 2016 saw comic book partner Creator/IDWPublishing jumpstart the Franchise/HasbroComicUniverse with the ''[[ComicBook/Revolution2016 Revolution]]'' crossover, spinning out from their ''Transformers'' and ''G.I. Joe'' series to encompass nearly all the other IDW Hasbro titles (the newly-launched ''Franchise/{{Micronauts}}'', ''[[ComicBook/RomSpaceknight ROM]]'' and ''ComicBook/ActionMan'', plus the upcoming ''WesternAnimation/{{MASK}}'' title; ''ComicBook/JemAndTheHolograms'' is also a part of the universe, but isn't involved in ''Revolution'').

!!Franchises created and/or owned by Hasbro [[note]]Not including Creator/WizardsOfTheCoast products[[/note]] :
[[index]]
* ''WesternAnimation/ActionMan''
* ''WesternAnimation/AlphaTeensOnMachines''
* ''TabletopGame/{{Battleship}}''
** ''Film/{{Battleship}}'' (the 2012 movie)
* ''TabletopGame/CandyLand''
* ''TabletopGame/{{Clue}}''
* ''WesternAnimation/ChallengeOfTheGoBots''
* ''WesternAnimation/{{COPS}}''
* ''Franchise/GIJoe''
* ''WebAnimation/HanazukiFullOfTreasures''
* ''WesternAnimation/{{Inhumanoids}}''
* ''WesternAnimation/{{Jem}}''
** ''Film/JemAndTheHolograms''
* ''Lazer Tag'' (now sold as a part of their ''Toys/NERFBrand'')
* ''Franchise/LittlestPetShop''
** ''WesternAnimation/LittlestPetShop2012''
* ''WesternAnimation/{{MASK}}''
* ''WesternAnimation/MaxiesWorld''
* ''TabletopGame/{{Monopoly}}''
* ''Franchise/MyLittlePony''
* ''TabletopGame/MysteryDate''
* ''Toys/NERFBrand''
** ''Nerf Rebelle'' (aimed at girls)
* ''PoundPuppies''
* ''Pretty Pretty Princess''
* ''Literature/RaggedyAnn''
* ''WesternAnimation/{{Robotix}}''
* ''TabletopGame/{{Risk}}''
* ''TabletopGame/{{Scrabble}}''
* ''[[TabletopGame/GameOfLife The Game of Life]]''
* ''Franchise/{{Transformers}}''
* ''TabletopGame/TrivialPursuit''
* ''WesternAnimation/{{Visionaries}}''
* ''Toys/{{Xevoz}}''
* ''TabletopGame/{{Yahtzee}}''
[[/index]]

!!Works that Hasbro has created toys for:
* ''WesternAnimation/TheAdventuresOfTeddyRuxpin'' (manufactured under license from Alchemy II, Inc.; sold as a Playskool electronic toy)
* ''Literature/{{Animorphs}}'' (under the ''Transformers'' brand)
* ''VideoGames/AngryBirds''
* ''Literature/TheBabysittersClub''
* ''Franchise/{{Barbie}}'' (sold as a licensed electronic Giga Pet)
* ''Franchise/{{Batman}}''
* ''Series/BeverlyHills90210''
* ''Anime/{{Beyblade}}''
** For more about the toys, click [[TabletopGame/{{Beyblade}} here]]
* ''Series/{{Blockbusters}}'' (Milton Bradley, 1982; Waddingtons, 1986/89 in the UK)
* ''Franchise/{{Bratz}}''
* ''ComicBook/BuckyOHareAndTheToadWars''
* ''Series/BuffyTheVampireSlayer''
* ''VideoGame/{{Cityville}}''
* ''Series/{{Concentration}}'' (Milton Bradley, 1958-1982)
* ''Series/CharliesAngels''
* ''WesternAnimation/ChipAndDaleRescueRangers''
* ''Film/{{Clueless}}'' (sold as a licensed electronic Dear Diary, based on the 1996 TV show)
* ''WesternAnimation/ConanTheAdventurer''
* ''Franchise/DisneyPrincess''
* ''WesternAnimation/DuckTales''
* ''Series/EyeGuess'' (Milton Bradley, 1966-69)
* ''WesternAnimation/FindingNemo''
* ''VideoGame/{{Frogger}}'' (manufactured under license from Konami)
* ''Disney/Frozen''
* ''Series/FullHouse''
* ''Literature/{{Goosebumps}}''
* ''Series/HannahMontana''
* ''Series/HighRollers'' (Milton Bradley/ES Lowe, 1975-76; Parker Brothers, 1988)
* ''Franchise/IndianaJones''
* ''Series/{{Jackpot}}'' (Milton Bradley, 1975)
* ''WesternAnimation/JamesBondJr''
* ''Series/{{Jeopardy}}'' (Milton Bradley, 1964-1982; Parker Brothers, 1999)
* ''Franchise/JurassicPark''
* ''VideoGame/TheLegendOfZelda''
* ''Literature/LittleHouseOnThePrairie''
* ''Series/LizzieMcGuire''
* ''Literature/TheMagicSchoolBus''
* Creator/MarvelComics
** Franchise/MarvelCinematicUniverse
* ''Film/MenInBlack 2''
* ''WesternAnimation/TheNightmareBeforeChristmas''
* ''Series/{{Password}}'' (Milton Bradley, 1961-1987)
* ''Pictionary'' (trademark currently owned by Creator/{{Mattel}})
* ''WesternAnimation/ThePiratesOfDarkWater''
* ''Franchise/{{Pokemon}}'' (Milton Bradley, 1999-2003; Wizards of the Coast, 1998-2004)
* ''Literature/{{Pollyanna}}''
* ''WesternAnimation/ThePowerPuffGirls''
* ''WesternAnimation/ThePrinceOfEgypt''
* ''Series/SabrinaTheTeenageWitch''
* ''Series/SesameStreet'' (since 2011)
* ''WesternAnimation/{{Shrek 2}}''
* ''WesternAnimation/TheSimpsons''
* ''WesternAnimation/SpongeBobSquarePants''
* ''Film/StarTrek''
* ''Franchise/StarWars''
* ''WesternAnimation/StrawberryShortcake'' (since 1980)
* ''Literature/SweetValleyHigh''
* ''TabletopGame/{{Taboo}}'' (manufactured under license from Hersch & Company)
* ''WesternAnimation/TeenageMutantNinjaTurtles2003''
* ''Film/Terminator2JudgmentDay''
* ''Series/ThatsSoRaven''
* ''Series/ThreeOnAMatch'' (Milton Bradley, 1972)
* ''WesternAnimation/ToyStory3''
* ''WesternAnimation/WildWestCOWBoysOfMooMesa''
* ''Series/WheelOfFortune'' (Milton Bradley, 1975; Parker Brothers, 1999)
* ''Franchise/{{Zoids}}''
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