In General
- The meme-tastic earworm of a main theme, which won the show an Emmy in 2019.
Season 1
- In "Which Side Are You On?", Logan quickly pieces together Kendall's attempted coup and quickly takes control over the board by sheer intimidation. After the vote fails, he quickly fires the dissenting board members, including Kendall.
- Yes he had to get high to do it, but Kendall finally calling his dad out on the abusive way he treats his kids, especially Shiv.
- Tom kicks the smug, adulterous Nate out of his wedding, but not before duly asserting himself and humiliating Nate in the process by making him give the wine he's drinking back.
Season 2
- Kendall's take-down of Gil Eavis in "DC," which leads to a memetic moment of celebration from Connor.Kendall: Okay, you know what, I'm sorry. Madam Chairwoman, can I speak for a moment? Because you know, I'm here in good faith today, I'm very willing to talk you, Senator, and this committee through our operations, but let's cut the BS, shall we? Because it seems to me that this investigation is not about proper oversight of the cruise industry codes and standards, or some highly regrettable but isolated incidents from nearly two decades ago. What this feels to me it's about is your personal dislike of my father, and your ideological hatred of his newspapers and his news channels, and in particular, of the success story which is ATN, on which you've appeared, I think, fourteen times in the last four months, Senator. Senator Eavis, it seems to me that since you don't agree with us ideologically, that nothing we can say will be enough, no groveling will be low enough, and as much as you like to accuse us of bias, today, you're the one with the bias. So, I say go ahead. Hit us as hard as you can. We can take it. We have nothing to hide.
- In "This is Not For Tears," Kendall appears at a press conference apparently ready to take the fall and resign for the cruises scandal... But then abruptly goes off-script, laying the blame squarely at Logan's feet and exposing him as a liar and bully, revealing the document copies Greg secretly saved, and declaring that Logan's reign of terror is over before ripping up his PR statement as he leaves.
- In the same episode, after spending a season of being a humiliated and inexperienced Butt-Monkey, Roman skillfully dismantles a bad business deal that other executives are ready to push through out of greed, showing that he really can be clever and insightful with the right experience. And this is after he worked through said deal with a gun almost literally pointed at his head during a hostage situation; earlier in the show, he would have happily taken the short-term glory but instead he has the insight to recognize the hidden dangers and the courage to steer his father away.
- Tom finally stands up to Shiv, calling her out for being an awful wife to him, and then goes even further by pushing back against Logan, eating his chicken while staring him dead in the eyes.
Season 3
- In “The Disruption”, seeing the FBI raid the Waystar-Royco building is an awesome moment of catharsis, as Logan realises he can’t tell these people to “fuck off” like he does to everyone else, and has to accept that he’s been beaten here.
- The season finale All the Bells Say" features the Roy siblings 'finally' uniting, driven by their efforts to stop their father from selling Waystar to Mattson. Them plotting in the car, storming the proceedings, and Roman finally having the courage to defy Logan to his face, all a sight to behold. Unfortunately, they still lose, thanks to…
- In a tragic but also brilliant subversion of expectations, Tom’s power play. Having stated earlier in the season in “What It Takes” that “he’s never seen Logan get fucked, not once”, and after a season's worth of realising that Shiv and many others doesn’t value him like he wants them to, Tom betrays them all and locks himself (and Greg) in for a top position at the new company whereas the Roy siblings who have looked down at him will likely get nothing. The final shot of the season, with Tom comforting Shiv as the camera zooms in on her expression realising what just happened, echoes the final scene of The Godfather.
- Mattson being so confident that he tells Logan Roy to his face that he wants to buy him out, in such a convincing manner that a truly desperate Logan finally agrees to part ways with his company.
- Also in the finale, Connor calling out Kendall, Roman and Shiv for as much as he’s looked after them, they keep forgetting about him and the fact that he is the eldest son. Even better, he does this while still stressing that he loves and cares about them.
- After so many examples of abuse from both Logan and Caroline to all three of them, Shiv genuinely wants to talk about it and how their past has affected them, instead of sniping and lashing out at each other. Big for a woman who usually hates to be vulnerable.
Season 4
- Greg, of all people, managing to get a pretty good shot in at Logan, who insists someone at his party roast him. Tellingly, Logan immediately snaps back with a very petty insult about Greg's dad being gay, indicating that Greg actually hit a nerve.Greg: Where are your kids?
- Even in the middle of his own grief at his father dying, Kendall is the most decisive to act. He tries to get the relevant doctors together as soon as possible, and once it is confirmed Logan is dead is the first to realize the siblings need to get ahead of the market and the political maneuvers necessary to maintain their "freedom of movement", as he puts it. He's then able to rally the rest of the siblings to make sure they maintain their standing in the company and can put out a statement — all before Logan's plane touches the ground again.
- As terrible as he feels after, being made to fire Gerri is too far for Roman, and he actually manages to tell his father off, calling him a cunt.
- Kendall proves once again that he's become a "killer" in the end of episode 4, when he secretly blackmails Hugo to paint Logan in a negative light in the PR campaign after his death. And he is probably correct when saying that that is what Logan would have wanted.
- Willa becomes one of the few people we ever see put Marcia in her place in episode 5 when Marcia makes a passive-aggressively snide dig about her being a Gold Digger, with a cool retort that nevertheless bluntly reminds Marcia that, for all her airs and graces and pretensions, she is only in a position to look down her nose at anyone because she is ultimately just as much a gold digger as Willa is. Marcia can only fume silently in response.Marcia: Look how far you've come.
Willa: Yes, look at both of us. - In the 6th episode, it seems as though the product launch of Living+ is going to be yet another epic Kendall-style crash-and-burn affair as a fairly manic Kendall micromanages the planning, makes increasingly ridiculous demands and has a brief moment of panic just before the speech as it seems things are definitely not going to go according to his plan, all with his siblings and associates making very little secret of predicting the failure of the launch as long as he's at the helm. As it turns out, while the launch certainly has its fair share of cringeworthy moments, on the whole it's a genuine success. Despite Matsson attempting to sabotage the proceedings with a tweet comparing Living+ to the Holocaust, Kendall keeps it together enough to both read the tweet and form a reasonable response in real time, to the extent that Matsson is seemingly forced to concede defeat and deletes the offending tweet.
- Karl, who is typically a Butt-Monkey of the series, also shows unexpected backbone when Kendall tries to fob him off about the Living+ numbers, leaving Kendall clearly somewhat taken aback:
Karl: Hi! Just to say, good luck, huh?
Kendall: Thanks, man.
Karl: And just to get some visibility, huh, cause I just heard that more tweaks have been made in my arena?
Kendall: It's cool, it's cool.
Karl: Okay, well, if I could just take a quick, quick peek?
Kendall: Karl, man, it's not a good time.
Karl: Oh, well, then if you could just talk me through it, just, no, just so I'm comfortable in my own mind that I got your back...
Kendall: Well, it's all good, Karl, okay? It's all good.
Karl: Well, we really... we really need...
Kendall: Now's not a good time. [Begins to push past Karl]
Karl: [Beginning to get a bit annoyed] Well, just a second — hang on, just a second—
Kendall: [Not even looking at him] Not a good time, Karl.
Karl: [Sudden steel in his voice] Oh really? Well, listen to me. I took a lot of shit from your dad because we've been through the mill. But I've been a CFO at major public companies for over two decades and I know a thing or two about a thing or two. And if you fuck up his deal, or you try to stand up numbers that I am not comfortable with, I swear to God...
Kendall: [Clearly wrong-footed and trying to reassert authority] Hey. Hey hey hey. Easy. Easy. CEO. CFO.
Karl: [Scoffs] What, you gonna fire your chief financial officer a week in? Your dad just gone? [chuckles] You'd be fucking toast! You have my dick in your hand, Ken, but I've got yours in mine, so let's get real. If you say anything that I don't like up there, or make me look foolish, I'll fuckin' squeal. - Ewan's speech at Logan's funeral in "Church and State", wherein he offers a scathing (yet ultimately fair) assessment of his brother, while also admitting that he loved him in his way and providing context (though not excuses) for many of the latter's actions.Ewan: What sort of people would stop their brother speaking for the sake of a share price? It is not for me to judge my brother. History will tell that story. I can just give you a couple of instances about him. You probably all know we came across the first time during the war for our safety. But the engines of our ship let go and the rest of the convoy sailed on without us, leaving us adrift. They told us children that if we spoke, or coughed, or moved an inch that the U-boats would catch the vibrations through the hull, and we would die in the drink right there in the hold. Three nights and two days we stayed quiet. A four-year-old and a five-and-a-half-year-old speaking with our eyes. So, there's a little sob story. And once we were over, our uncle, who, so to speak, was a character, well, they had a little money and they sent Logan away to a better school and he hated it. He just hated it. He wasn't well, he was sick, and he mewed, and he cried, and, in the end, he got out and he came home, under his own steam. But when he got back, our little sister, she was a baby, she was there by then, she…uh…He always believed that he brought home the polio with him, which took her. I don't even know if that's true. But our aunt and uncle certainly did nothing to disabuse him of that notion. They let it lie with him. I loved him, I suppose, and I suppose some of you did too, in whatever way he would let us, and we could manage. But I can't help but say he has wrought some of the most terrible things. He was a man who has here and there drawn in the edges of the world. Now and then darkened the skies a little. Closed men's hearts. Fed that dark flame in men, the hard mean hard-relenting flame that keeps their heart warm while another grows cold. Their grain stashed while another goes hungry. And even has the temerity to tell that hard but funny joke about the man in the cold. You can get a little high, a little mighty when you're warm. Oh yes, he gave away a few million of his billions but he was not a generous man. He was mean, and he made but a mean estimation of the world and he fed a certain kind of meagerness in men. Perhaps he had to because he had a meagerness about him and maybe I do about me too, I don't know. I try. I try. I don't know when but sometime he decided not to try anymore, and it was a terrible shame. Godspeed my brother. And God bless.
- Even if it ultimately didn't pay off in the end, Greg going behind Tom to inform Kendall of Mattson betraying Shiv was a killer move. Tom had taught him how to use information and Greg learned all too quickly. Had Shiv not gone back on her word, Greg could very well have been Kendall's right hand.
- When a furious Tom confronts Greg about this, he slaps Greg. This time Greg slaps him right back. Tom is so shocked that he only pathetically slap back a few more times before leaving. For a brief moment, Greg showed that Tom could not simply bully him anymore.
