Created By: TorchicBlaziken on October 5, 2010 Last Edited By: TorchicBlaziken on June 24, 2017

That's Not New

The commercial said it was a new episode, but I've Seen It A Million Times!

Name Space:
Page Type:
Is This Tropeable?

It's when the network advertises an old episode as new. This is false Advertising.

Community Feedback Replies: 25
  • October 5, 2010
    It's not quite the same thing, but back in the drive-in/grindhouse era distributors would reissue old films with new titles and market them as brand new movies.
  • October 6, 2010
    There have been cases in Australia of TV networks advertising "all new episodes" of some TV series which have actually been aired in Australia before, just on a different network.
  • October 23, 2010
    Every time the British channel Dave picks up a new series, it will advertise it as "Brand new to Dave", neglecting to mention that it probably aired on BBC 2 at least a year ago.
  • November 7, 2010
    Not quite the same thing, but back in The Nineties NBC had a spate of ads for summer reruns saying "If you haven't seen it, it's new to you."
  • November 8, 2010
    Given that Dave belongs to a bunch of channels that subsist almost entirely on BBC repeats, the whole "Brand New to Dave" thing probably isn't fooling anyone.
  • November 8, 2010
    There's been a couple of genuinely new programmes on Dave - Argumental and Red Dwarf: Back To Earth. But basically, yeah.

    The eighth season of Scrubs was, IIRC, advertised as "New" when it entered Comedy Central UK's rotation of Scrubs episodes, but had previously been on E4.
  • November 9, 2010
    Seen It A Million Times where a film is advertised as "first time on television" when it was shown before.
  • November 9, 2010
    Maybe I'm a Grammar Nazi but I have this response when they advertise something as "an all new episode of...." It's not all new - they usually have the same cast, the same opening Credits, the same baseline plot, etc.
  • November 9, 2010
    This happens all the time, but I don't think it's tropable.
  • November 9, 2010
    • Danny Phantom did this all the time.
    • Most 'exclusive' interviews.
  • November 9, 2010
    Adult Swim often says things like, "new to adult swim," or, "never before seen*," for shows that previously aired on other channels, like King Of The Hill or Family Guy.
  • December 6, 2010
    Adult Swim (or was it Fox?) ran the Family Guy movie as a series of episodes and called it the Season Finale.
  • February 5, 2011
    Subtrope of Older Than They Think?
  • February 6, 2011
    Happened on a "new" episode of Fringe. When a character who was established as dead (twice, due to an impostor) showed up without the other characters so much as batting an eye, you began to question just how "new" this episode was.
  • February 6, 2011
    ^The above episode of Fringe, #31 ("Unearthed") actually was new - for some unexplained reason, it was filmed for the first season but never aired, and then slotted back into the broadcast order for season 2. The second season DVD's include it at the end, as a "bonus episode", rather than 11 episodes in where it was aired.
  • April 26, 2011
    Cartoon Network did this once with an episode of Mike Lou And Og. Granted, the show sucked so nobody cared, but this troper saw an episode during a day home sick and that Friday the same episode was "All New!"
  • April 26, 2011
    I think this needs a clarification that this is an intentional practice by the network; it's an advertising trope.

    As its written, it sounds like it might happen by accident, which wouldn't be tropeable.
  • April 26, 2011
    A specific variant I've seen (and it seems to be getting hinted at) is when a network will advertise a movie with a Suspiciously Specific Qualifier: For the first time on basic cable!, Never before seen on network television!, etc.
  • April 6, 2012
    The Hub did this with the My Little Pony Friendship Is Magic episode Hurricane Fluttershy. What was The Hub showing when the commercial aired, however? HURRICANE FLUTTERSHY ITSELF.
  • April 6, 2012
    Does the "Syfy original series" that is not original to Syfy (because it comes from another country) count?
  • April 6, 2012
    Does Smash advertising "Introducing Katherine Mc Phee" count? (despite that she's on the show at all because people know her from American Idol, that wasn't on NBC).
  • April 6, 2012
    Would a store advertising an item as exclusive when it wasn't count?
  • April 7, 2012
    If I haven't seen it, it's new to me!
  • April 7, 2012
    Might this be a supertrope to Clip Show? Where they claim it's a new episode but it's only 5% new with lots of flashbacks.
  • June 24, 2017