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1* SugarWiki/AwesomeMusic: The [[https://www.youtube.com/watch?v=hCm2PX5Iz00 announcement trailer]] for the franchise features a new song written as a {{Leitmotif}} for it by Music/DannyElfman. It sounds about as darkly epic as you'd expect.
2* MemeticMutation: [[https://twitter.com/darkuniverse/status/866706548923314176 "Witness the beginning of a Dark Universe"]].[[note]]That being one of the two posts on Twitter advertising it before it was dropped without a word until its cancellation was made official two years later, it’s prime for mocking corporations’ constant attempts to be the next MCU without being willing to make a good film first.[[/note]]
3* QuestionableCasting: Creator/JohnnyDepp as the Invisible Man. While they were clearly going for an AllStarCast for this universe, casting an A-list actor as a historically ''permanently invisible'' character seems like an exercise in futility, since he would not be seen or (more likely) the movie would go out of its way to find excuses to make [[MarqueeAlterEgo Depp visible on screen as much as possible]].
4* SpiritualSuccessor: To the classic Franchise/UniversalHorror films, [[UrExample the earliest example]] of a SharedUniverse in cinema. The classic Universal Horror monsters were loosely connected through crossover films. Following ''The Mummy'' there has been some consideration as to whether the franchise would have needed to follow the modern "cinematic universe" model [[TropeCodifier as codified by]] the Franchise/MarvelCinematicUniverse or blend closer to the original as it goes on. However while the setting over this door is closed, its replacements might very well still make the shift themselves.
5* UncertainAudience: The signs of this were immediate with [[Film/TheMummy2017 its first installment]], and this ultimately led to [[StillbornFranchise the whole concept dying a quick death]]. Many important questions were unanswered by its creative teams, namely whether the franchise should be playing it closer to the modern SharedUniverse model to attract those audiences (such as fans of the Franchise/MarvelCinematicUniverse), or whether it should veer more to the style that defined the original Franchise/UniversalHorror brand, as well as most of the horror genre. ''The Mummy'' tried to appeal to both, and it didn't really hit it off with either -- fans of the classic horror movies were turned off by how the movie spends most of its runtime on Creator/TomCruise's character instead of the titular monster while mainstream audiences weren't won over by the film's connection to rather obscure horror monsters.

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