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  • Awesome Music: The announcement trailer for the franchise features a new song written as a Leitmotif for it by Danny Elfman. It sounds about as darkly epic as you'd expect.
  • Memetic Mutation: "Witness the beginning of a Dark Universe".note 
  • Questionable Casting: Johnny Depp as the Invisible Man. While they were clearly going for an All-Star Cast for this universe, casting an A-list actor as a historically permanently invisible character seems like an exercise in futility, since he would not be seen or (more likely) the movie would go out of its way to find excuses to make Depp visible on screen as much as possible.
  • Spiritual Successor: To the classic Universal Horror films, the earliest example of a Shared Universe in cinema. The classic Universal Horror monsters were loosely connected through crossover films. Following The Mummy there has been some consideration as to whether the franchise would have needed to follow the modern "cinematic universe" model as codified by the Marvel Cinematic Universe or blend closer to the original as it goes on. However while the setting over this door is closed, its replacements might very well still make the shift themselves.
  • Uncertain Audience: The signs of this were immediate with its first installment, and this ultimately led to the whole concept dying a quick death. Many important questions were unanswered by its creative teams, namely whether the franchise should be playing it closer to the modern Shared Universe model to attract those audiences (such as fans of the Marvel Cinematic Universe), or whether it should veer more to the style that defined the original Universal Horror brand, as well as most of the horror genre. The Mummy tried to appeal to both, and it didn't really hit it off with either — fans of the classic horror movies were turned off by how the movie spends most of its runtime on Tom Cruise's character instead of the titular monster while mainstream audiences weren't won over by the film's connection to rather obscure horror monsters.

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