History YMMV / TheBoldAndTheBeautiful

* YokoOhNo: Amber and Darla get this during their marriages to Rick and Thorne, respectively, when they encourage their husbands to Branch out and stop letting Ridge run roughshod over them.

* DarknessInducedAudienceApathy: And how, especially within the dozen years or so. [[ImAManICantHelpIt The men are serial cheaters, power-hungry jerks or both,]] [[AllWomenAreLustful the woman are horny and/or desperate for the love of the men]] and not above cheating themselves and any rare instance of MoralityPet[=/=]OnlySaneMan is either largely ignored or subjected to [[TheWoobie woobification]] (which can include [[DroppedABridgeOnHim getting killed off.]])

* DarknessInducedAudienceApathy: And how, especially within the past decade or so. [[ImAManICantHelpIt The men are serial cheaters, power-hungry jerks or both,]] [[AllWomenAreLustful the woman are horny and/or desperate for the love of the men]] and not above cheating themselves and any rare instance of MoralityPet[=/=]OnlySaneMan is either largely ignored or subjected to [[TheWoobie woobification]] (which can include [[DroppedABridgeOnHim getting killed off.]])

* EnsembleDarkhorse: Sally Spectra, Macy's larger-than-life, FieryRedhead mother and rival of Stephanie/Forrester Designs, who was played by the late Darlene Conley. The fact that her character [[CharacterOutlivesActor is still alive off-screen]] a decade after her actress' demise and has her own figure at The Madame Tussaud Wax Museums in Las Vegas and ''Amsterdam'' shows how loved she was to fans and critics alike.

* JerkSue: Plenty of characters on the show ([[DarknessInducedAudienceApathy for obvious reasons]]), but Brooke is probably the purest example, as she has broken up marriages and relationships and has been nailed by almost every man on the show, yet feels it's her right to act high and mighty whenever someone else does anything against her. This may also count as ProtagonistCenteredMorality.
* MarySue: Hope. See TheScrappy below for more details.

* NeutralGood: Macy. After debuting in L.A. as a spiteful and spoiled young woman, her character was reformed to being one of most honest characters on the show with true moral integrity. Oftentimes when she feuded with Brooke, viewers automatically took her side because she didn't have anything wrong with her.

* EarWorm: [[https://www.youtube.com/watch?v=Zy1UskkHRpo "High Upon This Love", the show's theme song, performed by Dionne Warwick]]. More known for its instrumental variants, of which there have been three mixes; [[https://www.youtube.com/watch?v=5OOJsUyCu8g 1987-2004]] & [[https://www.youtube.com/watch?v=Pr4Gmxnq9XI 2017-]], [[https://www.youtube.com/watch?v=2FciGTzleSE 2004-2011]], and [[https://www.youtube.com/watch?v=hKSCQhAMSm8 2011-2017]].

* EarWorm: [[https://www.youtube.com/watch?v=Zy1UskkHRpo "High Upon This Love", the show's theme song, performed by Dionne Warwick]]. More known for its instrumental variants, of which there have been three mixes; [[https://www.youtube.com/watch?v=5OOJsUyCu8g 1987-2004]], [[https://www.youtube.com/watch?v=2FciGTzleSE 2004-2011]], and [[https://www.youtube.com/watch?v=hKSCQhAMSm8 2011-present]].

** Liam has essentially taken over the role after breaking up the love triangle. After spending years in the midst between Steffy and Hope, after Steffy divorces and leaves Liam, believing he'd be better off without her, he is surprised and offended to find that Hope has begun showing interest in another man, [[CainAndAbel his long lost brother Wyatt.]] For the entirety of the rest of the year Liam constantly complained that Wyatt was getting in between him and Hope, who [[{{Hypocrite}} conveniently forgot that he'd done the same thing when Hope and Oliver were trying to work out their problems.]] Unfotunately, [[CharacterShilling everyone else couldn't stop singing his praises,]] especially after Wyatt's mother Quinn was revealed to be mentally unstable, and interfering on her son's behalf, [[DesignatedVillain which was Wyatt's fault.]] After Hope gave him an ultimatum, that he meet her in Paris, he was ''tragically'' detained to save Ivy, after she was pushed in the Sein, by a disguised Quinn, leading Hope to think he had abandoned him, and move on with Wyatt. Of course when Liam found out [[NeverMyFault he was quick to point out that he would have been there in time if it wasn't for Quinn. Completely leaving out the part where he had to be convinced to meet Hope, leaving at the very last minute instead of sooner.]] After Hope had left the show, the triangle once again repeated itself this time with Steffy, whom once again after Liam broke up with her, and was kidnapped by Quinn while struck with Amnesia, Wyatt and Steffy ended up falling in love and got married, [[NeverMyFault while he pointed out that, the marriage was a sham due to Quinn and Wyatt's machinations.]] This time however everyone reminded Liam that he had broken up with Steffy before disappearing. Still acting entitled, his father finally stood up to his tantrums and reminded [[WhatTheHellHero him of all the times he had jumped between Steffy]] ''[[WhatTheHellHero his true love]]'' [[WhatTheHellHero and Hope, his other true love.]]

* MarySue: Hope. This includes how .

** Aly is the newest example. On Aly's fourth birthday, her mother Darla was hit by Taylor's car and killed. Following this tragedy, Aly had psychological problems throughout her childhood and adolescence, developing a mental illness where she had delusions and hallucinations of her dead mother. She was also the victim of bullying in school and didn't have friends when she was growing up, so she ended up relying on Darla's floating ghost head for advice and companionship. After her father got a job in Paris and left Aly alone in LA, she was bullied by her own uncle and in the end, she became psychotic and tried to kill her cousin Steffy, who ended up killing Aly in self defense in the exact same spot on the Pacific Coast Highway where Aly's mother was run over by Steffy's mother.

* TheScrappy: Hope Logan might qualify for this depending on the viewpoint of the viewer. What ''is'' known is that since she was {{SORAS}}ed to a teenager she's been in the center of most of the major storylines, and the older Logan women do nothing but sing her praises. Many of the young men on the show have vied for her affections and her fashion ideas, even at the age of sixteen, are hailed as genius. Most poignantly about this trope of what happened to Steffy's characterization when Hope was introduced. Initially it was Steffy who was the innocent good girl, albeit noticeably flawed unlike Hope. After Hope is aged Steffy is retconned into being a conniving, manipulative slut who uses cut-throat tactics to hurt ''poor little Hope''.

** This storyline also was revisited seven years later in 2015, when Darla's daughter Aly (then a young kid when Darla died, but aged up to her late teens through [[SoapOperaRapidAgingSyndrome SORASing]]) experienced SanitySlippage as a result of being unable to cope with her mom's passing all these years later. This culminates in Aly trying to kill her ArchNemesis Steffy (whom Aly hated because she is Taylor's daughter, ItMakesSenseInContext given Aly's growing psychosis over time), resulting in Aly's AccidentalMurder (really a self-defense killing[[note]]though Steffy's cousin/rival for Liam and Aly's close friend, Ivy, saw it as the opposite by way of eyewitnessing the incident and filming a cell phone video she took of it from her car, not knowing that Aly was the original aggressor[[/note]]) when a frightened Steffy hits Aly's leg with a tire iron, causing her to fall on a rock (ironically, the same weapon that Aly was going to kill Steffy with), killing her instantly. Aly's murder was all the more shocking, as it was kept under wraps by the producers and CBS, not even being mentioned in network-leaked spoilers for the show the week it happened.

** This storyline also was revisited seven years later in 2015, when Darla's daughter Aly (then a young kid when Darla died, but aged up to her late teens through [[SoapOperaRapidAgingSyndrome SORASing]]) experienced SanitySlippage as a result of being unable to cope with her mom's passing all these years later. This culminates in Aly trying to kill her ArchNemesis Steffy (whom Aly hated because she is Taylor's daughter, ItMakesSenseInContext given Aly's growing psychosis over time), resulting in Aly's AccidentalMurder (really a self-defense killing[[note]]though Steffy's rival for Liam and Aly's close friend, Ivy saw it as the opposite by way of eyewitnessing the incident and filming a cell phone video she took of it from her car, not knowing that Aly was the original aggressor[[/note]]) when a frightened Steffy hits Aly's leg with a tire iron, causing her to fall on a rock (ironically, the same weapon that Aly was going to kill Steffy with), killing her instantly. Aly's murder was all the more shocking, as it was kept under wraps by the producers and CBS, not even being mentioned in network-leaked spoilers for the show the week it happened.

** This storyline also was revisited seven years later in 2015, when Darla's daughter Aly (then a young kid when Darla died, but aged up to her late teens through [[SoapOperaRapidAgingSyndrome SORASing]]) experienced SanitySlippage as a result of being unable to cope with her mom's passing all these years later. This culminates in Aly trying to kill her ArchNemesis Steffy (whom Aly hated because she is Taylor's daughter, ItMakesSenseInContext given Aly's growing psychosis over time), resulting in Aly's AccidentalMurder (really a self-defense killing[[note]]though Steffy's rival for Liam and Aly's close friend, Ivy saw it as the opposite by way of eyewitnessing the incident and filming a cell phone video she took of it from her car, not knowing that Aly was the original aggressor[[/note]]) when a frightened Steffy hits Aly's leg with a tire iron, causing her to fall on a rock (ironically, the same weapon that Aly was going to kill Steffy with), killing her instantly.

** This storyline also was revisited seven years later in 2015, when Darla's daughter Aly (then a young kid when Darla died, but aged up to her late teens through SORASing) experienced SanitySlippage as a result of being unable to cope with her mom's passing all these years later. This culminates in Aly trying to kill her ArchNemesis Steffy (whom Aly hated because she is Taylor's daughter, ItMakesSenseInContext given Aly's growing psychosis over time), resulting in Aly's AccidentalMurder (really a self-defense killing[[note]]though Steffy's rival for Liam and Aly's close friend, Ivy saw it as the opposite by way of eyewitnessing the incident and filming a cell phone video she took of it from her car, not knowing that Aly was the original aggressor[[/note]]) when a frightened Steffy hits Aly's leg with a tire iron, causing her to fall on a rock (ironically, the same weapon that Aly was going to kill Steffy with), killing her instantly.

* NeutralGood: Macy. After debuting in LA as a spiteful and spoiled young woman, her character was reformed to being one of most honest characters on the show with true moral integrity. Oftentimes when she feuded with Brooke, viewers automatically took her side because she didn't have anything wrong with her.

** Macy definitely falls into this category. Her father dissappeared when she was a little girl, she was always caught in the middle in the Spectra/Forrester feud and would end up being blamed for things she knew nothing about, her three marriages to Thorne all ended badly, she was an alcoholic, had cancer twice, lost one husband to cancer, was in three car crashes, attempted suicide at least once, was almost murdered by a crazy ex, found out she was unable to have children while her best friend was pregnant by ''her'' husband... and was killed off in a gruesome manner - TWICE.

** Macy definitely falls into this category. Her father dissappeared when she was a little girl, she was always caught in the middle in the Spectra/Forrester feud and would end up being blamed for things she knew nothing about, her three marriages to Thorne all ended badly, she was an alcoholic, had cancer twice, lost one husband to cancer, was in three car crashes, attempted suicide at least once, was almost murdered by a crazy ex, found out she was unable to have children while her best friend was pregnant by her husband... and was killed off in a gruesome manner - TWICE.

** Taylor might also count for this. She's not exactly a saint, but she's not done half the things the women around her have done. Yet everyone treats her bad decisions like she'd committed murder, while other women who commit the same crimes get off scot-free.