History TakeThat / Commercials

* Apple Computer has a long history of TakeThat ads (but please, [[UsefulNotes/ComputerWars no OS warring here]] [[InternetBackdraft for the sake of sanity]]!):

* [[https://www.gamespot.com/articles/chucky-kills-toy-storys-woody-in-new-childs-play-r/1100-6466565/ This poster]] for ''Film/ChildsPlay2019'' implies that Chucky has killed [[Franchise/ToyStory Woody,]] a reference to how ''Child's Play'' shares a release date with ''WesternAnimation/ToyStory4.''

* Commercials for ''VideoGame/{{Glover}}'' had an enemy from said game attack obvious {{Exp|y}}ies of VideoGame/DukeNukem, [[Franchise/TombRaider Lara Croft]], and [[VideoGame/FinalFantasyVII Cloud Strife]].

* [[https://www.gamespot.com/articles/chucky-kills-toy-storys-woody-in-new-childs-play-r/1100-6466565/ This poster]] for ''ChildsPlay2019'' implies that Chucky has killed [[Franchise/ToyStory Woody,]] a reference to how ''Child's Play'' shares a release date with ''WesternAnimation/ToyStory4.''

* An ad for Florida's Natural orange juice shows the juice next to its competitors, then asks something along the lines of, "Who knows orange juice better? The corporate heads of Pepsi and Coca-Cola, or real orange farmers?" The competing juices (presumably Tropicana and Minute Maid or Simply Orange, which are owned by [=PepsiCo=] and Coca-Cola respectively) dissolve into some generic CEO guys. Florida's Natural often highlights in its ads that its juice is made from oranges grown entirely in the U.S. as a cooperative effort among Florida farmers, while its competitors use a mix of domestic and imported oranges.

* Arby's has a spot with a guy sitting on a bench, eating a traditional burger, fries, and soft drink lunch. He's about to bite into it when grease squirts all over his shirt and hands. Just then, a bombshell woman walks up to him to the tune of Warrant's "Cherry Pie" and hands him her number. He tries to open it, and the grease on his hands smudges the number. He tries to get her to stop, but she just makes the "call me" gesture and drives off. The ad, specifically, is for the Arby's ''Roast'' Burger. Apparently, anyone who buys hamburgers from other places is too stupid/uncultured to think to get napkins. It's unclear whether this particular TakeThat is aimed at the competitors or the customers, and the ad has some rather vexing FridgeLogic when one considers the extreme unlikelihood of a model-hot woman giving her phone number to a random cheeseburger-eating stranger ''ever'' happening in real life, much like an insurance company using serious threats of killer meteorites or a ZombieApocalypse to sell personal injury policies. This began in response to a series of ads from Carl's Jr that featured sexy men and women biting messily into its burgers while dropping sauce everywhere.

* The commercial for the first ''Nonstop Nicktoons Weekend'' in 1993 took a shot at the then-new Creator/CartoonNetwork. Granted, Cartoon Network's programming at the time was mainly old Hanna-Barbera and Warner Bros. cartoons.

* Print ads and commercials for ''VideoGame/TyTheTasmanianTiger'' shown the eponymous Ty dropping in on three hospitalized and highly bandaged characters who bear obvious resemblances to ''Franchise/SonicTheHedgehog'', ''Franchise/CrashBandicoot'', and ''Franchise/SpyroTheDragon'', all of whom have Ty's signature boomerangs embedded in them somewhere. They all flatline thereafter. All three characters are still more popular than Ty ever was, though.

* A Jack in the Box [[https://www.youtube.com/watch?v=GEVMkdScUZc commercial]] has Jack mocking Burger King's "Have it your way" slogan by mentioning the fact that you can't order breakfast after 11:00 A.M., unlike at his restaurant where you can order anything on the menu 24/7. He ends the commercial by standing in front of a Burger King and uttering these words, "And hey, if I'm saying something that's not true... [=*rips the sleeves off his suit*=] ''Do'' something about it." This is but one in a long line of Jack in the Box commercials based around the Take That: Ones from the 70s featured Jack beatingup Ronald [[=McDonald=]] statues and taunting Colonel Sanders outside of his gated mansion.

*** In September 2018 when Rally's and Checkers ran a $1.00 drink campaign, their ads went to show that they offer a bigger size beverage in any size than McDonald's.

*** One of the earliest take thats Nintendo issued at Sega was [[https://www.youtube.com/watch?v=6215oA5wb7k this]] Australian commercial for ''VideoGame/TeenageMutantNinjaTurtles'', which featured a take that to the UsefulNotes/SegaMasterSystem.

* A Panasonic ThreeDO commercial from 1994 (?) depicted a UsefulNotes/SegaGenesis and UsefulNotes/{{S|uperNintendoEntertainmentSystem}}NES being dropped into a toybox, with the narration "If you're not playing with a Panasonic 3DO system, then what ''are'' you playing with?" The commercial then cuts to footage from various 3DO games, then it cuts back to the Genesis and SNES with the narration saying something along the lines of "Say goodbye to your old toys", and then it abruptly cuts to a static picture of the 3DO logo as we hear a gunshot.

** There's at least one case where this backfired. One Quizno's potshot against Subway involved two men sitting on a bench, one with a Quizno's sub, and one with a sub that was clearly Subway's. The man with the Quizno's sub says "Untoasted[[note]] At the time the commercial in question aired, [[NewerThanTheyThink Subway did not offer toasted sandwiches.]][[/note]]? What, were you raised by wolves?" Cue the second guy having a flashback of himself, still adult and in a three-piece suit, nursing from a mother wolf with her pups. He then responds back in the present "Why yes. Yes, I was." Enough people were put off by this ad that it was taken off the air, then put back on with the nursing scene cut out.

* When the Planet Fitness gym chain was promoting itself as a safe space for people who were not much into body-building, professional weight lifter, Steve Pulcinella, made [[https://www.youtube.com/watch?v=qBRG4RkE51Q this ad]] in response to promote his owned Iron Sport Gym; in which Steve give a tour of the facilities to a skinny guy, who gets progressively scared by the extreme strength workouts and ends up being thrown out by Steve.

* When the Planet Fitness gym chain was promoting itself as a safe space for people who were not much into body-building, Steve Pulcinella, made [[https://www.youtube.com/watch?v=qBRG4RkE51Q this ad]] in response to promote his Iron Sport Gym; in which a skinny guy gets scared by the extreme strength exercises and ends up being thrown out by Steve.

* Somewhere, a small-town gym chain ran a radio ad bragging about its unpretentiousness. It ended with the narrator saying "So, if you think you're made of gold or from another planet, you may not like it here." Hmm ... who could they be thinking about?

*** In the UK, they're advertised with [[Series/ThatMitchellAndWebbLook David Mitchell and Robert Webb]], with [[Creator/DavidMitchell Mitchell]] as the PC and Webb as the Mac. The tendency is for people to view them like the characters they play on ''Series/PeepShow'', with the PC coming across as a bit hopeless, but someone generally loveable who tries their best, while the Mac is viewed as a smug preening tosser.

** [[https://www.youtube.com/watch?v=R59TevgzN3k&feature=youtu.be This fall 2017 ad for the Samsung Galaxy S8 and Note 8]] was timed to coincide with the release of the [=iPhone X=]. It is Samsung's way of boasting that they're many steps ahead of Apple in the smartphone technology race.[[note]]In part because the iPhone X was the first iPhone without a physical home button, but it didn't come out until well after Samsung had already done away with the physical home buttons for the S8 and Note 8 in favor of onscreen keys[[/note]] A guy gets the original [=iPhone=], and at one point tries to take a picture of his car only to be told he doesn't have enough storage space[[note]]Samsung's Galaxy Note and S lines with the exception of the S6 / Note 5 have always had a tray to install a micro SD card to expand on-board storage; Apple locks you in at whatever internal storage option you settle for at purchase[[/note]]. In 2013, he then meets a girl who owns a Galaxy Note 5. In 2016, they both slip and fall off a pier and get their phones wet. The girl's Galaxy S7 Edge is fine, but the boyfriend has to put his iPhone 6 into a petri dish of rice[[note]]except for the S6 / Note 5, almost all Galaxy S and Note phones since at least 2013 have had [=IP67=] or [=IP68=] certification for dust and water resistance. It wouldn't be until 2016 and the iPhone 7 that Apple released a water resistant iPhone[[/note]]. The boyfriend upgrades to the iPhone 7, but because there's no headphone jack, he must use a special dongle to listen to music and charge his phone simultaneously[[note]]Apple gained a lot of controversy in 2016 for removing the headphone jack beginning with the iPhone 7, forcing everyone to connect their headphones through the Lightning port via an adapter, which also means unless you have the iPhone 8 or X that support wireless charging, you'll need to use a special dongle to charge your phone and listen to music simultaneously on an iPhone. By contrast, Galaxy phones still use conventional headphone jacks[[/note]], compared to the girlfriend, who's just charging her Galaxy S8 on a convertible wireless charging stand[[note]]wireless charging has become a mainstream feature of Samsung Galaxy phones beginning with the S6 and Note 5 in 2015, and in fact had been around since the S4 in 2013 with a special inductive back panel. Apple didn't bring wireless charging to the iPhone line until September 2017 with the rollout of the iPhone 8 and 8 Plus, then the iPhone X two months later.[[/note]] So the boyfriend decides not to wait in line for the iPhone X and instead settles for purchasing a Galaxy Note 8. As he walks past an Apple Store, he briefly glances at one man in line who has a haircut imitating the "notch" on the iPhone X[[note]]from the front-facing camera that is used for Face ID[[/note]].

** [[https://www.youtube.com/watch?v=R59TevgzN3k&feature=youtu.be This fall 2017 ad for the Samsung Galaxy S8 and Note 8]] was timed to coincide with the release of the [=iPhone X=]. It is Samsung's way of boasting that they're many steps ahead of Apple in the smartphone technology race.[[note]]In part because the iPhone X was the first iPhone without a physical home button, but it didn't come out until well after Samsung had already done away with the physical home buttons for the S8 and Note 8 in favor of onscreen keys[[/note]] A guy gets the original [=iPhone=], and at one point tries to take a picture of his car only to be told he doesn't have enough storage space[[note]]Samsung's Galaxy Note and S lines with the exception of the S6 / Note 5 have always had a tray to install a micro SD card to expand on-board storage; Apple locks you in at whatever internal storage option you settle for at purchase[[/note]]. In 2013, he then meets a girl who owns a Galaxy Note 5. In 2016, they both slip and fall off a pier and get their phones wet. The girl's Galaxy S7 Edge is fine, but the boyfriend has to put his iPhone 6 into a petri dish of rice[[note]]except for the S6 / Note 5, almost all Galaxy S and Note phones since at least 2013 have had [=IP67=] or [=IP68=] certification for dust and water resistance. It wouldn't be until 2016 and the iPhone 7 that Apple released a water resistant iPhone[[/note]]. The boyfriend upgrades to the iPhone 7, but because there's no headphone jack, he must use a special dongle to listen to music and charge his phone simultaneously[[note]]Apple gained a lot of controversy in 2016 for removing the headphone jack beginning with the iPhone 7, forcing everyone to connect their headphones through the Lightning port via an adapter[[/note]], compared to the girlfriend, who's just charging her Galaxy S8 on a convertible wireless charging stand[[note]]wireless charging has become a mainstream feature of Samsung Galaxy phones beginning with the S6 and Note 5 in 2015, and in fact had been around since the S4 in 2013 with a special inductive back panel. Apple didn't bring wireless charging to the iPhone line until September 2017 with the rollout of the iPhone 8 and 8 Plus, then the iPhone X two months later.[[/note]] So the boyfriend decides not to wait in line for the iPhone X and instead settles for purchasing a Galaxy Note 8. As he walks past an Apple Store, he briefly glances at one man in line who has a haircut imitating the "notch" on the iPhone X[[note]]from the front-facing camera that is used for Face ID[[/note]].

* Indian mobile service provider Airtel has a series of ads featuring one young girl who brags about the very fast and very powerful 4G network, and often challenges random people to a test of network speed and connectivity. This ad's frequency across media, its overly bold claims and also frequent network connectivity issues with Airtel have annoyed so many Indians that the '4G girl', as she is called, has ended up being SnarkBait and a subject of Take Thats time and again. Eventually, a new ad was released, where she is holidaying with her friends in the Northeastern part of India, where there may not be 4G coverage, while her friends keep [[TakeThatMe mocking her]] for [[https://www.youtube.com/watch?v=BgoejZvAdbU talking non-stop and how the public gets a break from her]].[[/folder]]