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%% Insert deities here
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* Symbol: An "L" or "LL" symbol
* Alignment: NeutralEvil
* Reason for joining: As one of his tropes applies, this subdivision fits Lex Luthor's modus operandi snugly. The subdivision gives him a great way to covertly work with villains to support his own businesses and deals, as well as making subtle operations to shake the reputations of heroes, especially Superman, his arch-nemesis who is one of the council leaders of the GUAG.
* Cooperation Ability: Lex Luthor is more than willing to cooperate with other villains in this subdivision, or seek assistance from other villains in the GUAE, though never without a price. Luthor wants to ensure that all of such forms of teamwork and planning lead to either short-term or long-term benefits in his favor, even to the extent of manipulating others or plotting contingencies for when villains take his assistance for granted. Lex Luthor is more than willing to work with other villains, but as always, he intends to gain something from it, and woe befall you if he doesn't.
* Role: Lex Luthor can serve as an effective leader or director of the subdivision if need be, demonstrating ways to control or set public perception in their favor, and to keep the more unpleasant details out of the eyes of the public. An expert in diverting public attention and anger when one is caught doing something villainous most of the time, he also uses his funding and help from other villains to work on projects that benefit the GUAE's reputation, making secret projects to help villains deal with unpleasant heroes and heroic wannabes, and covering up dirty secrets that the GUAE doesn't want people to get too deep on, should they impact his own business as well.
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To nobody's surprise, an alliance built on evil is going to have a PR problem. It certainly didn't help stop the hemorrhaging of members to the [[Pantheon/GrandUnitedAllianceOfLaw GUAL]] and [[Pantheon/GrandUnitedAllianceOfChaos GUAC]]. For this reason, Melkor decided to form a faction to take care of just that. Those in the False Shepherds tend to not be public about their membership, in order to enhance their own PR. And through them Melkor hopes to ensnare people into evil through charming smiles, promises of a better world and raw charisma.
Partly because that he is also untrustworthy of the False Shepherds, as they're also good at swaying members of the GUAE towards their personal agendas and against their own. However being an ObviouslyEvil CardCarryingVillain just doesn't cut it in the modern pantheon if you want success.
Partly because that he is also untrustworthy of the False Shepherds, as they're also good at swaying members of the GUAE towards their personal agendas and against their own. However being an ObviouslyEvil CardCarryingVillain just doesn't cut it in the modern pantheon if you want success.
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Partly because
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!House Leader
'''[[ComicBook/LexLuthor Alexander Luthor]], God of {{Supervillain}}s and [[VillainWithGoodPublicity Villains With Good Receptions]]''' (Lex Luthor, Mockingbird, New Man of Steel, [[spoiler:Apex Lex]])
* Intermediate God, Greater God with his PoweredArmor, [[spoiler:borderline Overdeity as Apex Lex]]
* Symbol: The Lexcorp Logo
* Alignment: NeutralEvil
* Reason for joining: Initially, part of his plans to take down Superman and his friends. [[ComicBook/JusticeLeague2018 But on recent reflections]], he has come to believe in "Doom" and humanity should accept its darker impulses, which is what the GUAE promotes
* Loyalty to Melkor: Low. Though he is more personally interested in the GUAE with the factor of "Doom", [[ItsAllAboutMe he's still Luthor]] and doesn't care about his boss as anything more than a means to an end.
* Threat level: High. Not just because of his intellect, but his social standing and good publicity. [[spoiler:Much higher upon his evolution to Apex Lex]].
----
!False Shepherds
'''[[Anime/RevolutionaryGirlUtena Akio Ohtori]], Unholy Herald of DomesticAbuse''' (Dios, End of the World)
* Demigod
* Symbol: A rose crest ring
* Alignment: Neutral Evil
* Reason for joining: To prove that no man, woman, beast, or [[CargoShip inanimate object]] can resist his charms. ''No one.''
* Loyalty to Melkor: Given the opportunity, Akio would try to work his charms on Melkor. The other GUAE members expect [[HilarityEnsues amusing results]].
* Threat level: Moderate. His charm can be a problem, but it can also backfire on him if a hero pulls a particularly nasty ShutUpHannibal on him.
'''[[WesternAnimation/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
* Intermediate God with the Friends' power, formerly Quasideity
* Symbol: The charm from the Friends or his cane and hat with a set of tarot cards
* Alignment: NeutralEvil, pretends to be NeutralGood
* Reason for joining: To allow his powers from the Friends to be his and his alone, and take New Orleans for his own
* Loyalty to Melkor: Medium. He already got a bad deal from the Friends and doesn't trust Melkor, but the Dark Lord isn't asking [[DealWithTheDevil for a big price]] so long as he makes evil attractive and pulls suckers in.
* Threat level: Medium. He's quite charismatic and charming, and though not the strongest voodoo practitioner he's certainly good at it.
'''[[WesternAnimation/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
* Demigod, [[AmbiguouslyHuman possibly higher]]
* Symbol: A pair of donkey ears
* Alignment: NeutralEvil with a [[LawfulEvil lawful]] streak
* Reason for joining: More aid and revenue to attract kids, so he can turn them to donkeys and sell them off to the salt mines. Also, he gets a fat stack of cash.
* Loyalty to Melkor: He's fine working with Melkor so long as he doesn't try to cheat him out of money.
* Threat level: Medium. While (hopefully) not that powerful, the Coachman has enslaved and stolen hundreds of children, all while keeping a good appearance to those who might call him out. There's also the fact that he's one of the few KarmaHoudini Disney villains. [[AdaptationalKarma Well, except in the video game]].
'''[[Franchise/TheDarkTower Randall]] [[Literature/{{The Stand}} Fla]][[Literature/{{The Eyes Of The Dragon}} gg]], God of the [[WalkingWasteland Walking Wastelands]]''' (The Walkin' Dude, The Man in Black, The Ageless Stranger, The Dark Man, The Tall Man, Legion, Nyarlathotep, Walter o'Dim, Walter Padick, Marten Broadcloak, Maerlyn, Flagg the Hooded, He Who Walks Behind the Rows, Revered Flagg, The Covenant Man and other variations of R.F)
* Intermediate God
* Symbol: The Red Eye of The Crimson King
* Alignment: ChaoticEvil
* Reason for joining: The misery he can cause with the aid of Melkor and the GUAE [[ForTheEvulz is one hell of a time]]. Melkor in turn values his dark charisma
* Loyalty to Melkor: He seemed loyal to [[GreaterScopeVillain the Crimson King]], but had his own plans to take control of the Dark Tower under his nose. So none, though is willing to work under Melkor for a long time.
* Threat level: High. Flagg's a powerful magic user, who despite being ObviouslyEvil is a charismatic cult leader with the dark charm you'd expect.
'''[[WesternAnimation/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
* Demigod
* Symbol: Decorative antlers
* Alignment: [[ChaoticNeutral Chaotic Selfish]]
* Reason for joining: Melkor has convinced Gaston that working for PR will make him more appealing with Belle, and he can help him win over her
* Loyalty to Melkor: Melkor promised.
* Threat level: Moderate. Very charming, but he's somewhat of a meathead.
'''[[WesternAnimation/Shrek2 The Fairy Godmother]], Goddess of [[FairyDevilmother Evil Fairy Godmothers]]''' (Dama Fortuna)
* Intermediate Goddess
* Symbol: Her face on a potion
* Alignment: LawfulEvil
* Reason for joining: Revenge on Shrek and his friends, and to ensure her son becomes king.
* Loyalty to Melkor: ''Non-existent''. She's merely using the resources of the GUAE to promote her products and help with her revenge plan. She opposes the GUAE on principle due to her traditional fairy tale mindset, [[{{Hypocrite}} though will work with them]] if it achieves her own ambitions.
* Threat level: Medium. She knows how to use magic and has a high PR.
'''[[WesternAnimation/ToyStory3 Lots-o' Hugging Bear]], The God of [[RedemptionRejection Rejecting Redemption]]''' (Lotso for short)
* Quasideity
* Symbol: His cane with a strawberry symbol on it
* Alignment: NeutralEvil (pretends to be LawfulGood)
* Reason for joining: To oppress all the toys in the world and revenge on humanity
* Loyalty to Melkor: High. His [[StrawNihilist very nihilistic and cynic worldview]] and tyranny towards his subjects makes the Dark Lord an appealing figure
* Threat level: Very low on a human level, since he's still just a plush bear. For smaller creatures and toys, it's medium. He's most dangerous for the system of repression he maintained and [[BitchInSheepsClothing seeming to be a benevolent leader]].
'''[[ComicBook/LexLuthor Alexander Luthor]], God of {{Supervillain}}s and [[VillainWithGoodPublicity Villains With Good Receptions]]''' (Lex Luthor, Mockingbird, New Man of Steel, [[spoiler:Apex Lex]])
* Intermediate God, Greater God with his PoweredArmor, [[spoiler:borderline Overdeity as Apex Lex]]
* Symbol: The Lexcorp Logo
* Alignment: NeutralEvil
* Reason for joining: Initially, part of his plans to take down Superman and his friends. [[ComicBook/JusticeLeague2018 But on recent reflections]], he has come to believe in "Doom" and humanity should accept its darker impulses, which is what the GUAE promotes
* Loyalty to Melkor: Low. Though he is more personally interested in the GUAE with the factor of "Doom", [[ItsAllAboutMe he's still Luthor]] and doesn't care about his boss as anything more than a means to an end.
* Threat level: High. Not just because of his intellect, but his social standing and good publicity. [[spoiler:Much higher upon his evolution to Apex Lex]].
----
!False Shepherds
'''[[Anime/RevolutionaryGirlUtena Akio Ohtori]], Unholy Herald of DomesticAbuse''' (Dios, End of the World)
* Demigod
* Symbol: A rose crest ring
* Alignment: Neutral Evil
* Reason for joining: To prove that no man, woman, beast, or [[CargoShip inanimate object]] can resist his charms. ''No one.''
* Loyalty to Melkor: Given the opportunity, Akio would try to work his charms on Melkor. The other GUAE members expect [[HilarityEnsues amusing results]].
* Threat level: Moderate. His charm can be a problem, but it can also backfire on him if a hero pulls a particularly nasty ShutUpHannibal on him.
'''[[WesternAnimation/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
* Intermediate God with the Friends' power, formerly Quasideity
* Symbol: The charm from the Friends or his cane and hat with a set of tarot cards
* Alignment: NeutralEvil, pretends to be NeutralGood
* Reason for joining: To allow his powers from the Friends to be his and his alone, and take New Orleans for his own
* Loyalty to Melkor: Medium. He already got a bad deal from the Friends and doesn't trust Melkor, but the Dark Lord isn't asking [[DealWithTheDevil for a big price]] so long as he makes evil attractive and pulls suckers in.
* Threat level: Medium. He's quite charismatic and charming, and though not the strongest voodoo practitioner he's certainly good at it.
'''[[WesternAnimation/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
* Demigod, [[AmbiguouslyHuman possibly higher]]
* Symbol: A pair of donkey ears
* Alignment: NeutralEvil with a [[LawfulEvil lawful]] streak
* Reason for joining: More aid and revenue to attract kids, so he can turn them to donkeys and sell them off to the salt mines. Also, he gets a fat stack of cash.
* Loyalty to Melkor: He's fine working with Melkor so long as he doesn't try to cheat him out of money.
* Threat level: Medium. While (hopefully) not that powerful, the Coachman has enslaved and stolen hundreds of children, all while keeping a good appearance to those who might call him out. There's also the fact that he's one of the few KarmaHoudini Disney villains. [[AdaptationalKarma Well, except in the video game]].
'''[[Franchise/TheDarkTower Randall]] [[Literature/{{The Stand}} Fla]][[Literature/{{The Eyes Of The Dragon}} gg]], God of the [[WalkingWasteland Walking Wastelands]]''' (The Walkin' Dude, The Man in Black, The Ageless Stranger, The Dark Man, The Tall Man, Legion, Nyarlathotep, Walter o'Dim, Walter Padick, Marten Broadcloak, Maerlyn, Flagg the Hooded, He Who Walks Behind the Rows, Revered Flagg, The Covenant Man and other variations of R.F)
* Intermediate God
* Symbol: The Red Eye of The Crimson King
* Alignment: ChaoticEvil
* Reason for joining: The misery he can cause with the aid of Melkor and the GUAE [[ForTheEvulz is one hell of a time]]. Melkor in turn values his dark charisma
* Loyalty to Melkor: He seemed loyal to [[GreaterScopeVillain the Crimson King]], but had his own plans to take control of the Dark Tower under his nose. So none, though is willing to work under Melkor for a long time.
* Threat level: High. Flagg's a powerful magic user, who despite being ObviouslyEvil is a charismatic cult leader with the dark charm you'd expect.
'''[[WesternAnimation/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
* Demigod
* Symbol: Decorative antlers
* Alignment: [[ChaoticNeutral Chaotic Selfish]]
* Reason for joining: Melkor has convinced Gaston that working for PR will make him more appealing with Belle, and he can help him win over her
* Loyalty to Melkor: Melkor promised.
* Threat level: Moderate. Very charming, but he's somewhat of a meathead.
'''[[WesternAnimation/Shrek2 The Fairy Godmother]], Goddess of [[FairyDevilmother Evil Fairy Godmothers]]''' (Dama Fortuna)
* Intermediate Goddess
* Symbol: Her face on a potion
* Alignment: LawfulEvil
* Reason for joining: Revenge on Shrek and his friends, and to ensure her son becomes king.
* Loyalty to Melkor: ''Non-existent''. She's merely using the resources of the GUAE to promote her products and help with her revenge plan. She opposes the GUAE on principle due to her traditional fairy tale mindset, [[{{Hypocrite}} though will work with them]] if it achieves her own ambitions.
* Threat level: Medium. She knows how to use magic and has a high PR.
'''[[WesternAnimation/ToyStory3 Lots-o' Hugging Bear]], The God of [[RedemptionRejection Rejecting Redemption]]''' (Lotso for short)
* Quasideity
* Symbol: His cane with a strawberry symbol on it
* Alignment: NeutralEvil (pretends to be LawfulGood)
* Reason for joining: To oppress all the toys in the world and revenge on humanity
* Loyalty to Melkor: High. His [[StrawNihilist very nihilistic and cynic worldview]] and tyranny towards his subjects makes the Dark Lord an appealing figure
* Threat level: Very low on a human level, since he's still just a plush bear. For smaller creatures and toys, it's medium. He's most dangerous for the system of repression he maintained and [[BitchInSheepsClothing seeming to be a benevolent leader]].
to:
'''[[ComicBook/LexLuthor Alexander Luthor]], God of {{Supervillain}}s and [[VillainWithGoodPublicity Villains With Good Receptions]]''' (Lex Luthor, Mockingbird, New Man of Steel, [[spoiler:Apex Lex]])
* Intermediate God, Greater God with his PoweredArmor, [[spoiler:borderline Overdeity as Apex Lex]]
* Symbol: The Lexcorp Logo
* Alignment: NeutralEvil
* Reason for joining: Initially, part of his plans to take down Superman and his friends. [[ComicBook/JusticeLeague2018 But on recent reflections]], he has come to believe in "Doom" and humanity should accept its darker impulses, which is what the GUAE promotes
* Loyalty to Melkor: Low. Though he is more personally interested in the GUAE with the factor of "Doom", [[ItsAllAboutMe he's still Luthor]] and doesn't care about his boss as anything more than a means to an end.
* Threat level: High. Not just because of his intellect, but his social standing and good publicity. [[spoiler:Much higher upon his evolution to Apex Lex]].
----
!False Shepherds
'''[[Anime/RevolutionaryGirlUtena Akio Ohtori]], Unholy Herald of DomesticAbuse''' (Dios, End of the World)
* Demigod
* Symbol: A rose crest ring
* Alignment: Neutral Evil
* Reason for joining: To prove that no man, woman, beast, or [[CargoShip inanimate object]] can resist his charms. ''No one.''
* Loyalty to Melkor: Given the opportunity, Akio would try to work his charms on Melkor. The other GUAE members expect [[HilarityEnsues amusing results]].
* Threat level: Moderate. His charm can be a problem, but it can also backfire on him if a hero pulls a particularly nasty ShutUpHannibal on him.
'''[[WesternAnimation/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
* Intermediate God with the Friends' power, formerly Quasideity
* Symbol: The charm from the Friends or his cane and hat with a set of tarot cards
* Alignment: NeutralEvil, pretends to be NeutralGood
* Reason for joining: To allow his powers from the Friends to be his and his alone, and take New Orleans for his own
* Loyalty to Melkor: Medium. He already got a bad deal from the Friends and doesn't trust Melkor, but the Dark Lord isn't asking [[DealWithTheDevil for a big price]] so long as he makes evil attractive and pulls suckers in.
* Threat level: Medium. He's quite charismatic and charming, and though not the strongest voodoo practitioner he's certainly good at it.
'''[[WesternAnimation/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
* Demigod, [[AmbiguouslyHuman possibly higher]]
* Symbol: A pair of donkey ears
* Alignment: NeutralEvil with a [[LawfulEvil lawful]] streak
* Reason for joining: More aid and revenue to attract kids, so he can turn them to donkeys and sell them off to the salt mines. Also, he gets a fat stack of cash.
* Loyalty to Melkor: He's fine working with Melkor so long as he doesn't try to cheat him out of money.
* Threat level: Medium. While (hopefully) not that powerful, the Coachman has enslaved and stolen hundreds of children, all while keeping a good appearance to those who might call him out. There's also the fact that he's one of the few KarmaHoudini Disney villains. [[AdaptationalKarma Well, except in the video game]].
'''[[Franchise/TheDarkTower Randall]] [[Literature/{{The Stand}} Fla]][[Literature/{{The Eyes Of The Dragon}} gg]], God of the [[WalkingWasteland Walking Wastelands]]''' (The Walkin' Dude, The Man in Black, The Ageless Stranger, The Dark Man, The Tall Man, Legion, Nyarlathotep, Walter o'Dim, Walter Padick, Marten Broadcloak, Maerlyn, Flagg the Hooded, He Who Walks Behind the Rows, Revered Flagg, The Covenant Man and other variations of R.F)
* Intermediate God
* Symbol: The Red Eye of The Crimson King
* Alignment: ChaoticEvil
* Reason for joining: The misery he can cause with the aid of Melkor and the GUAE [[ForTheEvulz is one hell of a time]]. Melkor in turn values his dark charisma
* Loyalty to Melkor: He seemed loyal to [[GreaterScopeVillain the Crimson King]], but had his own plans to take control of the Dark Tower under his nose. So none, though is willing to work under Melkor for a long time.
* Threat level: High. Flagg's a powerful magic user, who despite being ObviouslyEvil is a charismatic cult leader with the dark charm you'd expect.
'''[[WesternAnimation/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
* Demigod
* Symbol: Decorative antlers
* Alignment: [[ChaoticNeutral Chaotic Selfish]]
* Reason for joining: Melkor has convinced Gaston that working for PR will make him more appealing with Belle, and he can help him win over her
* Loyalty to Melkor: Melkor promised.
* Threat level: Moderate. Very charming, but he's somewhat of a meathead.
'''[[WesternAnimation/Shrek2 The Fairy Godmother]], Goddess of [[FairyDevilmother Evil Fairy Godmothers]]''' (Dama Fortuna)
* Intermediate Goddess
* Symbol: Her face on a potion
* Alignment: LawfulEvil
* Reason for joining: Revenge on Shrek and his friends, and to ensure her son becomes king.
* Loyalty to Melkor: ''Non-existent''. She's merely using the resources of the GUAE to promote her products and help with her revenge plan. She opposes the GUAE on principle due to her traditional fairy tale mindset, [[{{Hypocrite}} though will work with them]] if it achieves her own ambitions.
* Threat level: Medium. She knows how to use magic and has a high PR.
'''[[WesternAnimation/ToyStory3 Lots-o' Hugging Bear]], The God of [[RedemptionRejection Rejecting Redemption]]''' (Lotso for short)
* Quasideity
* Symbol: His cane with a strawberry symbol on it
* Alignment: NeutralEvil (pretends to be LawfulGood)
* Reason for joining: To oppress all the toys in the world and revenge on humanity
* Loyalty to Melkor: High. His [[StrawNihilist very nihilistic and cynic worldview]] and tyranny towards his subjects makes the Dark Lord an appealing figure
* Threat level: Very low on a human level, since he's still just a plush bear. For smaller creatures and toys, it's medium. He's most dangerous for the system of repression he maintained and [[BitchInSheepsClothing seeming to be a benevolent leader]].
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'''[[Disney/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
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'''[[Disney/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
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'''[[Disney/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
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Added DiffLines:
To nobody's surprise, an alliance built on evil is going to have a PR problem. It certainly didn't help stop the hemorrhaging of members to the [[Pantheon/GrandUnitedAllianceOfLaw GUAL]] and [[Pantheon/GrandUnitedAllianceOfChaos GUAC]]. For this reason, Melkor decided to form a faction to take care of just that. Those in the False Shepherds tend to not be public about their membership, in order to enhance their own PR. And through them Melkor hopes to ensnare people into evil through charming smiles, promises of a better world and raw charisma.
Partly because that he is also untrustworthy of the False Shepherds, as they're also good at swaying members of the GUAE towards their personal agendas and against their own. However being an ObviouslyEvil CardCarryingVillain just doesn't cut it in the modern pantheon if you want success.
----
!House Leader
'''[[ComicBook/LexLuthor Alexander Luthor]], God of {{Supervillain}}s and [[VillainWithGoodPublicity Villains With Good Receptions]]''' (Lex Luthor, Mockingbird, New Man of Steel, [[spoiler:Apex Lex]])
* Intermediate God, Greater God with his PoweredArmor, [[spoiler:borderline Overdeity as Apex Lex]]
* Symbol: The Lexcorp Logo
* Alignment: NeutralEvil
* Reason for joining: Initially, part of his plans to take down Superman and his friends. [[ComicBook/JusticeLeague2018 But on recent reflections]], he has come to believe in "Doom" and humanity should accept its darker impulses, which is what the GUAE promotes
* Loyalty to Melkor: Low. Though he is more personally interested in the GUAE with the factor of "Doom", [[ItsAllAboutMe he's still Luthor]] and doesn't care about his boss as anything more than a means to an end.
* Threat level: High. Not just because of his intellect, but his social standing and good publicity. [[spoiler:Much higher upon his evolution to Apex Lex]].
----
!False Shepherds
'''[[Anime/RevolutionaryGirlUtena Akio Ohtori]], Unholy Herald of DomesticAbuse''' (Dios, End of the World)
* Demigod
* Symbol: A rose crest ring
* Alignment: Neutral Evil
* Reason for joining: To prove that no man, woman, beast, or [[CargoShip inanimate object]] can resist his charms. ''No one.''
* Loyalty to Melkor: Given the opportunity, Akio would try to work his charms on Melkor. The other GUAE members expect [[HilarityEnsues amusing results]].
* Threat level: Moderate. His charm can be a problem, but it can also backfire on him if a hero pulls a particularly nasty ShutUpHannibal on him.
'''[[Disney/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
* Intermediate God with the Friends' power, formerly Quasideity
* Symbol: The charm from the Friends or his cane and hat with a set of tarot cards
* Alignment: NeutralEvil, pretends to be NeutralGood
* Reason for joining: To allow his powers from the Friends to be his and his alone, and take New Orleans for his own
* Loyalty to Melkor: Medium. He already got a bad deal from the Friends and doesn't trust Melkor, but the Dark Lord isn't asking [[DealWithTheDevil for a big price]] so long as he makes evil attractive and pulls suckers in.
* Threat level: Medium. He's quite charismatic and charming, and though not the strongest voodoo practitioner he's certainly good at it.
'''[[Disney/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
* Demigod, [[AmbiguouslyHuman possibly higher]]
* Symbol: A pair of donkey ears
* Alignment: NeutralEvil with a [[LawfulEvil lawful]] streak
* Reason for joining: More aid and revenue to attract kids, so he can turn them to donkeys and sell them off to the salt mines. Also, he gets a fat stack of cash.
* Loyalty to Melkor: He's fine working with Melkor so long as he doesn't try to cheat him out of money.
* Threat level: Medium. While (hopefully) not that powerful, the Coachman has enslaved and stolen hundreds of children, all while keeping a good appearance to those who might call him out. There's also the fact that he's one of the few KarmaHoudini Disney villains. [[AdaptationalKarma Well, except in the video game]].
'''[[Franchise/TheDarkTower Randall]] [[Literature/{{The Stand}} Fla]][[Literature/{{The Eyes Of The Dragon}} gg]], God of the [[WalkingWasteland Walking Wastelands]]''' (The Walkin' Dude, The Man in Black, The Ageless Stranger, The Dark Man, The Tall Man, Legion, Nyarlathotep, Walter o'Dim, Walter Padick, Marten Broadcloak, Maerlyn, Flagg the Hooded, He Who Walks Behind the Rows, Revered Flagg, The Covenant Man and other variations of R.F)
* Intermediate God
* Symbol: The Red Eye of The Crimson King
* Alignment: ChaoticEvil
* Reason for joining: The misery he can cause with the aid of Melkor and the GUAE [[ForTheEvulz is one hell of a time]]. Melkor in turn values his dark charisma
* Loyalty to Melkor: He seemed loyal to [[GreaterScopeVillain the Crimson King]], but had his own plans to take control of the Dark Tower under his nose. So none, though is willing to work under Melkor for a long time.
* Threat level: High. Flagg's a powerful magic user, who despite being ObviouslyEvil is a charismatic cult leader with the dark charm you'd expect.
'''[[Disney/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
* Demigod
* Symbol: Decorative antlers
* Alignment: [[ChaoticNeutral Chaotic Selfish]]
* Reason for joining: Melkor has convinced Gaston that working for PR will make him more appealing with Belle, and he can help him win over her
* Loyalty to Melkor: Melkor promised.
* Threat level: Moderate. Very charming, but he's somewhat of a meathead.
'''[[WesternAnimation/Shrek2 The Fairy Godmother]], Goddess of [[FairyDevilmother Evil Fairy Godmothers]]''' (Dama Fortuna)
* Intermediate Goddess
* Symbol: Her face on a potion
* Alignment: LawfulEvil
* Reason for joining: Revenge on Shrek and his friends, and to ensure her son becomes king.
* Loyalty to Melkor: ''Non-existent''. She's merely using the resources of the GUAE to promote her products and help with her revenge plan. She opposes the GUAE on principle due to her traditional fairy tale mindset, [[{{Hypocrite}} though will work with them]] if it achieves her own ambitions.
* Threat level: Medium. She knows how to use magic and has a high PR.
'''[[WesternAnimation/ToyStory3 Lots-o' Hugging Bear]], The God of [[RedemptionRejection Rejecting Redemption]]''' (Lotso for short)
* Quasideity
* Symbol: His cane with a strawberry symbol on it
* Alignment: NeutralEvil (pretends to be LawfulGood)
* Reason for joining: To oppress all the toys in the world and revenge on humanity
* Loyalty to Melkor: High. His [[StrawNihilist very nihilistic and cynic worldview]] and tyranny towards his subjects makes the Dark Lord an appealing figure
* Threat level: Very low on a human level, since he's still just a plush bear. For smaller creatures and toys, it's medium. He's most dangerous for the system of repression he maintained and [[BitchInSheepsClothing seeming to be a benevolent leader]].
Partly because that he is also untrustworthy of the False Shepherds, as they're also good at swaying members of the GUAE towards their personal agendas and against their own. However being an ObviouslyEvil CardCarryingVillain just doesn't cut it in the modern pantheon if you want success.
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!House Leader
'''[[ComicBook/LexLuthor Alexander Luthor]], God of {{Supervillain}}s and [[VillainWithGoodPublicity Villains With Good Receptions]]''' (Lex Luthor, Mockingbird, New Man of Steel, [[spoiler:Apex Lex]])
* Intermediate God, Greater God with his PoweredArmor, [[spoiler:borderline Overdeity as Apex Lex]]
* Symbol: The Lexcorp Logo
* Alignment: NeutralEvil
* Reason for joining: Initially, part of his plans to take down Superman and his friends. [[ComicBook/JusticeLeague2018 But on recent reflections]], he has come to believe in "Doom" and humanity should accept its darker impulses, which is what the GUAE promotes
* Loyalty to Melkor: Low. Though he is more personally interested in the GUAE with the factor of "Doom", [[ItsAllAboutMe he's still Luthor]] and doesn't care about his boss as anything more than a means to an end.
* Threat level: High. Not just because of his intellect, but his social standing and good publicity. [[spoiler:Much higher upon his evolution to Apex Lex]].
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!False Shepherds
'''[[Anime/RevolutionaryGirlUtena Akio Ohtori]], Unholy Herald of DomesticAbuse''' (Dios, End of the World)
* Demigod
* Symbol: A rose crest ring
* Alignment: Neutral Evil
* Reason for joining: To prove that no man, woman, beast, or [[CargoShip inanimate object]] can resist his charms. ''No one.''
* Loyalty to Melkor: Given the opportunity, Akio would try to work his charms on Melkor. The other GUAE members expect [[HilarityEnsues amusing results]].
* Threat level: Moderate. His charm can be a problem, but it can also backfire on him if a hero pulls a particularly nasty ShutUpHannibal on him.
'''[[Disney/ThePrincessAndTheFrog Doctor Facilier]], God of [[BadSamaritan Villainous Helping]]''' (The Shadow Man, [[Series/OnceUponATime Baron Samdi]])
* Intermediate God with the Friends' power, formerly Quasideity
* Symbol: The charm from the Friends or his cane and hat with a set of tarot cards
* Alignment: NeutralEvil, pretends to be NeutralGood
* Reason for joining: To allow his powers from the Friends to be his and his alone, and take New Orleans for his own
* Loyalty to Melkor: Medium. He already got a bad deal from the Friends and doesn't trust Melkor, but the Dark Lord isn't asking [[DealWithTheDevil for a big price]] so long as he makes evil attractive and pulls suckers in.
* Threat level: Medium. He's quite charismatic and charming, and though not the strongest voodoo practitioner he's certainly good at it.
'''[[Disney/{{Pinocchio}} The Coachman]], God of [[TheyLookJustLikeEveryoneElse Normal-Looking Villains]]''' (Barker, The Little Buttery Man)
* Demigod, [[AmbiguouslyHuman possibly higher]]
* Symbol: A pair of donkey ears
* Alignment: NeutralEvil with a [[LawfulEvil lawful]] streak
* Reason for joining: More aid and revenue to attract kids, so he can turn them to donkeys and sell them off to the salt mines. Also, he gets a fat stack of cash.
* Loyalty to Melkor: He's fine working with Melkor so long as he doesn't try to cheat him out of money.
* Threat level: Medium. While (hopefully) not that powerful, the Coachman has enslaved and stolen hundreds of children, all while keeping a good appearance to those who might call him out. There's also the fact that he's one of the few KarmaHoudini Disney villains. [[AdaptationalKarma Well, except in the video game]].
'''[[Franchise/TheDarkTower Randall]] [[Literature/{{The Stand}} Fla]][[Literature/{{The Eyes Of The Dragon}} gg]], God of the [[WalkingWasteland Walking Wastelands]]''' (The Walkin' Dude, The Man in Black, The Ageless Stranger, The Dark Man, The Tall Man, Legion, Nyarlathotep, Walter o'Dim, Walter Padick, Marten Broadcloak, Maerlyn, Flagg the Hooded, He Who Walks Behind the Rows, Revered Flagg, The Covenant Man and other variations of R.F)
* Intermediate God
* Symbol: The Red Eye of The Crimson King
* Alignment: ChaoticEvil
* Reason for joining: The misery he can cause with the aid of Melkor and the GUAE [[ForTheEvulz is one hell of a time]]. Melkor in turn values his dark charisma
* Loyalty to Melkor: He seemed loyal to [[GreaterScopeVillain the Crimson King]], but had his own plans to take control of the Dark Tower under his nose. So none, though is willing to work under Melkor for a long time.
* Threat level: High. Flagg's a powerful magic user, who despite being ObviouslyEvil is a charismatic cult leader with the dark charm you'd expect.
'''[[Disney/BeautyAndTheBeast Gaston]], God of [[AwesomeEgo Adored Egotism]]'''
* Demigod
* Symbol: Decorative antlers
* Alignment: [[ChaoticNeutral Chaotic Selfish]]
* Reason for joining: Melkor has convinced Gaston that working for PR will make him more appealing with Belle, and he can help him win over her
* Loyalty to Melkor: Melkor promised.
* Threat level: Moderate. Very charming, but he's somewhat of a meathead.
'''[[WesternAnimation/Shrek2 The Fairy Godmother]], Goddess of [[FairyDevilmother Evil Fairy Godmothers]]''' (Dama Fortuna)
* Intermediate Goddess
* Symbol: Her face on a potion
* Alignment: LawfulEvil
* Reason for joining: Revenge on Shrek and his friends, and to ensure her son becomes king.
* Loyalty to Melkor: ''Non-existent''. She's merely using the resources of the GUAE to promote her products and help with her revenge plan. She opposes the GUAE on principle due to her traditional fairy tale mindset, [[{{Hypocrite}} though will work with them]] if it achieves her own ambitions.
* Threat level: Medium. She knows how to use magic and has a high PR.
'''[[WesternAnimation/ToyStory3 Lots-o' Hugging Bear]], The God of [[RedemptionRejection Rejecting Redemption]]''' (Lotso for short)
* Quasideity
* Symbol: His cane with a strawberry symbol on it
* Alignment: NeutralEvil (pretends to be LawfulGood)
* Reason for joining: To oppress all the toys in the world and revenge on humanity
* Loyalty to Melkor: High. His [[StrawNihilist very nihilistic and cynic worldview]] and tyranny towards his subjects makes the Dark Lord an appealing figure
* Threat level: Very low on a human level, since he's still just a plush bear. For smaller creatures and toys, it's medium. He's most dangerous for the system of repression he maintained and [[BitchInSheepsClothing seeming to be a benevolent leader]].
