History NeverLiveItDown / MarvelUniverse

** In his reviews, ''WebVideo/AtopTheFourthWall'''s Linkara almost always portrays Iron Man as drunk, even in comics set before "Demon in a Bottle"; this stems partly from a scene in ''The Ultimates'' where even a [[RobotMe robot duplicate]] of Tony is asking for liquor, and partly because when he portrayed Tony as sober in one review, the fans ''asked'' him to bring back "[[FanNickname Iron Drunk]]" [[RuleOfFunny because it was hilarious]]. He has noted that he won't use it for comics set after "Demon in a Bottle" as seen in his ''Civil War'' review.

** This incident is part of the reason why the Franchise/MarvelCinematicUniverse uses the Scott Lang version of the character as well. However, it's mostly from the fact that they [[CastSpeciation considered Hank and Iron Man too similar to each other.]] Hank does appear as Scott's CoolOldGuy mentor, and this version of him was much more well-received by the fanbase. As for mainline Hank, because the fans refused to forgive him he was KilledOffForReal in ''Rage of Ultron'' before being rendered ''DeaderThanDead'' in ''ComicBook/InfinityCountdown''.

* [[Characters/MarvelComicsKittyPryde Kitty Pryde]] breaking NWordPrivileges by dropping the hard-R in an equivalence to "mutie" is infamous to this day, and is regularly brought up among the more awkward and uncomfortable attempts to use the X-Men as an allegory for racism. It doesn't help that she did it on ''three separate occasions.''

** A number of fans and writers, especially those who [[DieForOurShip ship Peter with MJ or someone else]], love bringing up the time Felicia rejected Spider-Man when he unmasked himself to her and had difficulty accepting that he was just an ordinary guy behind his extraordinary superhero alias. This ignores that Felicia did come to love Peter as a person, not just for his alias later on, even despite the troubles in their relationship. Ironically, Felicia was actually shown being curious about Spider-Man's secret identity early on and was even revealed her identity to him. It isn't helped that the "Brand New Day" era had Peter and Felicia having a FriendsWithBenefits relationship that involved them keeping their masks on during sex.

* ''Franchise/SpiderMan'':

** Stacy is that girl who would have lived had Spidey not been incompetent, or was it the fall that killed her as Goblin called out in the same issue. Either way, ComicBook/GwenStacy is a saintly martyr, Peter's one true love who was TooGoodForThisSinfulEarth, and since ''ComicBook/TheNightGwenStacyDied'' is the one story she appears in that is widely reprinted as a standalone, despite the fact that she barely appears in it and isn't even the most significant female character in the story (ComicBook/MaryJaneWatson is), it's all people are likely to know her for. Hell, some fanfic rewrites of the mythos tend to introduce her ''with the explicit intent of killing her off''. It probably doesn't help that every new adaptation changes her personality and character completely, from becoming [[ComicBook/UltimateSpiderMan a tough punk-rock bad girl]], to [[WesternAnimation/TheSpectacularSpiderMan a nerd with a temper and occasional snark tendency]], to [[Film/TheAmazingSpiderMan Mary Jane with Debra Whitman's science smarts]]. The only tying factor between every character is romantic feelings towards Peter (some more than others), and being a DaddysGirl of a ReasonableAuthorityFigure police Captain.[[note]]In actual fact, Gwen Stacy during her time as a regular member of the supporting cast had a number of bizarre personality shifts: started out as a dominating vixen who combined AlphaBitch, the {{Tsundere}}, and the {{Yandere}}, and was ''furious'' that a dork like Peter wasn't interested in her (in fact, it was ''the'' thing that got her to ever pay attention to him. Someone who dared have concerns other than the fact that she was in the room ''bore further investigation.'' It was an EstablishingCharacterMoment -- her selfish "why doesn't he fawn over me like everyone's supposed to" type thoughts juxtaposed with his "super villains, having to let civilian friends down ''again,'' sick aunt, etc." thoughts). After John Romita replaced Steve Ditko as head artist, [[CharacterizationMarchesOn her character was softened considerably]] and she became the Betty in a BettyAndVeronica LoveTriangle. Her death led to her being remembered entirely for her later, sweeter era, as a GirlNextDoor and ProperLady.[[/note]] Newer fans unfortunately remember her for ''Sins' Past'' which revealed that she cheated on Peter with ComicBook/NormanOsborn of all people (which was later {{retcon}}ned to have been an illusion by Mysterio) and that poor MJ has been unfairly burdened with the guilt of not measuring up to her.

* Firelord, the former Herald of ComicBook/{{Galactus}}, casual conqueror and destroyer of worlds, able to fly across the universe faster than the speed of light and ''through stars'', and has spelled serious trouble for the likes of some of the Marvel Universe's most powerful creatures such as [[ComicBook/TheMightyThor Thor]], [[ComicBook/TheIncredibleHercules Hercules]], Ego the Living Planet, and the original Phoenix. However, the most famous story by far that he was ever involved in, was when he got his own ass handed to him by ''Franchise/SpiderMan'' without him so much as being able to land a single hit on the wall-crawler. To reiterate, star-level cosmic entity gets utterly thrashed by a human in spandex. That is something that will never be forgotten.

* While still a new series, detractors of ''Comicbook/AllNewWolverine'' have already jumped on the book for being nothing but ComicBook/{{X 23}} eating noodles and taking selfies. Even though both were one-off gags (and Laura herself didn't even eat the noodles ''or'' take the selfie).

** ''One More Day'' also had this effect on the person most responsible, Creator/JoeQuesada, who was Marvel's Editor-in-Chief at the time. While he'd always been known for some fairly controversial views about how the MarvelUniverse should be run, he was in general considered a massive improvement over his predecessor Bob Harras, who had infamously exacerbated Marvel's legendary mismanagement in the '90s. Then he mandated this story be done, and suddenly his name was a byword for an [[ExecutiveMeddling overbearing higher-up with too much creative control]] and goodwill for him dried up (though it is [[MisBlamed not actually true]] that he was the only one pulling for the retcon). He built up a reputation as a man who was in the comics business to [[RunningTheAsylum make everything how it was when he was a kid]] and/or [[WriterOnBoard vent personal issues]].

* Karen Page will be forever remembered as the girl who sold out Matt Murdock for a drug fix that kick start the famous ''ComicBook/DaredevilBornAgain'' storyline. This got so bad that she instantly got some hate in the [[Series/Daredevil2015 Netflix TV series]] for this storyline, even though elements of ''Born Again'' wouldn't be integrated into the show until season 3. Creator/DeborahAnnWoll even had to make a statement that she'd been promised the MCU's Karen would ''never'' do it, and in fact the BroadStrokes of the story involving her drug use and criminal actions have been moved into her ''past''.

** The most infamous case is her tendency to die and come back to life. Her reputation as the queen of ComicBookDeath would lead you to expect that's she's died, what, dozens of times over the decades? In actuality she's died twice. Her most famous death at the end of ''ComicBook/TheDarkPhoenixSaga'', and her second death at the conclusion of Creator/GrantMorrison's ''ComicBook/NewXMen'' run--which was undone in ComicBook/MarvelLegacy ''fourteen'' years later. The ComicBook/MarvelNOW rebranding brought in a ''new'' Jean Grey via TimeTravel, and made it clear that she is not the same person.

** In ''VideoGame/MarvelUltimateAlliance 2'', this is the ''one thing'' that [[ComicBook/CaptainAmerica Steve Rogers]], [[HeterosexualLifePartners of]] '' all'' ''[[LikeAnOldMarriedCouple people]]'', mocks and throws back in [[GreaterNeedThanMine Tony's face]] in one particularly gut-wrenching scene. This game was based on ''ComicBook/CivilWar,'' and pretty much everyone involved in that (though especially Tony and his allies on the pro-registration side) has had a hard time living it down.

** This is also the one aspect of the character that is ever seen in parodies like ''Twisted Toyfare Theater''. Even the TTT version of ''ComicBook/CivilWar'' started when a newly-sober Iron Man enforced prohibition on Megoville.
** The casting of Creator/RobertDowneyJr as Stark in [[Film/IronMan the movie]] may be a nod to this as well, as Downey also battled alcoholism. The writers even wanted to explore this in ''Film/IronMan2'', but Downey vetoed it, due to fears that working with this theme could cause him to relapse after all the time he spent kicking the habit.

** Flash Thompson, who was a JerkJock for the first few years of the comic book. He later joined the army, and had matured considerably by the time he got back. Since then, he's been a JerkWithAHeartOfGold, ''at worst'', and quite often a BoisterousBruiser. Throughout the seventies and eighties, he was one of Peter Parker's best friends (and ''the best man at his wedding'', even!). He even became the new (heroic) ComicBook/{{Venom}} and joined ComicBook/TheAvengers, and yet he's still just remembered as a teenage JerkJock. Mostly because of AdaptationDistillation: most fans are first introduced to Spider-Man in a high school context, usually whatever film or animated adaptation is running at the time, and the same Silver Age stories are re-imagined and updated, including resident JerkJock Flash[[note]]The 2012 ''Film/TheAmazingSpiderMan'' film played him less JerkJock, especially as he's the first one in the film to console Parker about Uncle Ben's death. Peter doesn't take it well, but eventually forgives him for the bullying. By the end of the film, he's Peter's only male friend (that we see), and the two can at least hold a conversation. He also is established as a Spidey fan, even wearing a Spidey shirt, with his excuse being [[BlatantLies it's to get girls.]][[/note]]. With ''WesternAnimation/TheSpectacularSpiderMan'' and ''WesternAnimation/UltimateSpiderMan2012'' picking up the slack.

* Among ''ComicBook/{{Runaways}}'' fans, Klara is remembered mainly for her horrified reaction to Karolina and Xavin kissing, with implications that her horror is born out of homophobia and/or racism. Never mind that Klara hails from a time when interracial relationships were just not done, nor that she had just witnessed Xavin changing shape, nor that she would later apologize for her behavior and that she would end up becoming close with Karolina for the duration of her time with the team. The fandom acts like she spent her entire tenure with the Runaways hating her teammates. It's become especially frustrating for her fans in light of ''ComicBook/RunawaysRainbowRowell'', where Nico feels the need to bring it up ''again'' to shame Klara for quitting the team in order to be [[HasTwoDaddies adopted by a gay couple]].