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* AllLowercaseLetters: everything but "Prelude 699130082.451322-5.4.21.3.1.20.9.15.14.1.12", ''IN CONCERT'', and ''BLUE''.

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* AllLowercaseLetters: everything but "Prelude 699130082.451322-5.4.21.3.1.20.9.15.14.1.12", ''IN CONCERT'', album title ''BLUE'', and ''BLUE''.the names of each livestream concert. Avoided by ionnalee, whose album titles as well as all songs on the first two albums, are in all caps (except for the pronoun "I", which is in lowercase.)


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** ''CLOSE YOUR EYES'' / ''BLUND'' seems to be returning to the sound of ''BLUE'' while incorporating some elements of coldwave and post-punk.


Added DiffLines:

* RearrangeTheSong: Several songs have received this treatement:
** The song featured in "23.5.12.3.15.13.5–8.15.13.5.3383" would later become "o". Two other song snippets from the ''Prelude'' series would get released as ionnalee songs: "9.20.19.13.5.723378" would become "LIKE HELL", while "13.1.14.4.18.1.7.15.18.1.1110" would become "GONE" (with the stuttering vocal preserved in the iamamiwhoami remix version.)
** "." transformed from a live vocal/organ duet into "shadowshow", a full band studio arrangement.
** Many songs from iamamiwhoami and ionnalee were revisited for the ''KRONOLOGI'' album.

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* NewSoundAlbum: This is quite different from anything else associated with Lee's old music. Also, compared to ''bounty'', ''kin'' is starker and more minimal, subsequently spawning some TheyChangedItNowItSucks arguments.

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* NewSoundAlbum: This is quite different from anything else associated with Lee's old music. Also, compared to ''bounty'', NewSoundAlbum:
** The ''Prelude'' series and ''bounty'' consist of industrial-tinged art pop.
''kin'' is starker and more minimal, added elements of dream pop to the sound, while ''BLUE'' went full dream pop, subsequently spawning some TheyChangedItNowItSucks arguments.arguments.
** Lee's albums as ionnalee displayed a new synthpop / chillwave sound.
** Before iamamiwhoami, Jonna Lee recorded and released indie rock/pop music under her own name. iamamiwhoami's fourth album "Be Here Soon" went full circle by incorporating elements of this style into her by-that-point-established dream pop sound.

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to:

* ''CLOSE YOUR EYES''[[note]]English language version[[/note]] / ''BLUND''[[note]]Swedish language version[[/note]] (2024)



* ConceptAlbum / ConceptVideo: To the point that every video on her Website/YouTube channel more or less links straight into the next one -- only ''BLUE''[='=]s videos are separate. Each album also has its own plot line:

to:

* ConceptAlbum / ConceptVideo: To the point that every video on her Website/YouTube channel more or less links straight into the next one -- only ''BLUE''[='=]s videos are separate.one. Each album also has its own plot line:



** ''BLUE'': The same woman (or a different one) leaves the woods for the ocean, and is chased by three all-black figures. Notably, the cubes that represent the previous two albums appear in active firepits at different points of the narrative.
** ''Be Here Now'': Lee comes to terms with her elated and cautious feelings regarding her own pregnancy. The narrative features a recurring wolf figure who causes Lee to flee in terror, before ultimately capturing the beast; it is speculated that the narrative doubles as her reaction to fans's muted / negative reception to the synthpop-leaning ionnalee albums, the wolf representing iamamiwhoami and/or her detractors.

to:

** ''BLUE'': The same woman (or a different one) leaves the woods for the ocean, and is chased by three all-black figures. Notably, the cubes that represent the previous two albums appear in active firepits at different points of the narrative.
narrative. The DVD version of ''BLUE'' is roughly 15 minutes longer and includes an additional song, providing much more context to the story.
** ''Be Here Now'': Lee comes to terms with her elated and cautious feelings regarding her own first pregnancy. The narrative features a recurring wolf figure who causes Lee to flee in terror, before ultimately capturing the beast; it is speculated that the narrative doubles as her reaction to fans's muted / negative reception to the synthpop-leaning ionnalee albums, the wolf representing iamamiwhoami and/or her detractors.



* FloorboardFailure: Several consecutive times in the appropriately named ''drops''.
* IAmSong: "."[[note]]No, really, that's its official name.[[/note]]

to:

* FloorboardFailure: Several consecutive times Lee falls through the floors of a high-rise apartment building until she reaches the underground parking level in the appropriately named ''drops''.
* IAmSong: "."[[note]]No, really, that's its official name.[[/note]] [[/note]], which was later re-recorded and named "shadowshow".



* MinimalisticCoverArt: For the album cover of both ''kin'' and ''bounty'', and the singles' covers. The covers are supposed to represent the cubes (''kin''[='=]s black cube as seen in "goods" and ''bounty''[='=]s white cube as seen in ''fountain''.)

to:

* MinimalisticCoverArt: For the album cover of both ''bounty'' and ''kin'' are represented in-universe as white and ''bounty'', and the singles' covers. The covers are supposed to represent the cubes (''kin''[='=]s black cube as seen in "goods" and cubes, respectively. ''bounty''[='=]s gatefold packaging is entirely white[[note]]with even the vinyl version being pressed on white cube vinyl[[/note]] while kin''[='=]s is all black; a small square on the cover denotes only the artist, album and track names with copyright. The included booklets contain textless versions of the single artwork for each individual track: for ''bounty'', this was a material featured prominently in the narrative and/or video for each song, such as seen terry cloth for "; john"'s artwork; for ''kin'', this was 9 consecutive photos of Lee standing in ''fountain''.)complete darkness to soft lighting, then full lighting, then the blank white room she was standing in, which represents "goods".



* ReCut: ''BLUE'' appears on iTunes as a standard edition album, but any version (CD, vinyl or digital exclusive) purchased through the band's record label nets the listener an "expanded edition", with three segues and the entire album FadingIntoTheNextSong (though an edited version of "thin" appears on these formats.) The digital version, ''BLUE island'', is a LimitedSpecialCollectorsUltimateEdition that includes even more audiovisual content.

to:

* ReCut: ''BLUE'' appears on iTunes streaming services as a standard edition album, but any version (CD, vinyl or digital exclusive) purchased through the band's record label nets the listener an "expanded edition", with three segues and the entire album FadingIntoTheNextSong (though an edited version of ("shadowshow" is also extended, though "thin" appears on these formats.is edited.) The digital version, ''BLUE island'', is a LimitedSpecialCollectorsUltimateEdition that includes even more audiovisual content.



** The prelude series of videos introduced a riddle that was sent, in full, to [[http://newsroom.mtv.com/2010/03/05/iamamiwhoami-mail/ a journalist at MTV]]. Clues peppered the group's first 13 videos on Youtube. The solution was revealed during their streamed concert film ''IN CONCERT'', one full year after the riddle was put out into the wild. [[spoiler: Each of the six animals shown produces a sound similar to a letter in the word "bounty" (in order: goat braying, owl hooting, whale singing, bee buzzing, llama spitting and monkey crying.]])



** The prelude series of videos introduced a riddle that was sent, in full, to [[http://newsroom.mtv.com/2010/03/05/iamamiwhoami-mail/ a journalist at MTV]]. Clues peppered the group's first 13 videos on Youtube. The solution was revealed during their streamed concert film ''IN CONCERT'', one full year after the riddle was put out into the wild. [[spoiler: Each of the six animals shown produces a sound similar to a letter in the word "bounty" (in order: goat braying, owl hooting, whale singing, bee buzzing, llama spitting and monkey crying.]])



* WildHair: After being struck by lightning during ''play'', Jonna' signature flowing hair is a frizzy, chaotic mess.
* WorldOfSymbolism: The amount present within the band's work has led to many EpilepticTrees.

to:

* WildHair: After being struck by lightning during ''play'', Jonna' Jonna's signature flowing hair is a frizzy, chaotic mess.
* WorldOfSymbolism: The amount present within the band's work has led to many EpilepticTrees. Even ''Be Here Soon'', with its straightforward narrative, has an alternate reading that fans have picked up on.

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[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's Website/YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its siren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

A second album, ''kin'', was released on June 11, 2012. Like ''bounty'' before it, each song off the album received a video, all of which were released on their Website/YouTube channel bi-weekly up until the release of ''kin'' itself. ''kin''[='=]s videos showcased Lee hunted by faceless, shaggy-furred creatures in a wide variety of landscapes. The previously digital-only collection ''bounty'' got a physical release a year later. Their third album ''BLUE'' followed suit, with the first single "fountain" released without warning in early 2014. iamamiwhoami also announced their involvement with two film designers, in a project called [=WAVE=].

iamamiwhoami is wildly known for their evolving use of social media to spread their music. ''bounty''[='=]s video series contained clues to a puzzle that was originally sent to an MTV blogger, as well as links to other videos on Website/YouTube to allow fans to assemble a larger picture for themselves. Website/YouTube user [=ShootUpTheStation=] was flown out to Sweden to take part in the concert / art film ''IN CONCERT'', which was only [[KeepCirculatingTheTapes broadcast once via streaming.]] Their first live concert was advertised via a phone number that featured an exclusive song. ''BLUE'' was partially funded by fans donating directly through the band's website, and ''CONCERT IN BLUE'' featured fan-submitted photos and videos in the second half of the performance. For the offline world, the band's videos have been sold as LeFilmArtistique [=DVDs=] available with physical copies of their albums.

to:

[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's Website/YouTube channel; each release also album therefore is [[ConceptVideo leads directly into the next song]]. an audiovisual one]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by a creation of The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its siren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

A second album, ''kin'', was released on June 11, 2012. Like ''bounty'' before it, each song off the album received a video, all of which were released on their Website/YouTube channel bi-weekly up until the release of ''kin'' itself. ''kin''[='=]s videos showcased Lee hunted by faceless, shaggy-furred creatures in a wide variety of landscapes. The previously digital-only collection ''bounty'' got a physical release a year later. Their third album ''BLUE'' followed suit, with the first single "fountain" released without warning in early 2014. iamamiwhoami also announced their involvement with two film designers, designers in a project called [=WAVE=].

Lee would seemingly end the project in 2018 with the announcement of her solo project ionnalee and its first album ''EVERYONE AFRAID TO BE FORGOTTEN''. For this album, a 53-minute narrative-driven film, featuring only some of the songs, was released. 2019's followup ''REMEMBER THE FUTURE'' eschewed the audiovisual release in favour of a few traditional music videos. ionnalee and iamamiwhoami would then intertwine with both projects billed as double headliners in live concerts. iamamiwhoami would return in 2023 with ''Be Here Soon'', an audiovisual album released identically to the project's first three albums. This time, Lee took the opportunity to simultaneously tell the story of coming to terms with her new motherhood (with all of the visuals shot late into her pregnancy) as well as doubling as her feelings regarding negative fan reaction to the ionnalee project and having to return to "playing the hits" as iamamiwhoami.

iamamiwhoami is wildly known for their evolving use of social media to spread their music. ''bounty''[='=]s video series contained clues to a puzzle that was originally sent to an MTV blogger, as well as links to other videos on Website/YouTube to allow fans to assemble a larger picture for themselves. Website/YouTube user [=ShootUpTheStation=] was flown out to Sweden to take part in the concert / art film ''IN CONCERT'', which was only [[KeepCirculatingTheTapes broadcast once via streaming.]] streaming]] until its DVD release in 2017. Their first live concert was advertised via a phone number that featured an exclusive song. ''BLUE'' and every subsequent project was partially funded by fans donating directly through the band's website, and ''CONCERT IN BLUE'' featured fan-submitted photos and videos in the second half of the performance. ''BLUE'' also featured an online "island" where an extended version of the album as well as additional bonuses and a fan community were located. For the offline world, the band's videos have been band has sold as LeFilmArtistique [=DVDs=] available with videos of [[LeFilmArtistique their audiovisual albums]] as part of each physical copies of their albums.
CD or LP copy.



* ''bounty'' (2011; physical release in 2013)

to:

* ''bounty'' (2011; (2010-11[[note]]released song-by-song, only announced as an album upon completion[[/note]]; physical release in 2013)2013)
* ''IN CONCERT'' (2010; physical released in 2017)




to:

* ''KRONOLOGI'' (2020; anthology of re-recordings)
* ''KONSERT'' (2021; split live album with ionnalee)
* ''Be Here Soon'' (2023)

!!Discography as ionnalee (solo, without Björklund):
* ''EVERYONE AFRAID TO BE FORGOTTEN'' (2018)
* ''REMEMBER THE FUTURE'' (2019)



** ''BLUE'': The same woman (or a different one) leaves the woods for the ocean, and is chased by three all-black figures.

to:

** ''BLUE'': The same woman (or a different one) leaves the woods for the ocean, and is chased by three all-black figures. Notably, the cubes that represent the previous two albums appear in active firepits at different points of the narrative.
** ''Be Here Now'': Lee comes to terms with her elated and cautious feelings regarding her own pregnancy. The narrative features a recurring wolf figure who causes Lee to flee in terror, before ultimately capturing the beast; it is speculated that the narrative doubles as her reaction to fans's muted / negative reception to the synthpop-leaning ionnalee albums, the wolf representing iamamiwhoami and/or her detractors.
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Widget Series has been renamed to Quirky Work as per TRS (it's also YMMV).


* [[WidgetSeries Weird Swedish Thing]]: One of the most prominent.
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Removal of malformed wicks to GCPTR cleanup


%% * GettingCrapPastThe Radar: Due to overwhelming and persistent misuse, GCPTR is on-page examples only until 01 June 2021. If you are reading this in the future, please check the trope page to make sure your example fits the current definition.
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TRS disambig


* DarkSkinnedBlonde: When Jonna has AshFace or a lot of dark makeup (most of bounty, particularly "n" and "y").
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Rapunzel Hair is now a disambiguation page


* RapunzelHair: Varies each video, but is usually quite long; she wears a dress made out of hair extensions during ''IN CONCERT''.

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[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's Website/YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

to:

[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's Website/YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren siren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.



* EnthrallingSiren: Par for the course with the mandrake imagery used throughout ''bounty'' and the first videos, but especially in "b", "u-1" and "u-2".

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* GettingCrapPastTheRadar:
** Much of the video for ''clump'' is a shot of Jonna's head bouncing to the beat as she lies on a bed, as if [[DoesThisRemindYouOfAnything someone is just above her on the same bed.]]
** 'y' ends on a man being hung while some kind of liquid pours off of him onto a pot of soil, with the last shot showing something moving beneath. The imagry might be as odd as the rest of the video, but it's tied to the mandrake folk tale. The liquid in question is most likely semen, since mandrakes are supposed to take root from the semen of a hanged man.

to:

%% * GettingCrapPastTheRadar:
** Much of
GettingCrapPastThe Radar: Due to overwhelming and persistent misuse, GCPTR is on-page examples only until 01 June 2021. If you are reading this in the video for ''clump'' is a shot of Jonna's head bouncing to future, please check the beat as she lies on a bed, as if [[DoesThisRemindYouOfAnything someone is just above her on trope page to make sure your example fits the same bed.]]
** 'y' ends on a man being hung while some kind of liquid pours off of him onto a pot of soil, with the last shot showing something moving beneath. The imagry might be as odd as the rest of the video, but it's tied to the mandrake folk tale. The liquid in question is most likely semen, since mandrakes are supposed to take root from the semen of a hanged man.
current definition.
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None

Added: 544

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None


* GettingCrapPastTheRadar: Much of the video for ''clump'' is a shot of Jonna's head bouncing to the beat as she lies on a bed, as if [[DoesThisRemindYouOfAnything someone is just above her on the same bed.]]

to:

* GettingCrapPastTheRadar: GettingCrapPastTheRadar:
**
Much of the video for ''clump'' is a shot of Jonna's head bouncing to the beat as she lies on a bed, as if [[DoesThisRemindYouOfAnything someone is just above her on the same bed.]]]]
** 'y' ends on a man being hung while some kind of liquid pours off of him onto a pot of soil, with the last shot showing something moving beneath. The imagry might be as odd as the rest of the video, but it's tied to the mandrake folk tale. The liquid in question is most likely semen, since mandrakes are supposed to take root from the semen of a hanged man.
Is there an issue? Send a MessageReason:


iamamiwhoami is wildly known for their evolving use of social media to spread their music. ''bounty''[='=]s video series contained clues to a puzzle that was originally sent to an MTV blogger, as well as links to other videos on YouTube to allow fans to assemble a larger picture for themselves. YouTube user [=ShootUpTheStation=] was flown out to Sweden to take part in the concert / art film ''IN CONCERT'', which was only [[KeepCirculatingTheTapes broadcast once via streaming.]] Their first live concert was advertised via a phone number that featured an exclusive song. ''BLUE'' was partially funded by fans donating directly through the band's website, and ''CONCERT IN BLUE'' featured fan-submitted photos and videos in the second half of the performance. For the offline world, the band's videos have been sold as LeFilmArtistique [=DVDs=] available with physical copies of their albums.

to:

iamamiwhoami is wildly known for their evolving use of social media to spread their music. ''bounty''[='=]s video series contained clues to a puzzle that was originally sent to an MTV blogger, as well as links to other videos on YouTube Website/YouTube to allow fans to assemble a larger picture for themselves. YouTube Website/YouTube user [=ShootUpTheStation=] was flown out to Sweden to take part in the concert / art film ''IN CONCERT'', which was only [[KeepCirculatingTheTapes broadcast once via streaming.]] Their first live concert was advertised via a phone number that featured an exclusive song. ''BLUE'' was partially funded by fans donating directly through the band's website, and ''CONCERT IN BLUE'' featured fan-submitted photos and videos in the second half of the performance. For the offline world, the band's videos have been sold as LeFilmArtistique [=DVDs=] available with physical copies of their albums.
Is there an issue? Send a MessageReason:


[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

to:

[[https://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube Website/YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.



* ConceptAlbum / ConceptVideo: To the point that every video on her YouTube channel more or less links straight into the next one -- only ''BLUE''[='=]s videos are separate. Each album also has its own plot line:

to:

* ConceptAlbum / ConceptVideo: To the point that every video on her YouTube Website/YouTube channel more or less links straight into the next one -- only ''BLUE''[='=]s videos are separate. Each album also has its own plot line:
Is there an issue? Send a MessageReason:
None


[[http://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

to:

[[http://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[NineInchNails [[Music/NineInchNails Trent Reznor]] or even Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.
Is there an issue? Send a MessageReason:
None


[[http://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[NineInchNails Trent Reznor]] or even LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

to:

[[http://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based audiovisual dream pop band fronted by Jonna Lee and produced by her long-time producer Claes Björklund. Every song released has a visual component to it as well, available both on DVD and the band's YouTube channel; each release also [[ConceptVideo leads directly into the next song]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[NineInchNails Trent Reznor]] or even LadyGaga.Music/LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until the song "t", in which her face appeared unobscured for the first time.

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