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* Creator/WesCraven and Creator/SamRaimi had a history of taking lighthearted jabs at each other in their horror movies, as chronicled [[https://youtu.be/kucahpB82_k here]] by [[WebVideo/TalesFromTheInternet Justin Whang]]. It started when Raimi put a ripped up ''Film/{{The Hills Have Eyes|1977}}'' poster in the background of a shot from ''Film/{{The Evil Dead|1981}}'', in response to a similar shot of a torn ''Film/{{Jaws}}'' poster in that film. Craven fired back with a scene of Nancy falling asleep to ''Evil Dead'' in ''Film/{{A Nightmare on Elm Street|1984}}'', to which Raimi hadFreddy's clawed glove hanging from the wall of the shed in ''Film/EvilDead2''. Finally, ''Film/{{Scream|1996}}'' had characters arguing over whether to watch ''Film/{{Hellraiser}}'' or ''Evil Dead'' at a party. After Wes Craven [[AuthorExistenceFailure passed away]] in 2015, however, Raimi would [[{{Bookends}} bring it all full circle]] and wrap things up by putting an intact, framed ''Hills Have Eyes'' poster in ''Series/AshVsEvilDead'' as a post-mortem tribute.
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* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DMCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing Tameem's infamous remark calling original!Dante a "gay cowboy".
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* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DMCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing Tameem's an infamous remark calling GDC presentation by Ninja Theory which included an image of original!Dante a "gay cowboy".edited into the background of ''Film/BrokebackMountain''.
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* An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs. In fact depending on how one sees it, it's less of a TakeThat and more like different games constantly referencing and one-upping each other.
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* An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' ''VideoGame/BioShock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs. In fact depending on how one sees it, it's less of a TakeThat and more like different games constantly referencing and one-upping each other.
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* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DmCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing Tameem's infamous remark calling original!Dante a "gay cowboy".
** Although alongside that there are a few {{Mythology Gag}}s that reference ''VideoGame/DmCDevilMayCry'' with Nero's hair being cut short to resemble [[FanNickname Donte]], then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".
** Although alongside that there are a few {{Mythology Gag}}s that reference ''VideoGame/DmCDevilMayCry'' with Nero's hair being cut short to resemble [[FanNickname Donte]], then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".
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* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DmCDevilMayCry'', ''VideoGame/DMCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing Tameem's infamous remark calling original!Dante a "gay cowboy".
** Although alongside that there are a few {{Mythology Gag}}s that reference''VideoGame/DmCDevilMayCry'' ''VideoGame/DMCDevilMayCry'' with Nero's hair being cut short to resemble [[FanNickname Donte]], then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".
** Although alongside that there are a few {{Mythology Gag}}s that reference
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* After the artwork of ''ComicStrip/{{Dilbert}}'' was criticized in ''ComicStrip/ZippyThePinhead'' as simplistic, Scott Adams retaliated by having Dogbert create a comic strip called "Pippy the Ziphead" about "a clown with a small head who says random things" which nobody likes, not even Dogbert.
* ''ComicStrip/LilAbner'' once had a parody of ''ComicStrip/MaryWorth'' take a vacation from her strip to meddle in Abner and Daisy Mae's affairs. ''Mary Worth'' reciprocated with an unflattering caricature of ''Li'l Abner'' creator Al Capp as a drunken lout.
* ''ComicStrip/LilAbner'' once had a parody of ''ComicStrip/MaryWorth'' take a vacation from her strip to meddle in Abner and Daisy Mae's affairs. ''Mary Worth'' reciprocated with an unflattering caricature of ''Li'l Abner'' creator Al Capp as a drunken lout.
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* Creator/DisneyChannel and Creator/{{Nickelodeon}} had a minor feud going during TheNoughties, mainly playing out through stories and devices in ''Series/ICarly'' and ''Series/SonnyWithAChance''[[note]] More specifically, iCarly creator Dan Schneider believed ''Sonny With A Chance'' was plagiarized from his original pitch for ''iCarly'', which was supposedly very similar [[/note]]. ''iCarly'' has an episode where it takes shots at the Disney Channel (a.k.a. "Dingo" Channel), for InUniverse stealing the ideas of iCarly.com. They also claim that the original ideas of the channel are bland and unentertaining, and they make all their adult characters stupid. ''Sonny With a Chance'' got to have its own go with ''Series/SoRandom'' going to hell with new producers in a storyline that is mocking Nick's ''Series/AllThat''. ''iCarly'' then counters again with an entire episode dedicated to completely unsubtly criticise a certain network's new interpretation of kids' TV and their programming overhaul that ditched all of the 'good' children's TV shows in favor of lesser and more demeaning ones.
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* Creator/DisneyChannel and Creator/{{Nickelodeon}} had a minor feud going during TheNoughties, mainly playing out through stories and devices in ''Series/ICarly'' and ''Series/SonnyWithAChance''[[note]] More specifically, iCarly creator Dan Schneider believed ''Sonny With A Chance'' was plagiarized from his original pitch for ''iCarly'', which was supposedly very similar [[/note]]. ''iCarly'' has an episode where it takes shots at the Disney Channel (a.k.a. [[BlandNameProduct "Dingo" Channel), Channel]]), for InUniverse stealing the ideas of iCarly.com. They also claim that the original ideas of the channel are bland and unentertaining, and they make all their adult characters stupid. ''Sonny With a Chance'' got to have its own go with ''Series/SoRandom'' going to hell with new producers in a storyline that is mocking Nick's ''Series/AllThat''. ''iCarly'' then counters again with an entire episode dedicated to completely unsubtly criticise a certain network's new interpretation of kids' TV and their programming overhaul that ditched all of the 'good' children's TV shows in favor of lesser and more demeaning ones.
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* In 2020, some Website/FourChan users made [[https://i.imgur.com/pjw5xOl.jpg a CYOA]] mocking Website/{{Reddit}} and its userbase. Later that year, some Redditors clapped back by making [[https://i.imgur.com/7bWKfXH.png another CYOA]] mocking 4chan and its users.
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* In 2020, some Website/FourChan users made [[https://i.imgur.com/pjw5xOl.jpg a CYOA]] mocking Website/{{Reddit}} and its userbase. Later that year, some Redditors clapped back by making [[https://i.imgur.com/7bWKfXH.png another CYOA]] mocking 4chan and its ''its'' users.
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[[folder:Live Action TV]]
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* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.
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[[folder:Live-Action TV]]
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[[folder:Literature]]
* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.
[[/folder]]
* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.
[[/folder]]
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* After Ronnie Barker criticised ''Series/NotTheNineOClockNews'' for its "adult" tone, the NTNOCN team unleashed a lengthy sketch called ''The Two Ninnies'', which lampshaded the DoubleEntendre that was the basis of a lot of ''Series/TheTwoRonnies'' sketches. Sources vary as to whether Ronnie Corbett found this ActuallyPrettyFunny, but seem unanimous that Barker didn't.
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* An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs.
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* An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs. In fact depending on how one sees it, it's less of a TakeThat and more like different games constantly referencing and one-upping each other.
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** Although alongside that there are a few {{Mythology Gag}}s that reference ''VideoGame/DmCDevilMayCry'' with Nero's hair being cut short to resemble [[FanNickname Donte]], then using Donte's infamously loved phrase "Fuck you!" and Vergil outright saying "Not in a million years".
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[[folder: Literature]]
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* Music/TaylorSwift's "Bad Blood" was a dig towards her former friend Music/KatyPerry, who she accused of taking her dancers away from her. Perry would hit back at Swift with that "Regina George" tweet and "Swish Swish". Swift hit back at her with "Look What You Made Me Do".
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* Music/TaylorSwift's "Bad Blood" was a dig towards her former friend Music/KatyPerry, who she accused of taking her dancers away from her. Perry would hit back at Swift with that "Regina George" tweet and "Swish Swish". Swift hit back at her with "Look What You Made Me Do". Fortunately, the feud ended in mid 2018 when the two reconciled and Perry appeared in Swift's music video for "You Need to Calm Down".
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* In 2018, Music/MachineGunKelly dissed Music/{{Eminem}} on Music/TechN9ne's "No Reason (The Mosh Pit Song)", which resulted in Eminem diss MGK on his song "Not Alike", before Kelly dissed Eminem again with "Rap Devil" and Eminem would hit back with "Killshot".
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* The "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs.
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* The An interesting case of this is the infamous "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs.
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* A rumoured, never confirmed case was the titles of the albums by Music/VanHalen and Music/DavidLeeRoth when Sammy Hagar replaced the latter. Roth released ''Crazy from the Heat'', VH had ''5150'', the police code for a crazy person. Roth released ''Eat 'Em and Smile'', VH had ''OU812'' ("Oh, you ate one too?"). Finally, VH released ''[[FunWithAcronyms For Unlawful Carnal Knowledge]]'' and Roth had ''Your Filthy Little Mouth''.
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* When Creator/TwoSetViolin made [[https://www.youtube.com/watch?v=2C8PwVf9liQ a snarky video]] arguing that the violin was superior to the recorder because more elaborate techniques are possible, a professional recorder player responded with [[https://www.youtube.com/watch?v=iABAU4UsqpI her own video]] demonstrating how she could execute all those techniques and then some. [=TwoSet=] were good sports [[https://www.youtube.com/watch?v=1njMqWQu4Z4 and acknowledged]] they had been properly roasted.
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[[folder: Literature]]
* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.
[[/folder]]
* Creator/EdgarAllanPoe's "Literature/TheCaskOfAmontillado" was written in response to Thomas Dunn English's "1844" AKA "The Power of the S.F.". Originally friends, both men had a very nasty public fallout that eventually evolved into a bitter feud. From here on, both Poe and English engaged in several confrontations, usually centered around literary caricatures of one another. One of English's letters which was published in the July 23, 1846, issue of the ''New York Mirror'' caused Poe to successfully sue the editors of the Mirror for libel. That same year, English published his previously mentioned novel that featured a character called [[NoCelebritiesWereHarmed Marmaduke Hammerhead]], author of [[Literature/TheRaven The Black Crow]]. He was portrayed as a drunken liar and wife beater. Poe's "Literature/TheCaskOfAmontillado" contains several allusions to English's novel and taking into account the nature of the tale: a wronged protagonist who [[BestServedCold successfully exact revenge]] into his former friend [[KarmaHoudini with total impunity]]... One can see the parallels.
[[/folder]]
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* The Argentine band ''Music/{{Hermetica}}'' broke up in controversial circumstances. Bassist Ricardo Iorio started a new one, ''Almafuerte'', and all the others got a new bassist and continued as ''Malón''. Their first albums ("Mundo Guanaco" and "Espíritu Combativo") included several indirect jabs at each other.
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* There was a running series of the lighthearted version in the respective movies of Creator/ArnoldSchwarzenegger and Creator/SylvesterStallone throughout the 80s and early 90s. Highlights include a joke about Stallone starring in ''Film/Terminator2JudgmentDay'' in ''Film/LastActionHero'' and a reference to President Schwarzenegger in ''Film/DemolitionMan''.
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* Despite the fact that he designed the character of [[CaptainErsatz Sappy]] [[WesternAnimation/SidneyTheElephant Stanley]] for the episode, "[[Recap/TinyToonAdventuresS1E50WhoBoppedBugsBunny Who Bopped Bugs Bunny?]]", ''[[WesternAnimation/TheRenAndStimpyShow Ren and Stimpy]]'' creator Creator/JohnKricfalusi did not enjoy the work he did for ''WesternAnimation/TinyToonAdventures''. When he became a contributor for the "Wild Cartoon Kingdom" magazine, he gave negative reviews to the later animated works of Creator/StevenSpielberg, such as ''WesternAnimation/WereBackADinosaursStory'' and ''WesternAnimation/{{Animaniacs}}'' under the pseudonym "Tom Paine", the latter of which he bashed [[ComplainingAboutShowsYouDontWatch before he even saw the show]]. The ''WesternAnimation/TinyToonAdventuresSpringBreakSpecial'' fired back by having Rank and Stumpy, rooster and squirrel [[{{Expy}} expies]] of Ren and Stimpy [[SquashedFlat get run over]] by the ''Tiny Toons'' bus near the end of the special.
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* Despite the fact that he designed the character of [[CaptainErsatz Sappy]] [[WesternAnimation/SidneyTheElephant Stanley]] for the episode, "[[Recap/TinyToonAdventuresS1E50WhoBoppedBugsBunny Who Bopped Bugs Bunny?]]", ''[[WesternAnimation/TheRenAndStimpyShow Ren and Stimpy]]'' creator Creator/JohnKricfalusi did not enjoy the work he did for ''WesternAnimation/TinyToonAdventures''. When he became a contributor for the "Wild Cartoon Kingdom" magazine, he gave negative reviews to the later animated works of Creator/StevenSpielberg, such as ''WesternAnimation/WereBackADinosaursStory'' and ''WesternAnimation/{{Animaniacs}}'' under the pseudonym "Tom Paine", the latter of which he bashed [[ComplainingAboutShowsYouDontWatch before he even saw the show]]. The ''WesternAnimation/TinyToonAdventuresSpringBreakSpecial'' fired back by having Rank and Stumpy, rooster and squirrel [[{{Expy}} expies]] of Ren and Stimpy [[SquashedFlat get run over]] by the ''Tiny Toons'' bus near the end of the special. The other victims of the bus were [[WesternAnimation/BeavisAndButtHead Beaver and Hoghead]], based on the stars of a show John K notably enjoyed, adding even more fuel to the fire.
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* Marvel and DC superheroes have beaten up thinly-veiled versions of each other's characters too many times to count.
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* Marvel Creator/MarvelComics and DC Creator/DCComics superheroes have beaten up thinly-veiled versions of each other's characters too many times to count.
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[[folder:Film - Animated]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
[[/folder]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
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* ''Film/OrcaTheKillerWhale'' featured a scene of an orca easily killing a great white shark as a TakeThat towards ''Film/{{Jaws}}''. When ''Film/Jaws2'' came about, it featured a scene of characters finding a beached corpse of an orca, which has been killed by a Great White shark. It should be noted that in real life, orcas do indeed kill great white sharks, but great white sharks do not kill orcas.
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* ''Film/OrcaTheKillerWhale'' featured a scene of an orca easily killing a great white shark as a TakeThat towards ''Film/{{Jaws}}''. When ''Film/Jaws2'' came about, it featured a scene of characters finding a beached corpse of an orca, which has been killed by a Great White shark. It should be noted that in real life, orcas do indeed kill great white sharks, but great white sharks do are not known to kill orcas.
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[[folder:Film - Animated]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
[[/folder]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
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* In 2020, some Website/FourChan users made [[https://i.imgur.com/pjw5xOl.jpg a CYOA]] mocking Website/{{Reddit}} and its userbase. Later that year, some Redditors clapped back by making [[https://i.imgur.com/7bWKfXH.png another CYOA]] mocking 4chan and its users.
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* In 2020, some Website/FourChan users made [[https://i.imgur.com/pjw5xOl.jpg a CYOA]] mocking Website/{{Reddit}} and its userbase. Later that year, some Redditors clapped back by making [[https://i.imgur.com/7bWKfXH.png another CYOA]] mocking 4chan and its users.
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* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
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* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' ''WesternAnimation/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
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* As mentioned above, Creator/SethMacFarlane took a "little shot back" at Creator/MattGroening's plagiarism joke in ''The Simpsons'' by having a CutawayGag in ''WesternAnimation/FamilyGuy'' in which... [[DisproportionateRetribution Marge is brutally raped by Quagmire, who then follows her home and murders the entire family]]. Needless to say, Groening didn't find it funny ''at all'' and threatened never to speak to [=MacFarlane=] again if the scene wasn't pulled from reruns.
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* As mentioned above, Creator/SethMacFarlane took a "little shot back" at Creator/MattGroening's plagiarism joke in ''The Simpsons'' by having a CutawayGag in ''WesternAnimation/FamilyGuy'' in which... [[DisproportionateRetribution Marge is brutally raped by Quagmire, who then follows her home and murders the entire family]]. Needless to say, Groening [[ITakeOffenseToThatLastOne didn't find it funny ''at all'' funny]] ''[[YouBastard at all]]'' and threatened never to speak to [=MacFarlane=] again if the scene wasn't pulled from reruns.
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* At the end of ''VideoGame/DonkeyKongCountry2DiddysKongQuest'', [[VideoGame/SonicTheHedgehog Sonic's shoes]] and [[VideoGame/EarthwormJim Earthworm Jim's gun]] are seen next to a trash can that says, '''NO HOPERS''' when Cranky ranks Diddy alongside [[Franchise/SuperMarioBros Mario, Yoshi]], and [[Franchise/TheLegendOfZelda Link]], depending on how many DK Coins they found throughout the game. This was done in response to two separate take thats; a promotional video for the ''[[VideoGame/Sonic3AndKnuckles Sonic & Knuckles]]'' game had the line, "Can an old gorilla beat this new team? No way!", and the [[UsefulNotes/SegaGenesis Sega CD]] version of ''Earthworm Jim'' had the unlockable "Worm Kong" mask, which resembled Donkey Kong with an arrow through his head, in response to the original ''VideoGame/DonkeyKongCountry'' game outselling the original ''Earthworm Jim'' game in retail sales.
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* At the end of ''VideoGame/DonkeyKongCountry2DiddysKongQuest'', [[VideoGame/SonicTheHedgehog Sonic's shoes]] and [[VideoGame/EarthwormJim Earthworm Jim's gun]] are seen next to a trash can that says, '''NO HOPERS''' when Cranky ranks Diddy alongside [[Franchise/SuperMarioBros Mario, Yoshi]], and [[Franchise/TheLegendOfZelda Link]], depending on how many DK Coins they found throughout the game. This was done in response to two separate take thats; a promotional video for the ''[[VideoGame/Sonic3AndKnuckles Sonic & Knuckles]]'' game had the line, "Can an old gorilla beat this new team? [[BlatantLies No way!", way!]]", and the [[UsefulNotes/SegaGenesis Sega CD]] version of ''Earthworm Jim'' had the unlockable "Worm Kong" mask, which resembled Donkey Kong with an arrow through his head, in response to the original ''VideoGame/DonkeyKongCountry'' game outselling the original ''Earthworm Jim'' game in retail sales.
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* ''Series/Titans2018'' responded to the dig in ''Film/Deadpool2'' at the early movies of the Franchise/DCExtendedUniverse and how dark they were with a montage of violent images of their series, ending with "Suck it, Mr. Pool. With Love, Creator/DCUniverse."
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** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy tale ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
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** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
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** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr tale ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
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* ''VideoGame/DevilMayCry'' managed to do this to ''itself''. Tameem Antoniades, director of Creator/NinjaTheory's ''VideoGame/DmCDevilMayCry'', had a clear disdain for the original trilogy that manifested in [=DmC=]!Dante ending up with an original!Dante wig on his head in the middle of a fight, only to declare "Not in a million years" and rip it off. The eventual ''VideoGame/DevilMayCry5'' - developed in-house by Capcom - had a more light-hearted jab back with Dr. Faust, a cowboy hat weapon used by Dante that causes him to strike flamboyant poses while using it, referencing Tameem's infamous remark calling original!Dante a "gay cowboy".
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** In a more good-natured rib, 'Westernanimation/SouthPark'' did the episode "Simpsons Already Did It" because it was hard for the writers to think good ideas that hadn't already shown up in Springfield. ''The Simpsons'' responded by having Bart and Milhouse watching ''South Park'', something which Marge vehemently disapproves.
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** In a more good-natured rib, 'Westernanimation/SouthPark'' ''Westernanimation/SouthPark'' did the episode "Simpsons Already Did It" because it was hard for the writers to think good ideas that hadn't already shown up in Springfield. ''The Simpsons'' responded by having Bart and Milhouse watching ''South Park'', something which Marge vehemently disapproves.
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* The "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGames/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs.
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* The "Zombie Genocider" achievement in ''VideoGame/DeadRising'' requires the player to kill 53,594 zombies, or the equivalent of the entire population of Willamette. ''VideoGame/Left4Dead'' includes an achievement called "Zombie Genocidest", which requires you to kill 53,595 Infected. In response, ''VideoGame/DeadRising2'' added the "Z-Genocider 2: Genocide Harder" achievement for 53,596 zombie kills. Some other games have also referenced this, like "Trail of Corpses" in ''VideoGame/{{Prototype}}'' [[note]]"Kill 53,596 infected"[[/note]], a note in the credits for ''VideoGame/Bioshock2'' that claims "53,596 zombies were killed during the making of this game", and the "HOPO-cidal Maniac" achievement in ''[[VideoGames/RockBand ''[[VideoGame/RockBand Rock Band 3]]'' for "killing" 53,596 hammer-ons and pull-offs.
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** In a more good-natured rib, 'Westernanimation/SouthPark'' did the episode "Simpsons Already Did It" because it was hard for the writers to think good ideas that hadn't already shown up in Springfield. ''The Simpsons'' responded by having Bart and Milhouse watching ''South Park'', something which Marge vehemently disapproves.
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* In 2005 Music/TarjaTurunen was fired from her position as lead vocalist of Music/{{Nightwish}} due to personal disputes with the other band members, particularly keyboardist and principal songwriter Tuomas Holopainen. Nightwish subsequently devoted two songs on their 2007 album ''Dark Passion Play'', [[https://www.youtube.com/watch?v=hTdhXxxWREo "Bye Bye Beautiful"]] and [[https://www.youtube.com/watch?v=Bkib0dIziXk "Master Passion Greed"]], to taking potshots at respectively Tarja and her husband Marcelo Cabuli, [[YokoOhNo whom they accused of being a bad influence on her]]. Tarja shot back in 2009 with [[https://www.youtube.com/watch?v=imBsSIFjPfA "Enough"]], which accuses Nightwish and Tuomas in particular of being egotistical prima donnas. (Things have thawed somewhat since then: Tarja is friends with current Nightwish vocalist Floor Jansen and has made live appearances with guitarist Marco Hietala.)
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* In 2005 Music/TarjaTurunen was fired from her position as lead vocalist of Music/{{Nightwish}} due to personal disputes with the other band members, particularly keyboardist and principal songwriter Tuomas Holopainen. Nightwish subsequently devoted two songs on their 2007 album ''Dark Passion Play'', [[https://www.youtube.com/watch?v=hTdhXxxWREo "Bye Bye Beautiful"]] and [[https://www.youtube.com/watch?v=Bkib0dIziXk "Master Passion Greed"]], to taking potshots at respectively Tarja and her husband Marcelo Cabuli, [[YokoOhNo whom they accused of being a bad influence on her]].her. Tarja shot back in 2009 with [[https://www.youtube.com/watch?v=imBsSIFjPfA "Enough"]], which accuses Nightwish and Tuomas in particular of being egotistical prima donnas. (Things have thawed somewhat since then: Tarja is friends with current Nightwish vocalist Floor Jansen and has made live appearances with guitarist Marco Hietala.)
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[[folder:Film - Animated]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
[[/folder]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
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[[folder:Film - Animated]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
[[/folder]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatThemAtTheirOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.
** While Eisner's shoot-back proved unsuccessful, Disney under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale musicals, were falsely advertised as ''Shrek''-esque comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional it was.[[/note]] While it ultimately brought the company great success, with both films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] films were all style and no substance. It wound up finishing the job Eisner had started, as Disney would enjoy a brief second renaissance around the same time Katzeneberg would sell to Universal in 2015.
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* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.[[note]]While Disney never tried to ape [=DreamWorks=] again, they did briefly market their return to fairy tale in TheNewTens films with [[TrailersAlwaysLie completely misleading trailers]] which advertised them as ''Shrek''-esque comedies, this time under the guidance of John Lasseter (who was also not fond of Katzenberg). This "tricking" of audiences into seeing more traditional Disney features proved to be far more successful than both Eisner's attempts ''and'' [=DreamWorks=] attempts to return to it's dramatic roots around the same time, and while Disney briefly enjoyed a second renaissance under Lasseter's guidance, [=DreamWorks=] would end up laying off most of it's staff and selling out to Universal by 2015, a decade after ''Chicken Little.''[[/note]]
to:
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.[[note]]While company.
** While Eisner's shoot-back proved unsuccessful, Disneynever tried to ape [=DreamWorks=] again, they did briefly market their return to under John Lasseter a few years later would succeed with the next best thing: one-upping [=DreamWorks=]' ''marketing.'' Both ''Disney/{{Tangled}}'' and ''Disney/{{Frozen}}'', two straightforward fairy tale in TheNewTens films with [[TrailersAlwaysLie completely misleading trailers]] which musicals, were falsely advertised them as ''Shrek''-esque comedies, this time under the guidance of John Lasseter (who was comedies to great success.[[note]]This also in response to the studio's previous non-ironic fairy talr ''Disney/ThePrincessAndTheFrog'', not fond of Katzenberg). This "tricking" of audiences into seeing more meeting the studio's financial expectations, which the studio blamed on the advertisement being too sincere about how traditional Disney features proved to be far more successful than it was.[[/note]] While it ultimately brought the company great success, with both Eisner's attempts ''and'' films breaking box office records and receiving rave reviews, it was also a none-too-subtle way of saying that [=DreamWorks=] attempts to return to it's dramatic roots around films were all style and no substance. It wound up finishing the same time, and while job Eisner had started, as Disney briefly enjoyed would enjoy a brief second renaissance under Lasseter's guidance, [=DreamWorks=] around the same time Katzeneberg would end up laying off most of it's staff and selling out sell to Universal by 2015, a decade after ''Chicken Little.''[[/note]]in 2015.
** While Eisner's shoot-back proved unsuccessful, Disney
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[[folder:Film - Animated]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.[[note]]While Disney never tried to ape [=DreamWorks=] again, they did briefly market their return to fairy tale in TheNewTens films with [[TrailersAlwaysLie completely misleading trailers]] which advertised them as ''Shrek''-esque comedies, this time under the guidance of John Lasseter (who was also not fond of Katzenberg). This "tricking" of audiences into seeing more traditional Disney features proved to be far more successful than both Eisner's attempts ''and'' [=DreamWorks=] attempts to return to it's dramatic roots around the same time, and while Disney briefly enjoyed a second renaissance under Lasseter's guidance, [=DreamWorks=] would end up laying off most of it's staff and selling out to Universal by 2015, a decade after ''Chicken Little.''[[/note]]
[[/folder]]
* Among much of the anti-Disney humor featured in ''WesternAnimation/{{Shrek}}'' was an [[NoCelebritiesWereHarmed unflattering caricature of then-Disney CEO Michael Eisner]], the [[ItsPersonal rival and former business partner]] of Creator/DreamworksAnimation founder and former Disney CCO Jeffery Katzenberg. Annoyed by Katzenberg's success with a movie that gave Disney the finger for ninety minutes, Eisner shot back by overhauling Disney's ''Disney/ChickenLittle'' into a similarly [[DenserAndWackier snarky, self-aware broad comedy]], thinking he could [[BeatHimAtHisOwnGame beat his rival at his own game]]. Unfortunately for Eisner, it didn't work out: the film was a critical flop and, after a string of bad investments, he resigned from the company.[[note]]While Disney never tried to ape [=DreamWorks=] again, they did briefly market their return to fairy tale in TheNewTens films with [[TrailersAlwaysLie completely misleading trailers]] which advertised them as ''Shrek''-esque comedies, this time under the guidance of John Lasseter (who was also not fond of Katzenberg). This "tricking" of audiences into seeing more traditional Disney features proved to be far more successful than both Eisner's attempts ''and'' [=DreamWorks=] attempts to return to it's dramatic roots around the same time, and while Disney briefly enjoyed a second renaissance under Lasseter's guidance, [=DreamWorks=] would end up laying off most of it's staff and selling out to Universal by 2015, a decade after ''Chicken Little.''[[/note]]
[[/folder]]
