History Main / MarketBasedTitle

* UsefulNotes/{{Walmart}} expanded into the UK and Japan by buying existing companies, and their attempts to rebrand them as Walmarts failed. They continued to do business as ASDA in the UK until selling a controlling interest to a British group in 2020, and still do business as Seiyu in Japan.

** Similarly, Dreyer's Ice Cream became Edy's Ice Cream (named after a different company founder) when it started selling products east of the Rocky Mountains. In this case, it was to prevent confusion with already-established ice cream maker Breyers. On the other hand, people west of the Rockies can get both Dreyer's and Breyers and there doesn't seem to be any problem telling them apart.
** Oddly enough, both Hellmann's and Best Foods Mayonnaise, as well as Dreyer's and Edy's Ice Cream, are both available together at some Grocery Outlet supermarkets in California.
** Unilever, who owns Hellmann's/Best Foods and make various other products, is known for buying local brands in different countries and keeping their names, so the same company's "Heartbrand" ice creams are known by [[http://en.wikipedia.org/wiki/List_of_Unilever_brands#Partial_list_of_national_brands_variants_of_the_Heartbrand dozens of different names across dozens of countries]]. (Note that Unilever also controls a number of other non-Heartbrand ice creams, e.g. Breyer's and the premium brand Ben and Jerry's.)
** Unilever uses a similar strategy for Axe deodorant (it's called Lynx in the UK, Australia, and China).
*** Similarly, what's Degree in the US is Rexona in South-East Asia. Right down to the logo and the slogan "It won't let you down".

** Likewise, ''Cluedo'' in the UK became ''TabletopGame/{{Clue}}'' in the US.

* Reversing the previous entry, Canadian sit-down pizza restaurant chain Boston Pizza is known as "Boston's - The Gourmet Pizza" in the US, possibly to prevent people from thinking that it's pizza from Boston, Massachusetts, or that it's connected to the Boston Market restaurant chain.
* Again in Canada, the bookstore Indigo bought several other bookstore chains that began failing, but kept their names and images, so that Chapters and Coles are also part of the Indigo company.

* Smarties are called Refreshers in the UK, due to there existing a type of chocolate candy in the UK called Smarties (chocolate encased in a candy shell, similar to M&Ms except bigger).

* The Subaru Legacy was rebadged as the Liberty due to a perceived clash with charity organisation Legacy Australia.

*** ''WesternAnimation/MonstersInc'': ''Monsters Company'' (Công ty Quái vật)

* ''Fushigina Koara Burinkī'' (''The Wondrous Koala Blinky'') came to the US as ''[[Anime/TheNoozles Noozles]]'', in French as ''Les Koalous'', and in Spanish as ''Sandy y sus koalas''.

-->-- '''{{WebVideo/Caddicarus}}, [[https://www.youtube.com/watch?v=0fFfx7kWPLU The Awful World of Skateboarding Games]]'''

If a title is in a foreign language, the translated title may be accurate, or may be a CompletelyDifferentTitle. See DolledUpInstallment and TranslationMatchmaking, when the new title makes one installment "part of" another popular work.

* ''Shingeki no Kyoujin'', which means "The Advancing Titan(s)" (or, slightly more loosely, "Attack of the Titans" - as it is known in some European non-English markets) in Japanese was renamed to the [[BlindIdiotTranslation rather Engrish-y]] ''Manga/AttackOnTitan''. Thankfully the title is the only wonky part of the translation.

** The second sequel, ''Film/CaptainAmericaCivilWar'' was renamed ''The First Avenger: Civil War'' in German.
** ''Film/{{The Avengers|2012}}'' movie was called ''Film/AvengersAssemble'' (not related to the [[WesternAnimation/AvengersAssemble later animated series]]) in the UK and Ireland, possibly to avoid any confusion with [[Series/TheAvengers1960s the classic British TV show]] and to avoid reminders of the [[Film/TheAvengers1998 90s film]] [[TheFilmOfTheSeries based off the show]].

* Japanese duo Music/{{Puffy|AmiYumi}} added the singers names - Ami and Yumi - when they began releasing albums in North America, to avoid confusion with [[Music/SeanCombs Sean "Puff Daddy" Combs]].

* German band Music/{{Scooter}} 's "Ramp!" was renamed to "Ramp! The Logical Song" as per the chorus' author Music/{{Supertramp}}'s request, and released as such around Europe. However, it was renamed simply to "The Logical Song" for its UK release. On fan forums, the song is typically referred to as "Ramp!" for familiarity.

* The British group The Charlatans were forced to add "UK" to their name for their US releases, because a 1960s California rock band also had that name.

* Meredith Brooks' ''Bitch'' was changed to ''Nothing In Between'' in several Asian markets (notably Malaysia- with the titular word silenced out instead of bleeped out in the song, giving it a level or {{Narm}}[[note]]Since it now goes: I'm a *beat*/I'm a lover...). [[/note]]

** ''[[Film/GhidorahTheThreeHeadedMonster Ghidrah, the Three-Headed Monster's]]'' original English title was ''Monster of Monsters, Ghidorah'', but Toho seems to have favored the title so much it has become the new official English title (with [[SpellMyNameWithAnS Ghidorah's "o" restored]]). An English language poster baring the revised title exists.

* In the UK, Quentin Tarantino's film ''Film/InglouriousBasterds'' was referred to simply as ''Inglorious'' in advertising materials prior to its release, though sometimes the full title was shown on screen (but not spoken) on ads airing after the 9pm watershed. Later television airings have had the title typed up on [[Creator/Channel4 Film Four's]] continuity slides as ''Inglorious B[=------=]s'' and the continuity announcer will only refer to it as something like "Quentin Tarantino's masterpiece''.

* ''Tetsujin 28-Go (Iron Man No.28)'' was localized as ''Gigantor''.

* For some unknown reason, The chocolate bar known as Milky Way in the US is sold as the Mars bar worldwide, while the chocolate bar known worldwide as Milky Way is sold as 3 Musketeers in the US and Canada.

* The American ''ComicStrip/{{Dennis the Menace|US}}'' cartoon was renamed ''Dennis'' in the UK, presumably due to [[ComicStrip/DennisTheMenaceUK the existing UK comic character]] of the [[SimilarlyNamedWorks same name]]. Likewise the British ''ComicStrip/{{Dennis the Menace|UK}}'' cartoon is known as ''Dennis and Gnasher'' internationally, likely for the same reason (Gnasher is the name of the British Dennis's dog, by the way). The subsequent UK-Australian co-produced cartoon is called ''Dennis and Gnasher'' even in the UK, however. In Italy, the cartoon versions kept the original name for the UK Dennis and renamed the US one ''Denny'', while in the comic they kept the original name for US Dennis and renamed the UK one ''Mino la Minaccia'' ("Mino the Menace"). Confusing? Yes.

* ''Series/{{Eureka}}'' was entitled ''A Town Called Eureka'' in Britain, because the title ''Eureka'' had already been used for a children's historical show about famous inventions.

** ''Series/SamuraiSentaiShinkenger'' wasn't broadcasted in Korean, but they were renamed ''Blade Force'' in the Korean dubbing of ''Series/KamenRiderDecade'' that featured the guest appearances of Shinkenger.

** ''Series/BlanketyBlank'' = ''Series/MatchGame''

* After signing to Creator/AtlanticRecords to release their American debut album, Japanese rock band X had to rename themselves as Music/XJapan in that nation in order to avoid confusion with the UsefulNotes/LosAngeles punk rock band Music/XUSBand. Eventually, they retained the new name worldwide instead of using the name in the US only.

* In Britain there was once a Top Cat brand of cat food. This led to Creator/TheBBC changing ''WesternAnimation/TopCat'' to ''Boss Cat'' up to the late '80s. Seeing as they only changed the show's title, and not its theme song, or the lead character's name, it was rather a token gesture. The show was called by its proper title by the '90s.

* The chocolate bar known as Milky Way in the US is sold as the Mars bar worldwide, while the chocolate bar known worldwide as Milky Way is sold as 3 Musketeers in the US and Canada.
* Smarties are called Refreshers in the UK, due to there already existing a type of chocolate candy in the UK called Smarties (chocolate encased in a candy shell, similar to M&Ms except bigger).

* ''Franchise/SailorMoon'''s full first season/series title, ''Bishōjo Senshi Sailor Moon'' or ''Pretty Soldier/Guardian Sailor Moon'', usually localized as ''Sailor Moon''. It was also broadcasted by the title ''Sailor Moon, Fairy from the Moon'' in Korean.

* Before its release in America, ''How to Make Love Like an Englishman'' was retitled ''Some Kind of Beautiful'' (although it kept the original title in Canada - ''The Globe And Mail'''s Kate Taylor wrote "Maybe somebody started to have second thoughts about American women’s fascination with the sex life of Englishmen. Or maybe (star-producer Pierce) Brosnan remembered he’s actually Irish"), and for its UK release it received ''another'' new title, ''Lessons In Love'' (presumably to avoid causing offence to Scottish, Irish and Welsh viewers).

* ''WesternAnimation/Sing2'' was released as ''Sing 2gether(씽2게더)'' in Korean.

* In Japanese, ''WesternAnimation/MinionsTheRiseOfGru'' is known as ''Minions Fever''.

* Manga/SaintSeiya has been refferred to as "Los Caballeros Del Zodiaco" in Spanish, "Les Chevaliers du Zodiac" in French, etc., which led to a few English dubbed versions being called "Knights of the Zodiac".