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[[folder: [=iTheatre=]]]
* ''[[Theatre/WeWillRockYou]]'' originally called its setting Planet Mall, before changing it to the iPlanet.
[[/folder]]
* ''[[Theatre/WeWillRockYou]]'' originally called its setting Planet Mall, before changing it to the iPlanet.
[[/folder]]
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The letter "i" can prefix ''anything'' and make it sound cool. People often have the misconception that only Apple does this with its line of electronic products, but nope - they weren't the first ones to flex their "i"s, and they're not the latest. Companies everywhere are cashing in on the iFad. So why "i"? Well, it likely began with the iMac, where it stood for "internet," because the iMac had a built-in modem and was designed mainly for web browsing. [[note]] In Europe at least the fad for ''i'' began in the eighties where it was commonly used as a suffix. It started with cars, such as the Golf [=GTi=], where it notionally stood for fuel injection but did spread to non-automative products as a supposed sign of being technologically advanced. It was parodied to death by comedians like Creator/HarryEnfield and eventually became discredited for a few years before it began being used as a common prefix.[[/note]] It also stood for "individual", as opposed to the Power Macintosh line of professional machines. It was later [[TropeCodifier codified]] by the iPod, the most popular portable media player. The "individual" meaning has since spread to items and software where the "Internet" definition makes no sense, so more recently people seem to figure it's used like the pronoun. As in: "This phone is mine, [[ThisIsForEmphasisBitch bitch]], back off!" or "Look at me! This is what I'm like!". Ah, the power behind lowercase letters.
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The letter "i" can prefix ''anything'' and make it sound cool. People often have the misconception that only Apple Creator/{{Apple}} does this with its line of electronic products, but nope - they weren't the first ones to flex their "i"s, and they're not the latest. Companies everywhere are cashing in on the iFad. So why "i"? Well, it likely began with the iMac, where it stood for "internet," because the iMac had a built-in modem and was designed mainly for web browsing. [[note]] In Europe at least the fad for ''i'' began in the eighties where it was commonly used as a suffix. It started with cars, such as the Golf [=GTi=], where it notionally stood for fuel injection but did spread to non-automative products as a supposed sign of being technologically advanced. It was parodied to death by comedians like Creator/HarryEnfield and eventually became discredited for a few years before it began being used as a common prefix.[[/note]] It also stood for "individual", as opposed to the Power Macintosh line of professional machines. It was later [[TropeCodifier codified]] by the iPod, the most popular portable media player. The "individual" meaning has since spread to items and software where the "Internet" definition makes no sense, so more recently people seem to figure it's used like the pronoun. As in: "This phone is mine, [[ThisIsForEmphasisBitch bitch]], back off!" or "Look at me! This is what I'm like!". Ah, the power behind lowercase letters.
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parentheses seems to only be for reasons why it has an 'i' on this section rather any other comment like what was listed for the iPad.
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*** iPad (Generation Z and Alpha's favorite toy)
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*** iPad (Generation Z and Alpha's favorite toy)iPad
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Trope was cut/disambiguated due to cleanup
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** And Creator/TheABC's [[http://www.abc.net.au/iview iView.]]
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** And Creator/TheABC's [[Creator/AustralianBroadcastingCorporation The ABC]]'s [[http://www.abc.net.au/iview iView.]]
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Also late Gen Z
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*** iPad (Generation Alpha's favorite toy)
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*** iPad (Generation Z and Alpha's favorite toy)
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* UltimateComics' ''Ultimate Armor Wars'' had [[ComicBook/IronMan Tony Stark]] using an iMan, a minimalist Iron Man suit thin enough to be worn under his clothes undetected. It also had pulse blast powerful enough to blow a finely-edged hole in whatever he was aiming at, the wall behind, and the building behind that.
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* UltimateComics' ''ComicBook/UltimateMarvel'''s ''Ultimate Armor Wars'' had [[ComicBook/IronMan Tony Stark]] ComicBook/IronMan using an iMan, a minimalist Iron Man suit thin enough to be worn under his clothes undetected. It also had pulse blast powerful enough to blow a finely-edged hole in whatever he was aiming at, the wall behind, and the building behind that.
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[[folder: [=iFanfiction=]]]
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[[folder: [=iFanfiction=]]][=iFan=] Works]]
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*** iPad
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*** iPadiPad (Generation Alpha’s favorite toy)
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* The Spanish bus manufacturer [[https://www.irizar.com/ Irizar]] names its buses with an "i" and a number ("i2", "i4", etc). It's more of a subversion considering the name of the company and that it exists since long before Apple started such fad.
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* Wiki/{{Uncyclopedia}} has stuff like [=iRaq=], [=iRan=], the [=iRon=], [=iBrows=], [=iSuicide=], [=iOwa=], and the German-themed [=üPod=].
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* Wiki/{{Uncyclopedia}} Website/{{Uncyclopedia}} has stuff like [=iRaq=], [=iRan=], the [=iRon=], [=iBrows=], [=iSuicide=], [=iOwa=], and the German-themed [=üPod=].
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Fixed camelcase on folders
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[[folder:iAnime and iManga]]
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[[folder:iComic Books]]
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[[folder:iLive-Action iTV]]
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[[folder:iMusic]]
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[[folder:iRadio]]
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[[folder:iVideo Games]]
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[[folder:iWeb Original]]
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[[folder:iWestern Animation]]
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* Sega Toys marketed an [=MP3=] speaker in Japan called the iDog which was marketed by Tiger Electronics in America. The line was later updated to include the iCat, the iFish, the iCy Penguin, and the iTurtle.
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* Sega Toys marketed an [=MP3=] speaker in Japan called the iDog Toys/IDog which was marketed by Tiger Electronics in America. The line was later updated to include the iCat, the iFish, the iCy Penguin, and the iTurtle.
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* The fifth ''Animation/PleasantGoatAndBigBigWolf'' film features robotic versions of Weslie and Wolffy named [=iWeslie=] and [=iWolffy=], respectively.
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* The fifth ''Animation/PleasantGoatAndBigBigWolf'' film ''Animation/PleasantGoatAndBigBigWolf - Animation/TheMythicalArkAdventuresInLoveAndHappiness'' features robotic versions of Weslie and Wolffy named [=iWeslie=] and [=iWolffy=], respectively.
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* Introducing, the new KFC [[http://www.kfc.com/itwist iTwist!]]
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* Introducing, KFC offered some sandwich wraps under the new KFC [[http://www.name [[https://web.archive.org/web/20120604032651/http://www.kfc.com/itwist iTwist!]]com:80/itwist/ iTwist.]]
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* ''VideoGame/GlobalAgenda'' features one of the silliest examples of this trope, with the Assault class's starting heavy weapon, the ''[[GatlingGood iMinigun]]''
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The letter "i" can prefix ''anything'' and make it sound cool. People often have the misconception that only Apple does this with its line of electronic products, but nope - they weren't the first ones to flex their "i"s, and they're not the latest. Companies everywhere are cashing in on the iFad. So why "i"? Well, it likely began with the iMac, where it stood for "internet," because the iMac had a built-in modem and was designed mainly for web browsing [[note]] In Europe at least the fad for ''i'' began in the eighties where it was commonly used as a suffix. It started with cars, such as the Golf [=GTi=], where it notionally stood for fuel injection but did spread to non-automative products as a supposed sign of being technologically advanced. It was parodied to death by comedians like Creator/HarryEnfield and eventually became discredited for a few years before it began being used as a common prefix.[[/note]]. It also stood for "individual", as opposed to the Power Macintosh line of professional machines. It was later [[TropeCodifier codified]] by the iPod, the most popular portable media player. The "individual" meaning has since spread to items and software where the "Internet" definition makes no sense, so more recently people seem to figure it's used like the pronoun. As in: "This phone is mine, [[ThisIsForEmphasisBitch bitch]], back off!" or "Look at me! This is what I'm like!". Ah, the power behind lowercase letters.
to:
The letter "i" can prefix ''anything'' and make it sound cool. People often have the misconception that only Apple does this with its line of electronic products, but nope - they weren't the first ones to flex their "i"s, and they're not the latest. Companies everywhere are cashing in on the iFad. So why "i"? Well, it likely began with the iMac, where it stood for "internet," because the iMac had a built-in modem and was designed mainly for web browsing browsing. [[note]] In Europe at least the fad for ''i'' began in the eighties where it was commonly used as a suffix. It started with cars, such as the Golf [=GTi=], where it notionally stood for fuel injection but did spread to non-automative products as a supposed sign of being technologically advanced. It was parodied to death by comedians like Creator/HarryEnfield and eventually became discredited for a few years before it began being used as a common prefix.[[/note]]. [[/note]] It also stood for "individual", as opposed to the Power Macintosh line of professional machines. It was later [[TropeCodifier codified]] by the iPod, the most popular portable media player. The "individual" meaning has since spread to items and software where the "Internet" definition makes no sense, so more recently people seem to figure it's used like the pronoun. As in: "This phone is mine, [[ThisIsForEmphasisBitch bitch]], back off!" or "Look at me! This is what I'm like!". Ah, the power behind lowercase letters.
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* Creator/TheBBC's online radio/video player is named [[http://www.bbc.co.uk/iplayer/ iPlayer]]. The broadcaster also formerly branded its interactive services as [=BBCi=].
** And Creator/TheABC's [[http://www.abc.net.au/iview/ iView]].
** And Creator/TheABC's [[http://www.abc.net.au/iview/ iView]].
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* Creator/TheBBC's online radio/video player is named [[http://www.bbc.co.uk/iplayer/ iPlayer]]. uk/iplayer iPlayer.]] The broadcaster also formerly branded its interactive services as [=BBCi=].
** And Creator/TheABC's [[http://www.abc.net.au/iview/ iView]].au/iview iView.]]
** And Creator/TheABC's [[http://www.abc.net.
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* There's a brand of dog crates called [[http://www.petstreetmall.com/Midwest-iCrate-Dog-Crates/2951.html iCrates]]. What does this have to do with the internet or technology? Uhhh....
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* There's a brand of dog crates called [[http://www.petstreetmall.com/Midwest-iCrate-Dog-Crates/2951.html iCrates]]. iCrates.]] What does this have to do with the internet or technology? Uhhh....
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* The Japanese telecommunication company NTT Docomo had a cellphone Internet service which was also exported in some western countries called "i-mode".[[http://en.wikipedia.org/wiki/I-mode]].
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* The Japanese telecommunication company NTT Docomo had a cellphone Internet service which was also exported in some western countries called "i-mode".[[http://en.wikipedia.org/wiki/I-mode]].org/wiki/I-mode "i-mode".]]
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* The unreleased [[https://en.wikipedia.org/wiki/ISmell [=DigiScents=] iSmell]], which would have allowed users to access scents from particular websites, like perfumes and food.
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* The unreleased [[https://en.wikipedia.org/wiki/ISmell [=DigiScents=] iSmell]], iSmell,]] which would have allowed users to access scents from particular websites, like perfumes and food.
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* ''ComicStrip/{{Retail}}'' made fun of iThings creeping into everything. [[http://www.retailcomic.com/?p=4462 These must be iSweaters]].
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* ''ComicStrip/{{Retail}}'' made fun of iThings creeping into everything. [[http://www.retailcomic.com/?p=4462 These must be iSweaters]].iSweaters.]]
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* Website/PlatypusComix discusses this in "[[http://platypuscomix.com/educational/touchofyogurt.html Seven Failed Brand Crossovers]]"; the section about "Colgate TV Dinners" explains that TV dinners got their name to ride off of how high-tech and advanced it seemed to own a TV back then, musing that TheNewTens equivalent would bear the name, "[=iDinners=]".
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* Website/PlatypusComix discusses this in "[[http://platypuscomix.[[http://platypuscomix.com/educational/touchofyogurt.html Seven "Seven Failed Brand Crossovers]]"; Crossovers"]]; the section about "Colgate TV Dinners" explains that TV dinners got their name to ride off of how high-tech and advanced it seemed to own a TV back then, musing that TheNewTens equivalent would bear the name, "[=iDinners=]".
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[[folder:Anime and Manga]]
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[[folder:Live-Action TV]]
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[[folder:Music]]
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[[folder:Western Animation]]
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* In the reboot version of ''WesternAnimation/DangerMouse'', DM's EyepatchOfPower has been reinvented as a multifunctional heads-up display called the [=iPatch=].
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Added "The Last Dragonslayer" Example to "Literature" Folder
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* ''Literature/TheLastDragonslayer'': Discussed and {{Lampshaded}}. Kazam Mystical Arts Management's rival House of Enchantment, Industrial Magic, is mentioned in [[Literature/TheLastDragonslayer1 the first book]] but doesn't play a significant role in the story. It undergoes a makeover and rebrands itself "iMagic" in [[Literature/TheSongOfTheQuarkbeast book 2]].
-->"What's with the iMagic name change?" I said.\\
"Industrial Magic was a bit of a mouthful," Blix explained. "Besides, putting ''i'' in front of anything makes it more hip and current."
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Flame Bait
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* [=TrekStor=] makes the i.Beat line of [=MP3=] players. They caused a minor controversy when they brought out a black model -- and, in combination with XtremeKoolLetterz, [[WhatAnIdiot named it]] the [[UnfortunateImplications i.Beat Blaxx]]. They [[https://gizmodo.com/trekstor-renames-ibeat-blaxx-after-a-bit-of-self-flagel-293667 very quickly]] changed the name to the [=TrekStor=] Blaxx once they realized what that phrase meant in English.
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* [=TrekStor=] makes the i.Beat line of [=MP3=] players. They caused a minor controversy when they brought out a black model -- and, in combination with XtremeKoolLetterz, [[WhatAnIdiot named it]] it the [[UnfortunateImplications i.Beat Blaxx]]. They [[https://gizmodo.com/trekstor-renames-ibeat-blaxx-after-a-bit-of-self-flagel-293667 very quickly]] changed the name to the [=TrekStor=] Blaxx once they realized what that phrase meant in English.
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-->--'''[[Franchise/SuperMarioBros Mario]]''' in a[[note]]unfortunately no longer available[[/note]] redub of ''Anime/TheGreatMissionToSavePrincessPeach''
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** Lowercase "i"s seem to be a RunningGag on the site, in any context. Supposedly it began with the fact that the font used to write the name of Trodgor the "BURNINATOR" has an uppercase I that looks lowercase, and it took off from there.
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** Lowercase "i"s seem to be a RunningGag on the site, in any context. Supposedly it began with the fact that the font used to write the name of Trodgor Trogdor the "BURNINATOR" has an uppercase I that looks lowercase, and it took off from there.
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* Sega Toys marketed an [=MP3=] speaker in Japan called the iDog which was marketed by Tiger Electronics in America. The line was later updated to include the iCat, the iFish, and the iCy Penguin.
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* Sega Toys marketed an [=MP3=] speaker in Japan called the iDog which was marketed by Tiger Electronics in America. The line was later updated to include the iCat, the iFish, the iCy Penguin, and the iCy Penguin.iTurtle.
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* iFIT is a brand of Internet-connected fitness products.
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*** iSight (though Apple rebranded their cameras as FaceTime)
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*** iSight (though Apple rebranded their cameras as FaceTime)[=FaceTime=])
*** iMessage, an alternative to SMS messaging
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** Apple appears to be slowly moving away from this trope. They haven't introduced a new hardware product line with the "i" prefix since the iPad in 2010, and a software product since iCloud in 2011.
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** Apple appears to be slowly moving away from this trope. They haven't introduced a new hardware product line with the "i" prefix since the iPad in 2010, and a software product since iCloud and iMessage in 2011.
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** Apple appears to be slowly moving away from this trope. They haven't released a new hardware product line preceded with an i since the iPad in 2010, and a software product since iCloud in 2011.
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** Apple appears to be slowly moving away from this trope. They haven't released introduced a new hardware product line preceded with an i the "i" prefix since the iPad in 2010, and a software product since iCloud in 2011.
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*** Minor examples include iAd, iDisk (now defunct), iForgot (only seen if you forget your Apple ID password), and older Mac applications like iCal, iSync, and iChat. They seem to be moving away from this gradually, as iChat is now just Messages, and iCal is Calendar.
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*** Minor examples include iAd, iDisk (now defunct), iForgot (only seen if you forget your Apple ID password), iSub (a bespoke subwoofer made in collaboration with Harman Kardon) and older Mac applications like iCal, iSync, and iChat. They seem to be moving away from this gradually, as iChat is now just Messages, and iCal is Calendar.
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** Apple appears to be slowly moving away from this trope:
*** The Apple TV is the first notable aversion. They wanted to call it the iTV, but the UK's [[Creator/{{ITV}} Independent Television]] network took umbrage.
*** The Apple TV is the first notable aversion. They wanted to call it the iTV, but the UK's [[Creator/{{ITV}} Independent Television]] network took umbrage.
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** Apple appears to be slowly moving away from this trope:
trope. They haven't released a new hardware product line preceded with an i since the iPad in 2010, and a software product since iCloud in 2011.
*** The Apple TVis was the first notable aversion. They wanted to call it It was first announced as the iTV, but the UK's [[Creator/{{ITV}} Independent Television]] network took umbrage.
*** The Apple TV
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*** Apple Music, a subscription music service.
*** Home Pod, a smart speaker for the home.
*** Home Pod, a smart speaker for the home.
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*** Apple Music, a subscription music service.
service. The iTunes application was also rebranded as Music.
***Home Pod, [=HomePod=], a smart speaker for the home.
***
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*** iTunes
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*** iTunesiTunes (later rebranded as Music, though the iTunes Store still operates)
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*** iSight
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*** iSightiSight (though Apple rebranded their cameras as FaceTime)
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* iQOO, a subbrand of smartphone company Vivo.
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* UltimateComics Ultimate Armory Wars had [[ComicBook/IronMan Tony Stark]] using an iMan, a minimalist Iron Man suit thin enough to be worn under his clothes undetected. It also had pulse blast powerful enough to blow a finely-edged hole in whatever he was aiming at, the wall behind, and the building behind that.
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* UltimateComics Ultimate Armory Wars UltimateComics' ''Ultimate Armor Wars'' had [[ComicBook/IronMan Tony Stark]] using an iMan, a minimalist Iron Man suit thin enough to be worn under his clothes undetected. It also had pulse blast powerful enough to blow a finely-edged hole in whatever he was aiming at, the wall behind, and the building behind that.