History Main / FourEqualPaymentsOf

17th Jun '16 6:49:30 PM Ebrbfureh
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It works because people fall for repetition. They hear the $39.99 over and over again and convince themselves that they're being sold something for $39.99, which sounds great: after all, $39.99 isn't really that much - less than dinner and a movie for two. It never even occurs to them that they're actually spending $160, a fair hunk of change. The constant repetition of the words "easy" and "just" also reassure the reader that he can easily afford the product.

to:

It works because people fall for repetition. They hear the $39.99 over and over again and convince themselves that they're being sold something for $39.99, which sounds great: after all, $39.99 isn't really that much - less much—less than dinner and a movie for two. It never even occurs to them that they're actually spending $160, a fair hunk of change. The constant repetition of the words "easy" and "just" also reassure the reader that he can easily afford the product.



In British infomercials, the full price is usually mentioned as an option - you can pay the full amount ''or'' you can go for the payments (but see below). In North America, though, the full price may only be given at the end of the infomercial by the announcer who tells you that OperatorsAreStandingBy, or even rushed through in the tiniest of mouse-sized legal type which is sneakily asserted as a payment option only available to those who send a check or money order through the mail, which these days is a quickly declining amount of people.

More egregiously, shipping and handling will usually only be mentioned in passing even though shipping and handling are often quite high on these items, especially in North America - and it's usually charged in total at the time of the first payment. Cue the legions of dissatisfied customers whose first "easy monthly payment of $39.99" was well over a hundred and twenty dollars, because shipping and handling was eighty bucks.

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in instalments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest in order to not pay it all at once. [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]] This trick is also done with rent-to-own sales, where the total payments can end up being two to three times the original value of the item being purchased.

to:

In British infomercials, the full price is usually mentioned as an option - you option—you can pay the full amount ''or'' you can go for the payments (but see below). In North America, though, the full price may only be given at the end of the infomercial by the announcer who tells you that OperatorsAreStandingBy, or even rushed through in the tiniest of mouse-sized legal type which is sneakily asserted as a payment option only available to those who send a check or money order through the mail, which these days is a quickly declining amount of people.

More egregiously, shipping and handling will usually only be mentioned in passing even though shipping and handling are often quite high on these items, especially in North America - and America—and it's usually charged in total at the time of the first payment. Cue the legions of dissatisfied customers whose first "easy monthly payment of $39.99" was well over a hundred and twenty dollars, because shipping and handling was eighty bucks.

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and payments"—and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in instalments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest in order to not pay it all at once. [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]] This trick is also done with rent-to-own sales, where the total payments can end up being two to three times the original value of the item being purchased.



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15th Jan '16 9:18:44 AM Anddrix
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It works because [[ViewersAreMorons people fall for repetition]]. They hear the $39.99 over and over again and convince themselves that they're being sold something for $39.99, which sounds great: after all, $39.99 isn't really that much - less than dinner and a movie for two. It never even occurs to them that they're actually spending $160, a fair hunk of change. The constant repetition of the words "easy" and "just" also reassure the reader that he can easily afford the product.

to:

It works because [[ViewersAreMorons people fall for repetition]].repetition. They hear the $39.99 over and over again and convince themselves that they're being sold something for $39.99, which sounds great: after all, $39.99 isn't really that much - less than dinner and a movie for two. It never even occurs to them that they're actually spending $160, a fair hunk of change. The constant repetition of the words "easy" and "just" also reassure the reader that he can easily afford the product.
4th Jul '15 6:47:37 PM zz9
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to:

The UK does at least have the advantage of the stated price always including tax, unlike the US where that is added on top.
29th Mar '15 3:14:22 PM bwburke94
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->''"I'd like to have a product that was available for three easy payments and one [[PrecisionFStrike fucking]] ''complicated'' payment."''

to:

->''"I'd like to have a product that was available for three easy payments and one [[PrecisionFStrike fucking]] fucking ''complicated'' payment."''



More egregiously, shipping and handling will usually only be mentioned in passing even though shipping and handling are often quite high on these items, especially in Canada - and it's usually charged in total at the time of the first payment. Cue the legions of dissatisfied customers whose first "easy monthly payment of $39.99" was well over a hundred and twenty dollars, because shipping and handling was eighty bucks.

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]] This trick is also done with rent-to-own sales, where the total payments can end up being two to three times the original value of the item being purchased.

to:

More egregiously, shipping and handling will usually only be mentioned in passing even though shipping and handling are often quite high on these items, especially in Canada North America - and it's usually charged in total at the time of the first payment. Cue the legions of dissatisfied customers whose first "easy monthly payment of $39.99" was well over a hundred and twenty dollars, because shipping and handling was eighty bucks.

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments.instalments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? in order to not pay it all at once. [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]] This trick is also done with rent-to-own sales, where the total payments can end up being two to three times the original value of the item being purchased.



Related to the other ad gimmick ''JustPenniesADay!''

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Related to the other ad gimmick ''JustPenniesADay!''
''JustPenniesADay'', which is this taken to a much larger scale.
9th Apr '14 9:13:06 AM case
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A similar tactic is often used by furniture stores where payments are deferred: "Do not pay anything, not even the taxes, until [[ExtyYearsFromNow 20XX]]!"

to:

A similar tactic is often used by furniture stores where payments are deferred: "Do not pay anything, not even the taxes, until [[ExtyYearsFromNow 20XX]]!"
20XX]]!" On a more serious note, sub-prime mortgages operated on the same kind of idea on a much larger scale.
9th Apr '14 9:10:08 AM case
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Added DiffLines:

A similar tactic is often used by furniture stores where payments are deferred: "Do not pay anything, not even the taxes, until [[ExtyYearsFromNow 20XX]]!"
9th Apr '14 9:04:58 AM case
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May be preceded by the presenter telling his audience [[NowHowMuchWouldYouPay the price they aren't going to pay]] for the item, usually referring to the "fancy department store brand" or "the price you thought you'd have to pay for this".

to:

May be preceded by the presenter telling his audience [[NowHowMuchWouldYouPay the price they aren't going to pay]] for the item, usually referring to the "fancy department store brand" or "the price you thought you'd have to pay for this".
this". Even after revealing the Four Equal Payments, the presenter may shock the audience further by removing one of the payments entirely. That's right, you only need to make ''Three'' Equal Payments!
18th Nov '13 5:00:14 PM Bissek
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In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]]

to:

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.[[/note]]
[[/note]] This trick is also done with rent-to-own sales, where the total payments can end up being two to three times the original value of the item being purchased.
28th Jul '13 8:36:26 PM DriftingSkies
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In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? [[hottip:* :This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.]]

to:

In the UK the phrase is "four ''equal'' payments", which doesn't sound anywhere near as sexy as "four easy monthly payments" - and that's deliberate, as the word "equal" is mandated by law and is expressly meant to remind viewers that they're paying in installments. However, the UK has an additional, much sneakier variant: the amazing product that's sold for only £99.99, or 12 convenient equal payments of £10.99, plus shipping and handling. Do the math: 12 times £10.99 is £131.88, or over thirty pounds ''more'' than the purchase price for anyone who paid for it at one go. Basically you're paying about 30% interest on the money you didn't even realize you were borrowing. Exactly whose "convenience" is that for? [[hottip:* :This [[note]]This type of padding is so "convenient" for sellers that it's actually ''illegal'' or rate-capped in many countries, including Canada - which is why you don't see it often in commercials produced for the North American market.]]
[[/note]]
25th Jun '13 2:41:56 PM MarkLungo
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-->-- '''MitchHedberg'''

to:

-->-- '''MitchHedberg'''
'''Creator/MitchHedberg'''



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