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* ''VideoGame/SuikaGame'' (also known as ''Watermelon Game'') is a simple puzzle game for the Nintendo Switch that can only be described as "VideoGame/PuzzleBobble with fruits and physics". It was released in 2021 only in Japan, but gained a massive boost in popularity and downloads in September 2023 after [[VirtualYouTuber Vtubers]] from ''WebAnimation/{{Hololive}}'' and ''WebAnimation/{{NIJISANJI}}'' began streaming the game. It helps that the game is dirt cheap, costing only 240 yen. The unpresidented interest in the game outside Japan led to the publisher to officially release internationally with English, Chinese, and Korean translations the following month.

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* ''VideoGame/SuikaGame'' (also known as ''Watermelon Game'') is a simple puzzle game for the Nintendo Switch that can only be described as "VideoGame/PuzzleBobble with fruits and physics". It was released in 2021 only in Japan, but gained a massive boost in popularity and downloads in September 2023 after [[VirtualYouTuber Vtubers]] from ''WebAnimation/{{Hololive}}'' and ''WebAnimation/{{NIJISANJI}}'' began streaming the game. It helps that the game is dirt cheap, costing only 240 yen. The unpresidented unprecedented interest in the game outside Japan led to the publisher to officially release internationally with English, Chinese, and Korean translations the following month.
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* ''VideoGame/Wizard101'' experienced this after MoistCritikal played it in response to a hacking incident in 2022 where, despite being a family friendly game, the notification system got accessed by an unauthorized person (presumably a former employee of the company) who said inappropriate things like "The next world is my boss's asshole", "this game is shit", "dick and balls", "I fucking hate my job" and so on. Although he did discuss some of the things that surprised him that it's considered a children's game (like the heavy reliance on loot crates (known as packs) and pay to win content (it's possible for a reasonable player to hit a paywall not even an hour in), there was a quick spike in the game's popularity because of him mentioning it.
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* ''VideoGame/PartyProject'' was initially a very obsure fan-game until the LetsPlay/PartyCrashers started playing it, in which it then started getting more attention.
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* One of the reasons VideoGame/{{Helldivers}} 2 became a huge runaway hit was because it received a glowing review from the hosts of the podcast Podcast/{{Distractible}} across several episodes, alongside positive reviews given by several other Youtubers and Twitchers.
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* Jerry Wallace's 1972 song "If You Leave Me Tonight I'll Cry" had its popularity boosted on the charts after it was featured in the ''Series/NightGallery'' episode "The Tune in Dan's Cafe".

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* Jerry Wallace's 1972 song "If You Leave Me Tonight I'll Cry" had its popularity boosted on the charts after it was featured in the ''Series/NightGallery'' episode "The "[[Recap/NightGalleryS2E15 The Tune in Dan's Cafe".Cafe]]".
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* WebVideo/{{Arlo}} has frequently criticized ''VideoGame/PaperMarioStickerStar'' and ''VideoGame/PaperMarioColorSplash'' for being bad games in the ''VideoGame/PaperMario'' series. So when he did a review of the UsefulNotes/NintendoSwitch version of ''VideoGame/BugFables'', an {{homage}} to the earlier ''Paper Mario'' games, and declared it a fitting successor to classic ''Paper Mario'' while also having its own unique merits, the low-budget crowdfunded game got a large boost in sales.

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* WebVideo/{{Arlo}} has frequently criticized ''VideoGame/PaperMarioStickerStar'' and ''VideoGame/PaperMarioColorSplash'' for being bad games in the ''VideoGame/PaperMario'' series. So when he did a review of the UsefulNotes/NintendoSwitch Platform/NintendoSwitch version of ''VideoGame/BugFables'', an {{homage}} to the earlier ''Paper Mario'' games, and declared it a fitting successor to classic ''Paper Mario'' while also having its own unique merits, the low-budget crowdfunded game got a large boost in sales.



* ''VideoGame/TheWorldEndsWithYou'' barely broke 150,000 copies of UsefulNotes/NintendoDS game sales. Then Neku was featured in ''VideoGame/KingdomHearts3DDreamDropDistance''. Cue the game shooting up the Amazon bestseller list and more people playing this well-received but overlooked game, as well as the game eventually being ported to the UsefulNotes/NintendoSwitch and mobile devices.

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* ''VideoGame/TheWorldEndsWithYou'' barely broke 150,000 copies of UsefulNotes/NintendoDS Platform/NintendoDS game sales. Then Neku was featured in ''VideoGame/KingdomHearts3DDreamDropDistance''. Cue the game shooting up the Amazon bestseller list and more people playing this well-received but overlooked game, as well as the game eventually being ported to the UsefulNotes/NintendoSwitch Platform/NintendoSwitch and mobile devices.



** ''Franchise/FireEmblem'' got a boost from Marth and Roy's appearances in ''Melee''. Before this, ''Fire Emblem'' was a Japan-exclusive franchise, meaning that as far as the West was concerned, MarthDebutedInSmashBros. But interest in the franchise made it one of Nintendo's major moneymakers on the [[UsefulNotes/Nintendo3DS 3DS]] (where ''VideoGame/FireEmblemAwakening'' was its KillerApp) and [[UsefulNotes/NintendoSwitch Switch]] (where ''VideoGame/FireEmblemThreeHouses'' became the franchise's best-selling game in record time).

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** ''Franchise/FireEmblem'' got a boost from Marth and Roy's appearances in ''Melee''. Before this, ''Fire Emblem'' was a Japan-exclusive franchise, meaning that as far as the West was concerned, MarthDebutedInSmashBros. But interest in the franchise made it one of Nintendo's major moneymakers on the [[UsefulNotes/Nintendo3DS [[Platform/Nintendo3DS 3DS]] (where ''VideoGame/FireEmblemAwakening'' was its KillerApp) and [[UsefulNotes/NintendoSwitch [[Platform/NintendoSwitch Switch]] (where ''VideoGame/FireEmblemThreeHouses'' became the franchise's best-selling game in record time).



** ''VideoGame/BanjoKazooie'', after the franchise went dormant since 2008, got some interest in Japan after the title characters were introduced to ''Ultimate''. When Creator/MasahiroSakurai announced the pair, he mentioned that their games can be played on the UsefulNotes/XboxOne, which led to a noticeable increase in searches and mentions of the system.

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** ''VideoGame/BanjoKazooie'', after the franchise went dormant since 2008, got some interest in Japan after the title characters were introduced to ''Ultimate''. When Creator/MasahiroSakurai announced the pair, he mentioned that their games can be played on the UsefulNotes/XboxOne, Platform/XboxOne, which led to a noticeable increase in searches and mentions of the system.
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* The WebVideo/GameGrumps did an episode playing ''VideoGame/EndlessOcean'', followed by a whole series focused on its sequel ''Blue World'', bringing a lot more fans both to those games and to Music/HayleyWestenra, whose music prominently featured in the first game (Music/CelticWoman had Hayley as a member for a few years, but their tunes included in ''Blue World'' are misattributed to her by Arin and Danny). It's jokingly suggested that this exposure to such a niche Creator/{{Nintendo}} IP helped get the third game, ''VideoGame/EndlessOceanLuminous'', into development for release in 2024.
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* ''Anime/ADogOfFlanders1975'': The anime received a surge of popularity in 2016 (in the West) because [[Anime/ReZero Natsuki Subaru]]'s phone ringtone is the [[https://www.youtube.com/watch?v=SPBQiNmhxbI the theme song]].

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* ''Anime/ADogOfFlanders1975'': The anime received a surge of popularity in 2016 (in the West) because [[Anime/ReZero Natsuki Subaru]]'s phone ringtone is the [[https://www.youtube.com/watch?v=SPBQiNmhxbI the theme song]].
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* A particularly strange and hilarious example happened when Jimmy Fallon, of all people, mentioned an album by experimental jazz saxophonist Peter Brotzmann on his show in a segment called "Do Not Play", where he panned it. This, of course, led to a lot of backlash from critics and jazz fans, but also an increase in attention towards Brotzmann's music.
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*''Anime/ADogOfFlanders1975'': The anime received a surge of popularity in 2016 (in the West) because [[Anime/ReZero Natsuki Subaru]]'s phone ringtone is the [[https://www.youtube.com/watch?v=SPBQiNmhxbI the theme song]].
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* The infamously dark Creator/CormacMcCarthy novel, ''Literature/BloodMeridian'', surged to mainstream and memetic success after [=YouTube=] personality Wendigoon uploaded a five-hour-long analysis video of the book. He even received messages from bookstores saying that they were ''sold out'' of copies because of him!
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* The [[UsefulNotes/NationalFootballLeague NFL]], despite already being the most popular sports league in America, received a bump when Music/TaylorSwift began dating Kansas City Chiefs' tight end Travis Kelce and attending a number of Chiefs games throughout the 2023 season. This prompted many of her fans who hadn't previously been interested in UsefulNotes/AmericanFootball to start watching it, resulting in [[UsefulNotes/SuperBowl Super Bowl LVIII]] getting incredibly high ratings even by Super Bowl standards, with [[https://variety.com/2024/tv/news/super-bowl-taylor-swift-kansas-city-chiefs-travis-kelce-1235907971/ Swift's presence being cited as a major factor.]]

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* The ReligiousEdutainment cartoon ''The Beginners' Bible'', produced by Creator/JimJinkins of ''WesternAnimation/{{Doug}}'' fame, suddenly saw a greater interest after snippets of it were used in the ''WebVideo/MandelaCatalogue'' to depict events which happened during the Biblical time period of that universe.



* The ReligiousEdutainment cartoon ''The Beginners' Bible'', produced by Creator/JimJinkins of ''WesternAnimation/{{Doug}}'' fame, suddenly saw a greater interest after snippets of it were used in the ''WebVideo/MandelaCatalogue'' to depict events which happened during the Biblical time period of that universe.
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* The ReligiousEdutainment cartoon ''The Beginners' Bible'', produced by Creator/JimJinkins of ''WesternAnimation/{{Doug}}'' fame, suddenly saw a greater interest after snippets of it were used in the ''WebVideo/MandelaCatalogue'' to depict events which happened during the Biblical time period of that universe.
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* After the release of 2006's ''Film/NightAtTheMuseum'', the number of visitors at the American Museum of Natural History, which the movie modeled after and where it was set in the 1993 FilmOfTheBook version, increased by 50,000 the previous year during the holiday season and 50,000 more between December 22, 2006, and January 2, 2007.
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* Singer-songwriter-performance artist [[https://en.wikipedia.org/wiki/Gary_Wilson_(musician) Gary Wilson]] got renewed attention after {{Music/Beck}} gave a ShoutOut to "My man Gary Wilson" in "Where It's At".

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* Singer-songwriter-performance artist [[https://en.wikipedia.org/wiki/Gary_Wilson_(musician) Gary Wilson]] got renewed attention after {{Music/Beck}} {{Music/Beck|Musician}} gave a ShoutOut to "My man Gary Wilson" in "Where It's At".
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*''Anime/PrincessDiana'' received a surge of attention thanks to Kenny Lauderdale's [[https://www.youtube.com/watch?v=cuda_b_zdDs video]] of it. Even the comments on the [[https://www.youtube.com/watch?v=FBw6V_AZrH8 VOD]] of the anime have many comments that say "thx Kenny" as a reference to this.
*Unless you're heavily into mecha anime, chances are that you've been introduced to titles such as ''Anime/{{Raideen}}'' and ''Anime/{{Daltanious}}'' by ''VideoGame/SuperRobotWars''.
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* ''AudioPlay/SonicAndTheDeathCheese'' received more attention after it became a RunningGag on the Podcast/BumbleKast as a fan favorite of Sonic comic writer Ian Flynn.
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* How many young gamers do you think first learned of Nicola Sacco and Bartolomeo Vanzetti after hearing them mentioned in the song "[[Music/JoanBaez Here's To You]]" in ''VideoGame/MetalGearSolid4GunsOfThePatriots'' and ''VideoGame/MetalGearSolidGroundZeroes''?

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* How many young gamers do you think first learned of Nicola Sacco and Bartolomeo Vanzetti after hearing them mentioned in the song "[[Music/JoanBaez Here's To You]]" in ''VideoGame/MetalGearSolid4GunsOfThePatriots'' and ''VideoGame/MetalGearSolidGroundZeroes''?''VideoGame/MetalGearSolidVGroundZeroes''?
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* In the fall of 2023, ''Series/{{Nanalan}}'' boomed in popularity after a clip from the episode "Play Day" went viral on [=TikTok=].
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* Music/TomPetty saw an increase in streams in late 2023 after a lesser-known song of his, "Love Is A Long Road" from 1989's ''Full Moon Fever'', was featured in the first trailer for ''VideoGame/GrandTheftAutoVI''.
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* Music/MindlessSelfIndulgence received a boost of exposure through a early meme video from 2000 setting the band's song "Bitches" to edited footage of ''Anime/PokemonTheFirstMovie'', making it look like Pikachu is singing the song.
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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the {{WebVideo/Vinesauce}} of the game several days later that jumpstarted its popularity.

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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the {{WebVideo/Vinesauce}} stream of the game several days later that jumpstarted its popularity.
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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the Vinesauce of the game several days later that jumpstarted its popularity.

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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the Vinesauce {{WebVideo/Vinesauce}} of the game several days later that jumpstarted its popularity.
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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the WebVideo/Vinesauce of the game several days later that jumpstarted its popularity.

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* ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the WebVideo/Vinesauce Vinesauce of the game several days later that jumpstarted its popularity.
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* ''VideoGame/BaldisBasicsInEducationAndLearning'- was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the ''WebVideo/Vinesauce'' stream of the game several days later that jumpstarted its popularity.

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* ''VideoGame/BaldisBasicsInEducationAndLearning'- ''VideoGame/BaldisBasicsInEducationAndLearning'' was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the ''WebVideo/Vinesauce'' stream the WebVideo/Vinesauce of the game several days later that jumpstarted its popularity.
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* ''VideoGame/BaldisBasicsInEducationAndLearning'- was released for the itch.io Meta Game Jam, where it got a good reception and came in second best, but mostly had a subdued reception outside of the site. It was arguably the ''WebVideo/Vinesauce'' stream of the game several days later that jumpstarted its popularity.
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* Turducken was originally just a local Louisana specialty invented in the mid-1980s. Things changed late 1996 when a local sports commentator convinced famed [[UsefulNotes/NationalFootballLeague NFL broadcaster John Madden]] to try the dish. A Turducken was delievered to Madden at the stadium, where he fell in love with the dish on first bite. [[https://www.espn.com/nfl/story/_/id/32698561/the-day-john-madden-met-turducken He was extoling the dish in between his game commentary, which pretty much led to a raised national profile for the dish.]]
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* ''Suika Game'' (also known as ''Watermelon Game'') is a simple puzzle game for the Nintendo Switch that can only be described as "VideoGame/PuzzleBobble with fruits and physics". It was released in 2021 only in Japan, but gained a massive boost in popularity and downloads in September 2023 after [[VirtualYouTuber Vtubers]] from ''WebAnimation/{{Hololive}}'' and ''WebAnimation/{{NIJISANJI}}'' began streaming the game. It helps that the game is dirt cheap, costing only 240 yen. The unpresidented interest in the game outside Japan led to the publisher to officially release internationally with English, Chinese, and Korean translations the following month.

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* ''Suika Game'' ''VideoGame/SuikaGame'' (also known as ''Watermelon Game'') is a simple puzzle game for the Nintendo Switch that can only be described as "VideoGame/PuzzleBobble with fruits and physics". It was released in 2021 only in Japan, but gained a massive boost in popularity and downloads in September 2023 after [[VirtualYouTuber Vtubers]] from ''WebAnimation/{{Hololive}}'' and ''WebAnimation/{{NIJISANJI}}'' began streaming the game. It helps that the game is dirt cheap, costing only 240 yen. The unpresidented interest in the game outside Japan led to the publisher to officially release internationally with English, Chinese, and Korean translations the following month.

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Another clear example for Smash Bros.


* When ''VideoGame/DuckHunt'' was first released in Japan in 1984, it was still pretty early during the Famicom's lifespan, barely a blip in most people's radar as a result. The game's main novelty at the time was the fact that it was one of the first games to support the Famicom's light gun controller alongside ''VideoGame/WildGunman'' and ''VideoGame/HogansAlley''. However, its inclusion as a pack-in game in most NES console bundles, initially in the Deluxe Set with the R.O.B. robotic buddy, later on in the more popular Action Set as a 2-in-1 cartridge alongside ''VideoGame/SuperMarioBros1'', led it to become one of the most widely distributed Nintendo game for the console, ensuring a presence in the collective consciousness of NES players. This eventually led to the dog and duck duo from the game becoming a fighter in ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' as well as ''VideoGame/SuperSmashBrosUltimate''.

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* When ''VideoGame/DuckHunt'' was first released in Japan in 1984, it was still pretty early during the Famicom's lifespan, barely a blip in most people's radar as a result. The game's main novelty at the time was the fact that it was one of the first games to support the Famicom's light gun controller alongside ''VideoGame/WildGunman'' and ''VideoGame/HogansAlley''. However, its inclusion as a pack-in game in most NES console bundles, initially in the Deluxe Set with the R.O.B. robotic buddy, later on in the more popular Action Set as a 2-in-1 cartridge alongside ''VideoGame/SuperMarioBros1'', led it to become one of the most widely distributed Nintendo game for the console, ensuring a presence in the collective consciousness of NES players. This eventually led to the dog and duck duo from the game becoming a fighter in ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' as well as ''VideoGame/SuperSmashBrosUltimate''.



** Not many gamers knew about the ''VideoGame/FZero'' series before Captain Falcon was added in ''VideoGame/SuperSmashBros64'', upon which the bounty hunter exploded in popularity due to his MemeticBadass personality. ''F-Zero GX'' is the series' most popular game, but because of the fact that his franchise (mostly) ended after 2004, but has still remained in ''Smash Bros.'', many fans associate Captain Falcon more with Smash over his home series.



** ''VideoGame/BanjoKazooie'' got some interest in Japan after the title characters were introduced to ''Ultimate''. When Creator/MasahiroSakurai announced the pair, he mentioned that their games can be played on the UsefulNotes/XboxOne, which led to a noticeable increase in searches and mentions of the system.

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** ''VideoGame/BanjoKazooie'' ''VideoGame/BanjoKazooie'', after the franchise went dormant since 2008, got some interest in Japan after the title characters were introduced to ''Ultimate''. When Creator/MasahiroSakurai announced the pair, he mentioned that their games can be played on the UsefulNotes/XboxOne, which led to a noticeable increase in searches and mentions of the system.

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