History Literature / SpellsRUs

* AndIMustScream: Some of the Wizard's more [[AssholeVictim morally dubious]] customers have found themselves in truly unpleasant situations. A few have even been turned into ''sentient objects''. For example: Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy nerd who is caught [[ThePeepingTom spying on and photographing the park's customers]], is punished by being changed into Allison: a sex-crazed [[BrainlessBeauty bimbo]] porn star with absurdly massive breasts, who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Anya, upon discovering how much Allison is suffering, takes pity on her and removes the bimbo and sex drive aspects of the transformation; Grandmother also [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (as the sex change can't be undone) allows Anya to change her into an ordinary, average-looking college student.

* DisproportionateRetribution: Male customers of Bikini Beach are sometimes punished rather harshly by Grandmother for minor infractions, particularly in the early stories.
** In the story "Peeping Tom", the titular peeping tom -- a shy, nerdy guy who was spying on Bikini Beach's customers and photographing them -- is punished by being permanently transformed into a porn star who behaves like a sex-crazed [[BrainlessBeauty bimbo]] every time she's around men. (Most of the change is later reversed, though the sex change cannot be undone.)
** In another story, a pair of one-time gate crashers are permanently changed into sex-crazed bimbos.

* AndIMustScream: Some of the Wizard's more [[AssholeVictim morally dubious]] customers have found themselves in truly unpleasant situations. A few have even been turned into ''sentient objects''. For example: Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy nerd who is caught [[ThePeepingTom spying on and photographing the park's customers]], is punished by being changed into Allison: a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with absurdly massive breasts, who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Anya, upon discovering how much Allison is suffering, takes pity on her and removes the bimbo and sex drive aspects of the transformation; Grandmother also [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (as the sex change can't be undone) allows Anya to change her into an ordinary, average-looking college student.

* DependingOnTheWriter: The Old Man's behavior and personality in each story. Sometimes, he's a nice guy who will sell you something to help you with your problems, or help you with any problems that resulted from selling you an item (only if you ask, though). In other cases, he's a {{Jerkass}} who transforms people for the hell of it (and then alters their memories so he doesn't get in trouble).

* AndIMustScream: Some of the Wizard's more [[AssholeVictim morally dubious]] customers have found themselves in truly unpleasant situations. A few have even been turned into ''sentient objects''.
** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy nerd who is caught [[ThePeepingTom spying on and photographing the park's customers]], is punished by being changed into Allison: a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]], who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Anya, upon discovering how much Allison is suffering, takes pity on her and removes the bimbo and sex drive aspects of the transformation; Grandmother also [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (as the sex change can't be undone) allows Anya to change her into an ordinary, average-looking college student.
* TheApprentice: Many early stories attempted to give the Old Man an apprentice/assistant without much success, until "Possibilities" introduced Danni.

* AttractiveBentGender: Most of the gender-bent customers of Spells R Us end up looking like supermodels or porn stars.

* BerserkButton: Never, ''ever'' try to steal from the Old Man.

* BodyHorror: Some of the transformations brought on by the Wizard's wares are less-than-pleasant.
** In [[https://www.fictionmania.tv/stories/bbeach/bb-bomb.txt "Bikini Beach and the Bomb Plot"]], two villains-for-hire go to Bikini Beach to acquire a gender-bent disguise so that they can hide explosives in a fake pregnancy belly. The still-male member of the duo is so smitten with his gender-flipped partner that they have sex right there in the changing room...[[spoiler: causing him to get stuck inside of her and sucked up into her body, where he regresses into a fetus within her womb (over the course of a ''very'' painful hour), leaving his former partner pregnant.]]

* BreastExpansion: The comic "Spells R Us: Dream Girl" (NSFW) has an overweight girl visiting the shop looking for something to help her land a date with the school quarterback. The Old Man gives her a potion that will turn her into the young man's perfect woman. [[BeCarefulWhatYouWishFor Unfortunately]], the boy's [[MyGirlIsASlut perfect woman]] is ''not'' [[BrainlessBeauty one]] [[AnythingThatMoves she]] [[GagBoobs wants]] [[AllWomenAreLustful to]] [[DumbBlonde be]].

* KarmicTransformation: Happens quite frequently, particularly to the male customers in the Bikini Beach stories. Lecherous men will be turned into sexy women (and find themselves subjected to the MaleGaze and sexual harassment once they leave the park), men who [[BuxomBeautyStandard prefer giant breasts]] will wind up with [[GagBoobs a pair]] of their own, etc. It's stated that Grandmother can see into the minds of her customers, and will make sure that men receive a female form (and personality) in keeping with their character by customizing or "tweaking" the transformation. She can also make the transformation ''permanent'', if need be.

* LaserGuidedKarma: If you're a jerk, then chances are you will lose your Y chromosome by the end of the story, [[TookALevelInKindness and become less of a jerk]].
** Grandmother can sense what's in the minds of her male customers, and will (usually) give them ''exactly'' what they deserve.

* [[LukeIMightBeYourFather Anya I Might be your Grandfather]]: It's suggested throughout the Bikini Beach stories that the SRU Wizard is Anya's grandfather, and [[spoiler:confirmed in [[http://bigclosetr.us/topshelf/fiction/50194/bikini-beach-temptation-anya-part-1 The Temptation of Anya]]]].

* ShoutOut: The story "Jessica", which features the protagonist (after watching the movie) turning into...well, [[Film/WhoFramedRogerRabbit Jessica Rabbit]].
** The "Nerd" series (from Bikini Beach) was inspired by Film/RevengeOfTheNerds.

* ThirdLawOfGenderBending: Upon changing gender, most people end up taking on that gender's societally expected mannerisms, usually because TheMindIsAPlaythingOfTheBody. In the case of Spells R' Us, this usually results in guys becoming stereotypical [[ValleyGirl valley girls]].

* BuxomIsBetter: Based on the number of [[GenderBender gender-bent]] men who wind up with huge busts, this seems to be the Wizard's preference.

* DirtyOldMan: Given his predilection for stereotypical {{Valley Girl}}s and BuxomIsBetter, the Wizard is definitely one. (Grandmother even identifies him as such in the first Bikini Beach story.)

* KarmicTransformation: Happens quite frequently, particularly to the male customers in the Bikini Beach stories. Lecherous men will be turned into sexy women (and find themselves subjected to the MaleGaze and sexual harassment once they leave the park), men who [[BuxomIsBetter prefer giant breasts]] will wind up with [[GagBoobs a pair]] of their own, etc. It's stated that Grandmother can see into the minds of her customers, and will make sure that men receive a female form (and personality) in keeping with their character by customizing or "tweaking" the transformation. She can also make the transformation ''permanent'', if need be.

** In the early Bikini Beach stories, Grandmother does indeed see (almost) all men this way. In fact, it's the in-universe reason why she created Bikini Beach: she wanted a place where women could be safe from the advances (and [[MaleGaze leering eyes]]) of lecherous men; hence, any man who enters the park is transformed into a woman for the duration of his pass. Her views have softened over time, however, thanks to [[MoralityChain Anya]]'s influence (and meeting more genuinely good, decent men).

* AndIMustScream: Some of the Wizard's more [[AssholeVictim morally dubious]] customers have found themselves in truly unpleasant situations. Several have even been turned into ''sentient objects''.
** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy nerd who is caught [[ThePeepingTom spying on and photographing the park's customers]], is punished by being changed into Allison: a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]], who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Anya upon discovering how much Allison is suffering, takes pity on her and removes the bimbo and sex drive aspects of the transformation; Grandmother also [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (as the sex change can't be undone) allows Anya to change Allison into an ordinary, average-looking college student.

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy {{Nerd}} who is caught [[ThePeepingTom spying on and photographing the park's customers]], is punished by being changed into Allison: a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]], who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Anya upon discovering how much Allison is suffering, takes pity on her and removes the bimbo and sex drive aspects of the transformation; Grandmother also [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (as the sex change can't be undone) allows Anya to change Allison into an ordinary, average-looking college student.

* AndIMustScream: Some of the Wizard's more [[AssholeVictim morally dubious]] customers have found themselves in truly unpleasant situations. Several have been turned into ''sentient objects''.
** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy {{Nerd}} who is caught [[ThePeepingTom spying on (and photographing) the park's customers]], is punished by being changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. One who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Fortunately, Anya later takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation; Grandmother, though initially angry with Anya for acting against her wishes, later [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (though the gender change can't be undone) allows Anya to change Allison into an ordinary, average-looking college student.

* AttractiveBentGender: Most of the gender-bent customers of Spells R Us end up looking like supermodels.

** Varies wildly in the Bikini Beach stories: while we have yet to see a male customer turn into a genuinely ''un''attractive woman, most men just become female versions of themselves (with the results ranging from "average girl-next-door" to absolutely stunning, and everything in between).

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Like most of her views, she later softens on this, beginning in "Bikini Beach: Midnight Swim": after Vicky (a former customer of the Wizard, who was permanently transformed via a female disguise) and group of boys sneak into the park for a midnight swim, destroying some of the water pumps in the process, they simply have to work in the park until they pay off the damages.
** A later follow-up story, "Bikini Beach: Pardons and Decisions", does away with this completely: one of the transformed workers -- an otherwise hardworking and effective employee, who is still secretly outraged and embittered by their transformations -- is pushed over the edge by one particular lifetime membership sale (which is her ''own'' personal Berserk Button) and becomes overtly disgruntled, motivating Grandmother to end the group's work requirement early and forgive their outstanding debt.
** Grandmother also ''strongly'' dislikes people who abuse, mistreat, or exploit her customers. This later extends to male customers as well (with several female guests being punished for trying to transform men for malicious or just reasons).

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Like most of her views, she later softens on this, beginning in "Bikini Beach: Midnight Swim": after Vicky (a former customer of the Wizard, who was permanently transformed via a female disguise) and group of boys sneak into the park for a midnight swim, destroying some of the water pumps in the process, they simply have to work in the park until they pay off the damages. A later follow-up story, "Bikini Beach: Pardons and Decisions", does away with this completely: one of the transformed workers -- an otherwise hardworking and effective employee, who is still secretly outraged and embittered by their transformations -- is pushed over the edge by one particular lifetime membership sale (which is her ''own'' personal Berserk Button) and becomes overtly disgruntled, motivating Grandmother to end the group's work requirement early and forgive their outstanding debt.

** In [[https://www.fictionmania.tv/stories/bbeach/bb-bomb.txt "Bikini Beach and the Bomb Plot"]], two villains-for-hire go to Bikini Beach to acquire a gender-bent disguise so that they can hide explosives in a fake pregnancy belly. The still-male member of the duo is so smitten with his gender-flipped partner that they have sex right there in the changing room...[[spoiler: causing him to get stuck inside of her and sucked up into her body, where he regresses into a fetus within her womb (over the course of a ''very'' painful hour), leaving his former partner pregnantm]]

** If the customer ([[DependingOnTheWriter or the Wizard]] is a {{Jerkass}}, the Wizard will give the customer what he or she asks for in the most ''literal'' sense possible.

* BreastExpansion: The comic ''[[https://www.imagefap.com/photo/1423913544/?pgid=&gid=1903498&page=0&idx=0#0 Spells R Us: Dream Girl]]'' (NSFW, obviously) has an overweight girl visiting the shop looking for something to help her land a date with the school quarterback. The Old Man gives her a potion that will turn her into the young man's perfect woman. [[BeCarefulWhatYouWishFor Unfortunately]], the boy's [[MyGirlIsASlut perfect woman]] is ''not'' [[BrainlessBeauty one]] [[AnythingThatMoves she]] [[GagBoobs wants]] [[AllWomenAreLustful to]] [[DumbBlonde be]].

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Like most of her views, she later softens on this, beginning in "Bikini Beach: Midnight Swim" (in which Vicky and a group of boys who sneak into the park for a midnight swim -- destroying some of the pumps in the process -- simply have to work in the park until they pay off the damages).
*** A later follow-up story, "Bikini Beach: Pardons and Decisions", does away with this completely: one of the transformed workers -- an otherwise hardworking and effective employee, who is secretly outraged and embittered by the transformations -- is pushed over the edge by one particular lifetime membership sale (which is her ''own'' personal Berserk Button) and becomes overtly disgruntled, motivating Grandmother to end the work requirement of the boys early and forgive their outstanding debt.
** Grandmother also ''strongly'' dislikes people who abuse or mistreat others.

* BodyHorror: Some of the transformations brought on by the Wizard's wares are less than pleasant.
** In [[https://www.fictionmania.tv/stories/bbeach/bb-bomb.txt "Bikini Beach and the Bomb Plot"]], two villains-for-hire go to Bikini Beach to acquire a gender-bent disguise so that they can hide explosives in a fake pregnancy belly. The still-male member of the duo is so smitten with his gender-flipped partner that they have sex right there in the changing room...[[spoiler: causing him to get stuck inside of her and sucked up into her body, where he regresses into a fetus within her womb (over the course of a ''very'' painful hour).]]

* BuxomIsBetter: Based on the number of [[GenderBender gender-bent]] men who wind up with huge busts...
* CharacterizationMarchesOn: Grandmother is noticeably harsher and more vindictive in the earliest Bikini Beach stories. According to [[WordOfGod the Universe's creator, ElrodW]] (and later confirmed in a story), her behavior was due to lingering hurt from being treated ''terribly'' by men in the past. Anya was eventually brought in to help "soften" her character and act as a MoralityChain, [[CallingTheOldManOut calling her out]]on her overly-harsh punishments.

** If either the customer or the Wixard is a {{Jerkass}}, the Wizard will give the customer what he asks for in the most ''literal'' sense possible.

* FateWorseThanDeath: Some customers suffer this fate.

** The transformations are almost always male to female, and always one-way. In most of the cases, the Wizard ''could'' change the costumer back; he just can't be bothered to (or finds their predicament too amusing to do so). In others, the shop itself will have vanished when the customer tries to seek help.
** In the Bikini Beach stories, the length of the customer's transformation depends on the duration of their pass, which can vary from one day to a lifetime. Roughly half of the stories involve a one-way transformation (either because the transformee is being punished, they did so for the sake of others as an act of kindness, or they simply find that life is better in their transformed state). The latter is especially common amongst men who are elderly, sick, or otherwise disabled.

* JerkWithAHeartOfGold: A few stories have the Wizard as this, with a customer seemingly falling into his trap -- only for said trap to save a loved one's life (or prevent another disaster from occurring). Other times, he sells the customer an item that actually solves their problems or improves their lives.

* KarmicTransformation: Happens quite frequently, particularly to the male customers in the Bikini Beach stories. Lecherous men will be turned into sexy women (and find themselves subjected to the MaleGaze and sexual harassment once they leave the park), men who [[BuxomIsBetter prefer giant breasts]] will wind up with [[GagBoobs a pair]] of their own, etc. It's stated that Grandmother can see into the minds of her customers, and will make sure that customers receive a female form (and personality) that's in keeping with their character by customizing or "tweaking" the transformation. She can also make the transformation permanent, if need be.
** In the Bikini Beach story "The Skinheads", a trio of racist male skinheads are permanently transformed into non-white women.

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy {{Nerd}} who is caught [[ThePeepingTom spying on (and photographing) the park's customers]], is punished by being changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. One who is fully aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. (Fortunately, Anya later takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation; while Grandma is initially angry with Anya for acting against her wishes, she eventually [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (though the gender change can't be undone) allows Anya to change her into an ordinary, average-looking college student.

** Varies wildly in the Bikini Beach stories: while we have yet to see a male customer turn into a genuinely ''un''attractive woman, most just become female versions of themselves (with the results ranging from "average girl-next-door" to absolutely stunning and everything in between).
* BeCarefulWhatYouWishFor: The unfortunate souls in the Spells R' Us stories usually end up getting ''exactly'' what they wished for -- but the results are ''never'' what they expected or wanted.

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Like most of her views, she later softens on this, beginning in "Bikini Beach: Midnight Swim" (in which Vicky and a group of boys who sneak into the park for a midnight swim -- destroying some of the pumps in the process -- simply have to work in the park until they pay off the damages). A later follow-up story, "Bikini Beach: Pardons and Decisions", does away with this completely: one of the transformed workers -- an otherwise hardworking and effective employee, who is secretly outraged and embittered by the transformations -- is pushed over the edge by one particular lifetime membership sale (which is her ''own'' personal Berserk Button) and becomes overtly disgruntled, motivating Grandmother to end the work requirement of the boys early and forgive their outstanding debt.

* {{Crossover}}: In addition to crossing over many times with Bikini Beach, the Wizard plays cards with the {{Trickster God}}dess Miss Chiff and Molly the Fairy Godmother (both created by fellow TG story author Morpheus) in [[http://fictionmania.tv/stories/readtextstory.html?storyID=338774269133205279 "The Wager"]]. The story also features an unnamed transformation goddess (referred to as the "Butterfly Goddess") who appears in Morpheus's story [[http://fictionmania.tv/stories/readtextstory.html?storyID=32863304201300118947 "Finders Keepers"]].

* DirtyOldMan: Given his predilection for stereotypical {{Valley Girl}}s and BuxomIsBetter, the Wizard is definitely one. (Grandmother from Bikini Beach even identifies him as such.)
%% A story ID would be nice.

** The transformations are almost always male to female, and always one-way. In most of the cases, the Wizard ''could'' change his costumers back; he just can't be bothered to (or finds their predicament too amusing to do so). In others, the shop itself will have vanished when the customer tries to seek help.
** In the Bikini Beach stories, the length of the customer's transformation depends on the duration of their pass, which can vary from one day to a lifetime. Roughly half of the stories involve a one-way transformation (either because the transformee is being punished, they did so for the sake of others as an act of kindness, or they simply find that life is better in their transformed state). The latter is especially common among men who are elderly, sick, or otherwise disabled.

* JerkWithAHeartOfGold: A few stories have the Wizard as this, in which a customer seemingly falls into his trap, only for said trap to save a loved one's life (or prevent another disaster from occurring).
* JumpingTheGenderBarrier: A common plot device involves a man becoming a girl and hooking up with his former best friend (who may be either a straight man, or a lesbian or bisexual female friend).
* KarmicTransformation: Happens quite frequently, particularly to the male customers in the Bikini Beach stories. Lecherous men will be turned into sexy women (and find themselves subjected to the MaleGaze and sexual harassment once they leave the park), men who [[BuxomIsBetter prefer giant breasts]] will wind up with [[GagBoobs a pair]] of their own, etc. It's stated that Grandmother can see into the minds of her customers, and will make sure that customers receive a female form (and personality) that's in keeping with their character by customizing or "tweaking" their transformation. She can also make it permanent, if need be.

* LaserGuidedAmnesia: Sometimes the change will also involve the victim(s) or victim's associates' memories of their former life being erased or altered, or the changes becoming retroactive (i.e. as if they were always that way).

** The Bikini Beach Old Woman, who is only ever referred to as "The Old Woman" or "Grandmother" (even by her non-related employees). She finally gets a name in ''The Temptation of Anya''.

* RobeAndWizardHat: The Old Man. Sometimes it's only the robe; other times, the hat is included. The robe is nothing impressive: it's rather worn-out, and is frequently mistaken for a bathrobe (such that he's often referred to as "The Old Man In the Bathrobe", both in-universe and by fans of the franchise).

* SecondLawOfGenderBending: On those occasions where a customer doesn't have their memories outright rewritten, they'll often end up enjoying their new gender more than their old one.

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Like most of her views, she later softens on this, beginning in "Bikini Beach: Midnight Swim" (in which Vicky and a group of boys who sneak into the park for a midnight swim -- destroying some of the pumps in the process -- simply have to work in the park until they pay off the damages). A later follow-up story, "Bikini Beach: Pardons and Decisions", does away with this completely: one of the transformed workers -- an otherwise hardworking and effective employee who is secretly outraged and embittered by the transformations -- is pushed over the edge by one particular lifetime membership sale/transformation (which seem to be her ''own'' personal Berserk Button), and becomes overtly disgruntled, motivating Grandmother to end the work requirement of the boys early and forgive their outstanding debt.

** In the early Bikini Beach stories, Grandmother does indeed see (almost) all men this way. In fact, it's the in-universe reason why she created Bikini Beach: she wanted a place where women could be safe from the advances (and [[MaleGaze leering eyes]]) of lecherous men; hence, any man who enters the park is transformed (via the park's enchanted water) into a woman for the duration of his pass. Her views have gradually softened over time, thanks to [[MoralityChain Anya]]'s influence (and meeting more genuinely good, decent men).

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy {{Nerd}} who is caught [[ThePeepingTom spying on (and photographing) the park's customers]], is punished by being changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. One who is ''very much'' aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Fortunately, the sequel provides the story with a happy ending: Anya takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation; though initially angry with Anya for acting against her wishes, Grandmother [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (though the gender change can't be undone) allows Anya to change Allison into an ordinary, average-looking college student.

** Varies wildly in the Bikini Beach stories: while we have yet to see a male customer turn into a genuinely ''un''attractive woman, most just become female versions of themselves (with the results ranging from "average girl-next-door" to absolutely stunning and everything). However, there have have been a few there have been several cases

* {{Crossover}}: In addition to crossing over many times with Bikini Beach, the Wizard plays cards with the [[TheTrickster trickster]] goddess Miss Chiff and Molly the Fairy Godmother (both created by fellow TG story author Morpheus) in [[http://fictionmania.tv/stories/readtextstory.html?storyID=338774269133205279 "The Wager"]]. The story also features an unnamed transformation goddess (referred to as the "Butterfly Goddess") who appears in Morpheus's story [[http://fictionmania.tv/stories/readtextstory.html?storyID=32863304201300118947 "Finders Keepers"]].

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a shy {{Nerd}} who is caught [[PeepingTom spying on (and photographing) the park's customers]], is punished by being changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. One who is ''very much'' aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself. Fortunately, the sequel provides the story with a happy ending: Anya takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation; though initially angry with Anya for acting against her wishes, Grandmother [[MyGodWhatHaveIDone sees the error of her ways]], apologizes to Allison, and (though the gender change can't be undone) allows Anya to change Allison into an ordinary, average-looking college student.

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a {{Nerd}} who is caught [[PeepingTom spying on]] (and photographing) the park's customers, is punished by being permanently changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. Who is ''very much'' aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself.
*** Fortunately, the story ''does'' have a happy ending: in "Customer Service", Anya takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation. While the Old Woman is initially angry with Anya for acting against her wishes, she eventually [[MyGodWhatHaveIDone comes to see the error of her ways]], apologizes to Allison, and allows Anya to alter her into an ordinary, average-looking college student.
* TheApprentice: Many early stories attempted to give the Old Man an apprentice/assistant without much success, until "Possibilities" introduced Danni. Anya is this to Grandmother, as well as her granddaughter (hence the nickname "Grandmother").

** In the Bikini Beach stories, although we've yet to hear of a male customer of the park turning into a genuinely ''un''attractive woman, most just turn into female versions of themselves.

** Grandmother doesn't take kindly to people who try to sneak into her park without paying. Subverted in "Bikini Beach: Midnight Swim": Vicky and the boys who sneak into the park for a midnight swim (and end up destroying some of the pumps) simply have to work in the park until they pay off their damages. In a later follow-up story, "Bikini Beach: Pardons and Decisions", one of the transformed workers -- a hardworking and effective employee who is already secretly outraged and embittered by the transformations -- is pushed over the edge by one particular lifetime membership/transformation sale (which seem to be her ''own'' personal Berserk Button) and becomes overtly disgruntled; this motivates Grandmother to end their work requirement early.

** In [[https://www.fictionmania.tv/stories/bbeach/bb-bomb.txt "Bikini Beach and the Bomb Plot"]], two villains-for-hire go to Bikini Beach to acquire a gender-bent disguise to hide explosives in a fake pregnancy belly. The (still male) member of the duo is so taken by his gender-flipped partner that they have sex right there in the changing room...[[spoiler: causing him to get stuck inside of her and sucked up into her body -- where he regresses into a fetus within her womb]].

* BuxomIsBetter: Based on the number of [[GenderBender gender-bent]] men who wind up with huge busts....

* JumpingTheGenderBarrier: A common plot device involves a man becoming a girl and hooking up with his former best friend (who may be either a straight man or a lesbian girlfriend).
* KarmicTransformation: Happens quite frequently, particularly to the male customers in the Bikini Beach stories. Lecherous men will find themselves subjected to the MaleGaze and harassment once they leave the park, men who [[BuxomIsBetter prefer giant breasts]] will wind up with [[GagBoobs a pair]] of their own, etc. It's openly stated that Grandmother can see into the minds of her customers -- and will make sure they receive a female form that's in keeping with their character by customizing or "tweaking" their transformation. She can also make it permanent, if need be.

* LaserGuidedAmnesia: Sometimes the change will also involve the victim(s) or victim's associates' memories of their former life being erased or altered, or the changes becoming retroactive (as if they were always that way).
* LaserGuidedKarma:
** If you're a jerk, then chances are you will lose your Y chromosome by the end of the story, [[TookALevelInKindness and become less of a jerk]].

** The Bikini Beach Old Woman (referred to usually as "The Old Woman" or "Grandmother", even by her non-related employees). She finally gets a name in ''The Temptation of Anya''.

* RobeAndWizardHat: The Old Man. Sometimes it's only the robe; other times, the hat is included. The robe is nothing impressive; it's rather worn-out, and is frequently mistaken for a bathrobe.

* SecondLawOfGenderBending: On those occasions where a costumer doesn't have their memories outright rewritten, they'll often end up enjoying their new gender more than their old one.

** The "Nerd" series (from Bikini Beach) is deliberately inspired by Film/RevengeOfTheNerds.

* ThirdLawOfGenderBending:
** On changing gender, most people end up taking on that gender's societally expected mannerisms, usually because TheMindIsAPlaythingOfTheBody. In the case of Spells R' Us, this usually results in guys becoming stereotypical [[ValleyGirl valley girls]].
** Justified in the Bikini Beach stories: the park's magic typically gives the transformees "training wheels" (i.e. built-in knowledge of how to move, act and generally live as women).

* AcceptableProfessionalTargets: A telemarketer [[http://fictionmania.tv/stories/SRU/SRU-Message.txt learned his lesson]].

* AllGuysWantSororityWomen: Invoked often.

* AllMenArePerverts: Invoked many, ''many'' times. In fact, this is the in-universe reason why the Old Woman built Bikini Beach: she wanted a place where women could be safe from the advances (and [[MaleGaze eyes]]) of lecherous men; thus, any man who enters the park is transformed (via the park's enchanted water) into a woman for the duration of his pass.
** In the early BB stories, the Old Woman does indeed see (almost) ''all'' men this way. However, her views gradually soften thanks to [[MoralityChain Anya]] (and meeting more genuinely good, decent men).

** Alan Jenkins (from the Bikini Beach story "Peeping Tom"), a nerd who is caught [[PeepingTom spying on]] (and photographing) the park's customers, is punished by being permanently changed into a [[AnythingThatMoves sex-crazed]] [[BrainlessBeauty bimbo]] porn star with [[GagBoobs absurdly massive breasts]]. Who is ''very much'' aware of her predicament, and utterly disgusted and horrified by her urges and behavior, but unable to stop or control herself.

The story was written by Bill Hart, and establishes the [[TheVerse universe]] in which many of his subsequent stories take place. Many fans have now written their own stories involving the shop and the Old Man, though they tend to focus less on the events with Terry and Chris, and more on the other vic-*cough*- uh, customers of the Old Man (while ignoring Bill Hart's saga). This unofficial canon led to many sub-universes; the most popular of these is [[https://bigclosetr.us/topshelf/book-page/64915/bikini-beach-universe Bikini Beach]], which revolves around a magic women only, gender-bending water park somewhere in the U.S. operated by an old [[GranolaGirl gypsy]] [[WitchClassic witch]] (known commonly as "Grandmother") who is a good friend of The Wizard.

* AnAesop: If there is one, it's that a quick fix to your problems can end up biting you in the backside later. Also, always read and follow the instructions.
* AndIMustScream: Some of the more...[[AssholeVictim morally dubious]] customers find themselves in truly unpleasant situations. Several have been turned into ''sentient objects''.

*** Fortunately, the story ''does'' have a happy ending: in "Customer Service", Anya takes pity on "Allison's" suffering and removes the bimbo and sex drive aspects of the transformation. While the Old Woman is initially angry with Anya for acting against her wishes, she eventually [[MyGodWhatHaveIDone comes to see the error of her ways]], apologizes to Allison, and allows Anya to alter Allison's transformation (changing her into an ordinary, average-looking college student).

** Danni, the snarky Wizard's apprentice.

* CharacterizationMarchesOn: Grandmother is noticeably harsher and more vindictive in the earliest Bikini Beach stories. According to [[WordOfGod the Universe's creator, ElrodW]], Grandmother's lingering hurt from being treated ''terribly'' by men in the past causes her to be more vindictive. Anya was even brought in to help "soften" and act as a MoralityChain to her character.

* {{Crossover}}: In addition to crossing over many times with Bikini Beach, the Wizard plays cards with TheTrickster goddess Miss Chiff and Molly the Fairy Godmother (both created by fellow TG story author Morpheus) in [[http://fictionmania.tv/stories/readtextstory.html?storyID=338774269133205279 "The Wager"]]. The story also features an unnamed transformation goddess (referred to as the "Butterfly Goddess") who appears in Morpheus's story [[http://fictionmania.tv/stories/readtextstory.html?storyID=32863304201300118947 "Finders Keepers"]].

* DirtyOldMan: Given his predilection for stereotypical {{Valley Girl}}s and BuxomIsBetter, he is definitely one. (Grandmother from Bikini Beach even identifies him as such.)

* StrictlyFormula: Most Spells R Us stories follow the same premise: an unsuspecting person (usually male) is shopping at their local mall and finds the store; after mistaking the Wizard for a "crazy old man in a bathrobe", they buy an item (which the Wizard always claims will solve their "problem"). The item will transform the customer and/or the people around them; the transformation isn't what the customer expected, and ends up permanently altering his life in some way. The story will typically end with the Wizard watching the denouement through his crystal ball, [[JerkAss chuckling to himself]] while commenting on the outcome.