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* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and generally candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas' texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.



* InexplicablyAwesome: Willy Wonka.



* JerkWithAHeartOfGold: Willy Wonka.



* MadScientist: Willy Wonka.



* ReedRichardsIsUseless: Willy Wonka can make an entire meal come out of gum, an ice cream that stays cold and doesn't melt in the sun, build a chocolate palace without a metal framework, can teleport things into TV screens, and has anti-gravity technology - yet he only applies his know-how to candy.
** Lampshaded by Mike Teavee in the 2005 film. Then again, considering what happened to Mike, can anyone blame Wonka for having no desire to apply his teleporting technology to people?



* TricksterMentor: Willy Wonka.
* TheWonka: {{Trope Namer|s}}: a eccentric and successful business owner.



* VillainWithGoodPublicity: Depending on the AlternativeCharacterInterpretation, Willy Wonka.
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** "Veruca" is the scientific name for [[http://en.wikipedia.org/wiki/Plantar_wart plantar warts.]] {Lampshade|Hanging}}d by Wonka.

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** "Veruca" is the scientific name for [[http://en.wikipedia.org/wiki/Plantar_wart plantar warts.]] {Lampshade|Hanging}}d {{Lampshade|Hanging}}d by Wonka.
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** GoneHorriblyWrong: the "three course dinner" gum is either thiks or the former, depending on how much one trusts Willy Wonka.

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** GoneHorriblyWrong: the "three course dinner" gum is either thiks this or the former, depending on how much one trusts Willy Wonka.
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* BeCarefulWhatYouWishFor: finding the Golden Ticket. Seemeingly everybody in the world wanted to find one, and some (like Veruca and Mike) even got one using underhanded methods (using laborers in her Father's factory and "hacking" the ticket distribution to fing the bar with it, respectively), and all five finders were considered "lucky winners". However, in reality 4 of those 5 kids were subject to a horrible IronicHell punishment, which was Wonka's plan all along.

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* BeCarefulWhatYouWishFor: finding the Golden Ticket. Seemeingly everybody in the world wanted to find one, and some (like Veruca and Mike) even got one using underhanded methods (using laborers in her Father's factory and "hacking" the ticket distribution to fing find the bar with it, respectively), and all five finders were considered "lucky winners". However, in reality 4 of those 5 kids were subject to a horrible IronicHell punishment, which was Wonka's plan all along.
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* RagsToRiches: Charle getting the factory.

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*** In other words, they were [[UnfortunateImplications a primitive tribe living in fear and poverty until the great white industrialist appeared and spirited them away from their native lands to the paradise of working in his factory without wages or access to the outside world...]]
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*** In other words, they were [[UnfortunateImplications a primitive tribe living in fear and poverty until the great white industrialist appeared and spirited them away from their native lands to the paradise of working in his factory without wages or access to the outside world...]]

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* BeCarefulWhatYouWishFor: finding the Golden Ticket. Seemeing everybody in the world wanted to find oine, and some (like Veruca and Mike) even got one using underhanded methods (using laborers in her Father's factory and "hacking" the ticket distribution to fing the bar with it, respectively), and all five finder were considered "lucky winners". However, in reality 4 of those 5 kids were subject to a horrible IronicHell punishment, which was Wonka's plan all along.

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* BeCarefulWhatYouWishFor: finding the Golden Ticket. Seemeing Seemeingly everybody in the world wanted to find oine, one, and some (like Veruca and Mike) even got one using underhanded methods (using laborers in her Father's factory and "hacking" the ticket distribution to fing the bar with it, respectively), and all five finder finders were considered "lucky winners". However, in reality 4 of those 5 kids were subject to a horrible IronicHell punishment, which was Wonka's plan all along.


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* GoneHorriblyRight: Hair Toffee. I ''does'' grow hair - but way too much.
** GoneHorriblyWrong: the "three course dinner" gum is either thiks or the former, depending on how much one trusts Willy Wonka.


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** Also note that when the news of Charlie's getting the factory gets out, the other parents will be devastated by their children losing out, and the kids will have to live with that for the rest of their lives. Veruca's father has his own factory.
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* BeCarefulWhatYouWishFor: finding the Golden Ticket. Seemeing everybody in the world wanted to find oine, and some (like Veruca and Mike) even got one using underhanded methods (using laborers in her Father's factory and "hacking" the ticket distribution to fing the bar with it, respectively), and all five finder were considered "lucky winners". However, in reality 4 of those 5 kids were subject to a horrible IronicHell punishment, which was Wonka's plan all along.

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* FelonyMisdemeanor: all the bratty kids actuually (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum.

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* FelonyMisdemeanor: all the bratty kids actuually actually (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum.


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* KillerRabbit: the squirrels. They are adorable... and if you get too close, they'll catch you and throw you down to the incinerator.

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Perhaps Creator/RoaldDahl's best known work, this book has twice [[TheFilmOfTheBook been filmed]]. (They're [[Film/CharlieAndTheChocolateFactory here]].)



Perhaps Creator/RoaldDahl's best known work, this book has twice [[TheFilmOfTheBook been filmed]], in 1971 as ''Film/WillyWonkaAndTheChocolateFactory'' and in 2005 as ''Film/CharlieAndTheChocolateFactory''.



%% Examples from the films go at Film/CharlieAndTheChocolateFactory

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%% Examples from the films go at Film/WillyWonkaAndTheChocolateFactory or Film/CharlieAndTheChocolateFactory

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*** It would, if the book wouldn't [[DesignatedVillain ''describe'']] her as "the girl that constantly chews gum" in the introduction, and if her punishment wasn't based on her gum-chewing.



* Felony Misdemeanor: all the bratty kids actuually (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum.

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* Felony Misdemeanor: FelonyMisdemeanor: all the bratty kids actuually (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum.



* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and generally candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.

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* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and generally candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas Oompa-Loompas' texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.



** "Violet, you are turning violet!"



** Also, Augustus Gloop being slimmed down is arguably a good thing.



** "Veruca" is the scientific name for [[http://en.wikipedia.org/wiki/Plantar_wart plantar warts.]] {{Lampshade|Hanging}}d by Wonka.

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** "Veruca" is the scientific name for [[http://en.wikipedia.org/wiki/Plantar_wart plantar warts.]] {{Lampshade|Hanging}}d {Lampshade|Hanging}}d by Wonka.Wonka.
** And Violet, who [[IncrediblyLamePun turns violet]].


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* PokeThePoodle: Violet. Unlike the other bratty kids she is never ''mean'' to anybody in the book.
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* IncrediblyLamePun: The Square Candies That Look Round; they're square, [[spoiler:but if you enter their room they'll look 'round to see who's there]]. The buildup to this joke takes up [[WhatDoYouMeanItsNotAwesome several pages]].

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* IncrediblyLamePun: The Square Candies That Look Round; they're square, [[spoiler:but if you enter their room they'll look 'round to see who's there]]. The buildup to this joke takes up [[WhatDoYouMeanItsNotAwesome [[MundaneMadeAwesome several pages]].

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* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and general candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.

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* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and general generally candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.


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** A bath and an extensive therapy course. Consider [[FridgeHorror the scene:]] she is forcibly held down (by squirrels, whom she before found "adorable") for quite some time, touched on shoulder and face while helpless, has her head patted to determine whether she is "good nut" (possibly with the thought that if yes, the squirels will attempt to crack her head), and then thrown down the chute. DoesThisRemindYouOfAnything Such an experience can scar someone permanently. Especially someone who never before ran into any bad situations.
*** Also consider that she fell into the oven, and must have thought "OhCrap, I will be burned now!". Psychic trauma is all but guaranteed after such experience.
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* Felony Misdemeanor: all the bratty kids actuually (yes, even Veruca) but ''especially'' Violet whose "crime" in the book consists solely of chewing gum.
** In the book this is lampshaded when Veruca's father comments that yes, Veruca is bratty, but this doesn't justify her burning.
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* {{Hypocrite}}: Willy Wonka himself. He considers chewing gum "really gross" and detestable, yet seemingly sees no wrong in making profit from selling it (note that in the book, he explicitly states his desire to get that flawed gum right so he can sell it). He also disdains fat children, yet sees no wrong in selling chocolate, and general candy, even though sweets are number one cause for child obesity. He also denies that Oompa-Loompas texts about the mishaps happeneing to children were prepared in advance, even though they clearly were.
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* GenreBlindness: all the kids, but especially Mike and (partially) Violet, who really shoud know better.

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* BlessedWithSuck: Winning the Golden Ticket. You get to be one of only five families that get to see and explore Wonka's chocolate factory, a huge supply of chocolate and a shot at mysterious superprise, but ''one'' small misstep and you are in for a '''very''' unpleasant experience, possible with lasting damage.



* DwindlingParty: the kids. In the end it is revealed that the "winner" is defined as whoatever child stays last.

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* DwindlingParty: the kids.kids [[spoiler: although they all survive, but are eliminated from competition]]. In the end it is revealed that the "winner" is defined as whoatever child stays last.
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* DwindlingParty: the kids. In the end it is revealed that the "winner" is defined as whoatever child stays last.
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* TheFatGuy: Augustus.
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changing the Namespace


Perhaps RoaldDahl's best known work, this book has twice [[TheFilmOfTheBook been filmed]]. (They're [[Film/CharlieAndTheChocolateFactory here]].)

to:

Perhaps RoaldDahl's Creator/RoaldDahl's best known work, this book has twice [[TheFilmOfTheBook been filmed]]. (They're [[Film/CharlieAndTheChocolateFactory here]].)



The five children tour [[AppliedPhlebotinum the factory]], a wonderland of bizarre and improbable inventions, but one by one the children suffer almost lethal karmic fates, each underscored by a moralising CrowdSong from Wonka's Oompa-Loompas. When only [[PinballProtagonist Charlie]] is left, Wonka reveals he was actually looking for an heir.

to:

The five children tour [[AppliedPhlebotinum the factory]], a wonderland of bizarre and improbable inventions, but one by one the children suffer almost lethal karmic fates, each underscored by a moralising CrowdSong from Wonka's Oompa-Loompas. When only [[PinballProtagonist Charlie]] is left, Wonka reveals he was actually looking for an heir.
heir.



* AdvertisedExtra: Once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers.

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* AdvertisedExtra: Once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers.



* AluminumChristmasTrees: Many would find the bit about Wonka closing down due to industrial espionage to be over the top. Many would also be surprised to learn [[CrapsaccharineWorld what a cutthroat industry candymaking]] [[RealityIsUnrealistic really is.]]

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* AluminumChristmasTrees: Many would find the bit about Wonka closing down due to industrial espionage to be over the top. Many would also be surprised to learn [[CrapsaccharineWorld what a cutthroat industry candymaking]] [[RealityIsUnrealistic really is.]] ]]



* HappilyMarried: Charlie's parents ([[DisappearedDad except for]] the 1971 film) and both sets of his grandparents. The fact that he has a loving family makes him contrast with the bratty, dysfunctional rich kids even more.

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* HappilyMarried: Charlie's parents ([[DisappearedDad except for]] the 1971 film) and both sets of his grandparents. The fact that he has a loving family makes him contrast with the bratty, dysfunctional rich kids even more.



* TheWonka: {{Trope Namer|s}}: a eccentric and successful business owner.

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* TheWonka: {{Trope Namer|s}}: a eccentric and successful business owner.
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In the book, Charlie is an angelic boy who lives with his parents and grandparents in a small hovel. When [[TheWonka Willy Wonka]], a reclusive businessman, announces a competition to allow five lucky children into his [[AppliedPhlebotinum chocolate factory]], Charlie wins one of the places [[MillionToOneChance against high odds]].

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In the book, Charlie is an angelic boy who lives with his parents and grandparents in a small hovel. When [[TheWonka When [[TropeNamer Willy Wonka]], a reclusive businessman, announces a competition to allow five lucky children into his [[AppliedPhlebotinum chocolate factory]], Charlie wins one of the places [[MillionToOneChance against high odds]].



* TheWonka: {{Trope Namer|s}}.

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* TheWonka: {{Trope Namer|s}}.Namer|s}}: a eccentric and successful business owner.

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Deleting natter and misuse of tropes. Also, Examples Are Not Arguable


* AdvertisedExtra: Once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers. He might be more accurately described as TheArtifact. Or, perhaps, TheIshmael. And a PinballProtagonist as well.
** Or more specifically, he's the only one that follows the rules.
*** Considering what happens to the others that's not necessarily a bad thing.

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* AdvertisedExtra: Once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers. He might be more accurately described as TheArtifact. Or, perhaps, TheIshmael. And a PinballProtagonist as well.
** Or more specifically, he's the only one that follows the rules.
*** Considering what happens to the others that's not necessarily a bad thing.
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* AssholeVictim: All of the kids, minus Charlie [[spoiler:although they survive]].
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* TheVillainSucksSong: The Oompa-Loompas sing one for each of the kids except Charlie, although they don't really count as villains.

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* AdorablyPrecociousChild: Charlie.



* CuteShotaroBoy: Charlie.
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The other four children turn out to be deeply unpleasant: Augustus Gloop is a glutton, Veruca Salt is a SpoiledBrat, Mike Teavee is obsessed with TV and Violet Beauregarde is a rude, pushy compulsive gum-chewer. Willy Wonka himself proves to be an [[MadScientist eccentric inventor]], obsessed with confectionery.

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The other four children turn out to be deeply unpleasant: Augustus Gloop is a glutton, Veruca Salt is a SpoiledBrat, Mike Teavee is obsessed with TV and Violet Beauregarde is a rude, pushy compulsive gum-chewer.[[ArsonMurderAndJaywalking gum-chewer]]. Willy Wonka himself proves to be an [[MadScientist eccentric inventor]], obsessed with confectionery.
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-->'''Veruca''': ''(sees Willy Wonka, Grandpa Joe, and Charlie riding in the glass elevator above them as she and her father walk out of the factory covered in garbage)'' Daddy, I want a glass elevator.
-->'''Mr. Salt''': The only thing ''you're'' getting today is a ''bath''. And that's final.
-->'''Veruca''': ''(angrily)'' But I ''want'' it!
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* AnimalMotifs: Pigs for Augustus, in all versions. His character description in the book is "a fat pig who would eat anything within reach or bite." Promotional material for the 2005 film showed pigs around him, as well. His family also runs a butchery in the 2005 film, driving the point home further with large sacks of meat hanging around him.
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[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/Wonka_Book_8934.jpg]]

Perhaps RoaldDahl's best known work, this book has twice [[TheFilmOfTheBook been filmed]]. (They're [[Film/CharlieAndTheChocolateFactory here]].)

In the book, Charlie is an angelic boy who lives with his parents and grandparents in a small hovel. When [[TheWonka Willy Wonka]], a reclusive businessman, announces a competition to allow five lucky children into his [[AppliedPhlebotinum chocolate factory]], Charlie wins one of the places [[MillionToOneChance against high odds]].

The other four children turn out to be deeply unpleasant: Augustus Gloop is a glutton, Veruca Salt is a SpoiledBrat, Mike Teavee is obsessed with TV and Violet Beauregarde is a rude, pushy compulsive gum-chewer. Willy Wonka himself proves to be an [[MadScientist eccentric inventor]], obsessed with confectionery.

The five children tour [[AppliedPhlebotinum the factory]], a wonderland of bizarre and improbable inventions, but one by one the children suffer almost lethal karmic fates, each underscored by a moralising CrowdSong from Wonka's Oompa-Loompas. When only [[PinballProtagonist Charlie]] is left, Wonka reveals he was actually looking for an heir.

There is a sequel, ''CharlieAndTheGreatGlassElevator'', in which the elevator shoots into space, Wonka stops an invasion by shapeshifting aliens, and the grandparents get into trouble with a [[FountainOfYouth de-aging potion]]. Unfortunately, Dahl was so disgusted at how the film of the first book turned out that he forbade any adaptations of the sequel.

This story, particularly the 1971 movie version, has become a [[Main/StockParodies stock parody]]; see CharlieAndTheChocolateParody.

!!This story provides examples of:

%% Examples from the films go at Film/CharlieAndTheChocolateFactory

* AdaptationOverdosed: In addition to the two films, there's a stage play that's extremely faithful to the book, and a stage musical that uses the 1971 film's songs but is a closer match to the book plotwise (creating another, sort of hybrid, continuity).
* AdvertisedExtra: Once Charlie arrives at [[AppliedPhlebotinum the factory]], he does ''nothing'' and, therefore, wins the factory. Granted, he spends the first third of the book starving to death while being a really good kid. By the time he gets to the factory, he's got nothing to prove to the readers. He might be more accurately described as TheArtifact. Or, perhaps, TheIshmael. And a PinballProtagonist as well.
** Or more specifically, he's the only one that follows the rules.
*** Considering what happens to the others that's not necessarily a bad thing.
* AppliedPhlebotinum: The titular factory.
* AllTakeAndNoGive: [[SpoiledBrat Veruca]] to her [[ExtremeDoormat dad]].
* AluminumChristmasTrees: Many would find the bit about Wonka closing down due to industrial espionage to be over the top. Many would also be surprised to learn [[CrapsaccharineWorld what a cutthroat industry candymaking]] [[RealityIsUnrealistic really is.]]
* ArsonMurderAndJaywalking: The kids' major character flaws: being greedy, being spoiled, being obsessed with TV and... ''chewing gum?'' What the hell?
** A more reasonable flaw would be being ill-mannered and (in the original book and original movie) dim-witted or (in the 2005 remake) hyper-competitive.
** A cut chapter from the book involves another contestant named Miranda Piker, whose crime is being a teacher's pet and having a headmaster for a father. She is eliminated when she and her father decide they want to put a stop to the making of a candy that will allow students to fake sick. Dahl cut this subplot after he realized that there were too many characters.
* AuthorFilibuster: The Oompa Loompa songs, especially the one concerning TV. Doubles as {{Anvilicious}}.
* AuthorTract: The ironic fates of nearly all the kids, and in particular the Mike Teevee speech.
* {{Bowdlerise}}: The description of the Oompa-Loompas was altered to make the general concept less overtly racist.
* {{Cloudcuckoolander}}: Mr. Wonka and the Oompa-Loompas.
* CompetitionCouponMadness: The Golden tickets.
* CuteShotaroBoy: Charlie.
* DeathByAdaptation: Mr. Bucket in the 1971 Film.
* DevilInPlainSight: The bratty kids, but especially Veruca.
* ElaborateUndergroundBase: [[AppliedPhlebotinum The factory]].
* EverythingsBetterWithChocolate: Pretty self-explanatory.
* ExtremeDoormat: The bratty kids' parents.
* FiveManBand
** TheHero and TokenGoodTeammate: Charlie.
** TheLancer: Mike
** TheSmartGuy: Veruca
** TheBigGuy: Augustus
** TheChick: Violet
* HappilyEverAfter
* HappilyMarried: Charlie's parents ([[DisappearedDad except for]] the 1971 film) and both sets of his grandparents. The fact that he has a loving family makes him contrast with the bratty, dysfunctional rich kids even more.
* HappinessInSlavery: The Oompa Loompas work and live in Wonka's [[AppliedPhlebotinum factory]] for beans, and are apparently thrilled with the arrangement. This could also have something to do with the value of the beans in their native culture where they are extremely scarce. To put it in perspective: imagine being paid in personal love slave services, recreational drugs, video games or your favourite vice.
** Another part of the reason why they may be so happy working for Wonka is because, while they do now have to work for their cocoa beans, they are also allowed to live in comfortable housings in the [[AppliedPhlebotinum factory]], which is a fairly safe working environment. Back in Loompaland, they lived in rickety treehouses, survived primarily on mashed caterpillars, and spent their lives trying to hide from the variety of terrible monsters that also lived in Loompaland and which would devour Oompa-Loompas by the dozens if they could. Having to make chocolate in a strange land isn't much sacrifice when you didn't like your homeland in the first place and it means you don't have to worry about being eaten for breakfast, lunch, dinner or a between-meals snack.
*** And, uh, there is the fact that he uses them for testing the side effects of his confectionary, sometimes with (it's implied) FATAL results.
* HollowSoundingHead: Veruca. Unusually it is an actual plot point rather than just a brief gag.
* HollywoodAtlas
* HollywoodDressCode: Veruca is specifically mentioned to have a mink coat. This marked her as a RichBitch even [[FurAndLoathing before wearing fur was wrong]].
* TheHyena: The Oompa-Loompas. They laugh at ''everything.''
* IncrediblyLamePun: The Square Candies That Look Round; they're square, [[spoiler:but if you enter their room they'll look 'round to see who's there]]. The buildup to this joke takes up [[WhatDoYouMeanItsNotAwesome several pages]].
* InexplicablyAwesome: Willy Wonka.
* InfiniteSupplies
* IronicHell: The bratty kids' punishments.
* ItRunsOnNonsensoleum: Virtually all of the processes in Wonka's [[AppliedPhlebotinum factory]]: "If television breaks an image down into little bits and sends them through the air, why not a bar of chocolate?"
** Debatable, given that Wonka's nonsense explanations are usually for the benefit of the candidate children, most of whom he doesn't trust at ''all''.
* JerkWithAHeartOfGold: Willy Wonka.
* KarmaHoudini: What exactly did Veruca Salt get compared to the other kids? The scare of her life, and very dirty, but compared to the fate of the others (Slimmed down, stretched out, turned purple) she really didn't get what she deserved to be easily the worst of the kids, just something a bath would fix.
** In her case, it was really more her parents that needed to learn a lesson about spoiling her so much. The 2005 film particularly makes it clear that she's not going to get her way so easily anymore.
** Of course, you could call Willy Wonka the biggest Karma Houdini.
* KarmicDeath: Sort of. While Wonka claims none of the children die, each one (except [[PinballProtagonist Charlie]]) is taken out in this manner.
** The end of the book shows the naughty kids walking out of the [[AppliedPhlebotinum factory]], albeit considerably changed based on their punishments.
* LevelAte: The room with the chocolate waterfall.
* MadScientist: Willy Wonka.
* MeaningfulName: Mike ''Teavee''. Can you get anymore obvious than that?
** "Veruca" is the scientific name for [[http://en.wikipedia.org/wiki/Plantar_wart plantar warts.]] {{Lampshade|Hanging}}d by Wonka.
* MillionToOneChance
* MythologyGag:
** Several Wonka products appear in other Roald Dahl books, notably ''The Giraffe and the Pelly and Me'', which repeats several descriptions word for word from this one.
** That well-known fruit, the snozzberry, is also mentioned in an earlier Dahl book, ''SometimesNeverAFableForSupermen''. (We pass lightly over ''MyUncleOswald'', in which "snozzberry" ...doesn't refer to a fruit.)
** In the musical, the kids in the candy store at the beginning are named {{James|AndTheGiantPeach}}, {{Matilda}}, [[TheBFG Sophie]], {{Danny|TheChampionOfTheWorld}}, [[EsioTrot Alfie]], and [[TheLandlady Billy]]
* NoOSHACompliance: The factory itself is riddled with unbelievably dangerous areas, from a chocolate river with no safety rail (that leads to a grinding machine via pipes), a gaping hole in the middle of the nut sorting room that leads straight to a furnace and a glass elevator that smashes through the roof (to name a few).
* NotDrawnToScale: Admittedly, it could also be {{Bizarrchitecture}}.
* OlderSidekick: Grandpa Joe.
* PaperPeople: Mike [[MeaningfulName Teavee]]
* ReedRichardsIsUseless: Willy Wonka can make an entire meal come out of gum, an ice cream that stays cold and doesn't melt in the sun, build a chocolate palace without a metal framework, can teleport things into TV screens, and has anti-gravity technology - yet he only applies his know-how to candy.
** Lampshaded by Mike Teavee in the 2005 film. Then again, considering what happened to Mike, can anyone blame Wonka for having no desire to apply his teleporting technology to people?
* RichBitch: Veruca Salt.
* SeriousBusiness: The pursuit of the Golden Tickets.
* [[TalkingIsAFreeAction Singing Is a Free Action]]: Everything stops for the Oompa-Loompas to sing the moral, even when Veruca falls down a chute that leads to the incinerator.
** It's only lit every ''OTHER'' day. They've got time. (And if she's cooked... well, nothing to be done and they STILL have time)
** Also, she could just be stuck in the chute, so they've got time in that case as well.
* SpoiledBrat: All of the naughty kids. Augustus' parents feed him pounds of chocolate, Violet's parents indulge all her obnoxious habits, Veruca's parents get her anything she wants, and Mike Teevee's parents actually encourage his television watching because it means they won't have to babysit him.
* TransformationRay: The TV ray that zaps Mike.
* TricksterMentor: Willy Wonka.
* TheWonka: {{Trope Namer|s}}.
* VictimizedBystander: The other children who fell victim to events in the factory survived, but with "reminders" of their misbehavior. Augustus is thin as a rail from being squeezed through the pipes, Violet is purple, Veruca is covered in garbage, and Mike is a 10-foot giant (the end result of being put through a taffy puller to de-shrink him).
* VillainWithGoodPublicity: Depending on the AlternativeCharacterInterpretation, Willy Wonka.
* WorthlessYellowRocks: The Oompa-Loompas highly value the cocoa bean, something Willy Wonka happens to have plenty of.
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