History Characters / PuellaMagiMadokaMagicaKyubey

* CatSmile: It's creepy as hell due to its face being stuck semi-permanently in this expression. Whether this is its intention is a matter of much debate.

* DissonantSerenity: In the anime, he always keeps his {{Frozen|Face}} CatSmile and he almost always talks cheerfully in both versions regardless of context, only demonstrating any degree of distress a few times. [[LampshadeHanging He recognizes]] that his voice should show distress in situations of obvious danger, like when he's running from Homura, and, as later revealed, can also sound surprised but more nuanced emotions are too alien for him to mimic them convincingly. {{Justified|Trope}} because he's a member of an alien race which is unable to feel any emotions (the ones that do are considered mentally ill).

* FrozenFace: Kyubey's face is normally frozen in a CatSmile but there are exceptions to this, such as in Episode 2 when Kyubey takes a bite of an omelette. It also closes its eyes at times, probably when it's supposed to be a smile. The manga gives him more expressions.

* AllegoricalCharacter: Kyubey embodies a callous and predatory system that preys on people, only to discard them once they are no longer useful. His modus operandi consists of approaching young and vulnerable children when they are most likely to make foolhardy and poorly thought through decisions, offer them everything they could ever want without mentioning the consequences, and then throws them into a meatgrinder that innevitably kills them so that he can benefit for their labour. On a broad scale this can represent any system of exploitation, though the fact that the Incubators specifically target young girls makes them specifically allegorical for the way a sexist society treats women; Useful until they give birth (to a witch), and then discarded.

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* RegularCaller: He's always the one making the CallToAdventure but [[{{Metaphorgotten}} the call is on reversed charges and international prices]] and there's a lifetime contract.
** To be a bit more specific, he's actually a [[DoubleSubvertedTrope Double Subversion]]. He [[SubvertedTrope subvert]] the trope at first by not having any significant means of attack, leaving a lot to be desired in terms of defense, and the fact that only Magical Girl candidates can even see him means both guys and non-magical girl candidates probably won't ever realize he ''exists''. The double subversion happens if you're a magical girl candidate, at which point he will stop at nothing to force you to make a contract with him, growing more persistent the more potential you have, and also [[ManipulativeBastard having a good knowledge of just what to say in order to get you to make the contract]].

!!!'''Voiced by:''' Creator/EmiriKatou (Japanese), Creator/CassandraLeeMorris (English), Inmaculada Villalonga (Spanish)

* NotSoWellIntentionedExtremist: The stated goal of the Incubators is to lower [[http://en.wikipedia.org/wiki/Entropy entropy]] of the universe to make it last longer. How? Create magical girls and witches to unleash energy, of course! Once he gets his quota, the planet Earth and everyone on it becomes expendable. At its most successful, their plan would make the universe last as long as possible, but remove any benefit this would give to anyone besides themselves. It's later revealed that they are also harvesting on multiple planets in the universe that house sapient lifeforms beyond just the Earth and the Incubator world, with ''Portable'' introducing Itzli, the Witch form of what seems to be an extraterrestrial magical girl. As long as the harvesting process is not causing worlds to die out at an unsustainable rate, and as long as the Incubators [[ItsAllAboutMe are not personally affected]], Kyubey has no issue with what race he has to harm to get what they want. And since Kyubey/the Incubators [[HiveMind are effectively just one entity]], it is even more blatantly selfish.

* SpellMyNameWithAnS:
** Kyuubey, Kyuubee, Kyubei, and QB are also floating around out there.
** "Cubey" was also a short-lived proposal since [[WordOfGod producers said]] that the "kyu" is as in "cute".
** "Kyubey" seems to be the most official, though, since it has been used in official promo materials and moreover, most translators actually working on the show are spelling it like this.
** His name is also [[MyNaymeIs spelled quite bizarrely in original Japanese]]. The name is spelled half in katakana, half in hiragana[[note]]the former is mainly used for foreign loanwords while the latter is the standard form of Japanese writing[[/note]], with an additional bonus for an unconventional use of small-sized katakana.
** It turns out that "Kyubey" is short for "Incubator", which is pronounced In-Kyu-Bey-Tor.
** The runes in Episode 11 spell it as "Qbey". Which turns out to be completely accurate [[ManipulativeBastard due to his intentions]].

** If you listen carefully to Kyubey's explanation about Witches in episode 2, you'll notice that he only says that Witches are born of curses, but he never explains where the curses come from. This is our first hint that he's not telling the full truth.

*** Also in episode 3, Mami reveals that she became a Magical Girl because of a LeonineContract; namely after she got into a car accident that killed her parents, Mami was forced into a situation where her chance at survival was making a contract with Kyubey, who just conveniently arrived in the wreckage. While Kyubey didn’t cause the car wreck, he did take advantage of Mami’s desperation to manipulate her into making a contract with him.