History Characters / FinalFantasyVIIRemakeShinraInc

* MachiavelliWasWrong: Played with quite a bit. While his original game incarnation famously said he wanted to rule the world with fear, this version clearly wants to be loved and adored by the people he now rules over [[ContrastingSequelCharacter in stark contrast his father]]. If anything, in the ''Remake'' continuity, father and son's outlooks appear to be transposed, with President Shinra ruling over the world with an iron fist and no quarter for his adversaries. While Rufus, as seen in ''Rebirth'' spends considerable capital on pagentry designed to ingratiate himself to the public, and is even willing to entertain letting the party do as they please, provided they stay out of Shinra's way. He even crashes Dio's tournament at the Gold Saucer almost purely to put on a show and wow the crowd in addition to squaring up with Cloud. He's still a ruthless cut-throat bastard, however, but it's clear that he cares a lot what other people think of him.

[[Characters/FinalFantasyVIIRemakeMainCharacters Main Characters]] ([[Characters/FinalFantasyVIIRemakeCloud Cloud Strife]]) | [[Characters/FinalFantasyVIIRemakeRemakeMainCharacters Remake Main Characters]] | [[Characters/FinalFantasyVIIRemakeRebirthMainCharacters Rebirth Main Characters]] | '''Shinra Inc.''' | [[Characters/FinalFantasyVIIRemakeAntagonistsAndBosses Antagonists and Bosses]] | [[Characters/FinalFantasyVIIRemakeSummons Summons]] | [[Characters/FinalFantasyVIIRemakeQueensBlood Queen's Blood]] | [[Characters/FinalFantasyVIIRemakeOtherCharacters Other Characters]]]] -]

[[Characters/FinalFantasyVIIRemakeMainCharacters Main Characters]] | [[Characters/FinalFantasyVIIRemakeRemakeMainCharacters Remake Main Characters]] | [[Characters/FinalFantasyVIIRemakeRebirthMainCharacters Rebirth Main Characters]] | '''Shinra Inc.''' | [[Characters/FinalFantasyVIIRemakeAntagonistsAndBosses Antagonists and Bosses]] | [[Characters/FinalFantasyVIIRemakeSummons Summons]] | [[Characters/FinalFantasyVIIRemakeQueensBlood Queen's Blood]] | [[Characters/FinalFantasyVIIRemakeOtherCharacters Other Characters]]]] -]

* ISeeThemToo: Rufus is so far the only non-party member aside from Sephiroth [[spoiler: and as of ''Rebirth'', Scarlet and Cissnei,]] who has been able to see the Arbiters of Fate. How this is possible and what it means are current unknown.

* VillainHasAPoint: When Barret holds Rude and Elena hostage in chapter 3 of ''Rebirth'' in order to take them to account for the fall of Sector 7 Tseng says that if the party wants to blame someone it should be themselves for their own actions. Since technically, Barret's group fired the first shot by bombing the reactors, Shinra simply showed up with a bigger gun, and the Turks are only guilty of carrying out the order.

VillainHasAPoint: When Barret holds Rude and Elena hostage in chapter 3 of ''Rebirth'' in order to take them to account for the fall of Sector 7 Tseng says that if the party wants to blame someone it should be themselves for their own actions. Since technically, Barret's group fired the first shot by bombing the reactors, Shinra simply showed up with a bigger gun, and the Turks are only guilty of carrying out the order.

* NeverMyFault: When Barret holds Rude and Elena hostage in chapter 3 of ''Rebirth'' in order to take them to account for the fall of Sector 7 Tseng says that if the party wants to blame someone it should be themselves for their own actions. This argument doesn't exactly hold water since Shinra deliberately escalated the situation with Avalanche by helping to blow up the Reactors and the fall of the Sector 7 plate was orchestrated by President Shinra to stir anti-Wutai sentiment around Midgar.

* TaughtByExperience: Her battle in Gongaga shows how she learned from her encounter with Yuffie and Sonon. First, she softens up the party wit some of Hojo's experiments before attacking with the Crimson Mare mk II. Secondly, the new mech has a flight pack to shore up the original's speed issues and allows her to make the most use of their remote functions to attack independently. Third, she has a personal rocket launcher to fight without the mech's equipment. All this makes her such a threat the entire party has to fight together against her and the Shinra forces to get a win.

[[header:Shinra Electric Power Company]]

* SignatureHeadgear: Loyal Little Stamp is never seen without his helmet. The variants seen across ''Rebirth'' have their own pieces of headwear.

* BadassInANiceSuit: The iconic Turk uniform is a sharp black suit, and they carry on their assignments dressed like that.

* StupidEvil: Hand-in-hand with IncompetenceInc, Shinra's higher ups are so pointlessly cruel and power-hungry that it's almost self-sabotaging. Aside from Reeve (and Palmer, who doesn't do anything anyway), Shinra's board of executives treat their employees like dirt, they're afraid they may lose their jobs (or worse) over any petty or perceived sleight, and even if they do their jobs competently, they'll get no recognition for it and more likely be ignored. They're also apathetic about the damage they do to their own city in their fight with Avalanche because they [[spoiler:plan to abandon Midgar to build ''Neo Midgar'' in the Promised Land, even though they don't know if it actually exists]]. In ''Rebirth'', following Rufus Shinra becoming the new president, he calls out the executives on this behavior and questions why they never spoke up against his father for his own reckless and short-sighted behaviors.